Kayleen Mercer
Project 1 | Process Book
Part One
Research | Logo and Branding Identity
Research | Current Identity
Research | History/Background
The town was platted in 1836 by Samuel Allen, Nathaniel Belcher, Moses Bailey and Dr. Patrick Gregg. Port Byron was purportedly named for the English poet Lord Byron, whom Nathaniel Belcher admired. In its history, Port Byron boasted a variety of businesses and industries that included construction lime, barrel coopers, merchants, blacksmiths, grain and produce dealers, wagon makers and saw mills. Port Byron was widely known for its manufacture of white lime that had an exceptional whiteness. This industry took place in Port Byron for 75 years starting in the 1850s. When limestone is fired in a kiln at 1700 degrees F the carbon dioxide is calcined off leaving a quick lime. This quick lime was used in construction to make white wash paint or to produce mortar for constructing brIck and/or stone buildings.
Image from Port Byron Historical Society
In the late 1800s and early 1900s, Port Byron was home to several educational institutions and newspapers. Established in 1881, the Port Byron Academy was affiliated with Port Byron’s Congregational Church. In 1896 it became a college prep school for Beloit College. The lime work attracted Swedish immigrants, who established a Lutheran Church in 1886 and a catechism school in 1877. While other newspapers preceded it, the Port Byron Globe, established in 1880, was the Villages longest published newspaper.
Research | Historical Landmarks and Events
Image taken by Val Bromann
Image taken by Ted Cox
Top Left: Will B. Rolling Bottom Left: Great River Trail System Right: Tug Fest Image taken by Kayleen Mercer
Research | Branding Survey Assumptions
Research
Outcome
Tug Fest
Questions
Logo Design
• •
An annual event between LeClaire, IA and Port
Most were not a fan of the Will B. Rolling sculpture. Felt it wasn’t the greatest
Giant Tug of war across the Mississippi River.
you?
representation of Port Byron
•
Port Byron recently changed their logo. Does
•
Bikes in general was a better application
River for this event. One of a kind. Illinois has
this logo resonate with you as a representation
because of the bike trail that goes through the
the most wins since it started. Established in
of Port Byron? If yes, describe why. If no,
town
1987. Since then, it has grown to become a well
describe what could be different.
Will B. Rolling Sculpture A sculpture donated by the former mayor and his wife. He has a “brother sculpture” located in Wisconsin.
•
Mississippi River.
Other Places of Interest Bike Trail along the river, connects to Cordova, Rapids City, all the way down to East Moline •
Lots of farmland, cattle and horses
•
Byron Hills Golf Course
•
Adventure Quest
•
River Valley Library
•
What colors comes to mind when you think of Port Byron?
Incorporating the river and natural themes into the logo
Applications
•
What do you like/love about Port Byron?
•
If you were to describe Port Byron as town to
Great River Trail which goes through both Port
someone who has never been there. What
Byron and Rapids City
Established in 2013 as a historical landmark. Located along Main Street near the
•
•
places? Or what about Port Byron is unique to
known festival.
•
What makes Port Byron distinct from other
Byron, IL They will shut down the whole Mississippi
•
•
would you say? •
What is a landmark/place that you associate with Port Byron?
•
•
What is an iconic symbol of Port Byron?
Much of the landmarks and places of interest
• •
confirmed •
Events, variety of activities and nature
Main Street and the downtown area was mentioned quite a number of times
•
People mentioned the quality of being a small town fosters a better community, more close knit
As for color, blue along with black and gold were assumptions I had made that were
Blue and colors that fall into nature gave the greatest response
lined up with my assumptions •
Brochure to highlight the events and activities
Other Notes
Summary •
Sign system for main bike trail called the
going on
What kind of slogan could summarize Port Byron?
•
•
•
For landmarks, the river along with Main Street and the Will B. Rolling sculpture
Research | Logo Inspiration
Part Two
Sketches + Ideations | Logo
Sketches + Ideations | Logo
Sketches + Ideations | Logo
Part Three
Digital Ideations | Logo
Digital Ideations | Logo
Digital Ideations | Logo
Digital Ideations | Logo
Digital Ideations | Logo
Part Four
Digital Ideations | Final Logo
Digital Ideations | Final Logo
Digital Ideations | Final Logo
Digital Ideations | Final Color Palette
RGB | 13, 51, 65 CMYK | 93, 69, 52, 50 HEX | #0E3341 547 C RGB | 131, 156, 163 CMYK | 52, 37, 27, 1 HEX | #8391A2 5425 C RGB | 182, 198, 215 CMYK | 28, 15, 8, 0 HEX | #B6C6D7 5445 C RGB | 150, 124, 84 CMYK | 38, 45, 73, 13 HEX | #967C54 873 C RGB | 198, 171, 119 CMYK | 24, 30, 61, 0 HEX | #C6AB77 466 C
Digital Ideations | Final Typography
Eskorte Latin Semi Bold
Informa Pro Regular
AaBbCc
AaBbCc
ABCDEFGHIJKLMN OPQRSTUV WXYZ
ABCDEFGHIJKLMN OPQRSTUVWXYZ
abcdefghijklmn opqrstuv wxyz
abcdefghijklmn opqrstuvwxyz
Part Five
Application Sketches + Ideations
Application Sketches + Ideations
Part Six
Applications
Applications | Banners
Applications | Banners
Applications | Banners
Applications | BLE System
Applications | BLE System
Applications | BLE System
Applications | Signage
Applications | Signage
Applications | Signage
ART GR 470 | Fall 2021
Project 1 | Hometown Identity System