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21.01.11 Issue 03


UNTIL 5 MARCH, YOUR NEW STARTERS CAN JOIN KLEENEZE FOR FREE! THE BENEFITS “Break Free has been an extra tool to my belt. I still lead with the Business Builder kits, but if the prospect can see the potential of the business (and the jacket fits) but really hasn’t got the funds, the Break Free option is an awesome addition to my business.” Jeff Mann, Silver Distributor “For the past 5 periods the only people coming into my team have been frontline. Now we have 3 legs sponsoring and it’s not just Break Free either - the discounts are helping with people joining on Business Builder 50 and Business Builder 200 also.”* Gareth Tucker, Gold Distributor * Remember, the Business Builder discount will drop again this Sunday. The sooner you act, the bigger the discount!

“So far we have had 10 new Distributors join D the team in the last week. It has certainly PREJON’T UDG sparked a real enthusiasm and lead Sky repor News Bus E! generation is up. All this is down to the ted th iness UK u nemp is week t h excitement of the Break Free option. We loym ent is at by 4 2.5 m 9,000 to up have even turned down some people for il three lion in th e the free start (rather than waste our mont hs Nove mber to investment in them)! It just proves that the ! key to getting new Distributors, is lots of activity whether we have Break Free or not.” Lee Henshaw, Senior Distributor

“Surprisingly, I have not had to recruit anyone myself on the Break Free yet, as they keep OPTING for the Business Builder kits instead! I believe that the introduction of the Break Free package has removed many distributors’ perceived ideas that people do not want to pay for their initial kits. With renewed confidence distributors are talking to more prospects and this resulted in 5 new recruits into our team in one night, with only one recruited on the Break free! New people seem to feel more relaxed about chatting to their friends and family now they are able to offer Kleeneze for free. More experienced distributors have something NEW to tempt old prospects with. When my Break Free brochures arrive, I will be going through my old prospects and selecting some to post a brochure to. Included will be a compliment slip saying.... ‘It’s time to break free’!” Debbie Gee, Silver Executive Distributor “Remember, if your Break Free recruits activate and do 250 Bonus Points, this will count towards your New York qualification.” Michael Khatkar, Director of Network Development





The title of Kleeneze Distributor of the Year is bestowed upon those who have an ongoing commitment to the business. They show great leadership and inspire their teams to grow. They are the ambassadors for the business, standing for everything Kleeneze aspires to be, with strong business ethics and continued growth. In 2010, Premier Executive Distributors Craig and Magdalena White had the most team members in the Network qualifying for Hong Kong. The growth in their business was tangibly consistent. But, above all, they remained a huge inspiration – not just to their team, but to the entire Network.

So, it was no great surprise that the Distributorship behind the 2010 four-trophy win, was named Kleeneze’s newest Distributor of the Year. EWB caught up with Craig to find out what winning the trophy means to him and how he came to nab the title for a second time. You were obviously very emotional when you were named Distributor of the Year – why is this trophy so important to you? One of my passions in life is to be the very best I can be in any given situation. I’m very competitive (in a friendly way) so being recognised as being the best in the company is a very important accolade to me. However, as I said to the rest of the team afterwards, there is no ‘i’ in team and it takes all of us to make any one of us successful. It just meant so much, because we worked so hard for all the trophies and we believed 100% from the beginning that we were going to get four trophies. We worked for it, we believed it and we had a lot of people going for each trophy. I just felt that Distributor of the Year was the icing on the cake. What do you think were the reasons behind you being Distributor of the Year? All I try to do is do the best I can for the team. I work as hard as I can, learn as much as I can and be available as much as I can. I’m not sure why the company chose me, as there are some fantastic leaders in the business. All I’ve done is focus on working as hard as possible. I love speaking and I love sharing my story and my philosophies and beliefs. I do this a lot around the country for our own team, but also for others in the Network and I love doing that. If that’s something I’ve given back to the Network and maybe been a good example for others, then that’s great.

You’ve been DOTY before – how did that year differ to when you weren’t? Winning this title definitely gives you the feel-good factor and I certainly puts a spring in my step, but I believe that I may have had that anyway, because I’ve got a passion for the business. But, to be honest, this title is for our work last year. I’m already focused on the year ahead and working on my next goals. To know that the group has won the trophies and we have the Distributor of the Year does put a smile on your face, but more importantly, you know that you’re doing the right things. If we keep on doing this consistently, we’re going to create something very special now and for the future. Your team did very well in the awards this year too. Are your successes all interlinked? Without a doubt. We’ve had a competitive rivalry, but also a synergy in the group. I feel so privileged, because we’ve got such a fantastic group of people. Inspiration to me doesn’t necessarily come from the people above you in the Sales Plan, it comes from within your team. The people in my team keep me on my toes and inspire me just as much as my mum and dad [Jackie and Peter White, Gold Premier Executive Distributors] do.

“What successful people do when life happens, is deal with it accordingly, but they still work their daily plan. It’s the compound effect. Every day counts.”

The trophies belong to the team. The people who receive them are representing that team. Did you not want the VIP trophy then?! Ha, ha! We’ve made a pact that we’re looking for someone in our business to win that trophy! We’ve got some really good strong retailers, but we need someone to do more!


N THE CAKE It’s obviously your goal for the team to win all the trophies next time, but to inspire some healthy competition, what tips do you have for others in the Network?

In 2010, your team had the most people in Hong Kong. As a leader, how did you go about ensuring people stayed on track and motivation stayed high?

Firstly, it needs to be a goal – winning a trophy isn’t always important to everybody. Then you need to understand what trophy you would be in the running for going forward this year.

I have around eight weekly coaching calls with leaders within my business. Then they have their weekly coaching calls with the leaders in their businesses. These are accountability and strategy/coaching calls. It’s about recognition too - people get on there to say I’ve done x, y z. They can share that pride they feel in themselves.

Do a little research. Find out what level of business growth has won the trophies in the previous year and find out what you have to do in order to be in the running for that trophy. Put a plan together and focus on the basic fundamentals in the business. Key to success in Kleeneze is persistence and consistence. There are a few things that come from winning a trophy. One is the recognition for a year’s hard work in front of the whole Network. Two is the belief the team has because you’ve won a trophy and now they’re part of a winning team. It really catapults people forward and creates a lot of belief for the coming year. And then, of course, there’s being rewarded with qualifying for a place wherever the Destination may be. The same wind blows on us all, it’s how we choose to set our sail [Jim Rohn]. Life happens to every one of us. When we have a job, we deal with life accordingly and we still go to work. What successful people do when life happens, is deal with it accordingly, but they still work their daily plan. It’s the compound effect. Every day counts. I think you should always have a plan that scares you a little bit. When you look at the week’s plan, it should be scary, but focus on focus on each day, one day at a time, it’s not as scary. That’s possible to do. The compound effect is a good day repeated over a period of time. It leads to a fantastic year.

Between the sponsor and the team member, they put their heads together and come up with a plan to keep their business on track on a weekly basis. They’re always making slight edge adjustments according to what people have done in the past week. If people are ahead of their plan – it’s about recognition, reward and focus and how can we grow the business. If they’re behind on their plan, they put their heads together. Two heads are better than one. These calls keep everyone buzzing, but you also come up with some great ideas and strategies. It helps to keep everyone on track and that certainly was evident in Hong Kong. Now we’re planning to have about 90 people in New York! Everyone has their own definitions of what success is – what’s yours? One of my goals is to have the biggest business in Kleeneze. I want everyone else to succeed, but I’d like to do a little bit more and I’ll do that for as long as it takes. I feel obligated to work with the team, to help them in achieving their goals and their quests. Our income is consistently over £8,000 a month now, but that’s certainly not where we want to be, although I appreciate that’s where we are. However, I really want to help the team get to that level. That becomes a mission of mine - to create an empowering environment, so others can willingly follow. As our business and income keeps growing, I think my goals will keep growing with regards to the team. The further I climb, the further I see, but the further the team climb, the further they see.



Kleeneze LIVE! 2011 kicked off in spectacular style at the ICC in Birmingham two weeks ago, but it was just the beginning. We’re now taking the show on the road and coming to a venue near YOU very soon!

And Geoff and Fiona Webb, Silver Senior Executive Distributors, will be there on the day too. They’ll be speaking individually on how to create and keep your Kleeneze spirit and how to pass this motivation onto your team.

Our first stop is Dublin on Saturday 5 February. The corporate team will be there for you to talk to, as well as exclusively announcing all the Kleeneze news and recognising your efforts over the past year.

It’s set to be an amazing first event and one not to be missed. Tickets are now also on sale for the Warwick event, where we’ll be hearing from Neil Young, Doug Roper, Mike Bibby and Rob Forster.

We’re also joined on the day by our new Distributor of the Year, Craig White. He’ll be telling you all about his key to success, explaining how failures can lead to the greatest accomplishments and how to keep up your daily activity with your destination in mind.


Platinum Senior Executive, Andy Boswell will also be taking to the stage and giving you advice on how to effectively sponsor. You’ll be thinking like a master recruiter and have some major sponsoring goals once you hear this training!


DUBLIN - 5th February - Ticket code 01953, £10/€12 (download our Dublin flyer off the DSA homepage for your team and guests) WARWICK - 5th March - Ticket code 02054, £10/€12

When it comes to selling products, the front cover offers are always a hit. Many Distributors use the proven best-sellers as a tool to introduce themselves to their customers, demonstrate the products and boost their profits. We’ve now created two front cover flyers for our Poach Pouch and Windscreen Frost Cover offer. The A5 flyers help bring the offers to your customers’ attention, as well as giving them a little more information about the products. If you want to boost your sales this season, why not try using the flyers in your catalogue packs or as an added extra to hand over the doorstep personally? A pack of 250 Frost Cover Flyers are just £2/€2.40 available on code 62685. Or grab our pack of 250 Poach Pouch flyers for the same amount on code 62634.

EVENT COMING UP: Gold Day, our corporate training day exclusive to Gold Distributors and their Uplines, is a chance to meet everyone who works at Head Office, see our incredible warehouse and the work that goes into supporting your business. You’ll have the chance to speak on a one-to-one basis with key personnel and receive some valuable training from the Network Development team. The next event takes place on Wednesday 16 February and places are limited, so book yours today! Email Lloyd Brown at



16 Feb

Kleeneze LIVE! On Tour – RED COW MORAN HOTEL, DUBLIN (order on ticket code 01953 – limited availability)

9 Apr

Gold Day – Head Office, ACCRINGTON (email to secure a place)

7 May

4 Jun

Kleeneze LIVE! On Tour – STONELEIGH PARK, WARWICK (order on ticket code 02054 – limited availability) Kleeneze LIVE! On Tour – THE LANCASTRIAN SUITE, NEWCASTLE

prospect focused, benefits led, presentation of the

24 Jan (21/02; 21/03; 18/04; 16/05; 13/06; 11/7; 08/08; 05/09;

8 Feb

prompt 8.00pm start. £3 per distributor (£5 per

Meeting, Cedar Court Hotel, Mayo Avenue, Off Rooley

distributorship). Guests FREE. Dress code: Business.

Lane, BRADFORD, BD5 8HW, 7.30pm for 8.00pm start.

Everyone welcome! Hosts: Tony & Sue Peacham on 0208

Everyone welcome. Business dress please. Contact

521 4664 or Ezereach 0203 051 8333 or email:

Neil Young on Ezereach: 0113 350 8763, Mobile 07817 and John Hawkes on 07767


620441 or email:


1 Feb

(First Tuesday of every month) Business Opportunity

Inn Morrison Link Road, Haymarket EDINBURGH.

Meeting. St Leonards Hotel, Ringwood Road, St

8.00pm until 9.00pm. Everyone welcome. £3 single, £4

Leonards, RINGWOOD, Hampshire, BH24 2NP. 7.30pm

joint distributor. Contact - Jim & Jane White Ezereach

for 8.00pm start, £3 per distributor, Guests Free! Business

0141 530 9724.

dress please. Hosts Bob Dalton and Sue Marshall on 01425 480675 or Ezereach 02380 987429.

(second Tuesday of each month) BOM meetings at Carlisle. Border Gate Premier Inn, Carleton, CARLISLE


Kleeneze Business Opportunity. 7.30pm registration for

03/10; 31/10; 28/11) Titans Training and Opportunity

25 Jan (four-weekly). Edinburgh Opportunity Meeting at Premier

5 Mar

Floor) 1 Philip Lane, Tottenham, LONDON N15 4JA. A

2 Feb

(second Wednesday of every period – Blue) Mighty Oaks

CA4 OAD Tel: 01228 633311. 7.30pm for 8.00pm start. All

Opportunity Meeting. Ye Olde Bell, Barnby Moor DN22

distributors and prospects/guests welcome. Hosts Alistair

8QS near A1, 5 minutes north of RETFORD. 7.30pm for

Townsend and Malcolm Bullough and will feature a

8.00pm start. Dress: Smart casual please. We promote

presentation of the opportunity and a guest speaker. For

Ed Ludbrook’s Coaching approach. Everyone welcome.

information, contact: Alistair Townsend 01228 528126

£3 per distributorship, £1 per guest. Maria and Derrick

email:, Malcolm Bullough 01228

Longwright (Ezereach 01522 718671).

675553 e mail:

25 Jun

10 July


7 Feb 9 Feb


(7/3; 4/4; 2/5; 30/5; 27/6; 25/7; 22/8; 19/9; 17/10; 14/11;

(four weekly) The Pirates of Plenty Manchester Open

12/12) Essex Business Opportunity Meeting at the

Evening, The Horrocks Room, St Matthew’s Hall, Chapel

Holiday Inn, Brook Street, BRENTWOOD CM14 5NF, J28

Lane, Stretford MANCHESTER, M32 9 AJ. 8.00pm-

- M25 7.30pm for 8.00pm start. Business Dress please.

10.00pm. Come and join us at our informal & friendly,

Everyone welcome, Hosts Richard & Vanadis. EzeReach:

open evening. Doors open at 19.30hrs for light

01206 804635.

refreshments, (free of charge). Easy to find - Just off

23 July

3 Sept

Kleeneze LIVE! On Tour - RED COW MORAN HOTEL, DUBLIN Kleeneze Xmas Showcase & Gala Dinner – the NIA and HALL 3, the ICC, BIRMINGHAM (order tickets on code 00027. See the DSA for full information on how to book or to download the booking form)

Chester Road M60/J7 heading towards Old

8 Feb

(8/3; 5/4; 3/5; 31/5; 28/6; 26/7; 23/8; 20/9; 18/10; 15/11)

Trafford/Trafford Centre. £1 per Distributor, guests free.

South West Training & Recognition Meeting. Ship Inn

Everyone welcome. Dress code smart/casual. Contact

(next to Premier Inn), Thornbury Road, Alveston,

Katrina & Ian Harvey-Winstanley on 07946 561274,

BRISTOL, BS35 3LL. 8.00pm start. Business dress, EzeReach 0161 660 9867.

Please. Distributors £2.50 per head, guests FREE. Host: Andy Cooper, E/R: 0117 911 7561.

9 Feb

(9/3; 6/4; 4/5; 1/6; 29/6; 27/7; 24/8; 21/9; 19/10; 16/11; 14/12) Leeds Open Evening, Holiday Inn Leeds Garforth,

8 Feb

(8/3; 5/4; 3/5; 31/5) Hemel Hempstead Opportunity

Wakefield Road, LEEDS, LS25 1LH. 7.30pm for 8.00pm.

Meeting, Holiday Inn, Breakspear Way, HEMEL

start. Dress code: Business Suit. Contact Stuart on 07792

HEMPSTEAD HP2 4UA. £3 per distributor, guests free.


7.30pm for 8.00pm start. Business dress please. Hosts:

10-16 Nov Kleeneze Destination – NEW YORK

Rosina & Frank Pocock. Tel: 01442 256405. 13 Feb Everyone Welcome to Fast Forward Runcorn Millionaires meeting. The Holiday Inn, Wood Lane, Beechwood,

TRAINING MEETINGS - 2011 COUNTRYWIDE 22 Jan New Year, New York Training Workshop, venue EXETER, 11.00am – 5.00pm. £7 per person to include lunch and refreshments throughout the day. Contact David Bibby for more information and to book places on 01392 875442 or

Norwich Business Opportunity Evening, Holiday Inn,

Raffles, Bucket of Money, BIDS and best of all, a great

Ipswich Road, NORWICH, NR4 6EP, 7.30pm for 8.00pm

line up of speakers, Toby Acton, Vic Brown, Belinda

start. £3 per Distributor, guests free. Business dress

Clarke, Shelagh Irving and Michael Khatkar, all to help you with your business. Learn and Earn in Kleeneze style. Contact Irene Wilson, Ezereach 01524 888875 or 01524 720192.

22 Jan (19/2; 19/3; 16/4; 14/5; 11/6; 16/7; 20/8; 17/9; 15/10; 19/11; 17/12) Going For Gold. At: The Globe Hotel,

14 Feb (14/3; 11/4; 9/5; 6/6; 4/7; 1/8; 29/8; 26/9; 24/10; 21/11)

RUNCORN. WA7 3HA. 12 noon till 4.30ish. £9 entry.

please. Contact Stephen on 07810 126010. 21 Feb (21/3; 18/4; 16/5; 20/6; 18/7; 19/9; 17/10; 21/11; 12/12) South East Open Evening Bracknell. Everyone welcome across the Network. Join us for an evening of fun, Opportunity Presentations & Kleeneze Stories – Huge Recognition for all groups Forest or Hospitality Suite,

Tuesday Market Place, KINGS LYNN, Norfolk. PE30 1EZ


(Use hotel entrance in Kings Street, opposite ‘Prezzo’).

24 Jan (21/2; 21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 24/10;

Berks, RG12 9SE 7.45pm for 8.30pm start. Distributors

Bracknell Leisure Centre, Bagshot Road, BRACKNELL,

7.30pm for 8.00pm prompt start. Business Dress only

28/11) Business Opportunity Open Evening, Everyone

£3 - Guests FREE Business dress please Contact Debbie

please £2.50 per person. Guests free. Everyone welcome.

Welcome, Supreme Inns, Bicker bar Roundabout,

Gee on 07782 345935 or Kate Lee on 0118 9268540.

Contact Ann & John Coe on 01553 829241 or Ezereach

BOSTON A17/A52 junction, registration 7.30pm, £3 per

01553 888118.

person, Hosts:- Andy & Amanda Holland email:

13 Mar (8/5; 21/8; 23/10) Gillian Nicholson’s Wealth Events Training - Garden Suite, Thurrock Hotel, Thurrock, ESSEX. Registration opens at 11.00am for prompt start

21 Feb (21/3; 18/4; 16/5; 13/6; 11/7; 8/8; 5/9; 3/10; 31/10; 28/11) Eze-Reach number: 01553

Westcountry Open at Padbrook Park Hotel, Cullompton,


DEVON EX15 1RU (just 5 mins from J28 on M5 sign posted). Distributors £3 per person or £4 per couple.

26 Jan (every other Wednesday) Swindon BOM, The Link Centre,

Guests FREE. All from Red and Blue groups welcome.

at 11.30hrs. Finish 14.30hrs. £5 per distributor. For further

SWINDON. SN5 7DL. Blades bar 7.45 for 8pm start,

Prospect focused Business Opportunity Presentation,

information email Gillian Nicholson at

£2.50 per distributor guests free, Business dress please.

Training, Book Stall, Bids table, Testimonials, raffle and Arrive ready to learn, Leave

Everyone welcome. Contact Steve or Debra Nell on

business related stands Ample parking. Accommodation,

ready to earn! Wealth of Income, Wealth of Knowledge,

01793 238909 or

meals, coffee and bar available. Contact Sheelagh & Paul

Wealth of Friendships. 26 Jan (23/2; 23/3; 20/4; 18/5; 15/6; 13/7; 10/8; 7/9; 5/10; 2/11) 27 Mar ‘The Big 1’ is here again! The East Midlands premier

Birmingham Open BOM. The Plough & Harrow Hotel, 135

event is coming up soon, so book now to secure a place

Hagley Road, BIRMINGHAM. 7.45pm registration for an

with top speakers – Doug Roper, Ian Crockford, Chris

8.00pm prompt start. Ample free parking, good reception

Hinds, Jaime de Caso and Lynn Macdonald. Knowledge

areas & bar for team sizzles & meeting your guests.

is King will also be there on the day. Tickets only £8 per

Unfortunately there is no wheelchair access to the room

person for a fantastic afternoon of training with a fantastic

(upstairs). Only £3 per distributorship, guests free (bring

raffle. Starts at 12 noon (Doors open 11am) Finish at 5pm.

loads & see your business grow). Hosts Gerard & Claire

For further details contact Andy Buxton & Laura Kelly on

Tucker- Mawr (EzeReach: 0121 314 9785) and Geoff &

07830 190485. Make cheques payable to ‘The Big 1’

Diane Owen (EzeReach: 0121 314 4870)

to 10 Cook Close, Belper, Derbyshire, DE56 0JJ.

01392 462710 (Ezereach 01803 898592) or Nigel & Lucinda 01392 874412 (Ezereach 01803 898652).

Do you have any Training or Opportunity meetings in your area? Let us know, at or EzeReach 01772 977402 and we will include them in our weekly meetings diary. DEADLINE FOR WEEKLY SUBMISSIONS 4PM TUESDAY.

The meeting is at the Novotel, Long Eaton, NOTTINGHAM - Jct 25 M1. You cannot buy tickets on

27 Jan (24/2, 31/3, 28/4, 26/5, 30/8, 28/7, 25/8, 29/9, 27/10,

the day so don’t delay - book today - this will be a sell

24/11) Open Evening and Opportunity Showcase,

out event. See you there.

Tottenham Green Leisure Centre, THE GOLD ROOM (1st


Kleeneze EWB 2011-03  

For more information on how to become a Kleeneze Distributor, please visit us at Connect with us on facebook at h...

Kleeneze EWB 2011-03  

For more information on how to become a Kleeneze Distributor, please visit us at Connect with us on facebook at h...