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spade mini spade mini

spade mini spade mini |1


she is quick and curious, playful and strong - kate spade

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business rationale Spade Mini is a brand extension of Kate Spade New York for girls ages six to twelve whose mother already shops at Kate Spade. The brand promotes a strong relationship between a mother and her daughter and hopes to encourage a sustainable lifestyle for a younger generation. Because the current Kate Spade customer will be the one purchasing Spade Mini for her daughter, we already have a strong customer base. While Spade Mini is priced at a moderate to better price point, we still want it to be accessible and affordable because we know young girls are always growing. Spade Mini is the perfect brand extension because Kate Spade is already a fun, colorful brand. When a girl wears Spade Mini, she will be a reflection of her mother; a “mini-me.�

business rationale

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name, logo, mission statement

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spade mini spade mini

spade mini spade mini 6 | name & logo


mission statement Like mother, like daughter. At Spade Mini, we strive to teach the next generation of Kate Spade customers about sustainable luxury that doesn’t sacrifice style. True to her name, Spade Mini focuses on bringing fun to the world of girls fashion through playful patterns, bright colors, mini sophistication and a little bit of sass. Welcome to a new generation of Kate Spade.

mission statement

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target market

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target market report

consumer profile

swot analysis: spade mini

Demographics • 25 - 40 years old • Stay-at-home mom • College education • Urban • Upper middle class to upper class • Household income of $75,000+

Strengths • well-known Kate Spade name and brand • range of price points • recycle program • similarity to the women’s clothing line

Psychographics • Fun • Active • Fashion forward • Curious • Social • Innovative • Playful • Confident • Busy • Enjoys shopping • Loves art • Appreciates high quality 10 | target market report

Weaknesses • low customer awareness • low accessibility due to a small amount of locations • high cost-per-wear ratio Opportunities • building brand loyalty at a younger age • expanding their market • creating sustainable products • building a stronger customer relationship Threats • recovering economy • competition from already-established childrenswear brands with similar products.


competition

brand promise

• Juicy Couture kids • Lilly Pulitzer kids • Ralph Lauren kids

• deliver sustainable products to our customers

market segment factors

• focus on the relationship between a mother and her daughter

• Old School - over 63 million photos were posted on Instagram with #throwbackthursday (Zenolli, 2013). • Economic Globalization • “Next Economy” - driven by exports. • Intimate, boutique feel - family oriented and customer based.

• recycle clothes in exchange for a free gift

• reflect the style and sophistication of Kate Spade New York • strengthen the already-established customer relationship • educate the next generation of Kate Spade customers about sustainable fashion

• “Going Blue” - saving water • Energy Efficiency Programs - no or low-cost energy saving measures to reduce energy use

target market report

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12 |


line plan summary

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delivery dates Spade Mini will launch in the Spring of 2015. Our first delivery date is March 18, 2015 for the Spring II collection. The merchandise will be set on floors by March 21, 2015. The second delivery date is May 13, 2015 for the Summer I collection. The merchandise will be set on the floor by May 16, 2015.

target retail costs Spade Mini aims to beat competitors’ prices because it will be new to the market. Our main competitors are Juicy Couture Girls and J. Crew Kids. Both brands have a women’s clothing and accessory line as well as girls and baby. Spade Mini’s prices are slightly lower in order for competition to be in our favor. Listed below are the target price ranges for Spade Mini: • • • • •

Tops: $35-$50 Sweaters and Jackets: $60-$75 Dresses: $70-$95 Bottoms: $30-$45 Swim: $80-$90

14 | lifestyle board

Delivery One: Spring II March 2015 S

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Delivery Two: Summer I May 2015 S

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time and action calendar

Task Brainstorm brand extention Brainstorm product categories Brand mission Logo design Define target market Product design - flats Discuss line plan Decide target retail cost Discuss fabric and sourcing Discuss marketing plan Discuss distribution Order fabric samples Product design - flats Discuss line plan Lab dips Decide target retail cost Discuss fabric and sourcing Discuss marketing plan Order fabric Discuss distribution Order fabric samples Product design - flats Discuss line plan Fabric delivered to factory Sample production Lab dips Decide target retail cost Discuss fabric and sourcing Discuss marketing plan Order fabric Discuss distribution Order fabric samples Product design - flats Discuss line plan Fabric delivered to factory Sample production Sample approvals Lab dips Final production Decide target retail cost Discuss fabric and sourcing Discuss marketing plan Order fabric Delivery to stores Discuss distribution Order fabric samples Fabric delivered to factory Sample production Sample approvals Lab dips Final production Order fabric Delivery to stores Fabric delivered to factory Sample production Sample approvals Final production Delivery to stores Sample approvals Final production Delivery to stores

Season

Spring II Spring II Spring II Spring II Spring II Spring II Spring II Summer I Summer I Spring II Summer I Summer I Summer I Spring II Summer I Summer I Summer II Summer II Spring II Spring II Summer I Summer II Summer II Summer II Summer I Summer II Summer II Fall I Fall I Summer I Summer I Spring II Summer II Spring II Fall I Fall I Fall I Summer II Spring II Fall I Fall I Summer II Summer II Summer I Fall I Summer I Fall I Summer I Fall I Fall I Summer II Summer II Summer II Fall I Fall I Fall I

Date Started Target Completion 3/1/2014 3/4/2014 3/5/2014 3/31/2014 3/10/2014 3/21/2014 3/16/2014 3/31/2014 3/16/2014 4/3/2014 4/3/2014 4/30/2014 4/3/2014 4/30/2014 5/1/2014 5/10/2014 5/1/2014 5/31/2014 5/1/2014 6/15/2014 6/1/2014 6/30/2014 6/1/2014 6/20/2014 6/3/2014 6/30/2014 6/3/2014 6/30/2014 6/20/2014 7/15/2014 7/1/2014 7/10/2014 7/1/2014 7/31/2014 7/1/2014 7/15/2014 7/16/2014 7/20/2014 8/1/2014 8/30/2014 8/1/2014 8/20/2014 8/3/2014 8/30/2014 8/3/2014 8/30/2014 8/10/2014 8/15/2014 8/15/2014 10/15/2014 8/20/2014 9/15/2014 9/1/2014 9/10/2014 9/1/2014 9/30/2014 9/1/2014 9/15/2014 9/16/2014 9/20/2014 10/1/2014 10/30/2014 10/1/2014 10/20/2014 10/3/2014 10/30/2014 10/3/2014 10/30/2014 10/10/2014 10/15/2014 10/15/2014 12/15/2014 10/15/2014 10/30/2014 10/20/2014 11/15/2014 11/1/2014 2/1/2015 11/1/2014 11/10/2014 11/1/2014 11/30/2014 11/1/2014 11/15/2014 11/16/2014 11/20/2014 2/5/2015 3/13/2015 12/1/2014 12/30/2014 12/1/2014 12/20/2014 12/10/2014 12/15/2014 12/15/2014 2/15/2015 12/15/2014 12/30/2014 12/20/2014 1/15/2015 1/1/2014 4/1/2015 1/16/2015 1/20/2015 4/5/2015 5/18/2015 2/10/2015 2/15/2015 2/15/2015 4/15/2015 2/15/2015 2/28/2015 3/1/2014 6/1/2015 6/5/2015 7/5/2015 4/15/2015 4/28/2015 5/1/2014 8/1/2015 8/5/2015 9/15/2015

Done

delivery dates & target retail costs

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Summer 7: Drop Waist Skirt (Gold) 6 7230001 7 7230002 8 7230003 10 7230004 12 7230005 14 7230006 Summer 8: Coverup (Pattern) 6 16230001 7 16230002 8 16230003 10 16230004 12 16230005 14 16230006

Spring 3: Bow Leggings (Pink/Blue Bows) 6 10230001 7 10230002 8 10230003 10 10230004 12 10230005 14 10230006 Spring 4: Plain Leggings (Lavendar) 6 11230001 7 11230002 8 11230003 10 11230004 12 11230005 14 11230006

stock keeping unit

numbers

Spring SKU Listing Spring 1: Chiffon Sleeved Dress (Pink) 6 8230001 7 8230002 8 8230003 10 8230004 12 8230005 14 8230006

Spring 5: Raincoat (Yellow) 6 12230001 7 12230002 8 12230003 10 12230004 12 12230005 14 12230006

Spring 2: Cap Sleeve Top (Powder Blue) 6 9230001 7 9230002 8 9230003 10 9230004 12 9230005 14 9230006

Spring 6: Shoulder Bow Jacket (Keylime Green) 6 13230001 7 13230002 8 13230003 10 13230004 12 13230005 14 13230005

Spring 3: Bow Leggings (Pink/Blue Bows) 6 10230001 7 10230002 8 10230003 10 10230004 12 10230005 14 10230006 Spring 4: Plain Leggings (Lavendar) 6 11230001 7 11230002 8 11230003 10 11230004 12 11230005 14 11230006 16 | SKU codes

Spring 5: Raincoat (Yellow)

Spring 7: Bow Sweater (Cream/Blue Bows) 6 14230001 7 14230002 8 14230003 10 14230004 12 14230005 14 14230006 Spring 8: Tank Dress (Keylime/Lavendar) 6 7 8 10 12 14

15230001 15230002 15230003 15230004 15230005 15230006


Summer 3: Spaghetti Strap Dress (Lime Green) 6 3230001 7 3230002 8 3230003 10 3230004 12 3230005 14 3230006

Summer 4: Sleveless Bow High Low Top (Magent 6 4230001 7 4230002 8 4230003 10 4230004 12 4230005 14 4230006 Summer SKU Listing Summer 1: Ruffle 1-Piece Swimming Suit (Pink) 6 1230001 7 1230002 8 1230003 10 1230004 12 1230005 14 1230006

Summer 5: Cap Sleeve Top (Turquoise) 6 5230001 7 5230002 8 5230003 10 5230004 12 5230005 14 5230006

Summer 2: High Waisted Ruffle Bikin Set (Turquoise) 6 2230001 7 2230002 8 2230003 10 2230004 12 2230005 14 2230006

Summer 6: Bow Shorts (Denim) 6 6230001 7 6230002 8 6230003 10 6230004 12 6230005 14 6230006

Summer 3: Spaghetti Strap Dress (Lime Green) 6 3230001 7 3230002 8 3230003 10 3230004 12 3230005 14 3230006

Summer 7: Drop Waist Skirt (Gold) 6 7230001 7 7230002 8 7230003 10 7230004 12 7230005 14 7230006

Summer 4: Sleveless Bow High Low Top (Magenta) 6 4230001 7 4230002 8 4230003 10 4230004 12 4230005 14 4230006

Summer 8: Coverup (Pattern) 6 16230001 7 16230002 8 16230003 10 16230004 12 16230005 14 16230006

Summer 5: Cap Sleeve Top (Turquoise) 6 5230001

SKU codes Spring SKU Listing Spring 1: Chiffon Sleeved Dress (Pink)

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f lat designs

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Spring Dresses

delivery one:

spring II

Spring II of the Spade Mini line will be delivered to stores on Tuesday, March 18. The line will be set on store floors by Friday, March 21.

Spring

Tops Dresses & Bottoms chiffon sleeved dress color: pink style number: 823 fabric: organic cotton and silk chiffon

Spring

Tops & Bottoms Dresses tank dress color: keylime style number: 1523 fabric: organic cotton

Tops & Bottoms Jackets

bow sweater Jackets

color: cream and lavender style number: 1423 fabric: mohair and satin

20 | flat designs

Jackets


pring

Sizes 6x- 14

Dresses Tops & Bottoms cap sleeve Tops top & Bottoms Tops & Bottoms

plain leggings

color: floral print

color: lavender

style number: 923

style number: 1123

fabric: organic cotton

fabric: organic cotton

s & Bottoms

ckets

Jackets Jackets Jackets bow leggings

shoulder bow jacket

color: pink

color: keylime

style number: 1023

style number: 1323

fabric: organic cotton

fabric: organic cotton twill

raincoat color: yellow style number: 1223 fabric: recycled polyester

flat designs

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delivery two: Tops & Bottoms

summer I

Spring II of the Spade Mini line will be delivered to stores on Tuesday, May 13. The line will be set on store floors by Friday, May 16. Swim

one-piece swim suit color: pink style number: 123 fabric: spandex

Swim

high-waisted, ruffle bikini set color: turquoise style number: 223 fabric: spandex

swim cover up color: floral pattern style number: 1623 fabric: terry cloth

22 | flat designs


er

oms

Dresses

Dresses

Summer Dresses

spaghetti-strap dress color: lime green style number: 323 fabric: organic cotton

Tops & Bottoms

Summer Dresses

Tops & Bottoms

high-low top Tops & Bottoms color: magenta style number: 423 fabric: organic cotton

bow shorts color: dark wash denim style number: 623 fabric: organic denim

Tops & Bottoms Swim

Swim

cap sleeve top color: turquoise

Swim

style number: 523 fabric: organic cotton

drop-waist skirt color: gold style number: 723 fabric: organic cotton

Swim

flat designs

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sourcing, distribution and

pricing | 25


sourcing strategy Fabric Mill Jasco New York

Manufacturer

Pure Blankz Organic Fashion Manufacturing in Ontario, Canada

Fabric • • • • • •

26 | sourcing strategy

organic cotton pure silk chiffon mohair organic denim 100% recycled polyester 100% polyester RPET


production time line

Pure Blankz Manufacturing entire project (sampling to production) 6 to 7 months

product development 6 to 8 weeks

sales sample 6 to 8 weeks

final production 12 to 16 weeks

sourcing strategy

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store locations w

west

sw

southwest

California // 845 Market Street, Space #108 // San Francisco, CA 94103 // U.S.A. California // 395 Santa Monica Place, Space #138 // Santa Monica, CA 90401 // U.S.A. Hawaii // 1450 Ala Moana Blvd. #2057 // Honolulu, HI 96814 // U.S.A. Oregon // 700 Southwest Fifth Ave., Suite 2075 // Portland, OR 97204 // U.S.A. Washington // 600 Pine Street // Seattle, WA 98004 // U.S.A.

Arizona // 7014 East Camelback Road Suite 1127 // Scottsdale, AZ 85251 // U.S.A. Colorado // 307 South Galena Street // Aspen, CO 97204 // U.S.A. Nevada // 3200 Las Vegas Boulevard South, Suite 2205 // Las Vegas, NV 89019 // U.S.A. Texas // 8687 N Central Expressway, Suite #N2-1222 // Dallas, TX 75225 // U.S.A. Texas // 5015 Westheimer, Suite 2300 // Houston, TX 77056 // U.S.A.

mw midwest Illinois // 900 N. Michigan Ave., Suite 11-10 // Chicago, IL 60611 // U.S.A. Missouri // 321 Nichols Road // Kansas City, MO 64112 // U.S.A. Ohio // 7875 Montgomery Road // Cincinnati, OH 45236 // U.S.A.

28 | distribution strategy


ne

w

sw

mw

se

se

southeast

ne

northeast

Alabama // 225 Summit Boulevard Suite 300 // Birmingham, AL 35243 // U.S.A. Florida // 3101 PGS Boulevard Suite Q-227 // Palm Beach Gardens, FL 33410 // U.S.A. Georgia // 319 W Broughton Ave. // Savannah, GA 31322 // U.S.A. South Carolina // 236 King Street // Charleston, SC 29412 // U.S.A.

Massachusetts // 117 Newbury Street // Boston, MA 02116 // U.S.A. New Jersey // 10 Hulfish Street // Princeton, NJ 08542 // U.S.A. New York // 454 Broome Street // New York, NY 10013 // U.S.A. North Carolina // 4400 Sharon Road, suite m13a // Charlotte, NC 28211 // U.S.A.

distribution strategy

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tops 52 $38 - $

distribution and pricing strategy $4 5

bottoms $32

jackets

Spade Mini price ranges: • • • • •

Tops: $38-$52 Sweaters and Jackets: $60-$75 Dresses: $75-$96 Bottoms: $32-$45 Swim: $80-$82

$6 0

-$

Markup ranging from 55-80%

75

$8 0$82

swim

$7

5$96

dresses

30 | distribution strategy

Limit distribution Summer styles will be less appropriate for northern regions and winter styles will be less appropriate for the southern regions; therefore product will be delivered in limited quantities.


financial plan Style name Sleeve Dress Sleeveless Dress Bow Sweater Cap Sleeve Shirt Bow Leggings Plain Leggings Raincoat Shoulder Bow Jacket 1 Piece Ruffle Swimsuit 2 Piece High Waist Swimsuit Cap Sleeve Shirt Tank Dress Bow Shorts Drop Waist Skirt High-Low Top Swim Cover Up Total Cost for 1 of each style Total Cost for 11,200 units

Style # 423000 323000 223000 923000 1023000 1123000 1223000 1323000 123000 223000 523000 1523000 632000 723000 423000 1623000

Season Spring II Spring II Spring II Spring II Spring II Spring II Spring II Spring II Summer I Summer I Summer I Summer I Summer I Summer I Summer I Summer I

Cost (1) Quantity $ 29.42 700 $ 32.42 700 $ 24.80 700 $ 15.92 700 $ 27.07 700 $ 27.07 700 $ 22.92 700 $ 40.42 700 $ 13.92 700 $ 13.92 700 $ 15.92 700 $ 32.42 700 $ 10.77 700 $ 21.52 700 $ 21.42 700 $ 16.92 700 $ 366.85

Total Cost $ 20,594.00 $ 22,694.00 $ 17,360.00 $ 11,144.00 $ 18,949.00 $ 18,949.00 $ 16,044.00 $ 28,294.00 $ 9,744.00 $ 9,744.00 $ 11,144.00 $ 22,694.00 $ 7,539.00 $ 15,064.00 $ 14,994.00 $ 11,844.00

11200 $ 256,795.00

store breakdown size 6

5 pieces

size 7

5 pieces

size 8

7 pieces

size 10

7 pieces

size 12 size 14

5 pieces 4 pieces

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line plan summary DESIGNER: Kate Spade Mini SIZE RANGE: 6x-14

STYLE NUMBER: 32300 STYLE:Spaghetti Strap Dress COLOR:Lime GreenFABRIC:100% Cotton

Season:Summer '15

STYLE NUMBER: 42300 STYLE NUMBER: 5230001 STYLE:High-low blouse with bow STYLE:Cap Sleeve Cotton-tee COLOR:Magenta FABRIC:100% Cotton COLOR:TurquoiseFABRIC:100% Cotton

STYLE NUMBER: 62300 STYLE NUMBER: 72300 STYLE:Gathered shorts with bow STYLE:Drop Waist Skirt COLOR:Indigo FABRIC:100% Cotton DenimCOLOR:Gold FABRIC:100% Cotton

STYLE NUMBER: 12300 STYLE:Ruffle One Piece Swim COLOR:Pink FABRIC:Spandex

32 | line plan summary

STYLE NUMBER: 22300 STYLE:High Waisted Ruffle Bikini COLOR:Turquoise FABRIC:Spandex

STYLE NUMBER: 16230 STYLE:Swim cover-up COLOR:Multi. FABRIC:Terry Cloth


DESIGNER: SIZE RANGE: 6x-14

Spade Mini

Season:Spring '15

STYLE NUMBER: 82300 STYLE NUMBER: 15230 STYLE:Chiffon Sleeved Dress STYLE:Tank Dress COLOR:Pink FABRIC:100% CTTN/ Silk ChiffonCOLOR:Keylime/LavendarFABRIC:100% CTTN

STYLE NUMBER: 14230 STYLE:Bow Sweater COLOR:Cream/Blue BowsFABRIC:100% Wool/ Mohair

STYLE NUMBER: 13230 STYLE:Shoulder Bow Jacket COLOR:Keylime Green FABRIC:100% CTTN

STYLE NUMBER: 10230 STYLE:Legging with satin bows COLOR:Pink/Blue Bows FABRIC:100 % Cotton

STYLE NUMBER: 11230 STYLE:Basic Legging COLOR:Lavendar FABRIC:100 % CTTN

STYLE NUMBER: 92300 STYLE:Cap Sleeve Cotton-tee COLOR:Powder Blue FABRIC:100% Cotton

STYLE NUMBER: 12230 STYLE:Raincoat COLOR:Yellow FABRIC:100% Poly line plan summary

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marketing plan

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free gift box Spade Mini will host various promotional events where we will give away a free gift with purchase. One of these events includes bringing in used clothes to be recycled. In exchange for the used clothes, customers will receive a free gift of three hair ties that come in this, one hundred percent recycled paper box. On the inside of the lid of the box, there will be a quote about sustainability and how much of an impact “going green� has on our environment.

36 | visual merchandising


shopping bags Spade Mini packaging will be made from one hundred percent recycled paper. The Spade Mini bags will be pink with gold foil lettering to coordinate with the Kate Spade New York shopping bags.

packaging

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spring window The Spring window for Spade Mini will consist of umbrellas hanging from the ceiling with “rain” streamers hanging behind them to go with our theme “April Showers.” There will be two girl mannequins and two adult mannequins, one of each on either side. The mannequins will both be wearing solid-color, Spring dresses that coordinate with one another. *The same mannequins are repeated above for mock-up purposes only

38 | visual merchandising


summer window The Summer window will have giant lemon slices hanging in the background to go with our theme “Lemonade Stand.� This window will be youthful and fun, featuring two child mannequins and two adult mannequins, one of each on either side. Each pair of mannequins will wear coordinating out fits, made of the same fabric to display our coordinating mother-and-daughter outfits. *The same mannequins are repeated above for mock-up purposes only

visual merchandising

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40 | magazine advertisement


advertising print & digital The Spade Mini advertising campaign to launch the brand extension will feature models six to twelve years old, and some will include a “mother� model. The Spade Mini magazine ads will appear in InStyle magazine. We chose to advertise in this magazine because it features fashionable clothing that is a little more accessible than brands that advertise in magazines like Vogue and Marie Claire. Our digital advertising will consist of monthly eNewsletters, similar to the one above, as well as website banners that react to the viewers shopping habits and history.

eNewsletter graphic

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line list DESIGNER: Kate Spade Mini SIZE RANGE: 6x-14

STYLE NUMBER: 32300 STYLE:Spaghetti Strap Dress COLOR:Lime GreenFABRIC:100% Cotton

Season:Summer '15

STYLE NUMBER: 42300 STYLE NUMBER: 5230001 STYLE:High-low blouse with bow STYLE:Cap Sleeve Cotton-tee COLOR:Magenta FABRIC:100% Cotton COLOR:TurquoiseFABRIC:100% Cotton

STYLE NUMBER: 62300 STYLE NUMBER: 72300 STYLE:Gathered shorts with bow STYLE:Drop Waist Skirt COLOR:Indigo FABRIC:100% Cotton DenimCOLOR:Gold FABRIC:100% Cotton

STYLE NUMBER: 12300 STYLE:Ruffle One Piece Swim COLOR:Pink FABRIC:Spandex

42 | line list for internal use

STYLE NUMBER: 22300 STYLE:High Waisted Ruffle Bikini COLOR:Turquoise FABRIC:Spandex

STYLE NUMBER: 16230 STYLE:Swim cover-up COLOR:Multi. FABRIC:Terry Cloth


DESIGNER: SIZE RANGE: 6x-14

Spade Mini

Season:Spring '15

STYLE NUMBER: 82300 STYLE NUMBER: 15230 STYLE:Chiffon Sleeved Dress STYLE:Tank Dress COLOR:Pink FABRIC:100% CTTN/ Silk ChiffonCOLOR:Keylime/LavendarFABRIC:100% CTTN

STYLE NUMBER: 14230 STYLE:Bow Sweater COLOR:Cream/Blue BowsFABRIC:100% Wool/ Mohair

STYLE NUMBER: 13230 STYLE:Shoulder Bow Jacket COLOR:Keylime Green FABRIC:100% CTTN

STYLE NUMBER: 10230 STYLE:Legging with satin bows COLOR:Pink/Blue Bows FABRIC:100 % Cotton

STYLE NUMBER: 11230 STYLE:Basic Legging COLOR:Lavendar FABRIC:100 % CTTN

STYLE NUMBER: 92300 STYLE:Cap Sleeve Cotton-tee COLOR:Powder Blue FABRIC:100% Cotton

STYLE NUMBER: 12230 STYLE:Raincoat COLOR:Yellow FABRIC:100% Poly line list for internal use

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january Sunday

5

Monday

6

Tuesday

7

Wednesday

Thursday

Friday

Saturday

1

2

3

4

8

9

10

11

eNewsletter sent

12

13

14

15

16

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18

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44 | promotion calendar


february Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

4

3 Assign research tasks

9

10

11

13

12

Discuss line Discuss target plan retail cost

16

17

18

24 Discuss distribution strategy

Finalize ship dates

19

15

14 Finalize product design

ENewsletter sent

20

21

27

28

22

Discuss marketing plan

Discuss fabric and sourcing

23

Discuss product design

Finalize product

8

7

6

5

25

26 Finalize marketing plan

Finalize sourcing and distribution time and action + promotion calendar

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march Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

4

3

2

5

6

7

8

12

13

14

15

Products for spring II shipped

11

10

9

Online Spring Look Book goes live

18

17

16

Delivery I arrives. On floors by Friday

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24

23 30

46 | time and action + promotion calendar

31

eNewsletter sent

19

20

21Delivery I 22

27

28

Start Daily Instagram

26

set on floor/ Window Line & In-store premiere. Gift displays with purchase

29


april Sunday

Monday

Tuesday

1

6

8

7

Wednesday

Thursday

2

3

9

Discuss fall designs

10

Friday

Saturday

4

5

Mother daughter day

Mother daughter day cont.

11

12

eNewsletter sent

13

14

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20

21

22

23

24

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26

Fall designs finalized

27

28 Start pattern production

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Products for Summer I shipped time and action + promotion calendar

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may Sunday

4

11 Mother’s Day

18

Monday

5

Tuesday

6

12 Mother’s day sale 15% off

19

Online Summer Look Book goes live

Wednesday

7

Thursday

Friday

Saturday

1

2

3

8

9

10

eNewsletter sent

13

14

15

16

17

20

21

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24

28

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31

Delivery II arrives. On floor by Friday

Delivery II set on floors/ Window & Instore displays

Finalize patterns for fall

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26

27 Memorial Day

48 | time and action + promotion calendar

Order fabric for fall


june Sunday

Monday

2

1

Tuesday

3

Wednesday

Thursday

Friday

Saturday

4

5

6

7

11

12

13

14

Summer II shipped

10

9

8

eNewsletter sent

15

14

13

16

Flag Day

17

18

19

Fabric delivered for fall

16

15

17

18

19

20

21

24

25

26

27

28

Summer sale 15% off

23

22 29

30

Summer II recieved

Styles cut for fall

Summer II set on floors/ Window & In-store displays time and action + promotion calendar

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july Sunday

Monday

Tuesday

1

Wednesday

Thursday

2

3

Friday

4

Saturday

5

Independence Day

6

8

7

9

Discuss designs for Winter

10

11

12

eNewsletter sent

13

14

15

16

17

18

19

20

21

22

23

24

25

26

Products for fall shipped

27

28 Finalize Designs for Winter

50 | time and action + promotion calendar

29

30

31


august Sunday

3

Monday

5

4 Back to School Sale 15% off

10

Tuesday

11

Wednesday

Thursday

17

18

2

9

16

6

7

13

14

15

eNewsletter sent

Saturday

1 Discuss patterns for Winter set on 8 Fall Ifloors/ Window & In-store displays

Products for fall recieved

12

Friday

Finalize patterns for Winter

19

20

21

22

23

26

27

28

29

30

Order fabric for Winter

24

25

time and action + promotion calendar

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september Sunday

Monday

1

Tuesday

Wednesday

Thursday

Friday

Saturday

2

3

4

5

6

9

10

11

12

13

Labor Day

7

8 Fabric recieved for Winter

eNewsletter sent

Styles cut for Winter

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

52 | time and action + promotion calendar


october Sunday

5

Monday

Tuesday

7

6

Wednesday

Thursday

Friday

Saturday

1

2

3

4

8

9

10

11

eNewsletter Ship products sent out for Winter

12

13

14

15

16

17

18

25

Columbus Day

19

20

21

22

23

24

26

27

28

29

30

31

Products recieved for Winter

Halloween time and action + promotion calendar

| 53


november Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

3Products set of 4

2

floors for Winter I/ Window & Instore displays

10

9

11

5

6

7

8

12

13

14

15

eNewsletter sent

Veterans Day

16

17

18

19

20

21

22

23

24

25

26

27

28

29

Thanksgiving

Black Friday Sale 30% off

30 54 | time and action + promotion calendar


december Sunday

7

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

1

2

3

4

5

6

8

9

10

11

12

13

eNewsletter sent

14

15

16

17

18

19

20

21

22

23

24

25

26

27

Christmas Day

28

29

30

31

Winter Sale 15% off time and action + promotion calendar

| 55


spade mini spade mini

spade mini spade mini 56 |

Spade Mini  

Product Development // Kasey, Jazmin, Kate and Chelsay