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Kaveh Alemi


 Mazandaran IR  +98 (939) 500 9153 ✉

Summary Championing marketing, branding and advertising strategy for the digital commerce, online and social media spaces driving YOY increased growth, ROI and revenue. Global Digital Marketing Leader offering over 15+ years of experience translating business initiatives and marketing strategies into bottom-line results in sales, revenue and client growth.Distinguished background driving profitability through the strategic implementation of digital commerce and marketing programs in the retail sector. Track record of monetizing digital investments with consumer purchase data to achieve meaningful insights. Talented marketing strategist with expertise formulating pivotal revenue turnaround strategies and growing e-business as demonstrated through developing a fully integrated omni-channel marketing campaign targeted at a segment of the competition’s most profitable customers, resulting in a 32% ROI.

Core Competencies Digital Delivery Infrastructure SEO, SEM & Web Analytics Budget Management Market & Consumer Intelligence Team Leadership Stakeholder Engagement Talent Acquisition/Development Direct Marketing Lead Generation Virtual Sales Leadership Integrated Marketing Merchandising Strategy Mobile & Social Media Relationship Management E-Business & Pricing Strategy

Skills International project management International business development / global alliances / globalization

General Management P&L management experience with strong focus on revenue and metrics / Executive management / leading change, inspiring groups, presenter, industry commentator / keynote presenter, board member.

Business development Process improvement specialist / global business development / developing partnerships / joint ventures / alliance management

Exceptional interpersonal communication Team player / Public relations /Procurement specialist / PeopleNet background / Negotiation expert

Human resources management Customer service-orientated / Adherence to high customer service standards

Project management Conflict resolution / Process improvement specialist / Effective workflow management / program management/ product development / product lifecycle management / metrics

Online and mobile consumer marketing Social media engagement / Social media expert / Internet marketing / SEO / PPC / PPM / Google AdWords

Natural leader & Accomplished manager Supply chain and resource management / Effective workflow management / Customer focused /

Strategic marketing Strategic thinker / Sales strategies / Revenue and profit maximisation / Competitive and strategic planning

Product marketing specialist Deadline-orientated / Sales proposal creation /

Work History Vice President of Marketing & Digital Strategy NEFF Oversee all retail, digital, e-commerce, branding and marketing communications initiatives in addition to internal communications and employee training programs. Restructured marketing department and acquired a 21-member team to spearhead the implementation and execution of a corporate branding and marketing plan. Founded the inaugural digital marketing group and architected a comprehensive strategy for the integration of digital technology into the existing marketing establishment. Slashed consumer website abandonment rate 53% by overhauling web functionalities, including responsiveness, enhanced live chat, clickto-call, and leading edge web-based customer acquisition tools. Earned an 18% increase in operational margins by restructuring internal teams and professional fees to eliminate relationships incompatible with a balanced “working vs. not working� cost ratios. Increased online web visits 132,000 and leads 80,000 monthly by rolling out a new e-commerce platform. Eliminated redundancies and conflicts between traditional and digital marketing plans and put in place an integrated structure emphasizing sustainability and cost effectiveness. Captured in-depth data from conversion rate to investment and tracked customer lifecycles through a unique PID to identify common characteristics and enhance high-level strategic marketing. Drove comprehensive corporate rebranding effort through integrated efforts with J.Walter Thompson worldwide and cross-functional executive committee involvement in both retail and operations insight.

HR Consultant & Director of Global Channel Marketing Canadian Provincial Nominee & Immigration Services, Manila Phil.

Sep 2014 - Dec 2015

Head Office : 4665 Yonge St #306, Toronto, ON M2N 0B4, Canada Phone:+1416-447-7033 Delivered strategic marketing leadership to add revenue, define and refine corporate brand recognition. Oversaw internal staff and external agencies in developing integrated marketing and communications strategies. Built and deployed retail merchandising, digital marketing, and CRM marketing efforts and played a key part in branding, public relations, and omni-channel advertising and media communication. Catapulted sales 42% by harnessing a targeted e-loyalty promotion that took advantage of an innovative, net new e-commerce platform equipped with mobile and social media components. Increased brand awareness 27% within one year by formulating and executing a compelling brand promise and unique selling proposition that responded to customer needs and motivational traits.

Logistics Manager & Vice President of Digital Marketing C.P.N.I.S (Transport Co.) Manila, Philippines.

Sep 2014 - Dec 2015

Unit 2006 Orient Square Building, F. Ortigas Jr. Road, San Antonio (Emerald Ave), Pasig City, Phil Determined the most cost-effective procedures and routes for shipments. Translated business needs and priorities into actionable logistics strategies. Gathered, logged and monitored all shipping data. Minimized damage and repair costs through careful management and preventative maintenance. Presented carrier-performance metrics and monthly costs reports to executive team. Supervised the work of 124 transportation personnel. Coached 25 other employees and assisted with quarterly performance reviews. Updated the database with changes in carrier status. Wrote reports and gave oral presentations to keep employees up-to-date on company goals and achievements. compared agency and vendor marketing expenses against established budgets.

Head Manager & Marketing Executive P.N.S Toos Co.

Jan 2013 - Mar 2014

Directed all phases of Producing , Marketing , Advertising projects, from A to Z. Assessed vendor products and maintained positive vendor relations. Designed and implemented Strategic business plan objectives. Planned and organized seminars, meetings and retreats. Planned and coordinated the availability of products for advertising and promotion purposes. Traveled to the market, visited vendors and assisted buyers with merchandise selection. Collected, monitored and disseminated market intelligence/maintain competitor database. Assisted in the strategic development for licensing and bio-catalyst businesses.

Head Manager & Director of Marketing Communications Payam Avaran TN Co. (Ad company). IR

May 2011 - Oct 2013

Promote marketing role with oversight of public and government relations, promotions, and communications. Developed and managed a 24-member staff comprising direct and indirect reports and collaborated extensively with key stakeholders to drive integrated efforts targeted business critical product lines. Resolved employment-related disputes through proactive communication. Developed company personnel policies, standard operating procedures and employee handbooks. Developed and facilitated all new-hire orientations. Built a comprehensive employee recruiting strategy. Developed and enforced company policy and procedures relating to all phases of human resources activity. Managed all aspects of leave administration, including employee notifications and vendor management, disability programs and health benefits. Developed innovative new-employee orientation programs, including safety training. Spearheaded cross-functional initiative to achieve ISO 9000 Quality management.

Marketing & Project Manager - Authorized Agent in Middle East ALTERNATIVE IMMIGRATION SOLUTIONS Co.

Feb 2009 - Oct 2011

Head Office : Toronto, ON, Canada M2N6A3 Maintained up-to-date knowledge of product and service changes. Investigated and resolved customer Inquiries and complaints in an empathetic manner. Solved unresolved customer issues. Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals. Member of Executive Management Team. Developed department's ďŹ rst incentive performance plan which motivated sta and resulted in 23% increase in sales. Surpassed revenue goals in four consecutive quarters. Developed company personnel policies, standard operating procedures and employee handbooks.

Education BA of Mechanical Engineering Azad University of Sari Business, Marketing and Advertising coursework Attended Marketing workshop Advanced coursework in Physics and Drafting


IELTS - International English Language Testing System. British Council / Cambridge English Language Assessment / IDP - IELTS Australia IELTS is the International English Language Testing System, the world’s proven English language test . IELTS was one of the pioneers of four skills English language testing over 25 years ago, and continues to set the standard for English language testing today. British Council / Cambridge English Language Assessment / IDP - IELTS Australia

Diploma Certificate in S.M.M Alison - Certified Social Media Marketer Address: Level One Building Block 7/8, Galway Technology Park, Parkmore, Galway, H91 E309, Ireland.

Affiliations Member of : American Marketing Association Association of National Advertisers Reverse Logistics Association International Marketing Association Minnesota Interactive Marketing Association Sales & Marketing Executives International Business Marketing Association Association of Marketing Project Management Institute

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