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Brazil will host the 20th FIFA World Cup this year. They’ve already won the Cup five times.

Can the soccer

powerhouse do it again? 40


art

21 36 72

Motion in Air 2

As a follow up series to the popular, “Motion in Air,” Mike Campau and Tim Tadder team up again

2014 FIFA World Cup Posters Unveiled

Four FIFA World Cup winners help unveil the 2014 FIFA World Cup Official Poster design.

Classic Sculpture Athletes

A collaboration between photographer Tim Tadder and digital artist Cristian Girotto

music

16 34 60

Zumba: It’s All the Rage When a sedentary lifestyle is the essence of today’s youth, Zumba is a revolution across the world

Dar Um Jeito (We Will Find A Way)

FIFA and Sony Music Entertainment announce the official anthem of the 2014 FIFA World Cup™

Feel the Music, Not the Wires Beats brand offers premium audio and unmatched aesthetic sensibility with freedom from the wires

fashion

10 50

Volleyball Innovation Mizuno has developed athletic gear that works with your body to get the most out of your ability every hit

NIKE Presents the Gumbo League NIKE presents a collection honoring New Orleans with special edition Kobes, KDs, and Lebrons

health

08 24 46

Yoga Improves Quality of Life for Breast Cancer Patients Yoga may combat fatigue for breast cancer patients, which improves quality of life beyond treatment

How to: Eat Healthy Start eating healthy! Take small steps each week to improve your nutrition and be a healthier you.

Life After an ACL Tear Our data shows that about 82% of Division 1 NCAA football players return after ACL surgery Can Brazil pull off yet another World Cup?

50


tech gadgets

tourism

12 30 57

04 26 40

Tech Invades Sports

5 Best Obstacle Courses in 2014

With CES 2014 in full effect in Las Vegas, the latest and greatest gadgets are being shown off

Check Your Head Lights

N.O. Hosts All-Star Game Again

CHECKLIGHT™ alerts athletic trainers, coaches, athletes, & esp parents to the severity of impacts.

Go Pro Like Shaun White

Believe it or not, some people around the world think we are underwater. We’re not. We’re back.

Brazil Hosts 2014 FIFA World Cup

Olympic sports snowboarding and skiing have deep cultural ties to film and video so they use a GoPro

staff

How to choose your torture arena and learn which events to steer clear of

Brazil hosted the 1950 World Cup, the fourth cup and in 2014 will host the 20th FIFA World Cup.

Anne Anderson

Sarah Smith

Victoria Bozzo

Joseph Stock

Greg Peterson

Kathryn Johnson

Editor in Chief

Photographer

Photographer

Columnist

Writer

Art Director

Rachel Bybee

Monica Tebbs

Mary J. Arnold

Will Richard

David Taylor

Jordan Johnson

Ambassador

Designer

Intern

Columnist

Columnist

Publisher


5 Best

Obstacle Courses in 2014

Want to put yourself through hell? Here’s how to choose your torture arena—and learn which events to steer clear of. Nothing breaks up the monotony of a 10-mile trail run like climbing a rope ladder, wading through chest-deep mud or dropping into an ice bath from 10 feet up. But obstacle races do more than make a run interesting. “The community is what keeps you coming back,” said Matt B. Davis, co-founder of ObstacleRacingMedia.com and author of Down and Dirty: The Essential Training Guide for Obstacle Races and Mud Runs (available July 1). “It’s a group of like-minded people spending a day helping each other out.”

For your first race, stick with a short race from a well-known outlet. Davis recommends the Warrior Dash (warriordash. com) for its beginner-friendly obstacles and short distance (10 obstacles over roughly 3 miles). Looking for something longer? The Tough Mudder (toughmudder.com)—with around 25 obstacles over 10-12 miles—and the Spartan race series are the two biggest, and both are well organized with a series of engaging obstacles. Davis’ choice between the two? “The Spartan Race: it’s consistently challenging, they put on tons of races, and they time their participants. Tough Mudder and Warrior Dash don’t do that.” Also, the Spartan Race offers several distances, including the Spartan Sprint (15+ obstacles over 3 miles), Super Spartan (20+ obstacles over 8 miles), and the Spartan Beast (25+ obstacles over 10-12 miles).

If you’re looking for a lesser-known race, give the Savage Race (savagerace.com) a look. “They put on quality events,” Davis said. And with an average of 4 obstacles per mile, they’re tied with Spartan Sprint for most obstacles per mile. If you want to stay on pavement, give our own Men’s Health Urbanathlon Thankfully, the sport’s growth has led to a multitude of choices when it comes to running an obstacle race. We’ve got a shot (menshealthurbanathlon.com). Held in the fall in New some tips on choosing the right one—and what races to avoid. York, San Francisco, and Chicago, participants run through tire obstacles, climb cargo net ladders, and scramble over


“People struggling with these events spend too much time running and not enough time developing the upper body strength and skills necessary for the obstacles. For those already in shape and running on a regular basis, some form of high-intensity total-body resistance training is crucial to provide the other components needed for a mud run.” - Nathan Trenteseaux, Owner Underground Fitness Revolution

cars and buses on courses up to 12 miles. For the ultimate challenge, work your way up to The World’s Toughest Mudder, where competitors have 24 hours to complete a ramped-up version of a 12-mile Tough Mudder course. They’re not all great, though—poorly planned, disorganized races can be frustrating, boring, or downright dangerous. Davis says that there are two main red flags to watch out for— no website, or a lot of TBDs on their upcoming races page. “Watch out if they’ve got a Facebook page but no website, or they’re announcing a lot of races before they’ve hosted their first one,” Davis said. Check out Obstacleracingmedia’s list of races to avoid. Davis’ final tip for getting the most enjoyment out of an obstacle race? Don’t wear cotton anything. “You’re going to get wet, and cotton gets really heavy when it soaks up water and takes forever to dry,” he said. “Go with a synthetic fabric, something that won’t absorb so much water.” So you think you’re ready? Go to http://www.menshealth.com/ itness/mud-run-training for our mud-run training plan—and prepare to get dirty. BY BILLY BROWN

5


Yoga Improves

Quality of Life

Yoga is an ancient exercise that originated in India around 5,000 years ago. The activity combines physical postures, breathing exercises, relaxation techniques and meditation, and it has been associated with other health benefits. Last year, Medical News Today reported on a study suggesting that yoga can help lower blood pressure, while a 2012 study suggested that the exercise may help prevent adolescent mental problems.

To assess whether yoga could provide health benefits for breast cancer patients, the researchers analyzed 191 women with stages 0-3 of the disease. All of the women were randomly placed into three groups: simple stretching, yoga or no instruction in yoga or stretching. The women in the yoga or simple stretching groups were required to attend 1-hour classes for 3 days a week during the course of their 6-week radiation

treatment. All sessions were tailored to breast cancer patients. During the study period, the women were asked to report on their quality of life, including levels of fatigue and depression, sleep quality and how they were able to function on a daily basis. The researchers conduced electrocardiogram (ECG) tests and took saliva samples from the women at the baseline of the study, the end of their radiation

therapy and at 1, 3 and 6 months after treatment. This was to measure the levels of cortisol - known as the “stress hormone.� Yoga Reduced Women’s Cortisol Level and Fatigue Results of the study revealed that the women who took part in the yoga sessions showed the sharpest decline in cortisol levels of all the groups, suggesting that yoga was able to regulate the stress hormone.


The investigators say this inding is important because increased stress hormone levels during the day - or blunted circadian cortisol rhythm - have been associated with worse breast cancer outcomes. Furthermore, researchers found that women in the yoga group reported a reduction in fatigue. The women in the other two groups did not. The women in the yoga group also reported better

general health and functioning at 1, 3 and 6 months after radiation treatment. These women also reported being able to find meaning in their experience of illness, while women in the other two groups did not.

Radiation therapy is a main treatment for cancer, and one of the most common side effects of the treatment is fatigue. But for breast cancer patients undergoing radiation therapy, yoga may combat this side effect by regulating stress hormones, which improves quality of life beyond treatment.

Prof. Cohen says: “Combining mind and body practices that are part of yoga clearly have a lot of potential to help manage the psychosocial and physical dificulties that come with treatment and life after cancer.� BY HONOR WHITEMAN

9


Volleyball Innovation


Berg sets up Harmotto for a kill

Holmes lies high at the 2012 London Olympics

In volleyball, there are no unimportant points. That is why we’ve developed athletic gear that works with your body to get the most out of your ability on every hit, every time.”– Kerry Klostermann, USA Volleyball Secretary We are pleased to announce an extension of our

sponsorship agreement with USA Volleyball teams, remaining the “Official Equipment and Apparel Supplier for the USA Volleyball.” The long-standing partnership with USAV continues to solidify Mizuno’s core message of contributing to society by inspiring the youth to achieve their life-long goals through the active participation and promotion of sports. Mizuno’s support of USA Volleyball’s national teams extends to all levels. The agreement continues the successful relationship with the USA Men’s and Women’s National Volleyball Teams, the USA Men’s and Women’s Junior National Volleyball Teams, USA Boys’ and Girls’ National Volleyball Teams and USA Men’s and Women’s World University Teams. In addition, the agreement expands to include all areas of the USA Beach Volleyball for the first time with the contract remaining in place through 2016, including the highly anticipated Rio Olympics. “USA Volleyball is proud to announce that it has extended its official athletic footwear and apparel sponsor agreement with Mizuno through December 31, 2016,” USA Volleyball Secretary General Kerry Klostermann said. “The agreement has been expanded to include the USA Beach Volleyball discipline and

programs. Every single Olympic medal won by USA Volleyball’s indoor national teams has been won in Mizuno performance product and we look forward to continuing our history of successful and mutually beneficial partnerships. Our sponsorship of USA Volleyball has been an important relationship that we’ve fostered for over a decade and we are thrilled to once again partner with USAV through 2016,” said Mizuno USA President Bob Puccini. “The addition of USA beach volleyball brings a new level of excitement to our affiliation with the sport, which has remained a major part of Mizuno’s heritage and history, and we consider it crucial for our company growth. As an “Official Sponsor of USA Volleyball” for the United States Men and Women’s National team since 2001, Mizuno will participate in partnership chances with USAV and their events. Mizuno’s support of national teams extends beyond Olympic competition and into the junior ranks. The company remains dedicated to developing technologies like DryLite™ in apparel, and award winning Mizuno Wave® technology in footwear, which enhances performance and helps players of all ages perform at their very best. BY BRYNN MURPHY


C

Concussion sensors, protective helmets for baseball pitchers and other products adapted for use from consumer tech functions make it an exciting time to straddle the line between sports fan and geek.

Tech Invades SPORTS


13

With CES 2014 in full effect in Las Vegas, the latest and greatest gadgets are being shown off, from self-driving cars to the next phone that won’t fit in your pocket. It might seem a long way from the pocket protectors and product demos to the gridiron and ballparks, but it’s a shorter journey than it used to be. Tech is invading sports and nowhere more so than in sports medicine. There are many new technologies entering the marketplace. There are safety devices such as the Reebok Checklight, protective substances like Evoshield’s Gel-2-Shell Technology and Unequal’s Kevlar pads. Devices used by pro athletes are coming into consumer price ranges, like Normatec’s fastgrowing pneumatic recovery devices. Of course, there

are also the shoes that Nike and Adidas improve each year, increasingly with app-based technologies. However, this year’s top tech improvements are coming from a new venue: crowdfunding. Instead of going to large manufacturers, websites such as Kickstarter and Indiegogo give entrepreneurs and inventors a chance to go directly to market. Millions of dollars can be raised for the right projects, some of which are finding their way into sports. The Skulpt Aim wasn’t intended for professional sports, but at the MLB winter meetings, several teams’ medical staffs were excited about the possibility of that new technology. A Harvard-developed device might give them their Holy Grail in measuring fatigue. Skulpt CEO Jose Bohorquez and his team were able to use the body’s reactions to a small electrical pulse to measure muscle fitness and perhaps fatigue. While other devices, including many home scales, can give a body fat percentage, they tend to be very inaccurate. Since the handheld device can be used on multiple locations of the body, it can give a more accurate picture. The Skulpt device measures both body fat and a metric it calls muscle quality quickly and accurately. This quality is affected by the muscle’s density and the ability to generate force. While the company did not design the Aim to detect fatigue directly, it could be possible to use on a pitcher after he comes off the mound each inning, with an athletic trainer checking his arm in just seconds to obtain a real-time measure of muscle fatigue. The Aim is the first device with a real chance to give an objective measure of fatigue. Several teams are hoping to have a chance to look at a prototype of the device this spring. Skulpt is taking pre-orders and hopes to ship to the general public in April. The company has taken in three times its goal during the campaign, which is still open, making it one of the most successful openings in Indiegogo history. Skulpt isn’t the only technology currently being noticed around baseball that wasn’t intended for sports at all. Just as motion capture technology has made video games more realistic, motion capture in sports has allowed biomechanical studies to take big steps forward. Over the past few years, motion capture has gone to a “markerless” model, doing away with the silly suits, green screens, and long setup previously needed to allow for capture and analysis. The next phase along those lines could be in using a suit like the PrioVR, which captures far more data and does so in real time. PrioVR is a motion-capture solution intended for virtual reality video gaming. However, its ability to quickly and accurately capture full-body motion makes it even better than Microsoft’s Kinect for simple, low-cost motion capture.


Even with the updated Kinect device that is a part of the new Xbox One system, it simply has not been accurate enough to use for baseball. While the PrioVR isn’t as accurate as some of the high-tech systems used at places like the American Sports Medicine Institute, it also costs significantly less. A top-of-the-line Ariel system, installed with cameras, will run around $200,000. PrioVR is expected to make its full-body system available for under $400 in February. The company launched a Kickstarter campaign last year. It failed. It then revamped its efforts, improved the product and announced at CES that it will launch a new Kickstarter campaign in the near future.While there is currently no direct way to use a device like the PrioVR for baseball or any other sport, many look to innovations like this as a starting point.

“Microsoft didn’t intend for us to use the Kinect, but it came closer than anything before it,” said one performance analyst from an MLB front office. “We hacked it and the technology evolved. I’m not sure something like (the PrioVR) will work, but we’d be stupid not to look. It’s certainly getting closer.” This adaptation to sport and doing so by sport is a smart approach. Despite the ubiquity of sport and the billions of dollars available, it’s a small market for a device company. PrioVR would have, at most, a few hundred possible customers in sports, versus millions as a gaming device. The same is true for Skulpt, where people trying to get in shape are a much bigger market than pro athletes. BY WILL CARROLL


zumba it’s all the rage


When a sedentary lifestyle is the essence of today’s youth,

Zumba is a revolution that is happening across the world, trying to shake the youngsters out of their lethargic reverie.


An eclectic mix of dance and aerobics, Zumba is a melange of dance forms like hip-hop, soca, samba, salsa, meringue, mambo and even some of the martial arts, squats and lunges. And this dance form will now be taught to the girls of LAD College from the coming session. We update you on this...

You better ‘Shake up’ Being an all-girls institution, Zumba is meant to have many takers in city’s premier girls’ college. Says Harsha Jharia, the Vice Principal of LAD College, Seminary Hills, “I had attended a few Zumba classes during my vacation in England. And I really loved the whole concept. So, we plan to start these here at the

Seminary Hills campus, if everything goes according to the plan. I feel the girls will really love this concept, which can infuse a lot of energy in them, early in the morning.”

Wake up girls! According to Dr Shyamala Nair, the principal of LAD College, youngsters today need to come out of their lethargic mode. “I see many of our girls glued to the Net and Facebook in their free time. There are some girls who play basketball and cricket on the college premises, but that is a rare breed. So, we keep organising yoga, aerobics etc. to rejuvenate our students. It is really the need of the hour,” she says. Ask her if Shankar Nagar branch of the college

basketball and cricket on the college premises, but that is a rare breed. So, we keep organising yoga, aerobics etc. to rejuvenate our students. It is really the need of the hour,” she says. Ask her if Shankar Nagar branch of the college also plans to start the Zumba classes in near future and Dr Nair replies: “When one branch starts something, the other follows suit. When I get the proposal about these classes, I will definitely take a call on it. In fact, we are open to all such activities, which promote health and fitness amongst our students.” BY VINITA CHATURVEDI

19


MOTION MOTION MOTION in

2


Mike Ca


ampau and Tim Do It Again,Tadder One More Time

They reinvent Motion in Air

As a follow up series to the popular, “Motion in Air,” Mike Campau turned to the talents of famous sports and action photographer Tim Tadder. Tim, shot the dancers (choreographed by Nathan Kim) at their studio, while Mike created the virtual sculptures cgi, and cleverly combined the elements in Photoshop. Keeping the same premise as the original concept, Mike made each shape unique based on the dancer’s personality, style, and movements in the air. This time around more dramatic lighting and darker tones were used to better match with Tim’s patented look. BY MIKE CAMPAU TEAM


Eat Healthy The President’s Council on Fitness, Sports and Nutrition

“Replenish your body with water after any activity” - Chris Paul, Council Member

EIGHT HEALTHY EATING GOALS Small changes can make a big difference to your health. Try incorporating at least six of the eight goals below into your diet. Commit to incorporating one new healthy eating goal each week over the next six weeks. Make half your plate fruits and vegetables: Choose red, orange, and dark-green vegetables like tomatoes, sweet potatoes, and broccoli, along with other vegetables for your meals. Add fruit to meals as part of main or side dishes or as dessert. The more colorful you make your plate, the more likely you are to get the vitamins, minerals, and fiber your body needs to be healthy.

Make half the grains you eat whole grains: An easy way to eat more whole grains is to switch from a refined-grain food to a whole-grain food. For example, eat whole-wheat bread instead of white. Read the ingredients list and choose products that list a whole-grain ingredients first. Look for things like: “whole wheat,” “brown rice,” “buckwheat,” “oatmeal,” “rolled oats,” or “quinoa.” Switch to fat-free or low-fat (1%) milk: Both of these milks have the same amount of calcium and other essential nutrients as whole milk, but fewer calories and less saturated fat. Choose a variety of lean protein foods: Meat, poultry, seafood, dry beans or peas, eggs, nuts, and seeds are considered part of the protein foods group. Select leaner cuts of ground beef (where the label says 90% lean or higher), turkey breast, or chicken breast. Compare sodium in foods: Use the Nutrition Facts to choose lower sodium versions of foods like soup, bread, and frozen meals. Select canned foods labeled “low sodium,” “reduced sodium,” or “no salt added.”


25

It’s easier than you think to start eating healthy! Take small steps each week to improve your nutrition and move toward a healthier you. Feel better, now! Drink water instead of sugary drinks: Cut calories by drinking water or unsweetened beverages. Soda, energy drinks, and sports drinks are a major source of added sugar and calories in American diets. Eat some seafood: Seafood includes fish (such as salmon, tuna, and trout) and shellfish (such as crab, mussels, and oysters). Seafood has protein, minerals, and omega-3 fatty acids (heart-healthy fat). Adults should try to eat at least eight ounces a week of a variety of seafood. Children can eat smaller amounts of seafood, too. Cut back on solid fats: Eat fewer foods that contain solid fats. The major sources for Americans are cakes, cookies, and other desserts; pizza; processed and fatty meats (e.g., sausages, hot dogs, bacon, ribs); and ice cream.

BALANCING CALORIES TO MANAGE WEIGHT Following the previous eight healthy eating goals above can help your body get the nutrients it needs. Here are some other tips to keep in mind if you also are trying to manage your weight. Balance calories: Find out how many calories you need for a day to start managing your weight. Go to ChooseMyPlate.gov to find your calorie level. To help plan, analyze, and track your diet and physical activity, use the SuperTracker. Enjoy your food, but eat less: Take the time to fully enjoy your food as you eat it. Eating too fast or when your attention is elsewhere may lead to eating too many calories. Pay attention to hunger and fullness cues before, during, and after meals. Watch your portion sizes: When dining out avoid “supersizing” your meal or buying “combo” meal deals. Choose smallsize items instead or ask for a take home bag and wrap up half of your meal to take home before you even start to eat. Be physically active: Being physically active can help you manage your weight. Youth (6-17 years old) need to be active for at least 60 minutes a day. Adults (18 and older) need to be active for at least 30 minutes (or 8,500 steps) a day. BY fitness.gov/eat-healthy


N.O. Hosts

All-Star Game Again


It’s not often that a city hosts the NBA All-Star twice in six years. In fact, when Sunday’s game at the Smoothie King Center tipped off, it marked the first time it has happened since the 1950s. But the return of the game in 2014, after it was played here in ’08, serves as a reminder of the active role the league has tried to play in the revitalization of New Orleans in the wake of the devastation left behind by 2005’s Hurricane Katrina. “It is wonderful to see,” said NBA veteran player and coach Avery Johnson, a New Orleans native who also served as one of the hosts for the All-Star game. “This city is made for hosting events like this. And the NBA, it could have given up on New Orleans a long time ago, but that was never part of their outlook. They have always had a helping hand for the city, and now the city is repaying them.” In the wake of the storm, the Hornets were displaced for two years, in Oklahoma City, and there was talk that owner George Shinn would move the team elsewhere. Commissioner David Stern, though, was adamant about the NBA returning to New Orleans, and as part of the deal to get the team back to the city, the league awarded the ’08 All-Star game. “When the event was awarded to New Orleans, the team was still displaced, it was located in Oklahoma City,” said Jay Cicero, head of the Greater New Orleans Sports Foundation, which bids for major events for the city. “At the time, there were still a lot of question marks about New Orleans and whether the city was ready to host something like this. “We wanted to seize that opportunity to show we could still do it and do it better than others. The NBA wanted to come here because they wanted to help the city of New Orleans. We saw it as an opportunity to

show we could do it, we knew we could. And we did.” Buoyed by that success, Cicero’s group submitted a bid for the 2014 All-Star game. But a month after the bid, the NBA stepped in and bought the Hornets. Cicero said, “They told us we would be in limbo until there is a buyer, but if the buyer was local, there was a good chance we would get the game. But if the team were to end up moving, there would be no promises.” Once again, the fate of a New Orleans All-Star game was part of a negotiation—when Saints owner Tom Benson stepped in to purchase the team in 2011, having the All-Star game in the city of New Orleans in 2014 was part of the deal. And it has turned out to be a good deal for all parties. While New Orleans is still suffering the aftershocks of Katrina in many respects—the city’s population is down about a quarter from its pre-Katrina level, and the poverty rate (19 percent) remains stubbornly high—the city is mostly back on its feet. While there is an unquestionable economic impact sporting events like these have, the exposure that games like this bring to the city is even more valuable. “The financial benefit is a wonderful thing for the city, but outside of that, there is the exposure from the media,” Cicero said. “There are 215 countries showing the All-Star game, and that is incredible.

Believe it or not, some people around the world still think we are underwater.

We’re not. We’re back. Thanks, in part, to a hand from the NBA. BY SEAN DEVENEY

” 27


Reebok wants you to

check you

head


ur

lights


There’s a simple reason why cars have a “check engine” light. Mechanical problems aren’t always evident to even the most attuned drivers, and by the time they are clearly obvious, the damage has already taken its toll. The red light flashes to help you take proactive, preventative action. Similarly, an athlete can absorb contact or a collision that might cause a concussion, but have no idea of the actual damage beneath the hood, so to speak. If a coach or trainer remains equally unaware, the athlete, like a car’s engine, is susceptible to serious harm. That’s when a red light for sports would come in handy. Thankfully, the appropriately named CheckLight tackles this dilemma. Created in partnership by Reebok and the tech company MC10 Inc., CheckLight measures how dramatically an athlete’s head moved upon impact. The results determine whether medical attention

attention is advisable, and ultimately, the wisdom of reentering a game. As concussions become an increasingly prominent flashpoint of the sports world, CheckLight can be easily implemented to gain knowledge. In a nutshell, a sensor designed by MC10 is fitted inside a Skullcap. Inside the sensor are three LED indicators. The green one measures battery life. One of the lights turns yellow after “moderate” impact. When the red light flashes, that means the contact was severe enough to warrant immediate attention. The battery can be recharged, and the $149.99 sticker price includes a charger.

In sports, impacts are part of the game. CHECKLIGHT™ alerts athletic trainers, coaches, athletes, & esp parents to the severity of impacts. • Sensors that are directly coupled to the head help relect direct accelerations that the head experiences • Can be worn with and without a helmet in multiple activities • Easy to use and comfortable to wear • Logs the total of impacts recorded

BY ANDY KAMENETZKY

Per The Boston Globe: “In the heat of a game, you might not respond to a hit if you’re in the zone and the crowd is cheering,” said Elyse Kabinoff, a spokeswoman for MC10. “But now with the light coming on the Checklight, it gives you the chance to say you are experiencing symptoms, or at least signals to others that you might need to get checked.”

The Reebok Checklight comes with a wall charger and Reebok Skullcap. The charger is included in the sticker price of $149.99.


In sports, impacts are a part of the game. CHECKLIGHT™ alerts athletic trainers, coaches, athletes and parents about the severity of impacts. • Sensors that are directly coupled to the head to help relect direct accelerations that the head, not a helmet or chin strap, experiences • Can be worn with and without a helmet in multiple activities • Easy to use and comfortable to wear • Logs the total number of impacts recorded *CHECKLIGHT™ is not a concussion diag-


Dar Um Jeito We Will Find A Way Official Anthem of the 2014 FIFA World CupTM

FIFA and Sony Music Entertainment have announced today that the official anthem of the 2014 FIFA World Cup™ in Brazil, which is entitled “Dar um Jeito (We Will Find A Way)”, will be performed at the tournament’s closing ceremony in Rio de Janeiro by Carlos Santana, Wyclef, Avicii and Alexandre Pires. As the fourth piece to be added to the tournament’s official music programme, “Dar um Jeito (We Will Find A Way)” will form part of the official 2014 FIFA World Cup™ Album alongside the Official Song by Pitbull, Jennifer Lopez and Claudia Leitte as well as the SuperSong track to be recorded by Ricky Martin and the Official Mascot Song which was released in 2012 by Brazilian singer Arlindo Cruz. FIFA’s Marketing Director Thierry Weil said; “It is great to see another impressive group of artists join the official music programme of the 2014 FIFA World Cup. FIFA and Sony have been working hard in developing an album that brings the sounds of Brazil to life through a variety of creative tracks. Santana, Wyclef, Avicii and Alexandre Pires are true musical icons and I am thrilled they will be part of the 2014 FIFA World Cup™ closing ceremony.” Carlos Santana said of the project, “It is an honour to take part in the 2014 FIFA World Cup and have “Dar um Jeito (We Will Find A Way”) selected as the Anthem. Along with Wyclef, Avicii and Alexandre Pires, we look forward to performing the song in Rio de Janeiro in July and sharing this message of light and hope on the FIFA World Cup stage.” Not only have some of the greatest musicians in the world collaborated on the song, but it will be produced by a team that includes two-time Grammy-nominated Ash Pournouri. Describing the track, Pournouri said, “In Portuguese Dar Um Jeito means to find a way around obstacles and impossibilities. With this track, we wanted to send a message of opportunity and optimism with the music and the words.” BY FIFA.com

It is an honor to take part in the 2014 FIFA World Cup, and we look forward to sharing this message of light and hope on the FIFA World Cup stage. - Carlos Santana

35


The new ambassadors of the 2014 FIFA World Cup unveiled the tournament’s Official Poster at a media briefing on January 30 in Rio de Janeiro. Four FIFA World Cup winners, Amarildo, Carlos Alberto Torres, Bebeto, Ronaldo, as well as women’s football star Marta, were invited by FIFA Secretary General Jérôme Valcke to end the suspense and help unveil the design. The Official Poster was the last visual icon that was launched for the 2014 edition of FIFA’s flagship event. The 2014 FIFA World Cup host cities came together on November 11 to add another ingredient to the tournament. Throughout the day, each host city (12) staged an event to launch the official posters.

2014

FIFA World Cup

Official Posters Unveiled


“The poster is a great example of Brazil’s creative excellence” - FIFA Secretary General Jérôme Valcke

“The poster is a great example of Brazil’s creative excellence. The winning entry will no doubt serve as a splendid visiting card for the 2014 FIFA World Cup, that is due to kick off in 498 days. The poster highlights the significance and sparkle of the event as well as the fascination of football in a very emotive way”, explained Valcke, who was part of a high-profile judging panel also made up of Brazilian Minister of Culture Marta Suplicy, LOC President Jose Maria Marin, Brazilian artist Romero Britto and LOC Board of Administration members Ronaldo and Bebeto. “The FIFA Official Poster is an important step for showcasing Brazil and the FIFA World Cup in the Host Country and abroad. It is important to convey the message of a country that is innovative, sustainable, happy, united, modern and, of course, passionate about football,” explained Ronaldo.

Fortaleza The ball that looks as if it is being launched out of the Castelão is the image of the capital of the state of Ceará for the 2014 World Cup. The football carries the city’s main symbols. The textures and lines used in the drawing refer to a modern city that does not forget its traditions. Fortaleza shall host three Confederations Cup matches - including one of the semi-finals – and six 2014 FIFA World Cup games.

Recife Recife’s poster is full of moving colours and refers to the frevo, which is one of the state’s most famous cultural manifestations. With a small umbrella in hand, the frevo dancer performs light and agile movements, similar to acrobatics pulled off by footballers. Recife will be the stage of three Confederations Cup matches and five 2014 FIFA World Cup games.

Porto Alegre Porto Alegre’s poster brings a player kicking a ball and the picture of the Gasômetro Plant, which represents the grandeur of the event and its legacy in relation to cultural and economic wealth, as well as technological and infrastructure development. The people on the poster, looking excited, represent the passion that Porto Alegre locals have for football. The capital of the state of Rio Grande do Sul will be the stage of five 2014 FIFA World Cup matches. BY FIFA.com


Brazil is synonymous with the World Cup. It is the only nation to have qualified to play in the final stages of all 20 tournaments since the event was first played in Uruguay in 1930. Brazil is also the only five-time winner of the World Cup. This year Brazil will host the 20th FIFA World Cup from June 12-July 13.


B

Brazil was the irst country to win the World Cup outside of its own continent. It has won the World Cup in Sweden in 1958, Chile in 1962, Mexico in 1970, the United States in 1994 and Japan and Korea in 2002.


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Brazil has won the cup in Europe and Asia, as well as North and South America. The only other country to win outside its own continent is Spain, when they won the last cup in South Africa in 2010.Brazil hosted the 1950 World Cup, the fourth cup and first tournament to be played after World War II, and in 2014 will host the 20th FIFA World Cup. 32 teams will play in Brazil between 12 June and 13 July 2014, in what will be the Brazilian winter. Due to the size of Brazil, FIFA has allowed the country to nominate 12 cities to host games, the most ever. The final game will be played at the Maracanã Stadium in Rio de Janeiro. The 2014 tournament is the first to be held in South America since Argentina in 1978, and following on from South Africa, it will be the first time that consecutive World Cup’s have been held in the Southern Hemisphere.

Plans for the 2014 cup included the building of new game stadiums in Cuiabá, Manaus, Natal, Recife, Salvador and São Paulo, while six existing stadiums have been upgraded for the tournament, including Maracanã that will also host the opening and closing ceremonies of the 2016 Olympic Games. Twelve cities were chosen to host the World Cup, each of them being the capital of its state. A colossal budget of US $1 billion has been allocated to repair and build new stadiums. More than being the country of football, with 5 World Cup titles, Brazil is also the perfect country for a “dream vacation.”

The host cities and stadiums for the 2014 World Cup are: Belo Horizonte – Mineirão (67,000 capacity) Brasília – National Stadium Mané Garrincha (71,412) Cuiaba – Pantanal Arena (43,600) Curitiba – Arena da Baixada (42,000) Fortaleza – Castelão (67,000) Manaus –Amazonia Arena (43,710) Natal – Estadio de Dunas (42,365) Porto Alegre – Beria Rio (51,300) Recife – Pernambuco Arena (46,000) Rio de Janeiro – Maracanã (76,525) Salvador – Fonte Nova (50,000) São Paulo – Corinthians Arena (68,000)

Rio de Janeiro – Maracana Stadium Rio de Janeiro, the 2nd largest city of Brazil, is the capital of the State of Rio de Janeiro. Known for its beautiful waters (Copacabana), museums and historical neighborhoods, Rio is nicknamed the “Marvelous City”. Its stadium, Maracanã Stadium, opened for the 1950 World Cup and hosted the 1950 World Cup Final. A mythic venue, Maracana will host the 2014 World Cup Final, on July 13th.

Brasilia – Estádio Nacional Mané Garrincha Brasilia is the capital of Brazil. The city was built in 41 months, from 1956 to 1960 and became the capital of Brazil on April 22, 1960 – until then, Rio was the capital of Brazil. The Ministries Esplanade, National Congress, or the Palácio da Alvorada are must-sees. Estádio Nacional Mané Garrincha, was built in 1974, was named after Brazilian footballer and legend Garrincha.

Belo Horizonte – Mineirão Belo Horizonte is the state capital of of Minas Gerais. Also known as the capital of the historic cities, Belo Horizonte was settled in the early 18th century and is surrounded by mountains. The city’s architecture is a mix of contemporary and classical buildings. Its stadium, Mineirão, was built in 1965 and will host 4 group stage matches, a round of 16 and a semi-final.


Arena de Amazonia

Salvador – Arena Fonte Nova

Porto Alegre – Estadio Beira-Rio

Capital of the state of Bahia, Salvador is the first colonial capital of Brazil. Nicknamed the Brazil’s capital of happiness due to its countless popular outdoor parties, including its street carnival, the city is known for its cuisine, architecture, and music. Salvador historical center, called the Pelourinho, is renowned for its Portuguese colonial architecture with monuments from the 17th century, and was declared a World Heritage Site by UNESCO. Salvador stadium, the Arena Fonte Nova, was built for the 2014 World Cup in place of the older Estáaio Fonte Nova. It will host 4 group stage matches, a round of 16 and a quarter-final.

Porto Alegre is the state capital of Rio Grande do Sul and is is one of the top cultural, political and economic centers of Brazil. Porto Alegre has many tourism attractions, including the Piratini Palace, the Farroupilha Park or the Botanical Garden. Its stadium, the Estadio Beira-Rio, was built in 1959 and renovated for the 2014 World Cup, with new capacity of 56,000 seats.

Fortaleza – Castelão Fortaleza is the state capital of Ceara, and is one of Brazil’s most popular tourist areas. The city’s numerous landmarks include the Fortaleza’s Cathedral, Palácio da Luz, or the Fortaleza’s Mucuripe lighthouse. Moreover, the city has miles and miles of beautiful sandy beaches, one of the most famous being the Praia do Futuro. Its stadium, the Castelao, also known as the Estádio Plácido Aderaldo Castelo, was built in 1973.

Recife – Arena Pernambuco Capital of the state of Pernambuco, Recife is located where the Beberibe River meets the Capibaribe River, and it is a major port on the Atlantic Ocean. With over 50 bridges and many small islands, Recife is referred as the Brazalian Venice. Its stadium, the Arena Pernambuco, was built for the 2014 World Cup and will host 4 group stage matches, and one round of 16.

Natal – Arena das Dunas Natal is the state capital of Rio Grande do Norte, and is considered to be the “the safest capital city” in Brazil. Known for its history, with many museums such as Museu de Arte Sacra or Museu de Cultura Popular, Natal also has many natural parks: Dunas Park is the second largest urban park in Brazil. Its stadium, the Arena das Dunas, is designed by International Stadium Architect, Christopher Lee, and has been under construction since January 2011.

Cuiaba – Arena Pantanal Cuiaba is the state capital of Mato Grosso. Founded on Jan. 1, 1727, Cuiaba is located in the center of South America and is nicknamed the “Green City” because of its many parks and trees. Its stadium, the Arena Pantanal, built for the 2014 World Cup, will have a capacity of 43,000 seats and will replace the Estadio Jose Fragelli.

Sao Paulo – Arena Corinthians Sao Paulo is the largest city in Brazil, and the 7th largest city in the world. Capital of the state of Sao Paulo, the city


is known for its arts and entertainment industries, and has a strong economical influence in South America. The Arena Corinthians, or Arena de São Paulo, is under construction and will replace the Pacaembu Stadium. It will host the opening game of the 2014 FIFA World Cup on June 12th.

Curitiba – Arena de Baxaida Curitiba is the state capital of Parana and was founded in 1693. The city is known to be the “best Brazilian city” to live in, and is also well-known for its great sustainable urban development. The city’s numerous landmarks include the Japan Square, the Paço Municipal or the Wire Opera House. Its stadium, the Arena de Baxaida, opened in 1914 and has a capacity of 43,000 seats.

Manaus – Arena de Amazonia Manaus is the state capital of Amazonas and is located at the confluence of the Negro and Solimoes rivers, next to the Amazon rain forest. Founded in 1669, the name of “Manaus” means “mother of the gods” in tribute to the indigenous nation of Manaós. Its stadium, the Arena de Amazonia, was built for the 2014 World Cup and has a capacity of 43,000. BY WORLDCUPTHEGUIDE.com

From the top: Arena de Baxaida, Arena Corinthians, and Estadio Beira-Rio

A colossal budget of US $1 billion has been allocated to repair and build new stadiums. Not just the country of football, with 5 World Cup titles, Brazil is also the perfect country for a dream vacation.


Life After an ACL Tear

ACL tears are not the end for college football players. The AOSSM presented research during their Specialty Day that says college football players on a high level are frequently returning to the field after an ACL reconstruction. The study added to earlier research by exploring some factors that affected return to play. (The American Orthopaedic Society for Sports Medicine is known as the AOSSM.) They said at their presentation:

“Our data shows that about 82% of Division 1 NCAA football players return after ACL surgery, with that percentage reaching up to 94% when we focus on players who were starters before being injured,” commented lead author Dr. Jimmy Hoshang Daruwalla from the Emory University Orthopaedics department in Atlanta. “Athletes who rarely saw playing time returned about 73% of the time, while those who saw at least some playing time

actually returned at a rate “Our research shows that of about 88%.” returning from a major The study used data from knee injury and surgery is 13 institutions in major definitely possible. Even Division 1 FBS conferences, furthermore, we’ve found including the Southeastern that the more motivated Conference (SEC), Atlantic and skilled players are Coast Conference (ACC) more likely to achieve this and Pacific 12. A total of 184 goal,” noted Daruwalla. athletes participated, with “Sports medicine specialists 151 of the general group will be able to use this data returning to play. Juniors to help counsel players and and sophomores returned tailor treatments for these approximately 90% of the collegiate athletes.” time, with scholarship BY SCIENCEDAILY.com players returning about 87.6% of the time.


High-level college football players frequently return to the ield after an ACL reconstruction, says some speciic new research.


Are you a member of the

NIKE

Gumbo League


Nike is paying tribute to the unique lavor of New Orleans with the 2014 NOLA Gumbo League Collection with three shoes: LEBRON 11, KOBE 9 Elite and KD VI. A “gumbo” in the cultural sense, New Orleans is an eclectic mix of characters, music, cuisine and art.


you can’t rush gumbo Nike Basketball is paying tribute to the unique flavor of New Orleans with the 2014 NOLA Gumbo League Collection, with three shoes: LEBRON 11, KOBE 9 Elite and KD VI. A “gumbo” in the cultural sense, NOLA is an eclectic mix of characters, music, cuisine and art.

classic genre and some of its greatest musicians, the KOBE 9 Elite Devotion uses accents of brass in the upper. A glowin-the-dark outsole pops at night, just as the jazz clubs swing into action. The upper of the shoe includes additional, secret glow-in-the-dark symbols.

You can’t rush gumbo… It requires an instinctive balance of

KD VI ILLUSION

heat, spice and creativity. Inspired by the flavors and stories Not everything is what it first appears to be in New Orleans. of the Big Easy, Nike cooked up a mix of technical innovation, Similarly, Durant defies the perception of a near seven-footer aesthetic flair and old-fashioned New Orleans traditions for – an illusion of sorts. His limitless scoring range is redefining some of the world’s best basketball players: LeBron James, the perception of a forward. Celebrating the magic of KD’s Kobe Bryant and Kevin Durant. versatility, the KD VI Illusion shoes showcase hand-drawn patterns on the upper of the shoe emulating Durant’s fluidity on the court. A glow-in-the-dark outsole also represents the LEBRON 11 GATOR KING “spark” of KD’s game. Inspired by the fearsome alligator, the king of the bayou, the LEBRON 11 Gator King is a bold expression of royalty and The remarkable, collective basketball skills on display in New power. Gators, often a symbol of protection in New Orleans Orleans are as eclectic as this internationally beloved city. culture, influence graphic textures throughout the shoe. Leading the charge for Nike Basketball with special interior Invisible to the naked eye, hand-drawn patterns come to life lining graphics are the LEBRON 11 Gator King, KOBE 9 Elite as the Hyperposite bucket of the shoe glows in the dark. The Maestro and KD VI Illusion; each includes a commemorative musings of majestic color in deep purples, greens and gold tarot card and special edition box with purchase of each shoe. are derived from the “Rex” – king of carnival celebrations.

KOBE 9 ELITE DEVOTION Nike pays tribute to the masters of Jazz in its birthplace. Like great jazz musicians who play instinctively, Bryant brings a similar improvisation to his game. Paying homage to this

The 2014 NOLA Gumbo League Collection will be served up on Nike.com. As they say in New Orleans, Laissez Les Bons

Temps Rouler! Let the good times roll! BY NIKE.com


Go Pro like Shaun White and other Olympians


It’s impossible to find a pair of Olympic sports with deeper cultural ties to film and video than snowboarding and skiing. As with skate culture on dry land, both sports have a history of epic recordings, from Warren Miller big-mountain videos to amateur YouTube videos of killer tricks in the local park. Mountable cameras, specifically the now ubiquitous GoPro editions, have been part of the video-making arsenal in ski and snowboarding for years, but their utility has evolved wellbeyond sticky-sweet eye candy. Shaun White would know. The two-time Olympic gold medalist in halfpipe has gone all-in on hauling home gold in Sochi, and GoPro (a sponsor of White’s) has gone all-in with him, helping construct a private, custom half-pipe in Australia’s Perisher ski area for training. Cameras have played a major role in White’s preparation, mounted on his helmet and board, or at different points on the halfpipe to provide a tight view of body position. Footage is instantly uploadable via GoPro’s app for analysis.

GoPros have evolved from toys to serious tools. It’s common practice for snowboarders to use giant airbags, laid down at the end of the pipe, to cushion landings until an athlete is comfortable working without a proverbial net. By using cameras – the GoPro HERO3+, for those looking to try this at home – lined up with the edge of the pipe, White is able to extrapolate exactly where he would land – either on the lip or somewhere down the wall – were the airbag not there. “Particularly working on the cutting-edge level, Shaun wants to have the peace of the mind and the conidence knowing he’s consistently coming down into the bag,” says his coach, Bud Keene. “And with the use of the GoPro camera mounted on the edge of the pipe, we can visually conirm that on an iPad immediately, at the bottom of the pipe. When we’re kind of getting ready to pull a big trick in training, something that perhaps has never been done before, we want to know that we’re coming down into the pipe and that it’s not going to be the end of the season. That he’s not going to crash.” Lowering the number of reps lowers the wear and tear on White’s body. It’s a lot of effort and expense, but for White, the To get a view from the front, he’ll reverse the mount so it goes results were tangible and impressive. He was able to perfect the off the front of his helmet, nicknamed the “narwhal mount.” double corked 1440, a trick he hopes will bring a third straight Ligety also utilizes a sort of “follow cam,” where a coach or tech gold in Sochi. follows him down a run with the GoPro attached to a long pole. While mountable cameras have grown fairly ubiquitous in “It almost looks like an RC helicopter is following you down,” Ligety the snowboarding world, they’re less common in the world of says. The angles reveal a treasure trove of detail, which he can alpine ski racing. At least for now. access at end of a training run, whether at the bottom of the hill “Originally, I guess we started using the GoPros more just to or on the lift back up. catch cool-looking fun footage. We didn’t really see a way to integrate them into our training,” says Ted Ligety, who won “There’s no hiding when your body takes up the entire frame the giant slalom gold at the 2006 Turin Olympics and heads to whole way down. It helps seeing where your body is aligned in parts Sochi as one of America’s strongest medal contenders, of the turn,” he says. Ligety can see if he’s pressuring his skis skiing multiple disciplines. properly through turns, if his arms drop an inch or two, and so on. Individually, each of these little mistakes might not cost “It just kind of evolved into being, and realizing I was capturing him much time on a run, but collectively they can mean tenths footage that was usable for analysis and training,” he says. of seconds, and possibly the difference between a spot on the Once the cat left the bag, Ligety tapped into latent skills in both podium and going home empty handed. carpentry and cinematography to capitalize on the chances for improvement, going beyond the traditional POV shots “you’ve Heading into Sochi, Ligety and his teammates have another seen a million times.” time-shaving instructional tool in the box: GPS. “I’ve made a couple mounts that are aluminum poles I attach to the By attaching a unit to a skier’s back protector, measurements of helmet mount, and then it goes off the back of my head,” he says. speed and distance traveled provide an accounting of every run. “So it’s a behind-the-body view. You can see from the skis to my whole Was acceleration consistent, or did it come and go? What was body, and you can see me skiing down the course.” the best line?


“You can break the course down into sections, and you can see distance traveled and speed, and time. So you can see I might have traveled 20 meters further in that section, but was actually two-tenths faster. And another guy on the team traveled 10 meters shorter than you, but was one-tenth faster. You can compare all of these smaller sections of the course and try to correlate distance and time,” Ligety says. “Going straight doesn’t necessarily always mean you’re going the fastest.” Put side by side with video, GPS data can then be correlated to any technical mistakes made during training, as well, providing a multi-dimensional view of every run. For America’s ski and snowboard athletes, the hope is one enduring view of Sochi: Something shot from the top of the podium. BY BRIAN KAMENETZKY

It is impossible to ind a pair of Olympic sports with deeper cultural ties to ilm & video than snowboarding and skiing.

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FEEL


THE MUSIC, not the wires


hear what

you want


The Beats brand offers:

Unmatched aesthetic sensibility with premium audio, and the beneit of freedom from wires Beats Electronics LLC (Beats), the leading audio brand co-founded by legendary artist Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, announced that it will be expanding its offering of exceptional wireless products with the launch of the brand new Beats Studio Wireless headphones and the new Beats Pill and Beats Pill XL portable wireless speakers. “These products incorporate everything that the Beats brand has come to represent—premium audio and unmatched aesthetic sensibility with the added beneit of freedom from the wires,“ said Beats president Luke Wood. “I think for most people the idea of wireless technology still seems complicated. We’re signiicantly lowering the barrier to entry with these new wireless products by making them intuitive and easy to use without compromising great sound.” “There is still enormous opportunity around wireless in consumer electronics, and in the audio category speciically. Additionally, we are seeing that consumers are increasingly buying multiple pairs of headphones and speakers to suit their various lifestyle needs so the opportunities and growth potential in this category are clearly endless,” said Ben Arnold, Industry Analyst from The NPD.

Introducing The New Studio Wireless Headphones This summer Beats launched the completely redesigned and reimagined Studio headphones. They bring a truly elevated standard of quality, design, innovation and superior audio to the Beats product line. Today Beats is taking it yet another step further. The Studio Wireless products offers the same features and functionality like Adaptive Noise Cancelation, a rechargeable battery, and re-engineered sound via the Beats Acoustic Engine, all without the cord. Take phone calls, skip songs, and change the volume right from the “b” button and volume buttons on the ear cups. The Bluetooth connection allows for up to 12 hours of music listening or 20 hours when plugged into an audio device. The new Beats Studio Wireless headphones retails for $379.95 and will be widely available at www.beatsbydre.com and authorized Beats retailers.

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Leading the

sound revolution


Introducing The New Pill and the New Pill XL The new Beats Pill XL is larger than the original Pill but still extremely lightweight with a built-in handle for portability. Pill XL is also Bluetooth and NFC-enabled for quick and easy pairing to other Pills and Bluetooth devices, and is optimized for phone calls. But it’s the functionality and new features that make this speaker an absolute must have, including the ability to amplify or stereo your music, accessory charging and more:

Tap to Amplify – Sync two Pill XLs by tapping them together to play the same song.

Tap to Stereo – Tap two Pill XLs together twice to make one the left channel and the other the right channel for a truly premium stereo sound.

Easy to Pair – All “tap to” functionality is built in and works without any attachments or apps.

Charge out – Charge your phone with extra juice from the Beats Pill XL.

Power management tools – Pill XL has a rechargeable, 15hour, lithium-ion battery and a 5-light LED battery fuel gauge that indicates how much charge is left. To save power, Pill XL automatically shuts off after ten minutes of no signal detection. The next generation Beats Pill will come standard with the same new features and functionality as Pill XL built in and

will retail for $199.95. The new Beats Pill XL retails for $299.95 and will be widely available beginning December 2013 at www.beatsbydre.com and authorized Beats retailers. Additionally, today Beats is announcing a new line of Pill product accessories including life-size Pill characters made popular by the company’s critically acclaimed Beats Pills campaign as well as new protective Pill sleeves and bicycle mounts that enable even more portability for the on-the-go listener. Images and additional assets available upon request. For more information visit beatsbydre.com/presscenter.

About Beats Electronics, LLC Formally established in 2008 as the brainchild of famous producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics comprises the Beats by Dr. Dre™ family of premium headphones, earphones, and speakers as well as patented Beats Audio™ technology and streaming music subscription service Beats Music™. Through these offerings, Beats has effectively brought the energy and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of sound entertainment. Additionally, Beats reaches consumers through strategic product partnerships that include company Chrysler Group automobiles, Hewlett Packard computers and monitors, and HTC smartphones. BY BEATSBYDRE.com


we are all more than

muscle


Classic

Sculpture Athletes


The poses of these athletes are reminiscent of ancient Greek classic sculptures.


A collaboration born on Behance between southern California based advertising photographer Tim Tadder and Paris based digital artist Cristian Girotto. After seeing Cristian’s work with fashion skin retouching on behance, Tim reached out with a new concept for the talented artist’s technique. Quite simply Tim had the desire to recreate some of the most classic athlete statues from antiquity and with Cristian’s glass/porcelain skin type overlay he new the series would be strikingly unique. We hope you enjoy and appreciate the work! BY TIM TADDER and CRISTIAN GIROTTO


Photographs Are You a Member of the NIKE Gumbo League? 50-55

Volleyball Innovation 10-11

Image 1-5 nike.com Image 6 sickestaddictions.com Image 7 nike.com Image 8 thehoopdoctors.com

Image 1 www.mattbrownphoto.com Image 2 sport.ghia.hr Image 3 aliahharizahani.blogspot.com

Yoga Improves Quality of Life for Breast Cancer Patients 8-9 Brazil Hosts 2014 FIFA World Cup 40-45 Image 1 travelsworlds.com Image 2 alunhafooballlegend.blogspot.com Image 3 www.butasport.rs Image 4 www.tvn.cl Image 5 remisulola.com Image 6 simonesalvador.blogspot.com

Classic Sculpture Athletes 72-77

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Zumba: It’s All the Rage 16-19 Image 1 sarahgurtner.zumba.com Image 2 http://www.zumbashopdresden.de Image 3 olivia3.zumba.com Image 4 keroba.it

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5 Best Obstacle Courses in 2014 4-5

Dar Um Jeito (We Will Find a Way) 34-35 Image 1 oxhho.com

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Feel the Music, Not the Wires 60-69

2014 FIFA World Cup Oficial Posters Unveiled 36, 38-39

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Go Pro like Shaun White and Other Olympians 57-59

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