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Katya Mokhnatkina 62 W 700 N #218 Provo, UT 84601 (801) 636 - 2231

Objective: Account Management

Young Rubicam April 2012 - June 2012 Account Executive Intern New York,NY

Tracked social media for our competition, worked on presentations, wrote conference reports, worked on agency reel of relevant brands for the client; interacted with many divisons of the agency; worked on ad id charts for print, radio and OOH, mantained rotation chart for print ads, analyzed the startegy, brainstormed and researched promotional advertisement ideas, participated in creative development of TV commercials, and critiqued print advertisments.

Brigham Young University, Advanced Advertising Lab Brand Management Experience

April 2011 - December 2012 Provo, UT

Worked in teams to do research, planning, strategy, brand model and creative execution for national and local clients Developed strategic decisions by connecting the big idea to the target market Brand models and creative briefs, sharing thoughts for creative part of campaign Created media plans, flowcharts and did media budget Pitched campaign to client and develop presentation skills Worked with national and local clients: L’Oreal, JC Penney, Taco Bell, Herman Digitech, ORCA, Timpview Car Wash, Give Em This, BYU Direct Mail, BYU Alumni, Proof, Utah Lyric Opera, RS Energy, Enough is Enough, Women in Business L’Oreal, The Body Shop Conducted in depth research about the target market SWOT analysis Developed a new product line JC Penney   Organized a new brand model for the company Worked on the strategy and creative brief for this campaign Observed the target market and interviewed them Helped organized a survey

Taco Bell Studied target audience Worked on creative brief Established strategic decisions according to clients’ needs

Los Angeles Clippers Created a brand model Conducted focus groups and interviews Analyzed qualitative data Formulated a media buying plan


Brigham Young University, Provo, UT Bachelor of Arts in Communications (Advertising Emphasis) Minor: Business Management


L’Oreal Brandstorm – creating a product and a creative campaign Member of American Advertising Federation, Utah Chapter(AAF) 2010-2011 Sundance Film Festival – information person

Valuable Skills & Interests

Technology: Windows/MAC OS, Word, Excel, PowerPoint, Photoshop, InDesign, Qualtrics Languages: Speak, read, and write English and Russian fluently. Some Spanish. Things I like: Playing guitar, tennis, volleyball and soccer. Ice skating, drawing, public speaking taking pictures, listening to music, spending time with friends, and traveling the world.

December 2012


Work experience