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KATIE MCBRIDE GRAPHIC DESIGNER kmcbride@richmond.edu 804.289.8882 katiemcbridedesign.com

PROFESSIONAL EXPERIENCE ☛ University of Richmond, University Communications • June 2010–present Senior Designer • January 2017–present Graphic Designer/Illustrator • August 2013–December 2016 Associate Graphic Designer • June 2010–July 2013 • Collaborate across the division to produce creative, integrated visual communications that support the University and its brand in a broad range of marketing and communications campaigns, across a variety of print and digital platforms • Create cohesive communications for campus partners, while ensuring they support the overarching university brand, drive engagement across constituencies, and meet crucial scheduling and budgetary considerations • Strategize with a diverse team to create and help drive national, regional, and local advertising for the university, integrating our visually complex brand across a variety of platforms with high visibility • Develop and create custom illustration, and source and art-direct freelance illustrators to create targeted visual assets for university publications • Direct photo shoots with our in-house photographer and multi-media team to ensure that photographic assets support the university brand across multiple platforms • Guide and support colleagues across campus in the use of the university brand, educate them in best-practices, and develop new brand integration strategies to ensure the integrity of the University brand as member of a committee • Support the Marketing and Brand Integration team by developing shared documents for tracking and managing brand assets, and coordinating asset development within the team

☛ Virginia Commonwealth University, Creative Services • June 2007–May 2010 Graphic Designer • Created diverse print materials for clients within and affiliated with VCU • Managed multiple concurrent projects, from concept to production — individually, and collaboratively with other designers, editors, and developers • Introduced custom illustration to the university alumni magazine and VCU Health projects • Reconceived several major undergraduate advertising pieces to be more cost effective to produce and distribute • Developed sustainable communications that were engaging, effective, and maintained the university's brand

☛ The Visual Arts Center of Richmond • September 2005–August 2012, November 2017 Instructor • Developed and taught graphic design classes to youth and adults that introduced industry standard software (Adobe Creative Suite for Mac) and focused on design principles and real world assignments

☛ Taradel, Richmond VA • August 2006–June 2007 Graphic Design Coordinator • As the company’s first in-house graphic designer, developed client management strategies for design services, established project processes, and helped determine design rates • Created print and digital marketing materials for use in-house, and for a variety of clients

☛ Freelance Designer and Illustrator • 2004–present Selected client list: Venture Richmond, Visual Arts Center of Richmond, Gallery5, Virginia Living Magazine, Richmond Magazine, Richmond BizSense.com, Hardywood Park Craft Brewery, Tröegs Brewing


SKILLS

EDUCATION

Adobe Creative Suite • Photoshop • Illustrator • InDesign • Acrobat Pro • Animate

☛ Virginia Commonwealth University, Richmond, VA • 2000–2004 B.F.A. in Communication Arts and Design, summa cum laude ☛ The Illustration Academy, Richmond, VA • Summer 2004 A seven-week professional program hosted by VCU, taught by world-renowned illustrators. Focuses were on industry best-practices, technique development and client relations.

Basic HTML5 and CSS; thorough understanding of their capabilities

☛ Lorenzo de Medici Summer Program, Florence Italy • Summer 2003 Study abroad program through VCU and the European Heritage Institute

Content management systems • Cascade • Adobe Portfolio • Squarespace

SERVICE AND PROFESSIONAL ASSOCIATIONS

Project management software • Basecamp File organization and archiving software • Box • Dropbox Printing and pre-press technology, including 4-color, digital, and screen printing Social media (visual content integration) Traditional and digital illustration techniques

☛ Gallery 5 • 2018–present Board Member • Serve on a leadership team that guides this established arts institution through a significant period of change and growth • Work with committee members to bring diverse and inclusive art programming to the gallery and advise on marketing and branding considerations ☛ Richmond Young Writers • 2015–present Volunteer Artist ☛ AIGA • 2010–2015 Member ☛ Richmond Illustrators Club • 2004–2012 President • 2006-2012 Member • 2004–2006 • Developed and curated annual juried shows, organized and promoted club activities, and worked with other organizations such as AIGA Richmond to cross-promote creative events

MS Office suite Functional with French language

SELECTED AWARDS AND RECOGNITION 2018 • CASE Circle of Excellence Awards, National bronze, General Interest Magazines • Work in Capital One permanent collection 2017 • Visual Arts Center of Richmond, fall Illustrator in Residence 2016 • PRSA Capital Award of Merit (Museums Engagement Report) • Richmond Folk Festival poster artist 2015 • CASE Circle of Excellence Awards, National gold, General Interest Magazines • CASE District III, Excellence in publication improvement (URM redesign) • PRSA, Capital Award of Merit (URM) 2013 • PRSA Commonwealth Award of Merit, Extended Events and Observances (The One Campaign) 2012 • CASE District III, Award of Excellence, Visual Design, Illustrations (WILL poster) • PRSA, Commonwealth Award of Merit, Reputation/Brand Management (Center for Civic Engagement Student Awareness Campaign) 2011 • PRSA, Commonwealth Award of Excellence, Integrated Communications (Carole Weinstein International Center Dedication) 2010 • CASE District III, Award of Excellence, Student Recruitment (VCU Viewbook)

Katie McBride resume  
Katie McBride resume