MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Unsung heroes and heroines Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%
UNSUNG HEROES AND HEROINES Context: ‘The legacy of heroes is the memory of a great name and the inheritance of a great example.’ Benjamin Disraeli on heroes and heroism ‘There are two kinds of heroes. Heroes who shine in the face of great adversity, who perform an amazing feat in a difficult situation. And heroes who live among us, who do their work unceremoniously, unnoticed by many of us, but who make a difference in the lives of others.’ Susilo Bambang Yudhoyono President of Indonesia ‘I am of certain convinced that the greatest heroes are those who do their duty in the daily grind of domestic affairs.’ Florence Nightingale Media produce constant articles and programmes on the rich and famous – tracing their life stories and celebrating their achievements. But what about ordinary people whose lives go unwritten – your gran’ or grandfather who lived through a war ... the old immigrant gentleman who came as a young man to be a doctor ... the group of friends who have travelled abroad to build homes for the poor ... the charity workers who save lives in disaster zones ... or perhaps the woman who beat breast cancer despite the odds... . People such as these continue to achieve great success with little or no recognition. Let’s look for fresh and effective ways to celebrate these often un-recognised heroes and heroines.
Brief Create an informative type and image based experience that brings your chosen ‘Unsung Heroes and Heroines’ to life in a submission supported by high quality research and intellectual rigor. Use whatever methods and media you consider appropriate to convey your solution effectively – as long as you express a solid idea, inform us and show us a successful outcome with type and image. Make sure that you incorporate typographically detailed text matter that expresses an information hierarchy. Remember that words and language are our collateral and that your submission should be essentially type combined with images.
Preparation/Research suggestions Important research should include looking into the idea behind an ‘unsung hero or heroine’ including personal research and idea generation. Looking at visuals to inspire ideas about the practical outcome, but also think about the research and story behind the subject.
Evidence – for this project students should submit Students should submit a type and image based response in whichever format they feel works best.