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Salty Nan’s Pickles Brand Guide


Salty Nan’s Pickles | Brand Introduction

Salty Nan’s Pickles Salty Nan’s Pickles is a family-owned company making and selling homemade, artisan pickles from an old family recipe. The brand name is in reference to the now-deceased matriarch of the family, a loving yet no-nonsense woman whom the family describes as being “sassy and salty.” After some success on the Farmers’ Market circuit, the company is building a brand and website, and opening an online store. They hope to attract customers who enjoy artisan food products. Their branding shows a combination of hand-drawn visuals and clean typography choices-- the experience is personal and artistic, but also professional with a sense of high quality.


Salty Nan’s Pickles | Logos

Primary Logo: Standards: Can be used in full color (brand greens) or in white with black outlines. Lettering is custom for the logo and may not be modified.

Secondary Logo: Standards: Can be used in black, white, or any of the brand colors. Must always use black outlines (black uses white accents).


Salty Nan’s Pickles | Colors, Images, Textures

#9DAA39

RGB: 157, 170, 57 CMYK: 43, 20, 100, 1

#C6CDAE

RGB: 198, 205, 174 CMYK: 23, 11, 35, 0

#694f87

RGB: 105, 79, 135 CMYK: 69, 78, 19, 4

#D9D6C3

RGB: 217, 214, 195 CMYK: 14, 11, 23, 0


Salty Nan’s Pickles | Typography

Print

Web

Alternate Gothic

Fjalla One

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?

Bernina Sans Semibold

Noto Sans SemiBold

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?

Bernina Sans Light

Noto Sans Thin

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?

ABCDEFGHIJKLMNOPQRST UVWXYXabcdefjhijklmnopq rstuvwxyz1234567890.,&?


Salty Nan’s Pickles | About The Brand Who We Are:

Our Products:

We are a small company started by two siblings with one family recipe. We started small, selling our pickles on the Farmers’ Market circuit, but we are expanding! Our Nan’s delicious pickle recipe is the core of our brand. Like her signiture pickle brine, Nan was an embodiment of strength, sass, and, well, salt. She taught us to be strong and go after what matters in life. We have kept this sentiment at the heart of everything we do.

Our pickles come from the same recipe that we grew up making and eating. Every year, Nan would grow cucumbers, and every year, her plants would produce more than she was expecting. This resulted in rows upon rows of canning jars lining the counter, ready to be labeled, shelved, and then sent out to everyone in the family at Christmas. Just as we did then, we still taste test each batch to ensure the perfect flavor and crunch.

Target Audience:

Tone:

Brand Promise:

People who love pickles and other homemade canned goods, and prefer artisinal brands. Our pickles make excellent gifts!

Hand-drawn visuals with bold lines show our personality and that we don’t take ourselves too seriously. We are creative and want to appeal to creative people, or people who enjoy that sort of aesthetic. Meanwhile, our clean typefaces and carefully composed print and web materials provide an underone of quality and professionalism. We’re sassy, we’re salty, and we get things done right.

Just as much as we want to share our family recipe with you, we want to share the experience, too: that feeling of biting into something fresh, homemade and crunchy, knowing that it was prepared with love and attention, as well as strength, sass and salt. Some of our favorite childhood memories are tied to these pickles, and we are excited to share that experience and connect with others who also love pickles as well as family memories.

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Salty Nan's Pickles: Brand Guide  

Description of Salty Nan's Pickles as a company, and guidelines on using brand assets.

Salty Nan's Pickles: Brand Guide  

Description of Salty Nan's Pickles as a company, and guidelines on using brand assets.

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