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Smartwool Attn: Molly Cuffe 3495 Airport Circle Steamboat Springs, CO 80487 April 16, 2013 RE: Copywriter Hello Molly, I am writing to express my high level of interest in the Copywriter job that you are hiring at Smartwool. I absolutely love the time that I’ve had here contributing to the sales team over the last 6 months and have a deepened knowledge and respect of the brand story, the company culture, and the product lines. For a year and a half previous to Smartwool, I was the US Sales and Marketing Coordinator at Point6. My main marketing focus was social media and web content, seasonal workbook copywriting, blogging, and working closely with our PR team to share media hits across our brand channels to drive sales and build relationships with retailers and fans. Start-up companies are challenging and I was able to give the brand a consistent voice and story that helped create a community of followers out of bloggers, industry writers, media, and fans. This winter I was asked to join the Straight Talk blog team at Steamboat.com. This was a unique opportunity that combined two of my greatest passions (skiing and writing) into one creative, adventurous outlet that I was able to share with the many fans of Steamboat. It was also an incredible challenge as most blog posts were written and posted in less than 45 minutes (powder days were usually easier to write about). Along a similar line, I have been asked to act as a social media correspondent for this summer’s USA Pro Cycling Challenge when the tour hits Steamboat. I can’t wait to be a part of sharing that incredible event here in town. I have kept a personal blog for several years now as it is a great outlet for creativity, adventure, and storytelling. One lesson I learned from my first creative writing class was “Write every day.” And that has stuck with me. I write longer stories and journal entries, blogs, short tweets, even shorter Instagrams; the point is that it keeps my mind inspired and keeps the creative flow fresh and innovative. These social accounts have also been a great way to stay on top of industry news, trends, and technology. Please find more details about my experience in my resumé and the link in my email to writing samples. I would be thrilled to talk more about my experience and it would be a pleasure to write about and share the Smartwool story every day. Thank you for your consideration. Sincerely, Katie Katie Hughes Steamboat Springs, CO 970-819-4557 @steamboat_katie


Katie Hughes Copywriter Application