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28.01.11 Issue 04

LEARN MORE – BE MORE Want a bigger paycheque? Want a bigger business? Want to get to New York? Well, experience within the Network shows that first you need to LEARN HOW. If you think that the likes of Silver Premier Executive Gavin Scott became a success without first learning how, you’d be mistaken. Gold Premier Executives, Peter and Jackie White had to attend meetings and take notes from those who had already achieved success before they started climbing the sales plan. Everyone who is anyone within the Network (and elsewhere!) didn’t get to where they are without first learning how. Luckily, this is Kleeneze and that learning is readily available to you whenever you want it! It’s not like any other arena where you’d have to research the best courses, pay a fortune to attend them and end up dozing through the ‘boring bits’. Kleeneze learning is full of inspiration, fun and you’re guaranteed to come out with something valuable by the end of it. This year, we have a learning extravaganza touring around the country. • Learn how to speak to your warm list, get given scripts to use and taught how to use your story to inspire others.

• We’ll take you back to basics, showing you how to build good customer relations, set realistic goals and support the right people. • And you’ll learn the steps it takes to qualify for destinations. You’ll learn how consistency and persistency will ensure your journey to join others in New York is a smooth one. Kleeneze LIVE! is more than just a chance to hook up with your teams and speak to staff from HQ. It’s the chance to obtain the knowledge that will change your business and your lifestyle for good. These are the only events where you will find all the leaders together, where you can get training from those whose businesses you’d love to have and personal one-on-one time from Kleeneze’s top achievers. It’s not something you can afford to miss.

BOOK NOW. KLEENEZE LIVE! DUBLIN, SATURDAY 5 FEBRUARY, 12 NOON. CODE 01953, £10/€12. “The Dublin event is going to be a great day. People would be foolish not to be there! The LIVE! events are always fantastic – they have a great buzz about them. They’re great learning forums and, of course, the more we learn, the more we become.

• You’ll learn how to get your new starters up and running from the word go and how to keep them motivated to stay on track.

I’m going to be sharing some of my beliefs and philosophies on the day, as well as a little bit of my journey. I want to give people the tips and knowledge that will move their businesses forward.”

• Read the book, got the t-shirt, but are having trouble putting the slight edge into practice? There’ll be tips and tricks to ensure you can employ the slight edge in everything you do.

Craig White, Premier Executive Distributor and Distributor of the Year

• If you struggle to keep a positive mindset when your business isn’t going to plan, then we have the training events to help you.


S’TONKIN SALES There are a few valuable lessons in Paul Tonkin’s story. The first is - don’t prejudge. The person who you decide wouldn’t be interested in joining your team, could go on to be recognised as the company’s top retailer. The second lesson is that it doesn’t matter where you are, Kleeneze works if YOU work at it. And the third thing we’ve learnt? Well, if you’re going to go for it – you might as well aim for the top. VIP Trophy winner 2010, Paul Tonkin joined Kleeneze in 2003 and has moved around the country a whopping five times in the past seven years. However, as he moved, his business did too and each step of the way he’s continued to build a fantastic customer base, leading to an award-winning 2010, where he amassed over £75,000 in personal sales! Now based in Guernsey, EWB caught up with Paul to find out what he believes has led to his success, how it feels to have Silver Premier Executive Gavin Scott sing your praises and how to keep motivated in the rain!

“As you may know, Angie Tonkin [Silver Executive Distributor] is my daughter and when she and Dave [Birtwistle] started with Kleeneze, I was working away as a shop-fitter,” explains Paul. “They spoke to everybody about joining except me, because they didn’t think I would do it! “At the time, I was sharing a flat with someone. One day, I came back from work and she was really excited about this DVD she’d just seen. It was Kleeneze. I told her that my daughter and her boyfriend had a team, so if she was going to join, she should join with them. So she did and I started helping her out. But then she started nagging me to join and Angie was nagging me to join too! I thought, if I’m doing it anyway, I might as well make some money out of it too.” Paul started to work the business when he could. However, while living in London, he moved three times, so was starting off as a new Distributor in each area. Week in, week out he’d put his books out, but his work as a shop-fitter was drying up and he decided to move back home to Lancaster. “I got a job as a bathroom fitter, but continued with my Kleeneze business as well. I’d put my books out at 6am before I went to work and collect them afterwards at 8pm. It was giving me roughly £200 per month and I was happy enough with this. Then, one day I went to work and my boss told me he had gone bankrupt.” At this moment, Paul decided he would focus on his Kleeneze business full-time. He spoke to Dave, who helped him to come up with a plan and then supported him with putting his books out.

“If it wasn’t for Break Free, I wouldn’t have been able to join Kleeneze” We’re hearing this sentence quite a bit of late! The Break Free option is giving you a fantastic new way to recruit like never before. Remember, this is only a trial and will last until 5 March, so use it to build your business now!

calls has definitely lessened, because if they don’t join and it’s free, then it’s just not for them. Onto the next one!”

“I recently joined Kleeneze through Break Free. I am a young mum of a 15-month-old and the time outdoors is doing both me and my son good. I have done about £80 worth of orders in one week. I didn’t really think that it would take off that easily but it has done. On some streets I had to go back to collect the book three or four times but it has been well worth the input. Well, best dash as more books need putting out…”

“I love Break Free! It’s made me want to talk to my warm list and all my old leads again, and I want to tell the world about Kleeneze more than ever. The team are busy bringing people in and I’ve personally sponsored 9 people into the team since returning from the New Year Launch! It is going to be such a massive year, I’m so excited, thank you Kleeneze!!”

Sarah Silvera-Phillips, new Distributor “A combination of going for no and Break Free has given us confidence to tell everyone about Kleeneze - even ones that said no before are getting back to us with interest. Plus the fear of follow up

Emma Lamb, Silver Distributor

Zoë Climpson, Gold Distributor. “I have just joined Kleeneze and if it was not for the Break Free kit, I would not have been able to do so. Tomorrow will see the start of my new life as a Kleeneze Distributor.” Sarah Walker, new Distributor



FOR VIP WINNER “To be honest, it was tremendously hard work at the time,” admits Paul. “I was doing 300 books a day for five days a week for about three months. Each month, I was Gavin Scott’s top retailer.” However, a trip to Guernsey was about to change all of that. Having always wanted to visit the island, Paul decided to book a holiday over there. Within minutes of arriving (and realising he was very lost already!), Paul bumped into Joanne Heeraman. By the time she’d walked him to where he wanted to get too, they were the best of friends. Over the next 12 months, Paul visited Joanne nearly every month and Joanne, in turn, came to visit him. A year later, he gave up his customer base and moved to Guernsey permanently. His Kleeneze plan was still in place, though. “I came over here on 2 June, 2009,” he remembers. “I brought 250 books with me, docked at 6.30 in the evening and by 11 o’clock Saturday morning, 250 books were out. That’s all I’ve done every day. The first week, I did a full seven days and ever since I’ve done five days a week. I blanket dropped consistently for 18 months until I built up a good customer base. Now, every couple of months, I blanket drop again to grow the base. I think I’ve only really scratched the surface with Kleeneze. “I was really going for that VIP Trophy last year. If I’m going to be a heavy retailer, I might as well aim for the top. I’ll be doing the same thing again this year too. The theory is that all my customers who I have now are the ones who got me there last year, so hopefully they will this year too.”

“Customer service is really important,” he stresses. “I order every day whether I’ve got £250 or not, so they are guaranteed to get their deliveries in three to four days. I would advise anyone who wants to build their customer base to be consistent and persistent. Be polite, keep good notes and be prompt and courteous. When you deliver your orders, make sure you write down their phone number and give them a call a couple of minutes ahead of your arrival to tell them you’re on their way. I never cold call at a house. If they don’t answer the phone, I don’t go. I can get rid of 30 or 40 orders in a few hours.” No mean feat really, as in rural Guernsey there are no house numbers, no street lights and no real signs to help you know which direction to go in! But come rain or shine, Paul’s out there retailing. “It’s never really been about the money,” he says. “I enjoy it. I don’t work for a boss and if I get wet, it just saves me having a wash when I get home! But, I couldn’t do half of what I do without Jo turning the books around. I thought I was fast, but she is faster than me. Plus she cooks my tea and does all the cleaning too!” Now the couple are looking forward to their trip to New York – an added bonus to winning the trophy. With Gavin Scott singing their praises at Birmingham and throughout last year’s Kleeneze LIVE tour, it appears that Paul and Jo can do no wrong at the moment. “It is nice when the man at the top of the tree is using my story,” says Paul. “But I find it a bit embarrassing too, because I haven’t done anything special. I do 40 hours a week; I’m not killing myself doing it. I feel like, when it comes to Kleeneze, I’ve only just scratched the surface.”

With such heavy retailing, you could be forgiven for thinking that there isn’t any time for service with a smile. On the contrary, Paul puts all his success down to one thing – customer service.

WHAT MAKES GOOD CUSTOMER SERVICE? Good customer service is the lifeblood of this business and Kleeneze Distributors are known to offer a level that many others struggle to match. Good customer service is all about bringing customers back and sending them away happy, so they’ll pass on positive feedback about your business to others.

So what do you think makes up good customer service? Do you go the extra mile when it comes to customer service? Or do you believe that simply delivering the goods when you say you will is enough? We want to know what you think makes a good Kleeneze Distributor. What should you be doing to foster a great customer base? Send us your tips, stories, ideas and customer feedback to and we will publish them over the coming weeks.



presentation of the opportunity and a guest speaker. For

Kleeneze LIVE! On Tour – RED COW MORAN HOTEL, DUBLIN (order on ticket

SWINDON. SN5 7DL. Blades bar 7.45 for 8pm start, £2.50 per distributor guests free, Business dress please.

675553 e mail:

Everyone welcome. Contact Steve or Debra Nell on 01793 238909 or

9 Feb

5 Mar

Gold Day – Head Office, ACCRINGTON (email to secure a place)

(four weekly) The Pirates of Plenty Manchester Open Evening, The Horrocks Room, St Matthew’s Hall, Chapel

7 May

Norwich Business Opportunity Evening, Holiday Inn,

10.00pm. Come and join us at our informal & friendly,

Ipswich Road, NORWICH, NR4 6EP, 7.30pm for 8.00pm

open evening. Doors open at 19.30hrs for light

start. £3 per Distributor, guests free. Business dress

Kleeneze LIVE! On Tour – STONELEIGH PARK, WARWICK (order on ticket code

refreshments, (free of charge). Easy to find - Just off

02054 – limited availability)

Trafford/Trafford Centre. £1 per Distributor, guests free.

please. Contact Stephen on 07810 126010.

Chester Road M60/J7 heading towards Old


14 Feb (14/3; 11/4; 9/5; 6/6; 4/7; 1/8; 29/8; 26/9; 24/10; 21/11)

Lane, Stretford MANCHESTER, M32 9 AJ. 8.00pm-

Everyone welcome. Dress code smart/casual. Contact

9 Apr

(every other Wednesday) Swindon BOM, The Link Centre,

email:, Malcolm Bullough 01228

code 01953 – limited availability) 16 Feb

9 Feb

information, contact: Alistair Townsend 01228 528126

Katrina & Ian Harvey-Winstanley on 07946 561274,, EzeReach 0161 660 9867.

21 Feb (21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 24/10; 28/11) Business Opportunity Open Evening, Everyone Welcome, Supreme Inns, Bicker bar Roundabout, BOSTON A17/A52 junction, registration 7.30pm, £3 per person, Hosts:- Andy & Amanda Holland email:

9 Feb

(9/3; 6/4; 4/5; 1/6; 29/6; 27/7; 24/8; 21/9; 19/10; 16/11; 14/12) Leeds Open Evening, Holiday Inn Leeds Garforth, Eze-Reach number: 01553 886597.

Wakefield Road, LEEDS, LS25 1LH. 7.30pm for 8.00pm.

4 Jun

25 Jun

10 July

23 July

start. Dress code: Business Suit. Contact Stuart on



23 Feb (23/3; 20/4; 18/5; 15/6; 13/7; 10/8; 7/9; 5/10; 2/11) Birmingham Open BOM. The Plough & Harrow Hotel, 135 Hagley Road, BIRMINGHAM. 7.45pm registration for an

13 Feb Everyone Welcome to Fast Forward Runcorn Millionaires

8.00pm prompt start. Ample free parking, good reception

meeting. The Holiday Inn, Wood Lane, Beechwood,

areas & bar for team sizzles & meeting your guests.

RUNCORN. WA7 3HA. 12 noon till 4.30ish. £9 entry.

Unfortunately there is no wheelchair access to the room


Raffles, Bucket of Money, BIDS and best of all, a great

(upstairs). Only £3 per distributorship, guests free (bring

line up of speakers, Toby Acton, Vic Brown, Belinda

loads & see your business grow). Hosts Gerard & Claire

Clarke, Shelagh Irving and Michael Khatkar, all to help

Tucker- Mawr (EzeReach: 0121 314 9785) and Geoff &


you with your business. Learn and Earn in Kleeneze style.

Diane Owen (EzeReach: 0121 314 4870)

Contact Irene Wilson, Ezereach 01524 888875 or 01524


3 Sept

Kleeneze Xmas Showcase & Gala Dinner – the NIA and HALL 3, the ICC, BIRMINGHAM (order tickets on code 00027. See the DSA for full information on how to book or to download the

24 Feb (31/3, 28/4, 26/5, 30/8, 28/7, 25/8, 29/9, 27/10, 24/11) 21 Feb (21/03; 18/04; 16/05; 13/06; 11/7; 08/08; 05/09; 03/10;

Open Evening and Opportunity Showcase, Tottenham

31/10; 28/11) Titans Training and Opportunity Meeting,

Green Leisure Centre, THE GOLD ROOM (1st Floor) 1

Cedar Court Hotel, Mayo Avenue, Off Rooley Lane,

Philip Lane, Tottenham, LONDON N15 4JA. A prospect

BRADFORD, BD5 8HW, 7.30pm for 8.00pm start.

focused, benefits led, presentation of the Kleeneze

Everyone welcome. Business dress please. Contact Neil

Business Opportunity. 7.30pm registration for prompt

Young on Ezereach: 0113 350 8763, Mobile 07817

8.00pm start. £3 per distributor (£5 per distributorship).

439 451.

Guests FREE. Dress code: Business. Everyone welcome!

booking form) 10-16 Nov Kleeneze Destination – NEW YORK

Hosts: Tony & Sue Peacham on 0208 521 4664 or 22 Feb (four-weekly). Edinburgh Opportunity Meeting at Premier Inn Morrison Link Road, Haymarket EDINBURGH.


8.00pm until 9.00pm. Everyone welcome. £3 single, £4

19 Feb (19/3; 16/4; 14/5; 11/6; 16/7; 20/8; 17/9; 15/10; 19/11;

joint distributor. Contact - Jim & Jane White Ezereach 0141 530 9724.

17/12) Going For Gold. At: The Globe Hotel, Tuesday Market Place, KINGS LYNN, Norfolk. PE30 1EZ (Use hotel entrance in Kings Street, opposite ‘Prezzo’). 7.30pm and John Hawkes on 07767 620441 or email: 21 Feb (21/3; 18/4; 16/5; 20/6; 18/7; 19/9; 17/10; 21/11; 12/12) South East Open Evening Bracknell. Everyone welcome

for 8.00pm prompt start. Business Dress only please


£2.50 per person. Guests free. Everyone welcome.

1 Feb

across the Network. Join us for an evening of fun, Opportunity Presentations & Kleeneze Stories – Huge

(First Tuesday of every month) Business Opportunity

Recognition for all groups Forest or Hospitality Suite,

Contact Ann & John Coe on 01553 829241 or Ezereach

Meeting. St Leonards Hotel, Ringwood Road, St

Bracknell Leisure Centre, Bagshot Road, BRACKNELL,

01553 888118.

Leonards, RINGWOOD, Hampshire, BH24 2NP. 7.30pm

Berks, RG12 9SE 7.45pm for 8.30pm start. Distributors

for 8.00pm start, £3 per distributor, Guests Free! Business

£3 - Guests FREE Business dress please Contact Debbie

dress please. Hosts Bob Dalton and Sue Marshall on

Gee on 07782 345 935 or Kate Lee on 0118 9268540.

13 Mar (8/5; 21/8; 23/10) Gillian Nicholson’s Wealth Events Training - Garden Suite, Thurrock Hotel, Thurrock,

01425 480675 or Ezereach 02380987429.

ESSEX. Registration opens at 11.00am for prompt start

21 Feb (21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 31/10; 28/11)

(second Wednesday of every period – Blue) Mighty Oaks

Westcountry Open at Padbrook Park Hotel, Cullompton,

information email Gillian Nicholson at

Opportunity Meeting. Ye Olde Bell, Barnby Moor DN22

DEVON EX15 1RU (just 5 mins from J28 on M5 sign Arrive ready to learn, Leave

8QS near A1, 5 minutes north of RETFORD. 7.30pm for

posted). Distributors £3 per person or £4 per couple.

ready to earn! Wealth of Income, Wealth of Knowledge,

8.00pm start. Dress: Smart casual please. We promote

Guests FREE. All from Red and Blue groups welcome.

Wealth of Friendships.

Ed Ludbrook’s Coaching approach. Everyone welcome.

Prospect focused Business Opportunity Presentation,

£3 per distributorship, £1 per guest. Maria and Derrick

Training, Book Stall, Bids table, Testimonials, raffle and

Longwright (Ezereach 01522 718671).

business related stands Ample parking. Accommodation,

at 11.30hrs. Finish 14.30hrs. £5 per distributor. For further

2 Feb

27 Mar ‘The Big 1’ is here again! The East Midlands premier event is coming up soon, so book now to secure a place with top speakers – Doug Roper, Ian Crockford, Chris

meals, coffee and bar available. Contact Sheelagh & Paul (7/3; 4/4; 2/5; 30/5; 27/6; 25/7; 22/8; 19/9; 17/10; 14/11;

01392 462710 (Ezereach 01803 898592) or Nigel &

Hinds, Jaime de Caso and Lynn Macdonald. Knowledge

7 Feb

12/12) Essex Business Opportunity Meeting at the

Lucinda 01392 874412 (Ezereach 01803 898652)

is King will also be there on the day. Tickets only £8 per

Holiday Inn, Brook Street, BRENTWOOD CM14 5NF, J28

person for a fantastic afternoon of training with a fantastic

- M25 7.30pm for 8.00pm start. Business Dress please.

raffle. Starts at 12 noon (Doors open 11am) Finish at 5pm.

Everyone welcome, Hosts Richard & Vanadis. EzeReach:

NEWPORT, junction 24 of the M4 12.30 for a prompt

For further details contact Andy Buxton & Laura Kelly on

01206 804 635.

1pm start. Finishes 4.30 Hear from top network leader

20 Mar Wales and West Millionaires College. Holiday Inn,

and up and coming stars. £8 pp includes CD of last

07830 190485. Make cheques payable to ‘The Big 1’ to (8/3; 5/4; 3/5; 31/5; 28/6; 26/7; 23/8; 20/9; 18/10; 15/11)

event, Guests FREE Resource table with raffle. Contact

meeting is at the Novotel, Long Eaton, NOTTINGHAM -

South West Training & Recognition Meeting. Ship Inn

Vic Brown on Ezereach 01792 824460

Jct 25 M1. You cannot buy tickets on the day so don’t

(next to Premier Inn), Thornbury Road, Alveston,

delay - book today - this will be a sell out event.

BRISTOL, BS35 3LL. 8.00pm start. Business dress

See you there.

Please. Distributors £2.50 per head, guests FREE. Host:

10 Cook Close, Belper, Derbyshire, DE56 0JJ. The

8 Feb

(8/3; 5/4; 3/5; 31/5) Hemel Hempstead Opportunity

Do you have any Training or Opportunity meetings in your area? Let us know, at or EzeReach 01772 977402 and we will include them in our weekly meetings diary.

Meeting, Holiday Inn, Breakspear Way, HEMEL


Andy Cooper, E/R: 0117 911 7561.


Ezereach 0203 051 8333 or email:

8 Feb

(second Tuesday of each month) BOM meetings at

HEMPSTEAD HP2 4UA. £3 per distributor, guests free.

Carlisle. Border Gate Premier Inn, Carleton, CARLISLE

7.30pm for 8.00pm start. Business dress please. Hosts:

CA4 OAD Tel: 01228 633311. 7.30pm for 8.00pm start. All

Rosina & Frank Pocock. Tel: 01442 256405.

distributors and prospects/guests welcome. Hosts Alistair Townsend and Malcolm Bullough and will feature a


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