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Danielle Middleton Katie Chubb Livvy Gander Nicole Wignall  


Accessory

Past

Culture

Discovery

IT IS NOT A VINTAGE PERFUME.  


T he Name


Re s e a r ch Pha s e


- A sk e d a s a mpl e o f 1 1 3 p e o pl e th e i r a s s o c i a t i on s w ith th e wo r d “ Vi nt a g e � . - P r e s e nt e d ou r i n it i a l id e a s t o a p a i r o f g i rl s wh o fitt e d ou r t a r g e t c on s u m e r pr o fi l e . - C ondu c t e d a fo c u s g r oup o f 7 wom e n a g e d 1 8 - 2 5 . - I nt e r v i e we d th e h e a d o f P R & M a rk e t i n g a t B l it z th e b i g g e s t v i nt a g e d e p a r tm e nt s t o r e i n th e wo rl d .


D av e yM c k elv e y - B l it z L ond on P R & M a rk e t i n g

“ I th in k ther e a r e a lot of c“ ommer p er fume s O u r brcia e adl and outbutt ther and n iche ere cu s tthe omer oneiss lt i ke at Blo om ( the e ena ge g i rl s “ We a r eny’ tdow n the p er fumer fr om asr ound 18-25 int er e t e d in r o ad )ayb a re e even t o exup p ent s ive m o s el l in g “ old forthei ou rrcu sst omer s . It 3 0 ” p er frbom wou ldfume haves ”t o e in ye a en r s. ”b a ck ! ” b etwe    


C on s u m e r P r o fi l e

NA M E : AGE :

A l ana

M a r t en

2 2

L O C AT ION : Fr om L ondon , l iv i n g i n B r i g ht o n . O C U PA T I O N : Fa sh i on & l i fe s tyl e j o u r n a l i s t I NC OM E :

ÂŁ 2 0 , 0 0 0

p a

HOBBI E S : yo g a , r e a d i n g , ph ot o g r aphy , bl o g g i n g , tr avel , c ol le ctin g s t a mp s a n d c r y s t a l s C U R R E N T PE R F U M E : B l a ck X S & G o l d fr o m N e x t PE R F U M E YOU A S PI R E T O : S o m e t h i n g u nu s u a l b ut n ot r id ic u l ou sly e x p e n s iv e b ut m o r e o f lu x u r y


Per c eptu a l M ap


C onc ept and t a ctic s


Adver t Vide o S c amp s -  Nottingham High-street - 

Fopp Record Shop

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Braderie Vintage Shop

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1 young woman

-  1 young man -  Jaguar Marr sound track -  Vintage filter - Logo at the end


Phot o - sho ot In s pi r ation


Phot o - sho ot S c amp s -  3 digitally rendered images . - 

3 hand rendered images

-  3 Brickwork background - 

3 Urban backgrounds

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Young female models

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Colorful & provocative


P r o duction


B ottle & Pa cka g in g D e s i g n - B ottl e d e s i g n sl i g ht i n s pi r ati on fr om C h a nel No 5 , a b ottl e th at w a s r e d e s i g ne d i n 1 9 2 4 a nd h a s r em a i ne d the s a m e eve r s i nc e . - G em s t one c a n b e c om e a c ol l e c t abl e when we r el e a s e E 2 , E 8 et c . - M o d e r n v i nt a g e a nd c r e ative s pi n .


B ottle & Pa cka g in g D e s i g n


Phot o - sho ot Im a ge s


https://www.wevideo.com/hub/#media/ci/195859276 -  Casted young adults who fit our customer profile. -  Reflected the brand image and portrayed the lifestyle of the E16 brand. - 

Used Nottingham as a location for filming as it was brand appropriate.

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Filmed in vintage and record shops as they provide an authentic location.


L aunch


P r int


Blo g s


Guer i l la M a rketin g & Pop - up S hop s


S o cia l Me d ia


T han k You ! Any Q ue s tion s ?


E16 Group Presentation