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Kathleen Gamboa

Design Strategy


philosophy ahaPHENOMENON was created by Kathleen Gamboa and inspired by the pivotal “zing” moment in the creative process. She has an educational background in fine arts and packaging design, as well as experience in New York City’s fashion and accessories industries. Her design philosophy is to communicate a clear and creative message to the consumer that goes beyond the package, to take into consideration brand extension and consumer interaction. And always striving to create an sophisticated and sustainable approach.


process

research -sourcing material; internet/magazines/books -store audits -consumer trends

brain storming

implement -important to look back on research and sometimes step away from computer to re-sketch.


urban remedy


revolutionary redesign Goals 1

More shelf impact, with branching outside of the kit.

2

Simplify logo while still keeping metropolis feeling.


market

clinical

apothecary

earthy


equity&mood urban beauty fashion

provocative


logo previous

sketches

revised


final concept


package experience

QR code to iTunes download app

Products are made for 50% recyclable material as well as a recycling take back message


extensions Mobile beauty truck that brings Urban Remedy products and services to consumers Green vehicle that uses both hybrid and solar energy to drive car and solar energy to power spa Mobile salon is also designed as a drop off spot for recycle exchange for Urban Remedy’s exchange program.


before&after

before

after


mema


design evaluation Goals

2 3

1

Redevelopment of logo and consistency with the logo placement

2

Create a more direct and bold correlation between color and flavor communication to consumer

3

Simplify package structures while still maintaining a second life or function

1


market space

reusability

convenience

traditional


equity&mood cultural

educational

playful


logo previous

made with love and spice

revised


exploration

revolution

pattern

simplify


redesigns


redesigns


package experience

sPOON Is HElD IN TEaR aWaY FlaP


before&after

before

after



Capabilities