NOW! SPOTLIGHT WE GET IT GOT IT DESIGN HIP COOL VERRAZZANO LOVE SLEEK CLASSIC BUSINESS DEL SUR OUT-AND-ABOUT GORGEOUS PEOPLE LUXURY VENDORS CULTURE SPARK INSIGHT REAL ESTATE SCOOP WHAT’S THE MARKET DOING? SANTA MONICA TOMORROW LUXURY PREMIERE MARKETING SOLD THE ULTIMATE SANTALUZ MARKETER X-CESS VIP ACCESS MICRO MARKET UPDATE THE CROSBY ESTATES NEIGHBORHOOD SCOOP BE IN THE KNOW SOLD YOUR REAL ESTATE CONNECTION EXPOSED! SEXY HOMES GOSSIP COUTURE WHAT’S SELLING? CLASSIC STRATEGIES SUCCESS HIP ULTIMATE DRAMA THE LAKES INSIDE EDITION IVY GATE INSIGHT TO CAMINO DEL SUR REAL ESTATE MODERN HOME ARCHITECTURAL STYLES OUR LUXURY VENDORS MIRASOL WHAT WE’RE REALLY UP TO DANGER DELUXE ART Fall Issue AVARON SLEEK DESIGN PREMIER CULTURE HIP
FA L L 2 0 11 | V O L U M E 1 |
LISTED of Table
WHO WE ARE MY STORY | 3 Luxury Vendors terra bella & Cokas Diko | 4-5 stay current updates in your marketplace | 6-7
ISSUE NO. 2
Realtor Associate & Estate Marketing Specialist
FEATURED PROPERTIES JUST LISTED / JUST SOLD | 8-12 Sold Showcase Represented by Katharina | 13-14 Luxury real estate A Global Network | 15 Luxury Vendor samuell scott financial | 16 we aRE ACCEPTING LISTINGS NOW PUT YOURS HERE NEXT | 16
Have we met? If not, we should…Yes. Real Estate has become more complex and challenging, but we embrace change and are here to outperform! I am very proud to represent our beautiful listings while offering a new, fresh approach and alternative to the real estate scene. We continue our movement through Summer of 2011 with in-depth market research, positioning and unique branding for all of our listings, ultimately attracting just the right buyers while creating new high sales comparables, increasing the value of your homes!
REFERENCES MY LUXURY VENDORS | 16
As the market leader in promoting properties, I understand the power and possibilities of marketing. In this issue, I categorize Summer sales in the individual neighborhoods. I also share with you how I sold one of our latest listings within 24 hours, creating the highest marketed resale in that specific neighborhood this year. From there, get to know our luxury vendors and how we define our close relationships with them. I also share with you a few of my favorite new listings, and showcase some of my recent solds. Find out why our listing to sale time was the shortest on the market for the 92127 zipcode in 2010, and why we consistently represent the highest sales in your neighborhood! I hope you enjoy this edition of our magazine!
HOMESBYKATHARINA.com p. 2 | Fall 2011
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The Market Action Index answers the question "How's the Market?" by measuring the current rate of sale versus the amount of the inventory. Index above 30 implies Seller's Market conditions. Below 30, conditions favor the buyer.
Staying Current In Quartiles Your Marketplace
mere Market ing Lifestyles Report Executive ve Summary ry
Monday February 7, 2011 Monday September 12, 2011
Price Sq. SAN DIEGO,Quartile CA Median 92127 -Ft. SAN DIEGO, CA 92127 Single Family Homes Top/First $ 1,674,500 4898
Upper/Second Lower/Third Bottom/Fourth
“Katharina Thinnes is in a league of her own. What sets Katharina apart is her fantastic vision, her eye for detail, unique marketing plan, work ethic, and communication skills. We had invested in high end upgrades and finishes throughout our home, including a particularly large, resort
lushly landscaped yard92127 that warranted higher price an liststyle, price in SAN DIEGO, CA - Rancho aBernardo list price in SAN DIEGO, CA 92127 - Rancho Bernardo is $759,495. point, but the recent comps were not justifying that. We $724,500.
interviewed numerous brokers specializing in our area and et Action Index has been trending down lately, while tightening days-on-market is falling. Thewe Market found and the perfect fit climbing. in Katharina. met her, and days-on-market are TheOnce trends imply a we shows demand heating up. These are relatively bullish g market. ces. knew she would highlight the incredible upgrades and unique lot, but also get us the number we wanted in a short time frame in a down market. Katharina helped us
ply andDemand Demand ly and
make our home “show ready” with her incredible styling assistance including de-cluttering, mood lighting, moving
furniture to highlight room attributes, fresh throw pillows ket has beenexceeding consistently for several weeks. Demand have been newcool inventory for several weeks. relative to the available inventory. a Buyer's and more. We had are a full price offerIt's within 4 as days of s low a Buyer's market prices not yet moving higher nd prices continue to fall. Look for asupply persistent shift in ntory is consumed. However, as the and demand listing and one showing of our home. We are thrilled with ction prices plateau begin to rise again. inue, before the market moves intoorthe Seller's zone, and we are Katharina’s results and thankful that we decided to list our e upward pressure on pricing. home with her!”
Market Action Index Market Action Index Brooke and Tony Russell Brooke and Tony Russell Sellers
$ 857,000 $ 663,900 $ 499,900
Summer Sales Del Sur
Characteristics per Quartile Investigate the market in quartiles where each quartile is 25% of homes ordered by price.
Age Inventory New Absorbed DOM
0.50 - 1.0 acre
Most expensive 25% of properties
8,001 10,000 sqft
Upper-middle 25% of properties
4,501 6,500 sqft
Lower-middle 25% of properties
6,501 8,000 sqft
Least expensive 25% of properties
EACH QUARTILE IS 25% OF HOMES ORDERED BY PRICE Real Living LIFESTYLES | 1-877-433-9469 | Lifestyles@RealLiving.com
REAL-TIME MARKET PROFILE
Powered Real-Time by Altos Research LLC | Profile www.altosresearch.com | Copyright ©2010 Altos Research LLC Market Trend
Real-Time Market Profile Trend ≠≠ Median List Price $ 759,495 ±+ Median List Price $ 724,500 ±+ Asking Price Per Square Foot $ 270 ±+ Asking Price Per Square Foot $ 255 == Average Days on Market (DOM) 136 ≠≠ Average Days on Market (DOM) 122 Percent of Properties with Price Decrease 37 % Percent of Properties with Price Decrease 38 % 14 % Percent Relisted (reset DOM) 8% Percent Relisted (reset DOM) Percent Flip (price increased) 9% Percent Flip (price increased) 5% Median House Size (sq ft) 3117 Median House Size (sq ft) 3161 0.25 - 0.50 acre Median Lot Size 8,001 - 10,000 sqft Median Lot Size Median Number of Bedrooms 4.0 Median Number of Bedrooms 4.0 Median Number of Bathrooms 4.0 Median Number of Bathrooms 4.0
Market Action Index Market Action Index
Strong Buyer's Strong Buyer's
≠≠ 16.517.1 ==
No change Strong upward trend ≠≠ Strong downward trend ±+ == No change Strong upward trend ±+ == ≠≠ Strong downward trend Slight upward trend Slight downward trend Slight upward trend Slight downward trend == ≠ ≠
The median list price in SAN DIEGO, CA 92127 - Rancho Bernardo this week is $799,950. Demand measured by the Market Action Index is increasing and days-on-market is holding steady. With more properties coming available, are Home sales havearound beennotch exceedAgain thisto week in thispositive. zipthis code we see a downward for Weconditions continue seemildly prices in zip code hovering these ing new current inventory for several weeks. Since this is a Buyer’s market pricprices. Pricing has been weak in recent weeks and versus their levels, even though they bumped up a bit this week. absolute-high level. thisinpoint, we will be looking for a es are not yet moving higher asAt excess inventory isAction consumed. Look for a persistent up-shift the Market Index However, before upward shift in thefrom Market Action as into a leading as the supply demand trends continue, the marketIndex moves the we persistent seeand prices move significantly here. indicator a trough in see prices. Seller’s zone, and wefor are likely to upward pressure on pricing.
Address 15584 Paseo Del Sur 8368 Haaland Gln 15764 Via Montenero 15768 Via Montenero 15776 Via Montenero 15780 Via Montenero 15723 Spreckles Pl 15729 Spreckles Pl 15677 Concord Ridge Ter 15694 Concord Ridge Ter 15687 Paseo Montenero 8266 Austin Hill Ct 8347 Katherine Claire Ln 15682 Beltaire Ln 8452 W. Lower Scarborough Ct
Sq. FT. 2,623 2,000 2,077 2,415 2,077 2,415 2,047 2165 1961 1930 2,047 3,037 1,930 3,105 2,772
Bed/BATH 4/3 4/3 4/3.5 3/3 4/3.5 3/3 3/2.5 4/3 4/2.5 3/2.5 3/3 4/3 3/2.5 3/4 3/3
Sale Amount $599,000/$590,000 $629,000/$610,000 $571,500 $676,000 $596,500 $639,000 $600,000 $620,000 $546,000 $522,000 $516,990/$525,109 $679,000/$627,000 $549,000/$517,000 $979,000/$950,000 $761,000/$816,026
Sale Date 05/19/11 05/10/11 05/11/11 05/05/11 05/31/11 05/06/11 05/27/11 05/31/11 05/27/11 05/26/11 06/29/11 06/17/11 06/23/11 06/30/11 06/23/11
Address 15627 Jube Wright Court
Sq. FT. 3,951
Sale Amount $1,400,000
7774 Doug Hill 4,390 3/3.5 $1,315,000 05/06/11 8065 Doug Hill 4,655 4/4.5 $1,320,000 04/29/11 7990 Doug Hill 4,667 4/4.5 $2,025,000 05/16/11 14850 Encendido 5,173 4/4.5 $2,225,000/$2,025,000 05/16/00 7572 Northern Lights 5,456 4/4.5 $1,899,900/$1,775,000 05/13/11 8129 Santaluz Village Green S 2,924 2/2.5 $934,900/$935,000 05/06/11 14316 Salida Del Sol 4,260 4/4.5 $1,295,000/$1,200,000 05/05/11 8415 Run of the Knolls 5,008 4/4.5 $1,100,000 05/12/11 14744 Encendido 6,292 4/5.5 $2,490,000 06/30/11 14386 Caminito Lazanja 4,731 6/6.5 $1,350,000/$1,290,000 06/07/11 7862 E. Entrada De Luz 7,106 4/6.5 $2,730,000/$2,500,000 06/06/11 14950 Encendido 6,526 4/4.5 $2,100,000 06/23/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 8144 Top O The Morning Wy 5,064 5/5.5 $1,200,000/$1,232,000 05/31/11 7984 Clambake Dr 4,379 4/4.5 $1,849,000/$1,750,000 05/25/11 16921 Simple Melody Ln 3,102 3/3.5 $790,900/$790,900 05/16/11 17012 Blue Shadows Ln 3,102 4/4 $800,073 05/17/11 8103 Pale Moon Rd 5,900 5/6 1,699,000/$1,580,000 06/07/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 9910 Winecrest Rd 4,205 4/4.5 $970,000 04/29/11 10239 Winecreek Rd 5,316 5/5.5 $1,100,00/$1,050,000 05/06/11 10275 Winecreek Rd 4,205 4/4.5 $1,060,000/$1.065,000 05/20/11 16319 Winecreek Rd 4,854 5/5.5 $1,300,000/$1,360,000 05/23/11 10240 Winecreek Ct 3,819 4/3.5 $1,089,900/$1,075,000 06/01/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 7717 Via Cortona 3,117 3/3.5 $699,000/$700,000 05/03/11 7685 Concerto Ln 3,078 4/4 $799,000/$799,000 06/30/11 14675 Via Azul 2,696 4/3.5 $829,900/$805,000 06/03/11 7674 Concerto Ln 3,342 5/4 $885,900/$810,000 06/24/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 14443 Rancho Del Prado Trl 3,975 4/3.5 $1,019,900/$1,003,000 06/16/11
Call Katharina Thinnes at 858.922.7355
Price Trends for market trends in specific neighborhoodS! Price Trends
90-Day Rolling Average 90-Day Rolling Average
90-Day Rolling Average
Single Family Homes
7-Day Rolling Average
Summer Market Update
*All sales were from the Multiple Listing Service and or compiled from local knowledge. FromMay 1, 2011 through June 31, 2011
Buyer/Seller Cutoff Buyer/Seller Cutoff
et Action Index answers question "How's Action Index answers thethe question "How's thethe by measuring current rate of sale versus measuring thethe current rate of sale versus thethe f the inventory. Index above implies Seller's he inventory. Index above 30 30 implies Seller's nditions. Below conditions favor buyer. itions. Below 30,30, conditions favor thethe buyer.
Rolling Average 7-Day7-Day Rolling Average
90-Day Rolling Average 90-Day Rolling Average
Characteristics QuartileInvestigate Characteristics perper Quartile Investigate market in quartiles thethe market in quartiles - where each quartile is 25% of homes where each quartile is 25% of homes ordered by price. ordered by price.
p. 6Price | Price Fall 2011 Median Sq.Sq. Ft.Ft. LotLot Size Inventory NewNew Absorbed DOM Median Size Beds BedsBaths Baths AgeAge Inventory Absorbed DOM
p. 7 | LISTED
My collection of listings are the luxury face of real estate today. These aren’t just pretty photos. Preparation is key to selling! All of my listings are expertly staged and presented and I personally run each photoshoot. Let us know how we can guide you through your next buying or selling experience.
JUST SOLD, 15627 Jube Wright Court 2011 HIGHEST MARKETED AVARON RESALE
Yes. It’s A Popularity Contest. Call If You Want to Win. 15603 Jube Wright Court Avaron/Del Sur
p. 8 | Fall 2011
p. 9 | LISTED
Just Sold, 7714 Allegro Lane Verrazzano
We are accepting new listings now. Call us today to be a part of our stellar marketing program! 15662 New Park Terrace Del Sur
p. 10 | Fall 2011
p. 11 | LISTED
STAGED AND SOLD BY KATHARINA. 92127 #1 INDIVIDUAL RESALE AGENT.
The Perks of Being One of Our Listings... Your Home Actually Sells. Sold By Katharina.
Katharinaâ€™s clients benefit from her
NUMBER ONE market share in many key categories...
in market share for neighborhoods of the 92127 zip code.
increase in volume market share, 251%.
individual agent average market time, 19 days.
individual agent selling price to original listing price, 99.4%.
individual agent for 2010 production/400 San Diego Real Living Lifestyle agents.
average return on investment for all staged 300% listings.
#1 means higher sales price, quicker market time and a smoother transaction for you! 9
*Source, Broker Metrics Data, 01/01/2010 to 12/31/2010.
1. 2. 3. 4. 5. 6. 7. 8.
7678 Via Vivaldi 14632 La Plata 17104 San Antonio Rose Ct. 7370 Los Brazos 7667 Via Cortona 15886 Paseo Del Sur 15869 Concord Ridge Ter. 14640 Via Bergamo
9. 10. 11. 12. 13. 14. 15. 16.
7685 Cantata Lane 14616 Via Bergamo 15627 Jube Wright Ct. 10212 Winecreek ct. 14660 Via Monteverde 14785 Via Bettona 14620 Via Bergamo 7446 Los Brazos p. 13 | LISTED
There is a Better Way to Sell Your Luxury Home. Experience the Difference.
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Top visiting cities to LuxuryRealEstate.com
Top visiting cities to LuxuryRealEstate.com
LUXURYREALESTATE.COM Top visiting cities to LuxuryRealEstate.com
ESTATE - THE GLOBAL NETWORK ESTATE - THE GLOBAL NETWORK - WHO’S The most comprehensive luxury real estatereal estate - The most comprehensive luxury WHO IN LUXURY REAL networknetwork in the world the worldNETWORK ESTATE - THEinGLOBAL - 1,757 brands, 5,141 offices, 69 countries, 1,757 brands, 5,141 offices, 69 countries, - The most comprehensive 68,961 sales associates luxury real estate 68,961 sales associates in 65,000 the world - network More than properties, over 100 countries More than 65,000 properties, over 100 countries -- 1,757 brands, countries, Includes all of 5,141 the topoffices, luxury69 professionals from - Includes all of the top luxury professionals from 68,961 sales associates small boutique firms to large international brands small boutique firms to large - More than 65,000 properties, over 100international countries brands - Includes all of the top luxury professionals from Top visiting cities to brands LuxuryRealEstate.com small boutique firms to large PROPERTIES OVER $1 international MILLION
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- The award-winning, most-viewed luxury real estate LuxuryRealEstate.com..............................38,549 - The award-winning, most-viewed luxury real estate Luxury LUXURYREALESTATE.COM LuxuryRealEstate.com ..............................38,549 website in the world Portfolio ...................................... LUXURYREALESTATE.COM PROPERTIES OVER $1 MILLION 12,197 website in the world Luxury Portfolio ...................................... 12,197 - More than 2.5 million page views per month Sotheby’s ................................................ 10,141 - The award-winning, most-viewed luxury real estate -- The award-winning, most-viewed luxury real estate LuxuryRealEstate.com ..............................38,549 More thanthan 65,000 properties withper an month average Christie’s ................................................... 7,493 - More 2.5 luxury million page views Sotheby’s ................................................ 10,141 website in the world website the world USD Luxury Portfolio ...................................... 12,197 price of in $2,500,000 ............................................. - More than 65,000 luxury properties with an average CB Previews Christie’s 7,493 - More than................................................... 2.5 million page views6,813 per month -- More than 2.5 million page views per month Sotheby’s ................................................ 10,141 #1 in searches on google.com, bing.com, yahoo.com price of $2,500,000 USD CB Previews ............................................. - More than 65,000 luxury properties with an6,813 average - More than 65,000 luxury properties with an average Christie’s ................................................... 7,493 - #1 in searches on google.com, bing.com, yahoo.com price of $2,500,000 USD price of $2,500,000 USD CB Previews ............................................. 6,813 - #1 in searches on google.com, bing.com, yahoo.com - #1 in searches on google.com, bing.com, yahoo.com TOP 10 VISITING COUNTRIES
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TOP United 10 VISITING COUNTRIES States France TOP 10 Canada VISITING COUNTRIES Germany United States France United States United Kingdom Canada
Canada Australia United Kingdom
Germany Spain Sweden
United Italy Kingdom
TOP 10 VISITING COUNTRIES
Total VisitingItaly Countries 193
Total Visiting Countries 193
Total Visiting Countries 193
a dark or black background with the type he logo appearing in red (PMS 186 C). This hould be used whenever possible. On rare nd is not possible, the secondary version MEMBERSHIP GLOBAL BROKER RECIPROCITY as the type appearing in black and the line The entire collection of LuxuryRealEstate.com properties are viewable on hundreds ofwhen international 86 C). This logo should only be used GLOBAL BROKER RECIPROCITY GLOBAL BROKER RECIPROCITY real estate websites. TheThe entire collection of LuxuryRealEstate.com ackground. 05 entire collection of LuxuryRealEstate.com properties are viewable on hundreds of international
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LUXURYREALESTATE.COM MAGAZINE We can help you with all your residential lending needs including purchases and refinances. - Distribution of 50,000 to hightrouble net-worth If you are having purchasing your home, we can close a purchase transaction in 30 days, including individuals around the world VA and FHA transactions. We ask you to refer your friends and family to a trustworthy company, - On newsstands in over 40 countries Samuel Scott Financial Group. - Digital version Do sent you directly to 100,000 provide the same service to your clients? Samuel Scott is now recruiting Loan Officers. households with incomesIfofyou $250,000+ do and are interested in being part of our team, please call Russ Schreier. Todd Pianin, President Brian Reynolds, Executive Vice President Russ Schreier, Director of Sales Mark Robertson, Vice President Alex Scoma, Vice President Mike Olmert, Sr. Loan Consultant Steven Krasnoff, Sr. Loan Consultant Mitch Palmer, Sr. Loan Consultant Dean Brown, Sr. Loan Consultant LUXURY REAL G ESTATE NETWORKING Jennifer ouslin, Sr. Loan Consultant D ebbie Roberts, Sr. Loan Consultant - 4 conferences annually to connect key industry
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Fairbanks Village Plaza 16236 San Dieguito Road, 4-13 Rancho Santa Fe, CA. 92067 Marketing by One Step Services, 1-888-587-5301.
Standard Presort U.S. Postage
One Step Services 92677
Independently owned and operated. Real Living Lifestyles does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by the seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.
Realtor Associate & Estate Marketing Specialist
Katharina achieves the impossible….again! It rarely, if ever, happens to home. But then, this was more than just a home. It was a stunning 4,000 square foot Tuscan retreat tucked away in the exclusive gated community of Avaron. 15627 Jube Wright Court to be exact. And against all odds, it sold in one day! That’s right. From listing to escrow in approximately 24 hours! How did we manage this mind-boggling feat without the assistance of a magic wand, secret amulet, and assorted four-leaf clovers? In a word, STAGING. This strategic icing on the cake made the property impossible to resist. I’m proud to say the last comparable home that sold in this community featured a much larger floor plan. We captured premium price for this gorgeous Del Sur home, even though it was smaller. What did it sell for? Top dollar! $150,000 over the last comparable sale…now the highest 2011 marketed Avaron resale price per foot in the greater community. If you’d like to learn more about marketing your San Diego County home to sell, I’ll be delighted to help. As one of the area’s premier Real Estate professionals, I can offer you expert staging services and a targeted plan designed to match your property with the right buyer. Find out why I sell more homes in your area than any other agent. For a confidential appointment, please contact me at 858.922.7355 or firstname.lastname@example.org.
Get to Know Some of Our Luxury Vendors This is a personal introduction to our hand selected luxury vendors. Please stay in touch with us regarding any specials, promotions and information they are sharing!
Samuel Scott Financial Services
Real Living Lifestyles
Mortgage, russ schreier, 858.259.6070
Real Estate, steve rodgers, 858.756.2865
Centennial Escrow Services
Escrow Services, Yvonne Walton, 760.697.1250
Pickford Escrow Services
escrow services, Shanna Dempsey, 858.551.7259 Insurance services, jason dobson, 760.466.1588
Terra Bella Landscaping
THE Pink Frock
Landscaping Services, jason jarvis, 858.335.8151
KENNETH A. FRANKLIN, CFP®, CRPC®
Ameriprise Financial Services, Inc., FINANCIAL PLANNING, 949.244.0840 Closet Design & Personal Shopper, amber BRITTAIN-hale, 858.735.8154
Home Furnishings, Anna Cokas, 858.481.4341
Wireless Computer Network Solutions, 858.449.0413