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NOW! SPOTLIGHT WE GET IT GOT IT DESIGN HIP COOL VERRAZZANO LOVE SLEEK CLASSIC BUSINESS DEL SUR OUT-AND-ABOUT GORGEOUS PEOPLE LUXURY VENDORS CULTURE SPARK INSIGHT REAL ESTATE SCOOP WHAT’S THE MARKET DOING? SANTA MONICA TOMORROW LUXURY PREMIERE MARKETING SOLD THE ULTIMATE SANTALUZ MARKETER X-CESS VIP ACCESS MICRO MARKET UPDATE THE CROSBY ESTATES NEIGHBORHOOD SCOOP BE IN THE KNOW SOLD YOUR REAL ESTATE CONNECTION EXPOSED! SEXY HOMES GOSSIP COUTURE WHAT’S SELLING? CLASSIC STRATEGIES SUCCESS HIP ULTIMATE DRAMA THE LAKES INSIDE EDITION IVY GATE INSIGHT TO CAMINO DEL SUR REAL ESTATE MODERN HOME ARCHITECTURAL STYLES OUR LUXURY VENDORS MIRASOL WHAT WE’RE REALLY UP TO DANGER DELUXE ART AVARON SLEEK DESIGN PREMIER LISTINGS April/May 2011 Issue

LISTED


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Realtor Associate & Estate Marketing Specialist

858.922.7355

Contents

Info@HomesByKatharina.com

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WHO WE ARE MY STORY | 3

DRE#01301506

Dear Friends,

STAY CURRENT UPDATES IN YOUR MARKETPLACE | 4-5 FEATURED PROPERTIES JUST LISTED / JUST SOLD | 6-7 REFERENCES MY LUXURY VENDORS | 8 Featured Article SOLD - In less than 2 weeks! | 8

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We celebrate the season and enter a new year with things in sharp focus! As we are all in this new economy together, I can share with you that the real estate market has become more complex and challenging and we are here to stay and outperform! I was very proud to be a part of our success in 2010, a real movement for us with an active team and a positive plan, ultimately selling our listings for top dollar, in record times and with phenomenal results! With an in depth look at how we can help in some way, our focus remains keen. We offer exceptional branding solutions, which are catalysts for improved performance. As the market leader in promoting properties, I understand the power and possibilities of marketing. In this issue I categorize January, February, and March sales in the individual neighborhoods. I also share with you how I sold our most recent listing in 2 weeks. From there, get to know our luxury vendors and how we define our close relationships with them. I also share with you a few of my favorite new listings, and showcase some of my recent solds. Find out why our listing to sale time was the shortest on the market for the 92127 zipcode in 2010, or why we consistently represent the highest sales in your neighborhood! I hope you enjoy this edition of our magazine!

xo, Katharina

HOMESBYKATHARINA.com p. 2 | April / May 2011

p. 3 | LISTED


7-Day Rolling Average

7678 Via Vivaldi

90-Day Rolling Average

Buyer/Seller Cutoff

The Market Action Index answers the question "How's the Market?" by measuring the current rate of sale versus the amount of the inventory. Index above 30 implies Seller's Market conditions. Below 30, conditions favor the buyer.

Staying Current In Your Marketplace

January - March Market Update

Monday February 7, 2011

Market rt Executive

SAN DIEGO, CA 92127 Quartiles Monday February Single Family Homes 7, 2011

mere Market Report Executive ry

SAN DIEGO, CA 92127 Quartile Median Price Single Family Homes Top/First

Sq. Ft.

Lot Size

Beds

Baths

January - March Sales Del Sur

Age Inventory New Absorbed DOM

5190

1.0 - 2.5 acres

5.0

5.0

5

51

3

4

158

Most expensive 25% of properties

4.0

4.0

6

51

7

3

133

Upper-middle 25% of properties Lower-middle 25% of properties

Upper/Second

$ 874,900

3570

Lower/Third

$ 679,800

3000

6,501 8,000 sqft

4.0

3.0

5

51

6

3

98

1809

4,501 6,500 sqft

3.0

3.0

8

51

3

2

155

$ 475,000

90-Day Rolling Average

Characteristics per Quartile Investigate the market in quartiles where each quartile is 25% of homes ordered by price.

0.25 - 0.50 acre

Bottom/Fourth

Sold by katharina

$ 1,995,000

Quartiles

7-Day Rolling Average

Least expensive 25% of properties

EACH QUARTILE IS 25% OF HOMES ORDERED BY PRICE

Windermere Exclusive Properties | Windermere Exclusive Properties | 1-877-433-9469

7667 Via Cortona kWeek

Avaron ≠≠ Median List Price Real-Time Market Profile $ 759,495 Trend Santaluz Powered by Altos Research LLC | www.altosresearch.com | Copyright ©2010 Altos Research LLC Real-Time Market Profile PROFILE REAL-TIME MARKET

n SAN DIEGO, CA 92127 - Rancho Bernardo

an list price in SAN DIEGO, CA 92127 - Rancho Bernardo is $759,495.

ex has been trending down lately, while

et Action Index has been trending down lately, while -market are climbing. The trends imply a and days-on-market are climbing. The trends imply a g market.

Median $ 759,495 Asking Price List PerPrice Square Foot $ 270 Asking Price Per Square Foot $ 270 Average Days on Market (DOM) 136 Average Days on Market (DOM) 136 Percent of Properties with Price Decrease 37 % Percent of Properties with Price Decrease 37 % 14 % Percent Relisted (reset DOM) 14 % Percent Relisted (reset DOM) Percent Flip (price increased) 9% Percent Flip (price increased) 9% Median House SizeSize (sq (sq ft) ft) 3117 Median House 3117 0.25 acre Median Lot Size 0.25-- 0.50 0.50 acre Median Lot Size Median Number of Bedrooms 4.0 Median Number of Bedrooms 4.0 Median Number of Bathrooms Median Number of Bathrooms

SoldDemand by katharina ply and nd Demand

Trend

Market Action Index Market Action Index

≠≠ ±+ ±+ == ==

The Crosby

4.0 4.0

Strong Buyer's Strong Buyer's

17.1 17.1

≠≠ ≠≠

ket has been consistently cool for several weeks. Demand No change Strong upward trend ≠≠ Strong downward trend ±+ consistently cool for several weeks. Demand change Strong upward trend ≠≠ Strong downward trend ±+ No ==== low relative to the available inventory. It's a Buyer's 7685 Cantata Lane Slight upward trend Slight downward trend to the available inventory. It's a Buyer's = ≠ nd prices continue to fall. Look for a persistent shift in Slight upward trend Slight downward trend = ≠ ntinue to fall. Look for a or persistent shift in ction before prices plateau begin to rise again.

prices plateau or begin to rise again.

Market Action Index

Market Action Index

Price Price

The median list price in SAN DIEGO, CA 92127 this week is $759,495. 204 PROPERTIES HAVE BEEN ON THE MARKET FOR AN AVERAGE OF 136 DAYS. HOME SALES HAVE BEEN EXCEEDING NEW INVENTORY FOR SEVERAL Again ARE this week in this zip code we see a downward notch for WEEKS. PRICES NOT YET MOVING HIGHER, AS EXCESS INVENTORY IS prices. Pricing has been weak in recent weeks and versus their CONSUMED. HOWEVER, AS THE SUPPLY AND DEMAND TRENDS CONTINUE, Again this week in this zip code we see a downward notch for absolute-high level.SELLER At this point, AND we will be for THE MARKET ARElooking LIKELY TO aSEE prices. MOVES PricingINTO has THE been weakZONE, in recent WE weeks and versus their persistentUPWARD upward PRESSURE shift in theON Market Action Index as a leading PRICING. absolute-high level. At this point, we will be looking for a

Ivy Gate The Lakes Verrazzano Santa Monica

indicator for a trough in prices.

persistent upward shift in the Market Action Index as a leading indicator for a trough in prices. Call Katharina Thinnes at 858.922.7355

Sold by katharina

for market trends in specific neighborhoodS! Price Trends

Mirasol

Address Sq. FT. Bed/BATH Sale Amount Sale Date 15752 Concord Ridge Terr. 1,929 3/3.5 $589,000 01/06/11 8412 Reagan Glen 1,930 3/2.5 $480,000 01/21/11 8373 Parkside Crescent 1,961 4/2.5 $484,000 01/31/11 15639 Via Montecristo 2,861 3/2.5 $665,000 01/28/11 8495 Blackburn Lane 2,047 3/2.5 $523,500 01/11/11 15675 Paseo Montenero 2,047 3/2.5 $500,000 01/31/11 15665 Via Montecristo 2,613 4/3 $565,000 02/02/11 15482 New Park Terrace 2,478 3/2.5 $665,000 03/16/11 15658 Via Montecristo 2,478 4/3 $584,000 03/08/11 15499 Bristol Ridge Terrace 1,702 3/2.5 $479,569 03/25/11 8488 Spreckels Lane 2,047 3/3 $528,990 03/25/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 15579 Rising River Place So. 4,699 5/4.5 $975,000 01/07/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 8170 Doug Hill 7,645 5/6 $2,725,000 01/14/11 14570 Caminito Lazanja 2,732 3/3 $833,000 01/20/11 8137 Santaluz Village Green So. 2,900 3+2/3.5 $948,000 02/01/11 7555 Plein Aire 6,019 5/5+2 half’s $2,200,000 02/24/11 8404 Run Of The Knolls 5,999 5/6 $2,530,000 02/25/11 7908 Entrada De Luz East 9,551 6/7.5 $3,400,000 02/25/11 7968 Purple Sage 3,990 4/4 $1,050,000 03/09/11 8063 Run Of The Knolls 3,706 3/4 $1,100,000 03/23/11 7627 Illuminado 5,329 4/5 $1,400,000 03/22/11 8304 Santaluz Pointe 6,968 5/7 $2,800,000 03/11/11 8037 Entrada De Luz East 7,000 5/7 $4,000,000 03/18/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 7962 Nathaniel Ct 5,207 5/5.5 $1,300,000 01/13/11 17074 San Antonio Rose Ct 3,704 5/4.5 $1,255,000 01/20/11 17024 Blue Shadows Ln 3,387 2/2.5 $790,000 01/31/11 17038 San Antonio Rose Court 3,605 3+1/4.5 $1,155,000 02/09/11 8141 Lamour Lane 5,458 55.5 $1,275,000 02/04/11 8133 Lamour Lane 4,018 3/4 $1,200,000 03/17/11 17239 Turf Club Drive 3,102 4/4 $789,900 03/15/11 17129 San Antonio Rose Court 3,705 5/5 $835,000 03/22/11 8020 St. Mary’s Ct 5,207 5/6 $1,695,000 03/30/11 7618 Road To Singapore 7,014 5/6 $2,100,000 03/10/11 8144 Top O The Morning Way 5,046 5/5.5 $1,285,000 03/17/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 10212 Winecreek Court 3,819 4/3.5 $1,235,000 3/17/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date Address Sq. FT. Bed/BATH Sale Amount Sale Date 7579 Crescendo Lane 2,696 4/4 $785,000 3/16/2011 Address Sq. FT. Bed/BATH Sale Amount Sale Date 14615 Rio Rancho 5,481 4+2/4.5 $1,250,000 3/16/11 14664 Rio Rancho 4,104 4/5 $1,120,000 3/7/11 Address Sq. FT. Bed/BATH Sale Amount Sale Date 7410 Rancho Cabrillo Trail 3,975 4/3.5 $1,070,000 01/27/11 *All sales were from the Multiple Listing Service and or compiled from local knowledge.

Price Trends

erage

90-Day Rolling Average

Buyer/Seller Cutoff

et Action Index answers the question "How's the Rolling Average Buyer/Seller Cutoff by90-Day measuring the current rate of sale versus the f the inventory. Index above 30 implies Seller's nditions. Below conditions favor the buyer. ex answers the30, question "How's the

the current rate of sale versus the ry. Index above 30 implies Seller's ow 30, conditions favor the buyer.

rtiles

s

7-Day Rolling Average

Characteristics per Quartile

90-Day Rolling Average

Investigate the market in quartiles 90-Day Rolling Average where each quartile is 25% of homes ordered by price.

7-Day Rolling Average

p. 4 | Price April / May 2011Lot Size Median Sq. Ft.

Beds

Baths

Age Inventory New Absorbed DOM Characteristics per Quartile Investigate the market in quartiles -

p. 5 | LISTED


staged & Sold by Katharina 7446 Los Brazos $1,075,000 My collection of listings are the luxury face of real estate today. These aren’t just pretty photos. Preparation is key to selling! All of my listings are expertly staged and presented and I personally run each photoshoot. Let us know how we can guide you through your next buying or selling experience?

staged & Sold by Katharina 7685 Cantata Lane $960,000

14227 Via Michelangelo Villagio $999,000-$1,099,000

Yes. It’s A Popularity Contest. Call If You Want to Win.

staged & Sold by Katharina 10212 Winecreek Ivy Gate 4S ranch $1,235,000

8282 Top O’ The Morning Way The Crosby Estates $1,499,000


Fairbanks Village Plaza 16236 San Dieguito Road, Building 3 Rancho Santa Fe, CA. 92067 Marketing by One Step Services, 1-888-587-5301.

Standard Presort U.S. Postage

PAID

One Step Services 92677

Independently owned and operated. Windermere Real Estate does not guarantee the accuracy of square footage, lot size or other information concerning the condition or features of property provided by the seller or obtained from public records or other sources, and the buyer is advised to independently verify the accuracy of that information through personal inspection and with appropriate professionals.

Realtor Associate & Estate Marketing Specialist

858.922.7355 Info@HomesByKatharina.com

What Made My Latest Listing Sell in Less Than Two Weeks? It was a gorgeous home at 10212 Winecreek Court in the bustling city of San Diego. And in fewer than two weeks on the active market, we presented the sellers with multiple offers and sold it to a very qualified and happy buyer. How did we move this luxury property so quickly? The key to this accomplishment is what sets Homes By Katharina apart from all the others – PREPARATION. In this case, three weeks of in-depth staging to get the property looking fantastically irresistible. We wanted potential buyers drooling. Our Staging Strategy: • Worked with owner’s furniture specifically and then supplemented and reconfigured the dining room, the master bedroom, and the living room with additional furniture pieces we brought in. • Accessorized and worked with the contemporary influence already present in the house, in order to mesh with a rustic style. • Maximized curb appeal with additional plantings, fresh bark, colorful umbrellas, and fresh, new doormats. • Worked with several spaces that were key selling elements of the house, but not yet played up. For instance, the front courtyard area had an existing fireplace, but no substantial furniture. We added what was needed. In the back pool area, we also repositioned furniture and added plantings, umbrellas, and accessories. • Enhanced the view from the top of the lot by highlighting the area with a bench and colorful pillows to create an inviting feel. We also added lanterns along walking portions of the exterior for ambiance during evening showings. Three weeks later our home was a stunning showcase that was impossible to resist. Find out why I sell more homes in your area than any other agent. For a confidential appointment, please contact me at 858.922.7355 or info@homesbykatharina. com. To read the complete article on this exceptional sale visit our website and blog, www.homesbykatharina.com/news.

Get to Know Some of Our Luxury Vendors This is a personal introduction to our hand selected luxury vendors. Please stay in touch with us regarding any specials, promotions and information they are sharing!

1

Samuel Scott Financial Services

2

Real Living Lifestyles

Mortgage, russ schreier 858.945.6790

Real Estate, steve rodgers 858.756.2865

3 4

Centennial Escrow Services

5

JBL Insurance

Escrow Services, Yvonne Walton 760.697.1250

Pickford Escrow Services

escrow services, Shanna Dempsey 858.551.7259 Insurance services, jason dobson 760.466.1588

6 7

Terra Bella Landscaping

8 9

Pink Frock

10

Landscaping Services, jason jarvis 858.335.8151

KENNETH A. FRANKLIN, CFP®, CRPC®

Ameriprise Financial Services, Inc., FINANCIAL PLANNING, 949.244.0840 Closet Design & Personal Shopper, amber hale, 858.735.8154

Bon Bon

Interior Design, Rosemary Houston 858.792.1668

OTHER LUXURY VENDORS BEING ADDED SHORTLY!

to have your business featured in LISTED magazine, call 858.922.7355


listed