Issuu on Google+


We don’t just embrac e a creative challeng e.

We bear hug it into

submission.

Interactive Social Marketing Brand Strategy Design Analytics Media Advertising


We’re a creative agency that celebrates the challenge as much as the success. We tend to stay clear of traditional labels, focusing instead on engagement—connecting with clients to find new ways of telling stories that move: people, products, mountains. We know that good ideas can come from anywhere, and we seek them out wherever they live. We’re catalysts who believe the best way to change heads and hearts is to bring fresh thinking to every challenge we face. And along the way, we make sure to enjoy the process. The collaboration. The thinking and rethinking. The creating. That’s what gets us out of bed every morning with a smile.


OUR BELIEF SYSTEM IS NOT THE TEN COMMANDMENTS.


It’s a set of philosophies. Principles. Beliefs. Yes, beliefs. Let’s call it that. We believe in the power of storytelling. We believe in empowering consumer dialogue. We believe in the power of data. We believe in the union of online and offline. We believe in the power of open-source relationships. Above all, we believe every challenge is unique. And with every unique challenge comes the opportunity to tell a unique story. We really believe in telling stories.


It isn’t ju business relations


st

hip. IT’S THE BAR DOWNSTAIRS. THE AFTERHOURS PIANO PLAYING. THE KINETIC ENERGY GENERATED FROM THROWING MINIATURE FOAM BASEBALLS AT MAKESHIFT TARGETS. OUR SPACE, OUR PEOPLE, AND WHAT HAPPENS WHEN THE TWO COLLIDE SHAPE US, MOLD US, MAKE US WHO WE ARE. AND THE ORGANIC RESULT BECOMES A COLLABORATIVE CULTURE MADE UP OF EQUAL PARTS MAGIC AND METRICS, CREATIVE AND CARNIVAL.


[ interactive ]

Making people stare at monitors until their eyes go bloodshot since 1995. We create powerful, compelling online experiences—ones that captivate the imagination and inspire action. From websites to online ads to mobile marketing, we constantly work to reinvent the interactive experience.

WINDOWS MOBILE DEVELOPER VIRAL VIDEO


HTC SIZZLE VIDEOS FOR THE HERO AND IMAGIO SMARTPHONES


S E AT T L E ’ S B E S T C O F F E E W E B S I T E


[ web ]

We’re builders. Developers. Speakers of geek. Whether it’s HTML or complex web-based applications, our web development department collaborates with our designers to develop content and design for highly functional and user-friendly websites.


WINDOWS PHONE WEBSITE


WINDOWS HOME SERVER WEBSITE


HTC WEBSITE


MICROSOFT HARDWARE WEBSITE


“SITE OF CHAMPIONS”


[ design ]

Form meets function. They mate. We’ve been building brand awareness through graphic design for decades now. Our secret? Creating communication pieces that are as logical as they are aesthetically pleasing. Hiring the most talented designers this side of the Guggenheim doesn’t hurt either.


D R Y F LY D I S T I L L I N G


PIKE PLACE MARKET LOGO

VAIL EVENT LOGO


SUNCADIA RESORT MARKETING BROCHURE


ride on.


[ media/seo/sem ]

Sandal-clad software engineers versus software engineers who are also grape juice drinkers. Discuss. We know who your customers are, and we know where to reach them. Our strategic media planning and buying services make for maximum meaningful message consumption, and we utilize the power of SEO and SEM to help promote greater brand awareness—and help find the people who want to find you.


VAIL RESORTS MEDIA


A comic slant of the standard human face.


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The suit. The fedora. The general aroma of tobacco leaf. Old school.

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[ retail ]

Candy for the eyes. Tasty profits for the pocketbook. Everywhere customers interact with a brand lies an opportunity. Be it packaging, identity, POS or collateral, in the retail world, we make sure our clients look good on the outside, inside and, of course, where it matters most: their bottom line.


S E AT T L E ’ S B E S T C O F F E E S E A S O N A L PA C K A G I N G


H & R B L O C K R E TA I L PA C K A G I N G


H & R B L O C K P O I N T- O F - P U R C H A S E D I S P L AY


S E AT T L E ’ S B E S T C O F F E E H O L I D AY R E TA I L G R A P H I C S


CLARITY. FOR MORE THAN JUST A MOMENT.


[ social media ]

Brands need friends like people need sandwiches. Our targeted social media marketing and analytics help savvy marketers harness the power of consumer conversation. Because brands not talked about are brands easily forgotten.


MICROSOFT WEBSITE “I AM ENABLED”

HealthVault Consumer Executive Monthly Performance Report Performance report for Microsoft HealthVault Campaign Date Range: March to June 2009

-

41%

+

MoM

2% 2%

-

MoM

18%

May 2009

MoM

This Executive Dashboard is an integrated marketing performance report for all campaigns, including Social Networking, Search Engine Marketing (SEM), and Site

HealthVault Consumer Total Mentions

HealthVault Consumer Positive Mentions

HealthVault Account Signups

Traffic.

Social Networking Campaign HealthVault Consumer Buzz Trend ● HealthVault generated 1.4K mentions during May. ● Positive mentions increased from April to May by 2%, and accounted for 30% of total May mentions.

Buzz Trend by Sentiment

HealthVault Consumer Monthly Sentiment Report

Months

Mar

Apr

May

Negative

9

29

14

17

Neutral

572

1.9K

955

1.1K

Positive Monthly Mentions

97 678

408 2.3K

415 1.4K

307 1.5K

Jun

Competitor Buzz by Number of Mentions Months HealthVault Mayo Clinic WebMD Google Health Dossia Continua Health Intel Health

Mar 678 4.1K 4.2K 865 43 137 35

Apr 2.3K 8.9K 5.5K 1.6K 61 143 151

May 1.4K 13.1K 14.4K 1.1K 134 124 61

Jun

Mo. Avg.

To Date 4K 26K 24.1K 3.6K 238 404 247

Social Media Metrics Quantitative Social Media Month-over-Month Comparison Social Media Sites (Metric: Count)

YouTube Stats Subscribers

M I C R O S O F T H E A LT H V A U LT A N A LY T I C S D A S H B O A R D

HealthVault Mayo Clinic WebMD Google Health Dossia Continua Health Alliance Intel Health

Facebook Stats Fans

Facebook (Fans/Members)

Apr

296 6,731 1,305 0 0 0 0

May 323 7,323 1,356 0 0 0 0

Change 9% 9% 4% 0% 0% 0% 0%

YouTube (Channel Subscribers)

Apr 11 434 0 0 0 0 0

May 14 529 0 0 0 0 0

Change 27% 22% 0% 0% 0% 0% 0%

Twitter (Followers)

Apr 333 3,565 2,457 0 0 0 0

MoM % Change

323

9

May 446 4,406 2,974 0 0 0 0

MoM % Change

Page Views

3411

45

MoM % Change

14

27

Change 34% 24% 21% 0% 0% 0% 0%

Twitter Stats Followers

MoM % Change

446

34


SEE THE


DIFFERENCE?


[ advertising ]

From the spigot of the multitalented comes a constant flow of good ideas. From traditional advertising to new media, we know how to motivate, inspire and engage customers in ways that are unique, memorable and resultsdriven. In other words, ideas that we can call both “behaviorchanging” and “something Mom would hang on the fridge.” O V E R L A K E H O S P I TA L M E D I C A L C E N T E R A D C A M PA I G N


Growing. Thriving. Flourishing. We’re here every step of the way.

Our Women’s Services are focused on one goal: being here for you. At Overlake Hospital Medical Center, our experienced healthcare professionals understand the unique needs of women—and how those needs evolve throughout a woman’s life. From maternity and cardiac care to breast cancer screenings and the treatment of osteoporosis, our innovative, award-winning services and programs are designed to keep women healthy and active, giving them the ability to experience life on their terms. So no matter what your age or life stage, rest assured we’ll be there right along with you.

For more information, visit www.overlakehospital.org.


VAIL RESORTS AD CAMPAIGN


theIr ne Is

Consistently compassionate care for your pet.

www.alpineviewvet.com

1 0 F 3 P O S T E R S F O R A L P I N E V I E W V E T E R I N A RY H O S P I TA L


N O RT H W E S T PA R K I N S O N ’ S F O U N D AT I O N : T E A M PA R K I N S O N ’ S B I K E H A N G E R S


It’s a story of brands, friends and beanbags.


Well, that was a journey. Funny thing is, we’re just getting started. And we have lots more to share with you. To find out more about our variety of creative solutions and services, drop us a line: info@hl2.com 206-223-0055


542 First Ave. S, #400 Seattle, WA 98104 206-223-0055 HL2.com


HL2 Leave Behind