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O In 1972, Herb Lubalin and Tony DeSpigna designed this typeface for the International Typeface Corporation. ITC Serif Gothic combines the readability of serif (roman) faces with the simplicity of a sans serif (gothic). It comes in six weights, providing a flexible range of faces for use in advertising, packaging, billboards, or headlines

ITC

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aria tion s

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Serif Gothic

Light

Serif Gothic

Regular

Serif Gothic

Bold

Serif Gothic

Extra Bold

Serif Gothic

Heavy

Serif Gothic

Black

25pt Regular

44pt

6


135pt Regular

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Kelenic specimen book