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MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Contemporary Culture Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%

CONTEMPORARY CULTURE. Context: Contemporary adjective: 2. Belonging to or occurring in the present: The tension and complexities of our contemporary society

Culture noun [mass noun] 1. The arts and other manifestations of human intellectual achievement regarded collectively: 20th century popular culture 2. The ideas, customs, and social behavior of a particular people or society Contemporary culture refers to the culture we currently live in. It includes the social, political and economical climate. What people are engaging in today. Current trends, the media, fashion movements, youth culture, popular culture and music and entertainment all play a part in the montage that makes up contemporary culture.

Brief Create a zine/a collection of zine’s that best display contemporary culture in different cities using photography as your main source of visual research. Any other images, text, literature, art references etc. should be used to support the zine as an accurate portrayal of contemporary culture amongst a small selection of cities of your choice. Capture friends, peers. Capture reality, fantasy, people with interesting stories, and people with great ideas. Something real. Seize the chance to define the visual language of your world in 2013/14.

Preparation/Research suggestions Look specifically into contemporary culture, draw from your own experience and have personal input in what you think the term should display. Look into a certain style of photography that you feel would best depict the style and feel of today’s culture. The subject can be anything that you feel, in some way, contributes to the overall image of contemporary culture. Look at various approaches and styles to zine’s and how this format could best help you display the topic in hand.

Evidence – for this project students should submit A collection of zine’s displaying the culture of today A selection of images depicting contemporary culture through a range of photographs


Brief 01: Contemporary Culture