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CONCEPT 1 / BRIGHT . ARTISTIC . PLAYFUL

WHEN WE THINK BEYOND THE EVERYDAY PLANNING AND ADMINISTRATIVE PAPERWORK, WE REMEMBER WHAT SCHOOL LUNCHES ARE REALLY ABOUT: THE KIDS. WHETHER THEY’RE KINDERGARTENERS OR HIGH SCHOOL SENIORS, STUDENTS VIEW LUNCH BREAK AS THE HIGHLIGHT OF THEIR DAY: A TIME OF EXCITEMENT, FUN AND CAMARADERIE. THIS CONCEPT CAPTURES THAT ENERGY WITH BRIGHT COLORS, PLAYFUL PHOTOGRAPHY AND WHIMSICAL TYPEFACES.


PHOTOGRAPHY / BRIGHT . ARTISTIC . PLAYFUL


GRAPHIC LANGUAGE / BRIGHT . ARTISTIC . PLAYFUL


BROCHURE LAYOUT / BRIGHT . ARTISTIC . PLAYFUL


INFOGRAPHIC DIRECTION / BRIGHT . ARTISTIC . PLAYFUL


CONCEPT 2 / DARK . DRAMATIC . AUTHORITATIVE

WITH A BOLD, EYE-CATCHING STYLE, THIS CONCEPT BUILDS UPON THE CURRENT VOLLRATH LOOK. ITS DARK BACKGROUND SHOWCASES BEAUTIFUL FOOD PHOTOGRAPHY AND HAND-DRAWN INSPIRATION, ENGAGING VIEWERS WITH AN EDITORIAL FEEL. SIMULTANEOUSLY, ITS SUBTLE NOD TO AN INDUSTRIAL LOOK CONVEYS VOLLRATH’S DURABILITY MESSAGING.


PHOTOGRAPHY / DARK . DRAMATIC . AUTHORITATIVE


GRAPHIC LANGUAGE / DARK . DRAMATIC . AUTHORITATIVE


BROCHURE LAYOUT / DARK . DRAMATIC . AUTHORITATIVE


INFOGRAPHIC DIRECTION / DARK . DRAMATIC . AUTHORITATIVE


CONCEPT 3 / MUTED . ORGANIC . SOPHISTICATED

HIGHLY STYLIZED YET PURPOSEFULLY UNADORNED, THIS CONCEPT LETS THE FACTS – FROM BEAUTIFUL FOOD PHOTOGRAPHY TO ENGAGING INFOGRAPHICS – BE THE HERO. MUCH LIKE A READER’S FAVORITE MAGAZINE, THIS OPEN AND APPROACHABLE DESIGN INVITES READERS INTO THE CONVERSATION IN A COMFORTABLE AND EMPATHETIC WAY.


PHOTOGRAPHY / MUTED . ORGANIC . SOPHISTICATED


GRAPHIC LANGUAGE / MUTED . ORGANIC . SOPHISTICATED

HEADER & GRAPHIC BANNER


BROCHURE LAYOUT / MUTED . ORGANIC . SOPHISTICATED


INFOGRAPHICS / MUTED . ORGANIC . SOPHISTICATED


CONCEPT 4 / FRESH . CLEAN . SIMPLISTIC

TAKING A CUE FROM MODERN FOOD MAGAZINES, THIS CONCEPT USES PLENTY OF WHITE SPACE AND BOLD PHOTOGRAPHY TO SHOWCASE THE ESSENTIAL ELEMENTS OF ANY KITCHEN: THE INGREDIENTS. ITS FRESH, CLEAN LOOK BREAKS DOWN RECIPES AND COMPLEX IDEAS INTO SIMPLE ELEMENTS, ALLUDING TO THE BIG IMPACT SMALL DECISIONS CAN MAKE. ITS CALMING EFFECT CUTS THROUGH THE CHAOS OF A CHALLENGING, FAST-PACED JOB.


PHOTOGRAPHY / FRESH . CLEAN . SIMPLISTIC


GRAPHIC LANGUAGE / BRIGHT . ARTISTIC . PLAYFUL


BROCHURE LAYOUT / FRESH . CLEAN . SIMPLISTIC


INFOGRAPHICS / FRESH . CLEAN . SIMPLISTIC

Style Exploration  

Sometimes clients need lots of options to figure out what they are actually looking for. This exploration provided four distinct concepts wh...

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