BRIEF 02_MIXED TAPE The Brief
MIXED TAPE (FILM SYNOPSIS) Short British film Set in the early 90始s the film follows the bittersweet story of Morgan Harris, a 16-year-old boy living in the suburbs of northern England. Heavily neglected as a child, Morgan struggles to gage any sense of emotional attachment. This lack of compassion combined with the fear of taking responsibility over his actions, has constructed a barrier, preventing him from making his own decisions. Morgan始s constant feeling of emptiness leads him in search for emotional development; this search takes him around the UK. The only invoked sense of emotion, other than fear, that Morgan experiences is through music. Morgan attaches the emotion prompted by the music to the decision in hand. Using a cassette player and a collection of tapes, Morgan escapes the reality of life through connecting the song that plays with a possible destination and embarks on his journey.
THE BRIEF The brief is to create a poster to promote the film 驶Mixed Tape始 a short film focusing on a teenager called Morgan Harris. Think about appropriate visuals that will communicate the films narrative and suit the style and aesthetics of the film.
BRIEF 02_MIXED TAPE Research/developing ideas
As this brief was to design a film poster for a third year film student I needed to get as much information and feedback from him as possible to ensure the design matched the image of the film and met the requirements the student director had. Therefore I worked closely with the director talking about the main features of the film, the cinematography and the style as well as watching clips that were still in production.
Initially, especially after looking at various British film posters, I wanted to work with photography. On several occassions, on set, I photographed scenes which I thought could work as a promotional poster. Most of the shots focused on the main character as he is one of only a few characters in the entire film and features on camera throughout the majority of screen time.
For secondary research I looked at films that I felt, using the information I had been given, were similar to what 驶Mixed Tape始 had taken influence from. Looking at these films design production helped to get a clearer understanding of the direction I wanted to take.
CHANGE IN DIRECTION
Although I thought the photography on set was a success, when it came to developing the designs and layout I felt that this didn始t represent the film in the best way it could. I started looking at general themes within the film and how a non photography based design could be more effective and interesting.
BRIEF 02_MIXED TAPE Concept/designs
Morgan needs to discover what it始ll take to break away from his life absorbing dependence on chance and prompted emotion and instead take hold of his own fate.
A FILM BY PETER MORAN
PRESS PLAY, FOLLOW THE MUSIC... A FILM BY PETER MORAN
PRESS PLAY, FOLLOW THE MUSIC...
Morgan needs to discover what it始ll take to break away from his life absorbing dependence on chance and prompted emotion and instead take hold of his own fate. WWW.MIXEDTAPEPROJECT.CO.UK WWW.MIXEDTAPEPROJECT.CO.UK
CONCEPT AND DESIGN The concept behind this was straight forward as I looked to play on the film title. After collecting a lot of old tapes (keeping in time with when the film was set.) I scanned them in as I thought this would work well for the film posters main visual. I thought Futura was the right style of typeface for the film along with the colour scheme which was a more eye catching choice to white as this allowed the poster to look unfinished. I played around with layout and recieved fedback from the director in order to help me get the best possible outcome. I added in a hand written design of the main characters name, Morgan Harris, as one of the on going traits he appeared to have throughout the film was jotting down all the places he had travelled to in his notebook.
BRIEF 02_MIXED TAPE Final poster
Published on May 26, 2014