Issuu on Google+

PASHINOVA EKATERINA PORTFOLIO STRATEGIC, INDUSTIAL AND GRAPHIC DESIGN PROJECTS

2014


INDUSTRIAL / GRAPHIC DESIGNER

A determined and reliable, multidisciplinary junior designer. Creative, while respecting deadlines, working perfectly on both team and individual projects. Applying an excellent understanding of a graphic and space aesthetic, and watching closely for up-to-date trends. Eager to obtain new experience and cope with challenges.

My working process incorporates essential design programms, Mac OS X platform, marker/digital sketching, rapid prototyping, communication skills and efficient team-working. Languages: fluent English/Russian, basic level of French/Finnish

+358 44 971 7385 kate.pashinova@gmail.com www.behance.net/Melis Finland, Helsinki, 00550, Karstulantie 8F 092 R2


WORK EXPERIENCE

EDUCATION

GRAPHIC DESIGN TRAINEE

MA FURNITURE DESIGN / MINOR INDUSTRIAL DESIGN

Rovio, Marketing&Communications (design of visual assets, infographic, key visuals, presentation layouts, gameplay mock ups and social media banners for ongoing campaigns) INTERN AT INDUSTRIAL DESIGN DEPARTMENT

ArtLebedev Studio, artlebedev.com (work on industrial and urban design projects and participation in the team projects of the studio) GRAPHIC DESIGNER/JUNIOR ART-DIRECTOR

Unionlinx creative agency, unionlinx.com (Creative concepts and pos design, sales and marketing assets, presentation design, graphic design and nonstandard 3d structures for Audi A2, VW, Kia Motors, Skoda) PROJECT WORKER, SUMMER PRACTICE

Designzavod, Russia

(Designing objects following the company project briefs, preparation of the company autumn exhibition and promo catalogue) GRAPHIC DESIGNER

Russobit-M, russobit-m.ru (design of marketing assets, flash banners, game visuals, creating concept art for upcoming game’s releases.)

A full list of publicaions, skills and experience is available in the CV.

Aalto School of Art, Design and Architecture, Finland (Modules: Principles of modern furniture design, Function, Materials and Structures, Furniture in space; Design Factory PDP 2012 Leading Graphic/Product Designer for a team-based product development project pdp.fi) DIPLOMA OF HIGHER EDUCATION IN PRODUCT DESIGN / FOUNDATION COURSE IN ART&DESIGN

British Higher School of Art&Design, Russia www.britishdesign.ru

(Modules: 3D Design skills, 3D Design practices, 3D Creative processes, Critical and Cultural Studies, Decorative Arts Post 50-s, 3D projects, Product Reality and Commercial Viability, Product & the User, Lifestyle & Futures, Media culture, Product design explorations, Employability and Professional development, Design and desire.)


Sketching and concept development


Workshop and prototyping skills

WOOD/METAL WORKING SKILLS

BIRCH, PLYWOOD, VENEER, STEEL, RODS Wood and metal workshop classes were taken to obtain necessary skills and a licence for further independent work in the workshop facilities. That included practical work with wood joinery, assembling methods, material research and safe, effective use of the machines.


RAPID PROTOTYPING Foam and paper are the most common materials for making quick and effective prototypes. Some basic skills as hot wire cutting, sanding, applying epoxy resin cover, work with filler and primer were obtained during the practice.


Strategic and user-centered design


UI / Service design project Digital maintenance book, Helsinki Energia case

DESIGN A DIGITAL MAINTENANCE BOOK SERVICE HELSINKI ENERGIA TEAM: EKATERINA PASHINOVA // CATHRINE EINARSSON // KAROLIINA LIIMATAINEN // MARIA VIITANEN THIS PROJECTS WAS A PART OF SERVICE DESIGN COURSE IN AALTO UNIVERSITY

Helsinkin Energia is a well-known Finnish Energy provider and urban environment operator, providing service to thousands household clients and companies. DEPENDING ON THE TYPE OF THE HOUSE, MAINTENANCE CONTRACT AND OWNER’S PERSONAL CHOICE, KEEPING AN EYE ON THE WELL-BEING OF ONE’S HOUSE MAY TURN INTO A DISASTER. LACK OF EXPERIENCE, RUSHING EVERYDAY ROUTINE OR MILLIONS OTHER REASONS USUALLY SET THE HOME MAINTENANCE TO THE END OF PERSON’S TO-DO-LIST WHICH IN ITS TURN BRINGS EVEN MORE PROBLEMS IN FUTURE. TO MAKE SURE HE CUSTOMERS HAVE THE MOST PLEASANT EXPERIENCE WHILE TAKING CARE OF THEIR HOME, THE FOLLOWING SERVICE WAS DESIGNED.

???


SERVICE DESIGN BLUEPRINT ( HIGHLIGHTS )

OPTIONAL EFFORT INPUT / IMPACT OUTPUT

BONUS / DISCOUNTS FROM HELEN FOR FILLED INFO

PRINTABLE INFO

LINE OF INTERACTION RESEARCH

LOOKING FOR A HOME

HOME IS BOUGHT

SIGN UP FOR ELECTRICITY PROVIDER REGISTER / FILL IN

CONTACT WITH HELEN

FRONTSTAGE

PROVIDE INFO TO THE CUSTOMER

OFFER MAINTENANCE BOOK SERVICE

MOVE IN, STEP BY STEP

FREE TIME TO WORK

CUSTOMIZATION OF SERVICE

AUTO : PREVIOUS OWNER, INSURANCE ETC.

START-UP PACKAGE BARCODE FOR TIME CHECK-IN

SEARCH / CHECKING

TO-DO LISTS

RESPONSE AND FEEDBACK

MAINTENANCE AND INFO TRACKING

MOTIVATION / ACHIEVEMENTS SAVINGS / SATISFACTION

MAINTENANCE CALENDAR SEASONAL / PRACTICAL TIPS

EMERGENCY CONTACTS

CONSUMPTION COMPARABLES

BACKSTAGE

DATABASE OFEXTERNAL SERVICES AND GOODS PROVIDERS

SUPPORTING SERVICES

EXPERT GENERATING CONTENT

INSURANCE / REAL ESTATE, PROVIDED INFO

CONTACT INFO UPDATE

MAINTENANCE SP / BIDS EXCHANGE/ RATINGS

EXTERNAL PARTNERSHIPS

CUSTOMER SCENARIO GET RECOMENDATION FOR USING IT LOOKING FOR A HOME

HELEN ADVERTISEMENT ON THE WEB

REGISTER CUSTOMIZATION

FILLING THE INFO

TIPS OFFERRED

RECEIVE TASKS VIA E-MAIL

MOVE IN

FIND AND CHOOSE HOUSE

RECEIVE START-UP PACKAGE

BUY A HOME

CHECK PENDING TASKS

DO/BUY WORK

TAKE THE TOUR MAKE A CONTRACT WITH HELEN

SERVICE IS OFFERED

ADD BAR CODES AND SCANS

REPORT THAT TASK IS DONE


DIGITAL MAINTENANCE BOOK SERVICE SELECTED SCREENS

Fall-down menu

SETTING UP THE PROFILE

The very beginning is to set up the account provided by HelEn and define the type of the house, its main areas and consumption details, unless it was stated before while using HelEn as a service provider. In that case after logging in all the data is transferred automatically. Depending on the type of electricity contract, maintenance needs and house group further steps are totally individual.


TIP #1

TIP #2

TIP #3

TIP #4

HOME EXPERT VIEW

As a supportive service from HelEn side there is always an expert involved. A specialist gives a hand on assessing home condition, forecasting possible risks and getting on with routine maintenance.

HOME REPORT VIEW The expert’s report has a priceless sum up of the general house condition and list of actions need to be taken further, as well as where to get maintenance service in case of emergency.


STRATEGIC DESIGN INFOGRAPHIC AND SERVICE DESIGN, BUSINESS PLANNING AND FORECASTING

Gus khrustalniy, glass factory in Russia

Gus-Hrustalniy is famous as the center of glass industry. On the whole economics of this place is based on production of crystal, and the town got this name because of it (Hrustalniy means crystal). In 1756 in the village, out of which the town grew, merchants Maltsevs founded the plant in production of glass. At that time almost all inhabitants worked in it. Then in the middle of XIX century a textile factory is founded. There was also established themuseum of crystall where one can see thing, made both of crystal and stained glass including so called “maltsev” vases, which are produced by special technology, known only to the officials of the plant. Its peculiarity – all things are made with use of two-or three-layered crystal with etching.

selected slides from the project presentation >>>>


DESIGN THINKING

SERVICE AND USER-CENTERED DESIGN

REMOTE CONTROL FOR ELDERLY PEOPLE

Module oriented on ergonomic exploration and direct communications with users to provide actual and relevant data for research and a basis for further product development.

selected slides from the project presentation >>>>


2 GRAPHIC DESIGN


Finnish start-up company Nordic hug: creating roll-ups, exhibition structures and visual elements for the web

It's not the virtual viruses you should be worried about. Bacteria and other infectious agents on your touch screen can cause flu, pink eye or diarrhea.

A remarkable breakthrough for keeping your touch screen crystal clean and germ free: Nordic Hug Arctic Berry Formula

INNOVATION FROM FINLAND

ANTIBACTERIAL

ALCOHOL FREE

ANTIBACTERIAL

ALCOHOL FREE


illustrations, key visuals, presentations


marketing assets, social media, presentations for Rovio Entertainment


3

INDUSTRIAL AND FURNITURE DESIGN


PRODUCT DEVELOPMENT PROJECT A CHALLENGING MULTIDISCIPLINARY COURSE IN COLLABORATION WITH FINNISH COMPANIES.

The task from the sponsoring company included developing of a product using Nordic Hug innovative formula for cleaning and desinfecting touch screen devices.

In a particular team-project I participated as a chief designer, who was in charge of all the design related matters: visuals, sketching, concept developent, rendering, presentation design and layout, final exhibition design and assembling of the stand.


INDUSTRIAL DESIGN PEPELKUS PUBLIC ASHTRAY

Task: to design a convinient to use and reasonable to produce outdoor cigarette receptacle. Pepelkus outdoor cigarette receptical can be mounted on any street pole, won’t be mistaken for a regular garbage container, and empties easily. Pepelkus is designed to be made of sheet metal and doesn’t call for a particular thickness—leaving a manufacturer some freedom—as long as the construction is strong enough to withstand the elements. The assembly method is also not mandatory: choose spot-welding or rivets. Pepelkus mounts to poles with a standard screw clamp.

internship project


<< MAINTENANCE

PROCESS >>

The receptacle is mostly enclosed to ensure any still-lit cigarette butts stop burning out of oxygen deprivation. The bottom of the Pepelkus has a magnetic trap door that opens with a minimal effort to empty the containerâ&#x20AC;&#x2122;s contents into a collection bag.


This project was made for the Asus company contest. The request was to design a set of accessories to the new version of Asus EEE PC Seashell laptop designed by Karim Rashid. My strategy was to make not only fashion accessories, but apply as much functionality to the objects as possible. Another goal was to make these accessories fashionable enough, matching to the laptop’s style and in general the set that would fulfil ‘fashionistas’ target group needs.

ASUS SET OF ACCESSORIES FOR EEE PC KARIM RASHID EDITION

Material: Plastic Published: Student annual ehibition 2010 Moscow Award: 1st place at Asus contest

dimensions are in mm


Clip-on memory stick was made with an only aim to stop losing your memory stick everywhere, the solution was to make it able to clip to your cloth or pocket as a brooch and always have it close to you.

This eaprhones case is considered to be a great solution for tangled cords. The idea is that inside the curvy case the reel is hidden which retracts the cord when itâ&#x20AC;&#x2122;s out of use. The pattern and colours of the device are conditioned by the style of the laptop.


To solve the size issues of laptop chargers and make it more compact and convenient in use I redesigned the traditional charger and made the plug detachable and put the reel inside to retract the cord.


Compact laptop mouse has the same feature as the adjustable charger – to retract the cord and thus decrease the space taken by the mouse in the bag.

Asus laptop doesn’t have a common Kensington lock but the problem of locking was crucial for the Asus and this lock has an aim to solve the problem by using the space usually used for USB or VGA cable, the idea was a construction which moves side parts to the opposite directions and presses them to the inner sides of the laptop’s cable slot by the rotation of the small key.


HUGO CHAIR Hugo chair recalls minimalistic features and Scandinavian style. The idea behind was to make emotional, simple and functional object, meeting the needs of people in public spaces like cafes or exhibitions, where you can seat and have a rest with comfort both for you and your belongings. The special gap between the seat and the armrest allows to keep your bag close to you decreasing the glory of pickpockets and leaving it clean and tidy even in the dusty streets and spaces. Stackable design gives the owner more storage space and freedom, still making the day brighter with its eye-catching colours.


Making process:

Published: design-milk.com trendhunter.com minimalissimo.com fffound tumblr blog Material: Wood: birch


30TL METAL STOOL 30TL is a result of design process aimed to meet holistic elegance and lightness for a metal stool, meeting strict requirements of limited materialâ&#x20AC;&#x2122;s amount. Made of 1 square meter steel sheet it has a low material consumption, yet steady and strong structure which provides a perfect experience when in use.

Material: Steel Process: Point welding


FLO ADDITIONAL TABLE Flo table mostly refers to emotional design. One of its leg is made of transparent glass, in a shape of a vase, which encloses function and pleasant aesthetic and the rest is made of wood of various types with very sleek connection between the top surface and the legs. It’s supposed to be used as a separated table which can be brought to bed or the additional piece of furniture over your common work space. Published: Elle decor Slovenia 06/11 Magazine “Hi home”, 09/12 Material: Wood, Blown glass

Dimensions are in cm:


SWING STOOL The Swing stool was designed to totally change the emotions the user feels when sits on an ordinary stool. Working on this project I gave up traditional methods and designed not only functional but entertaining object. Designed for DesignZavod company Material: Molded plastic, Metal tubes


4 PHOTOGRAPHY


My photography experience was based mostly on self-initiated projects and inspiration from all the possible sources. I prefer to work in minimalistic and conceptual style as I strongly believe that by means of right composition and colours a static image can show much more than a shot overloaded with objects and information.

B&W photo is my personal obsession and this field seems to me the most complicated as you always need to balance on the edge of tones and shades.


+358 44 971 7385 kate.pashinova@gmail.com www.behance.net/Melis


Portfolio_2014