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Kathleen Burke

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kathleenburke097@gmail.com 610.308.9350

SUMMARY + SKILLS Marketing, communications, and design professional with a broad range of expertise. Accustomed to serving in multiple roles in creative, fast-paced environments with a demonstrated record of success and extensive experience in: § Marketing Strategies and Campaigns § Brand Management § Project Management § Public and Media Relations § Creative Team Leadership § Corporate Communications § Art Direction and Design § Special Event Production

EXPERIENCE BTC MARKETING | ACCOUNT DIRECTOR

June 2015 – January 2017

Key Accomplishment: As lead account director on Hyatt Regency Chesapeake Bay’s National S’mores Day event, successfully pitched and secured ten media appearances in four different television markets, increasing event media coverage by 50% and publicity value by 75% over previous year

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Responsible for the development of comprehensive marketing, communications, and public relations plans for clients in the luxury hospitality, financial, manufacturing, and senior living industries Execute and coordinate all elements of targeted marketing campaigns, including print advertising, email, direct mail, and outdoor media Maintain and track all project details for senior-level clients, including status reports, timelines, and budgets Lead daily production meetings and serve as production manager, coordinating projects between designers and AE’s to ensure optimized workflow and prioritization for multiple clients Supervise all phases of several client magazines from initial concept, copywriting, and list purchases to final design and print production Support advertising and on-site marketing needs for hospitality clients, including regional ad placements, posters, flyers, menus, and additional resort collateral materials Write and distribute client press releases and media alerts, crafting inventive pitch strategies to secure optimum coverage

NBC10 PHILADELPHIA | COMMUNICATIONS MANAGER

2009 – 2014

Key Accomplishment: Selected to serve as interim Vice President of Communications for the NBCUniversal Owned Stations division of NBCUniversal during a senior executive’s temporary leave. Reported directly to division president and was sole point of contact on communications issues for 10 NBC stations, 16 Telemundo stations, and New England Cable News

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Developed and implemented comprehensive communications plans to advance the station brand and generate consistent, positive media coverage Acted as station spokesperson, promptly addressing issues with media and viewers Served as project leader on various community initiatives, including a mayoral town hall, Comcast Cares Day, NBC10 Shredder Events, Champions in Action, and more Wrote and maintained over 30 staff biographies Merchandised positive media coverage internally and externally with employee updates, newsletters, and client presentations Ensured consistent media presence by maintaining positive and productive relationships with press, including regional print, radio, and national trade publications In partnership with Comcast Freedom Region, produced a day-long Comcast/NBC event, later used as a blueprint for other divisions Collaborated with Comcast Corporate and Comcast SportsNet on community events and communications issues


Kathleen Burke NBC10 PHILADELPHIA | ART DIRECTOR

2001 – 2014

Key Accomplishment: Served as project manager on multiple, complex news set redesigns which included budget and schedule management, selection of set designers, lighting designers, demolition, construction, rehearsals, cross-departmental coordination and communication

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Led staff of designers and animators supporting the creative needs of entire station with a concentration on News, Promotion and Sales departments Ensured overall brand strength and uniformity with oversight of on-air news graphics, advertising campaigns, sales materials, station merchandise, and marketing collateral Supervised and designed graphics and animations for video production, including commercial, promotional, and special station programming Designed and managed the production of all vehicle branding, including a 26-vehicle news fleet and station helicopter Supervised several station rebranding campaigns, including the debut of a comprehensive new graphics package and logo redesign to coincide with the 2012 Summer Olympics Maintained $350K annual advertising trade agreements with local media Wrote copy for on-air scripts and print advertising Organized and directed all photo shoots

CAREER RECOGNITION Consistently recognized for leadership, project management, and ‘above and beyond effort’ with 14 NBCUniversal Ovation Awards over a 20-year period

EDUCATION The University of the Arts, Philadelphia, PA Bachelor of Fine Arts, Graphic Design


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