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(Insert Mall Logo) NEWS RELEASE

CONTACT

FOR IMMEDIATE RELEASE

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(MALL NAME) REWARDS BACK TO SCHOOL SHOPPERS WITH MALL GIFT CARDS Back-to School Trend Guide offers Tips and Suggestions for Parents and Teens

CITY, STATE (Month XX, 2011) – As the school year fast-approaches, (MALL NAME) will help alleviate firstday jitters with shopper rewards for those must-have back-to-school purchases. On Aug. X-X, customers will receive a $X Shop Etc. mall gift card, while supplies last, when they bring receipts totaling $X or more to the Redemption Zone located (insert location within mall). Other retailer offers include (insert additional retail offers and use ‘while supplies last’ if offer is limited). Plus, (MALL NAME) welcomes shoppers to take advantage of the state’s tax free holiday on (DATE) to enjoy savings of (tax %) on (types of purchases). “We want to ease parents and kids back into the school year,” said (insert mall spokesperson name). “By offering rewards and special offers (MALL NAME) provides a real value during the back-to-school season.” (MALL NAME) also will keep shoppers entertained with (insert local events) (insert location within mall). In addition, customers can participate in our (include name of sweepstakes, contests or giveaway promotion here) for a chance to win (include prize or gift info here).

Make Sure You’re on Target with these Back-to-School Tips and Trends

(MALL NAME) wants students to discover their style and enter the classroom with confidence. These back-toschool fall trends offer common ground for parents and students, and are sure to win over everyone’s tastes. Embrace Team Spirit Whether it is their dream college or their family’s alma mater, university inspired clothing is taking over casual wear. From hoodies to zip-ups, tees to sweatpants, the competition is fierce. Just don’t be caught wearing your best friends rival! Groovy Inspirations Put away your miniskirts and make room for maxis. Not only are maxi dresses a new favorite, but maxi skirts are making a splash onto the fashion scene. With plenty of colors, patterns and styles to choose from, there is a maxi designed for everyone. Play with Patterns Picking stylish patterns can be tricky, but these frocks are sure to stand out from the rest! Floral rompers, polka dot dresses and bold graphics are huge this season. Even celebrities, such as Lauren Conrad, the Kardashian sisters and Nicole Richie have been spotted wearing these favored fall looks. Win over your peers with some classroom savvy by also decking out notebooks and planners in these fun and colorful patterns.

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Mall Name/Back-to-School/Page 2 Sport Eco-Friendly Materials: Eco-friendly picks are in. Shop for clothing that offers sustainable or recyclable fabrics, including organic cotton and bamboo. They are produced without pesticides and contain breathable fibers that are soft and comfortable. Jump into Jeggings What started off as a slow trend recently has boomed into a fashion favorite across all ages. “Jeggings” come in an array of fun washes, mimicking a great new pair of jeans. The fabric is thicker making them more durable and the extra stretch make jeggings a playtime favorite. Plan a shopping date with friends and their kids for a fun play date everyone will enjoy. Rock out in 80s Garb The rock style trend sweeping across the teen scene has made its appearance on children’s clothing. Don’t worry, kids clothes aren’t transforming skulls and crossbones from punk to adorable, they are incorporating bright colors and 80s-inspired stripes for boys and polka dots for girls. Mix and match outfits for an adorably chic style. Give Students the Mall When you give a mall gift card, you give students the option to decide what they really want the most. Whether it’s a great new outfit or the latest gadget, students will love the ease and independence of selecting their backto-school purchases.

Become a fan of (Mall Name) on FACEBOOK and follow (insert mall username) on Twitter. (Mall Name) is located at (insert mall address). For information, call (phone number) or visit (mall web site). (Mall Name) is owned and managed by General Growth Properties, one of the nation’s largest shopping center owners. GGP has ownership and management interest in 167 regional and super regional shopping malls in 43 states. The company portfolio totals 172 million square feet of space. A publicly-traded real estate investment trust (REIT), GGP is listed on the New York Stock Exchange under the symbol GGP. ###

Back-to-School Release  

This is a generic release for back-to-school at GGP malls.

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