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O BJEC TIVE: Giv e resor t guests and local re side n ts a c om pe llin g re a son to visit th e Kohler Design C enter and invite them to tak e a dva n ta ge of ou r f re e de sign se r vic e s.


Is K O HL E R ’s f l a gs h ip s t o re feat u ring the m ost com p rehensiv e collection of K OH L E R’s d i v er se a n d e xten s ive pro du ct s from : KOH LER, KOH LER Power and our inte r ior a n d d eco r a ti v e p ro d u ct bran ds . O ff er s a c o m p let e repres en t at ion o f Kohler C om p any ’s histor y and com m itm e n t to th e a r ts. W i l l n o w be a ble t o s ell a limit ed prod uct offer ing d irect to consum er s. O ff er s fre e D e sig n Services from in d ustr y-lead ing d esign exp er ts; walk-in and a dva n c e ap p o i n tm e n ts are available.

OBJ E C TI V E : I n vite re sor t gu e sts a n d oth e r tr a ve le r s to visit th e K OH L E R De sign C e n te r, u ltim a te ly dr ivin g a ppre c ia tion f or, c on f ide n c e in a n d pu rc h a se of th e k itc h e n / ba th produ c ts we off e r.

TH E K DC C US TOM E R: C a su a l visitor s or re sor t gu e sts wh o a re in te re ste d in th e h istor y a n d h e r ita ge of th is u n iqu e de stin a tion a s we ll a s th e la te st in n ova tion s in k itc h e n / ba th produ c ts.

C H A L L E N GE : A visit to th e K OH L E R De sign C e n te r isn ’t a lwa ys top of m in d wh e n pla n n in g a De stin a tion K OH L E R va c a tion .

S I N GL E M OS T I M P OR TA N T TH I N G: Th e K OH L E R De sign C e n te r de live r s a gr a c iou s gu e st e xpe r ie n c e in f lu e n c in g br a n d pe rc e ption a n d pu rc h a se .


C U RREN T L A N D S C A P E

americanclubresort.com

KDC overview brochure, comment card and designer rooms brochure

us.kohler.com

YouTube

In-Room Literature

I43 Billboard


P ROP OS ED L A N D S C A P E

CREATE

UPDATE

UPDATE

RE-DO & EXPAND

RE-DO

KDC Identity

americanclubresort.com & us.kohler.com

Hospitality social media and E-Newsletter

Billboard presence

Overview brochure, comment cards and designer rooms piece

TRENDING ON PINTEREST BUY NOW!

CREATE

CREATE

CREATE

CREATE

CREATE

Online advertising ads

print advertisements

Pop-up window displays at Woodlake

Presence and awareness among Sheboygan Co. residents

In-store signage to enhance awareness on products that are available for sale and/or trending


P ROGRA M P L A N

2014 EXECUTION

2015 EXECUTION

Logo

KDC Overview Video

Ta g l i n e

P r i n t ( L o c a l & Tr a v e l P u b l i c a t i o n s )

K D C L e t t e r h e a d / E n v e l o p e s / B u s i n e s s C a rd s / T h a n k Yo u N o t e s

O L M / O LV

K D C To t e B a g s

Radio for local stations

KDC Exterior Signage / Banners

P o p - u p W i n d o w D i s p l a y s a t Wo o d l a k e

KDC Interior Signage

K D C We b s i t e O p t i m i z a t i o n

KDC Identity / Style Guide

SEO

O O H - I 4 3 B i l l b o a rd

Page Flipper

Print (Food & Wine)

L i t e r a t u re L o a d e d t o K o h l e r L i t A p p

Email Blasts (Hospitality)

BOLD Blog

We b s i t e U p d a t e / O p t i m i z a t i o n o n a m e r i c a n c l u b re s o r t . c o m a n d u s . k o h l e r. c o m

P i n t e re s t M o o d B o a rd s

Designer Room Signs

Houzz

R e c i p e C a rd s f o r D e s i g n e r R o o m s

F a c e b o o k P o s t s a n d P ro m o t e d P o s t s

P i n t e re s t H a n g Ta g s

Yo u Tu b e

In-Room Postcard

Buy Now Hang Tags

Comment Card

Overview Brochure Inspiration by Design: Designer Rooms Brochure


F OU R A P P ROA C H ES

MO DE RN G EOM E T RIC COLO RFUL

HOM E & A R CHI T E CT U R E

VIN TA GE / RIC H H ERITA GE

L OOK & F EEL

ART & D ES IGN


M OD E R N / GEOM ETRIC / C OL ORF U L

IN S P IRATION


L OGOS

MA IN L O G O

SE C O N DARY L O G O

T E R T I ARY L O GOS (US ED ON LY W H EN M A I N LOGO P RES EN T )

FLAGSHIP STORE & SHOWROOM

HISTORY & ART MUSEUM

INTERIOR DESIGN SERVICES

GUIDED FACTORY TOURS

FLAGSHIP STORE & SHOWROOM

HISTORY & ART MUSEUM

INTERIOR DESIGN SERVICES

GUIDED FACTORY TOURS

REVERS ED LOGO


A LTERN ATIVES

L OGOS


F ON T EXP L ORATION

Helv et ica Ne u e 77 Bold Cond e n se d

O ri g in a l lo g o

O r ig in a l lo g o deconstructed

Or ig inal lo g o d eco ns tr ucted

L OGOS

H elv etica N eue 5 5 Ro m an

H elv etica N eue 7 5 Bo ld

KOHLER DESIGN CENTER

KOHLER DESIGN CENTER


P ROD U C T F OC U S

P RO D U CTS & I N SPI R AT I O N

IL L U S TRATION S


S ER VIC E F OC U S ED

P RO D U CTS & I N SPI R AT I O N FLAGSHIP STORE & SHOWROOM

M USE UM INTERIOR DESIGN SERVICES

FA C T ORY T OURS GUIDED FACTORY TOURS

DES I GN S ER VI C ES HISTORY & ART MUSEUM

IL L U S TRATION S


A LTERN ATIVE S TY L ES

A LTE RNATIV E IL L UST R AT I V E ST Y L E S

IL L U S TRATION S


EXTERIOR BA N N ERS


EXTERIOR BA N N ERS


WIN D OW D IS P L AY S

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IN TERIOR

IN TERI OR A C C E N TS : - Logo borde r in m e za n in e - Solid c olor a c c e n ts on pilla r s, wire r a ilin gs a n d gla ss bloc k s - Br ightly c olore d c e ilin g pipe s - Rep lic a tin g n e on ligh t f rom a r tist e dition s displa y - C rea tin g a c r ylic sign s lik e th e “n e w� sign s to ide n tif y tre n din g produ c ts - Paintin g th e grou t of th e gla ss bloc k s


S IGN A GE

His designs have been extensively profiled in international consumer and trade magazines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhib

BIO: Mick De Giulio (born 1953) is an American designer widely recognized for growing and bringing distinction to kitchen interiors.[1] His innovations also include kitchen products and furnishings.[2] He founded his company, de Giulio Kitchen Design, in 1984, with a focus on custom residential and kitchen industry commissions in the United States and abroad.[2] The company is headquartered in Wilmette, Illinois, with another showroom at LuxeHome in Chicago’s Merchandise Mart,[2] a shop facility in Skokie, Illinois, and a metal fabricating facility in Yale, Michigan (Mill Creek Metalworks).[3] In 2003, De Giulio was named a Kitchen and Bath Design Leader by Interior Design magazine,[4] and in 2005, he was recognized by Kitchen and Bath Business magazine as one of the 50 most influential people in the kitchen and bath industry over the last 50 years.[5] He is the author of a book on kitchen design, (KitchenCentric: co-author Karen Klages Grace, Balcony Press, 2010)[2] and has been a frequent speaker at industry and trade events such as Kitchen/Bath Industry Show & Conference (K/BIS)[6] NeoCon World’s Trade Fair, and Coverings. ROOM: His designs have been extensively profiled in international consumer and trade magazines (House Beautiful,[7] Better Homes & Gardens,[8] Interior Design,[9] Traditional Home,[10] among many), as well as books, newspapers, and television (HGTV)[11] He designed the kitchens for the Ritz-Carlton Residences in 2012, an exclusive condo development project on Chicago’s Magnificent Mile.[12] Non-residential commissions for his designs include research and demonstration kitchens for the Chicago Tribune, Meredith Corporation,[8] and Sub-Zero/ Wolf.[13] In 2012, Mick designed the Kitchen of the Year for House Beautiful magazine which was on exhibit in New York’s Rockefeller Plaza, [14] and “Crystal Clear,” an inspiration room featuring his sink collection for Kallista at the Kohler Design Center in Kohler, Wisconsin. [15]

DESIGNER ROOM SERIES Mick De Guilio - Crystal Clear

MICK DE GUILIO - CRYSTAL CLEAR

DESIGNER ROOM SERIES Mick De Guilio - Crystal Clear KOHLER

ANN SACKS

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ROBERN

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OTHER PRODUCTS

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L ITERATU RE

TOURS

OVER VIEW P IEC E

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TOUR HOURS MONDAY - FRIDAY 9AM-4PM 920-457-4441 EX.74053


P OS TC A RD

PRODUCTS & INSPIRATION

TOURS

MUSEUM

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DESIGN SERVICES

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L ITERATU RE


I43 BIL L BOA RD

LOVE DESIGN? VISIT THE KOHLER DESIGN CENTER

LOVE DESIGN? VISIT THE KOHLER DESIGN CENTER

EXIT 126

EXIT 126

LOVE DESIGN?

LOVE DESIGN?

EXIT 126

EXIT 126

VISIT THE KOHLER DESIGN CENTER

VISIT THE KOHLER DESIGN CENTER


F OOD & WIN E A D

LOOKING FOR THAT PERFECT PAIRING?

NEED AN EYE-CATCHING KITCHEN FOR MAKING MOUTH-WATERING DISHES? WE CAN HELP WITH THAT.

COME VISIT, WE HAVE DOZENS

OPEN DAILY 8-5

WE ALREADY KNOW YOU HAVE GOOD TA S T E . C O M E S E E W H AT E L S E W E HAVE IN COMMON.


TATE A R T MU S EU M

C A S E S TU D Y


C ITY OF MEL BOU RN E

C A S E S TU D Y


M oM A

C A S E S TU D Y


D ES IGN M U S EU M L ON D ON

C A S E S TU D Y

Kohler Design Center Campaign  

A start to finish look at a multifaceted campaign.

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