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Brief 06_InterRail the brief

promoting

The Brief The brief is to create a promotional poster for InterRail that excites and intrigues its audience. InterRail is an experience that allows you to travel through different cultures and cities and explore Europe; the poster should be creative, visually appealing and intriguing to the audience. InterRail’s promotion is quite low key so this will be a way to create a renewed excitement. The design can be subtle or abstract as long as through image or text it is clear that it is informing the audience about InterRail, the more interesting and visually appealing the better. InterRail mostly appeals to a younger audience, ‘youth’ price being under the age of 25 and cheaper than an adult, you should consider this in your design. You will need to find out the relevant information about InterRail and what details are appropriate for the poster. Think visually about what could best represent the InterRail experience.

InterRail differently


Brief 06_InterRail research

Research As the brief was to create a poster promoting interrail in a visually exciting way I first decided to get some research on interrail to see what would be relevant to include in the poster/target audience etc. Interrail is popular amongst young people as they have special prices for people under twenty six, it can also be seen as perhaps a more affordable way for a student/young person to get around Europe, this was something I tried to consider whilst coming up with design ideas.

I think maps suit the brief in terms of visuals, I think they always look good because of the detail and almost complicated style, and obviously this is one of the first images you think of when thinking about travelling etc. It would also be ideal for interrail as you need to use the map with all the train lines on to plan your journey.

For the design I wanted to focus on photographs/maps and tickets, as I think these are good aesthetics. An initial idea I had was to use photographs and lay the interrail map outline over it, the map would be subtle but the main focus would be the images of places whilst on interrailing.


Brief 06_InterRail photograohy

Photography These are my photographs I took from when InterRailing around Europe. These images were not taken digitally which I think adds to the style of the posters that I want to create. I also like that the images aren’t very obvious tourist attractions, however still displays obvious cultural imagery such as the classic Parisian rooftops etc. I think this allows the posters to not look like an obvious tourism promotion and more of an intriguing cultural journey around Europe.


Brief 06_InterRail finals, digital

InterRail.

Countries.

The InterRail Global Pass is valid on the national railways of these 30 countries:

discover the rail you...

InterRail Global Pass

Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Luxembourg, FYR Macedonia, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey.

Start interrailing with the popular Europe rail pass, the best choice for a flexible and budget-friendly European train holiday. Train travel within and between 30 European countries.

Prices. youth

5 days within 10 days £152 10 days within 22 days £223 15 days continuos £259 22 days continuous £286 1 month continuous £367

adult

5 days within 10 days £233 10 days within 22 days £332 15 days continuos £367 22 days continuous £430 1 month continuous £367

senior

InterRail.

Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Luxembourg, FYR Macedonia, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey.

Start interrailing with the popular Europe rail pass, the best choice for a flexible and budget-friendly European train holiday. Train travel within and between 30 European countries.

Prices. youth

adult

child

5 days within 10 days £233 10 days within 22 days £332 15 days continuos £367 22 days continuous £430 1 month continuous £367

5 days within 10 days £116 10 days within 22 days £116 15 days continuos £184 22 days continuous £215 1 month continuous £278

The InterRail Global Pass is valid on the national railways of these 30 countries:

InterRail Global Pass

5 days within 10 days £152 10 days within 22 days £223 15 days continuos £259 22 days continuous £286 1 month continuous £367

5 days within 10 days £210 10 days within 22 days £299 15 days continuos £331 22 days continuous £387 1 month continuous £501

Countries.

discover the rail you...

senior

InterRail.

The InterRail Global Pass is valid on the national railways of these 30 countries:

InterRail Global Pass

Austria, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, the Czech Republic, Denmark, Finland, France, Germany, Great Britain, Greece, Hungary, Ireland, Italy, Luxembourg, FYR Macedonia, Montenegro, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland and Turkey.

Start interrailing with the popular Europe rail pass, the best choice for a flexible and budget-friendly European train holiday. Train travel within and between 30 European countries.

Prices. youth

5 days within 10 days £210 10 days within 22 days £299 15 days continuos £331 22 days continuous £387 1 month continuous £501

5 days within 10 days £152 10 days within 22 days £223 15 days continuos £259 22 days continuous £286 1 month continuous £367

child

adult

5 days within 10 days £116 10 days within 22 days £116 15 days continuos £184 22 days continuous £215 1 month continuous £278

Countries.

discover the rail you...

5 days within 10 days £233 10 days within 22 days £332 15 days continuos £367 22 days continuous £430 1 month continuous £367

senior 5 days within 10 days £210 10 days within 22 days £299 15 days continuos £331 22 days continuous £387 1 month continuous £501

child

5 days within 10 days £116 10 days within 22 days £116 15 days continuos £184 22 days continuous £215 1 month continuous £278

www.interrail.eu

www.interrail.eu

Final Designs

www.interrail.eu


Brief 06_InterRail finals, print


Brief 06_InterRail finals, print

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