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All Walks Beyond the Catwalk DIVERSITY NOW!


Learning outcomes

Describe the roles and responsibilities of a Fashion Stylist.

Generate research on Fashion Stylists


The Devil Wears Prada blue sweater scene

https://www.youtube.com/watch?v=p5WWy_0VLS4


Task 1 – What is a Fashion Stylist EXACTLY? A: Research and investigate a series of inspiring and ground breaking Fashion Stylists. Write a brief Biography about them and describe the work they have done that has made them stand out in the Fashion World and helped lead them to success. B: Using the internet, research a series of job descriptions to identify the key attributes required to become a Fashion Stylist. Create a Mind Map to evidence all of the different skills, experience and attributes you discover.

Evidence: Fashion Stylist research & Biographies, Mind Map. This provides evidence for P1


What is fashion styling? Essentially, styling is a way of assembling clothing and accessories, to exhibit them in their most desirable or attractive way in order to sell them. Fashion clothing can be styled alone or as a group of products with or without a model. The select styling process involves selecting and experiment with many alternative garments to establish the perfect composition.


Roles in styling Stylists work in fashion editorial styling (magazine and newspapers); commercial fashion styling (advertising); in fashion shows and events; and as personal stylists for individual clients. The stylist job title varies; they can be referred to as wardrobe stylists, fashion editors and personal shoppers. Aside from the practical nature of the subject, styling is very much the opinion of the stylist, who imparts their own intuitive view on fashion. You are judged on your ideas, vision and taste in each piece of work you produce.

Editorial Styling tells a story through images, often illustrating a theme, mood or concept

Commercial Styling is client-focused and concentrates on promoting the particular brand.

Personal Styling encompasses image and colour consultancy, one-to-one styling and shopping guidance. Working with private clients such as celebrities, musicians,


The most successful fashion stylists and their contribution within the fashion industry Katie Grand, the magazine editor and stylist -or super-stylist as she is now described, perhaps in reference to the many fashion super brands for which she has helped create defining images - has the sort of non-stop life that sounds just too fabulous and utterly exhausting. Fashion career Named by British newspaper The Daily Telegraph as "one of the most powerful stylists in the world", Grand began fashion styling while still at St. Martins, directing and styling fashion shoots for newly launched magazine, Dazed & Confused in the 1990s. She was later bought by style magazineThe Face as Fashion Director. Soon after this, Grand was made Editor-in-Chief of POP, a launched bi-annual fashion magazine. This position brought Grand many friendships, including with celebrities Madonna and Agyness Deyn, and designers Stella McCartney, Luella Bartley, Miuccia Prada and Giles Deacon. She infamously convinced actress Elizabeth Hurley to pose nude on the cover of POP, just six weeks after giving birth. Grand is the editor of LOVE, a bi-annual fashion magazine she launched herself. She styles many fashion photo shoots and shows including Giles and Unique at Topshop. She has also worked on fashion shows for Louis Vuitton and Prada.

Katie Grand


Rachel Zoe Before The Rachel Zoe Project turned Rachel Zoe into a household name, Rachel rose to fame amongst the celebrity and fashion world through her work as a world renowned stylist, revolutionizing the styling business and inspiring an entire future generation of stylists. As Rachel’s brand and demand escalated so did her styling business. What was once a one-woman show, has grown into a fully operational styling studio under the moniker Rachel Zoe Studio. Led by style director Jill Lincoln and associate stylist Jordan Johnson and supported by a team of highly trained assistants and interns, Rachel oversees the public image of many of Hollywood’s most celebrated actors and actresses for the red carpet as well as editorial shoots for major fashion magazines and international advertising campaigns. Her compulsion to finish each project big and small, with meticulous attention, has led to the most esteemed advertising agencies, photographers and the like to fully entrust their clients and projects with Rachel Zoe Studio.


Tim Walker

Edward Enninful

Check out this website for more stylists http://www.hollywoodreporter.com/styl e/top-25-power-stylists-2014/


Group Task: In small groups create a mindmap on the following:

What makes a Fashion Stylist?


The Roles and Responsibilities of a Fashion Stylist

Knowledge of Trend Forecasting Eye for Colour and style

Good Networking Skills

Communication Skills – Listening and reading body language as well as talking.

Able to work with a Varity of different personalities and use their character to inform style.

Good Networking Skills

Understanding Different Body Shapes, skin tones and hair colour.

What makes a Fashion Stylist?

Artistic and Creative Flare

Attention to detail

Experience of Fashion Industry for example internship with relevant Brand / Company

Hard Working

Client Base

Portfolio of Work


The tasks and responsibilities of a stylist The nature of a stylist’s job is very much dependant on the specific field in which they work. Somes stylists will stick to one field throughout their career whilst others will move easily between the various forms of styling; some will work permanently for a magazine, company or studio, others work in a freelance capacity.

Fashion Stylists may perform the following tasks: •Select items to appear in fashion magazines/media •Select clothing for TV personalities, celebrities or the wardrobe for film or TV characters. •Source fashion items and props for photographic shoots or film/tv personalities, or product placement in fashion magazines/media.

•Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots. •Advise and direct the photography of items and clothing selected for promotion. •Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media. •Organise and compare fashion parades and events. •Write articles on the latest fashion trends.

•Provide fashion direction to buyers, merchandisers and/or product developers/designers. •Speak at events about image and fashion trends. •Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photo shoots.


Fashion Stylists can work in the following areas: •Editorial Styling: involves conceptualizing and organizing the photo shoots for the pages in fashion magazines and other media publications. This may also involve selecting items to appear in fashion product pages for magazines and writing articles on personal style, fashion trends etc. Here you will find yourself working closely with photographers, art directors, designers, artist managers, and fashion editors. Print assignments include fashion magazines, publicity shoots, album covers, advertising, and movie posters. •Video/Commercial Styling: involves styling models or actors/actresses for advertising commercials, film clips, industrial and educational videos. This could involve anything from selecting the wardrobe items to coordinating the shoot - selecting the location, models, makeup artists and even the photographer. •Television: involves style actors, talent, live broadcasts, news and current affairs, breakfast television, sitcoms, soap operas, dramas, styling show hosts and visiting talent. •Wardrobe Styling: involves working on film, television, concert or theatre productions, (sometimes under the direction of the Costume Designer), developing the look and/or selecting the wardrobe items for the actors/actresses, musicians/performers, dancers or television personalities (i.e. newsreaders). Wardrobe Styling is often considered a form of Show Styling. •Show styling: involves organizing events and fashion parades. This could involve public speaking/comparing, working backstage at fashion parades, selecting models, organizing the running order, selecting garments and/or accessories, selecting the venue, developing the event concept, dealing with the media, photographers, and PR companies. •Live performance: involves styling musicians and other performers for concerts, special events, road tours. •Celebrity styling - Corporate Styling: involves advising companies on their corporate uniforms, providing talks/seminars to staff on personal appearance, inhouse magazine publications and more. •Corporate: involves styling company executives and/or styling annual reports. •Personal shopping: involves selecting clothes for a client. •Runway styling: involves styling for fashion parades •Catalogue styling: involves working with designers or businesses on developing promotional materials such as product catalogues. Catalogue Styling involves Merchandise Styling as listed below. •Retail fashion styling: involves styling retail customers in-store. •Prop and set styling: involves finding and buying the props that surround the products featured in print advertisements. •Photo Styling - involves styling any photo shoot and includes editorial styling, commercial styling and catalogue styling. •Merchandise Styling: involves creating displays of products in retail stores or for photo shoots.


Write an article for your magazine that addresses the following points…     

A brief introduction into what is a fashion stylist (i.e. responsible for creating the look) Types of areas a fashion stylist can work in (i.e. editorial, commercial, personal) The tasks/responsibilities a stylist may perform (i.e. source fashion items, advise and direct photography) The skills of a successful stylist (i.e. keen eye for detail, creative, patient) Research into the most successful fashion stylists and their contribution within the fashion industry.

 Extension activity- Research job adverts in styling, what are they asking for? Job description, characteristics, what does the company offer? • The article should be interesting both in context and appearance. Keep your writing brief and to the point. Consider the overall graphics of the page. Keep it simple but eye catching. http://www.allaboutstyling.net/what-does-a-fashion-stylistdo.php Take a look at the following websites; http://searchingforstyle.com/2011/04/fashion-101-what-doesa-stylist-do/

http://alexandrastylist.com/define-stylists-what-do-they-reallydo


Learning outcomes

Describe the roles and responsibilities of a Fashion Stylist.

Generate research on Fashion Stylists

Task 1 roles and responsibilties of a fashion stylist  
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