Issuu on Google+

PORTFOLIO PORTFOLIO PORTFOLIO


KATYA


TSVETKOVA


CAREERGOALS

CREATIVE DIRECTOR DIRECTOR OF BRAND DEVELOPMENT MARKETING DIRECTOR


01

02 03

MARKETING COMMUNICATIONS

CREATIVE FASHION PRESENTATION

FASHION BUYING & MERCHANDISING


MARKETING COMMUNICATIONS


FASHION


Designed a magazine prototype for a niche market. Created a cover and developed a table of content, letter from the editor, and a media kit based on initial market concept strategy.

Skills: Industry knowledge Market research Art layout Design elements Aesthetics

MAGAZINE


EDITOR’S LETTER

I

learned that Italian designers practice sophisticated tailoring at a young age. Like all girls, I always played dress-up with my mother’s closet. Trying on her Italian suits was my favorite hobby. She always told me that one day they will all be mine. After my graduation from the university my mother gave me the best present a mother could giver her daughter-her closet. From classic Armani suits to Chanel tweed jackets, it was all mine to keep and pass on to my daughter. It just goes to show that a well-tailored suit can last a lifetime. No one knows that better than Giorgio Armani, who defined his fall 2010 collection as "The New Chic", what does he consider new? No, it wasn't the fringy hats, but the color: saturated Crayola tones, such as orange, cherry red, pink and the deep emerald green that opened the show on two slick, shiny jackets one that cut away in the front, the other trimmed and cropped. Both were made from luxe exotic skins and were worn over velvet shorts - items that combined two of the collection's other newsy motifs. At the Milan Fall 2010 fashion show Frida Giannini blew everyone away with her most successful show since joining the company. She delivered a clean, polished collection that pulsed with insouciant glamour. The collection had a sense of relaxed luxury, this was seen through calm, classic colors white and icy grays, black and loads of earthy browns, along with copious ultraluxe materialssuede, beaver fur and napa leather that combined for a natural, rich effect. Every woman looks chic and glamorous in a welltailored suit. For a magazine, the chic and glamour of the cover is a beautiful woman. This month we have Gemma Ward a model with a face of a doll. We chose Gemma Ward for our newsstand cover because we embrace models and she is well known for her big round beautiful eyes. In this issue there are several articles on eyes, from how to use make-up to make your eyes stand out, to how to keep your eyes safe from diseases. We hope that you will share this knowledge with your friends and loved ones.

Enjoy the issue

Katya Tsvetkova


contents


CREATIVE FASHION

PRESENTATION N


FASHION T Y L I N G


GROUP PHOTOSHOOT

Participated in a group photo shoot with classmates and the styling instructor. Worked side by side with the photographer, stylist, model, and the rest of the team. SKILLS: Teamwork Time management Art Direction Styling

photographer: Billy Coleman assistant: Katya Tsvetkova styling: Chad Cox Katya Tsvetkova designer: Mariano Lumbi


FASHION

BUYING & MERCHANDISING


B U Y

FASHION N G


CREATIVE BUSINESS PLAN Developed a complete creative merchandising plan for a startup shoe boutique. Prepared numerical budgets and creative promotional strategies by using mathematics, critical thinking and time management skills.

SKILLS: Market Research Retail Math Aesthetics Design Layout


EXOTIC REPTILES

Reptiles and fish leathers, real or printed, are a key trend in every color range including metallics and variegated shades. Crocodile, salmon leather, snakeskin, python, alligator (real and printed) / Metallic (oxidized metal printing) or opaque (nubuck) surfaces / Special carving to create raised surface on fish skins / Ombré and dégradé prints / Novelty at AF by Albarello Ferdinando: finest, translucent, colored reptiles

JANUARY


DIVINE EXCESS

For F/W 10, runways suggests three distinct color palettes, emphasizing natural shades.

Neutrals: mostly solid, authentic colors in between grey, black and brown / Warm hues: red and orange russet shades combined with yellows and oxidized greens / Abstracts: strong reassuring hues as reds, cold greens and blues, recalling upholstery textiles

NOVEMBER


Six Month Plan

ASSORTMENT PLAN OVERVIEW

PROFIT & LOSS STATEMENT BUYING & ASSORTMENT PLAN


DEVEL

PRODUCT P M E N T


PRODUCT DEVELOPMENT Skills: Market research Cost analysis Design layout Aesthetics

Developed a fashion game with a fashion buying theme directed to a specific target market


PRODUCT DEVELOPMENT Skills: Market research Cost analysis Design layout Aesthetics

Developed a collection of home accessories and gifts based on the images of the artist AHMAD ALKARHI


Disclaimer & Contributors FASHION MAGAZINE PROJECT CREATIVE BUSINESS PLAN PRODUCT DEVELOPMENT PROJECTS

TRADEMARK/BRAND/COMPANY LOGOS (WHERE UTILIZED) ARE BEING USED FOR THE EXECUTION AND COMPLETION OF SCHOOL ASSIGNMENTS ONLY AND DO NOT REPRESENT WORK COMPLETED FOR THE RESPECTIVE COMPANY AS AN ACTUAL CLIENT. IT IS NEITHER THE INTENTION OF THE SCHOOL NOR THE STUDENT TO MISREPRESENT SUCH A RELATIONSHIP.

WWW.STYLE.COM WWW.BEHANCE.NET WWW.VOGUE.COM WWW.CONDENAST.COM WWW.EA.COM WWW.WESTELM.COM


Graduation Portfolio