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MODULE ASSESSMENT BRIEF LEEDS COLLEGE OF ART Programme Title: BA (Hons) Graphic Design // Level: 6 Module Title: Extended Practice // Module Code: OUGD603 Brief Title: Museum of Childhood Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison Module Credits: 60 // weighting of brief within Module: 100%

SPECTRUM (COLLABORATIVE) Context: Designival is the North's biggest and most established design festival of 2012. Taking place in Liverpool on November 22nd - 23rd at some of the coolest new venues in the city, Designival will feature a whole host of must-see events intended for the design obsessed. Whether you're a beginner or a pro, an architect or a web designer - all we ask is that you appreciate every aspect of design, from the intricate balance between concept and creation, to digital and print.

Brief Design a campaign that promotes Designival and engages the target audience (design professionals) through a campaign message: “Design is....” Produce a promotional campaign that showcases the beauty in experimental print forms and manual processes. By using mixed media, combining digital and analog formats such as Photoshop, film photography and screen-printing, create an exciting and engaging body of work that best promotes this creative event. The campaign can be provocative, challenging, humorous and can work online, offline, virally, guerrilla – as you like. Assets for this brief can be downloaded from:

Preparation/Research suggestions Consider the target audience (creatives), as this should inform your design direction for the campaign. Explore and research experimental print techniques and processes. Think about the campaign message and how effectively you will communicate it through your designs.

Evidence – for this project students should submit A successful campaign that promotes the exciting and creative event

Brief eight spectrum  
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