IS PRINT DEAD?
Word on the street is that print is where words go to die. They get trapped on the page and end up in the recycling bin. Those poor, poor words. Things are moving digital... why? Because they are searchable, linkable and out there for anyone to discover. For this project I was assigned to output the Woo publication, which is Emily Carr Universitys Student Print Publication, to 2 different media. This ‘redesign’ of the existing publication is meant to make it more dynamic, readable and perhaps interactive. In order to do so it is important to focus on a specific target audience and also to maintain a level of consistency no matter the platform. For this project the focus is on knowing how the print industry is changing, what the pundits say and how to effectively work with this. It is in a state of flux so it is important to know other platforms available to output information besides print and what they do best to capture users interest.
1. CONTEXT