Nintendo Switch Lite Audit and recommendation

Introduction Nintendo Switch Lite Audit and recommendation

Joshua Jafri, Manuel Benitez, Kamila Majmud, Kay Wing Man Liu

Digital Brand Analysis Step Audit for the home page: 1.

2.

3.

4.

The Five Second Test Purpose Function Design

Five Seconds First 3 things viewers see:

Red buttons

Login / Sign up, company logo, and product logo

Product in multiple colours

(Switch Lite) in multiple colours

Playable video

Informative and interactive video

Purpose Analysis USP

The Nintendo Switch Lite is designed specifically for handheld play, so you can jump into your favourite games wherever you happen to be.

Brand USP

(awareness of the product).

Engage ( video ) Interactive video

Compact and lightweight

shows the features of the new Nintendo Lite

Entertainment Compatible games

Show the fun you can have with your friends

Work in handheld mode

Versatility in games

Wide range of compatible games and products

Inform (system features) Multiplayer gaming options

Local wireless and online play

News

Sales (call to action) Online Sales

Find and buy the product

eShop

Shop for digital games

Get the latest game updates.

Album

Take and save screenshots using the Capture Button

Variety of games

Many games, from famous games to indie games

Function Call to action button

Website uses Mega drop-downs

- Sign up button - Log in - Buy now

Responsive design

Visitors can navigate on desktop and mobile

Tested and confirmed to be mobile-friendly

Design The design of the website is clean

Friendly tone

Suitable for all ages

Full colour background

design trend

Colourful pictures Used to draw attention from viewers

Social Media Analysis

Trade

Objective

43.5K

250K

Trade 6.36M

6.5M

6M

Objective

Objective • Increase awareness • Increase sales • Entertain viewers

Profile Image • Strength

o Instantly recognizable logo o Brand consistency

Trade

Objective

Call to Action • Strength

o Seen in Stories ( “Shop” / “Swipe up” )

• Weakness

o Rarely used in posts o Not used in bio o Didn't use any call-to-action buttons

(e.g. Email / Call Us / Direction)

Trade

Objective

Use of Navigation Tabs • Strength: o

There is a link to the official website in the bio

• Weakness:

o Posts are disorganized o When viewing posts from the main account, they appear as a mess of colors

Trade

Objective

Quality of Content • Strength: o Story o Offers o Engagement

• Weakness:

o Few posts about the product o Content aims to US market only o Low hashtag usage

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Objective

Type of Content • Strength: o o o o o

Videos (post, story, IG TV and live) Images Links Event coverage Influencer Takeover

• Weakness: o No Giveaway

Trade

Objective

Conversation • Strength:

o Likes o 6M Followers

• Weakness:

o No replies o Low interaction

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Objective

Boosted Post/Ads • Strength:

o Uses influencers to boost posts

• Weakness: o

Doesn't encourage viewers to like or share posts

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Objective

Overall Visitor Experience • Strength: o

Entertainment

• Weakness:

o The posts are messy and unorganized o Low product information or ads

Trade

Objective

Digital Marketing

Recommendation

Trade

Objective

Website

Purpose

•

Build awareness & increase sales

•

Optimization ( Drive more traffic and engage prospects)

•

Inform / Educate

Digital Marketing

Objective Recommendations

Design

Recommendation

•

" Call to action" and Feature Banner

•

Menu and all content in one view

Digital Marketing

Objective Recommendations

Functional

Recommendation

•

Build a microsite

•

Add an online chat function

•

Search option

Digital Marketing

Objective Recommendations

Website

Mock-up 1 Objective

Website

Objective Mock-up 2

Instagram Account – Luigi’s Travels .

- New official account - @luigistravels - Account will be in-character - Posts would be themed around specific products or locations

Social Media

Design recommendation

Objective

Instagram Account – Luigi’s Travels .

- Some posts will include calls-to-action - These posts will feature set locations or products - For example, the call-to-action may be “Make your reservation” on a picture of a hotel Luigi is visiting - This will link to the buying page of the game it is from

Social Media Call-to-Action Recommendation

Objective

Instagram Account – Luigi’s Travels .

- Posts will be about Luigi’s daily life and adventures - Products may be included or mentioned - Luigi will respond to a few comments on most posts

Social Media

Content Recommendation

Objective

Social Media

Mock-up 1 Design

- Official account by Nintendo as Luigi

Objective

- In-character: Captions are from Luigi’s perspective

- Organized: Focuses on one location for this image set

Social Media

Mock-up 2 Call-to-action

- Includes call-to-action

Objective

- Features game location and mentions product - Link leads to Nintendo Switch Lite page

Social Media

Mock-up 3 Content

Objective

- Post about Luigi’s life - Mentions product

- Luigi would respond to some comments

Conclusion

Trade

Objective

Conclusion

Trade

Objective

Thanks for your attention