philosophy ahaPHENOMENON was created by Kathleen Gamboa and inspired by the pivotal “zing” moment in the creative process. She has an educational background in fine arts and packaging design, as well as experience in New York City’s fashion and accessories industries. Her design philosophy is to communicate a clear and creative message to the consumer that goes beyond the package, to take into consideration brand extension and consumer interaction. And always striving to create an sophisticated and sustainable approach.
research -sourcing material; internet/magazines/books -store audits -consumer trends
implement -important to look back on research and sometimes step away from computer to re-sketch.
revolutionary redesign Goals 1
More shelf impact, with branching outside of the kit.
Simplify logo while still keeping metropolis feeling.
equity&mood urban beauty fashion
QR code to iTunes download app
Products are made for 50% recyclable material as well as a recycling take back message
extensions Mobile beauty truck that brings Urban Remedy products and services to consumers Green vehicle that uses both hybrid and solar energy to drive car and solar energy to power spa Mobile salon is also designed as a drop off spot for recycle exchange for Urban Remedyâ€™s exchange program.
design evaluation Goals
Redevelopment of logo and consistency with the logo placement
Create a more direct and bold correlation between color and flavor communication to consumer
Simplify package structures while still maintaining a second life or function
made with love and spice
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