Page 1

P O R T F O L I O KATELYN KOCH

/

BFA, INTERIOR DESIGN


1

HOTEL MONTAGE PAGES 4-15

2

DORNBRACHT RETAIL SHOWROOM PAGES 16-23

3

MUSÉE DE L’AVENTURE PAGES 24-29

4 HEY / HI / HELLO I’m Katelyn. I let my curiosities take reign as I create interior spaces, resulting in a mix of found knowledge and pure experimentation in my designs. I want to make cool places, weird places, totally unique places, places that make people say “WOW!”, and places that take peoples’ words away. Here is my start at that, a portfolio of some of my best work during my time at Savannah College of Art & Design.

PADV OFFICES PAGES 30-38


HOTEL MONTAGE LOCATION / SAN FRANCISCO, CA SQUARE FEET / 6,750

For the past few years, the millennial generation has been rethinking how the world conducts business by making it more about collaboration and focused on purposeful ideas. So what if we applied that same idea to a hotel? Instead of remaining in their respective cubicles, or in this case hotel rooms, can we encourage guests to create a community when traveling? Hotel Montage hopes to tackle those ideas by providing community-based spaces where new ideas, collaborations, and friendships will be made to expand global business networking and growth.


FIG. 1 / COMMUNITY WORKING AREAS / VARIOUS SEATING TYPES ALLOW FOR A VARIETY OF WORKING STYLES. THE CURVILINEAR METAL MESH WALL ACTS AS A SPACE TO CLIP UP IDEAS.

5

40


FIG. 2 / DAY-IN-THE-LIFE OF THE PROMOTER TESTING NEW METHODS & BRAINSTORMING

12 AM

9 PM

COMMUNITY EVENT

SLEEP

3 AM

DINNER 6 PM

NEW PROMOTIONS

USER CENTERED DESIGN Research conducted over series of weeks helped narrow down different millennial business professional user groups. Each group was studied in detail to best understand their wants, needs, and habits. Creating day-in-the life diagrams helped develop meaningful experiences and desired user activities within the hotel.

6

6 AM

PLAY WITH DOG

3 PM

9 AM

12 PM

FREAKER DESIGN LUNCH

BREAKFAST

EMAILS / CUSTOMER SERVICE NONSENSE TEAM POW-WOW

THE PROMOTER

THE NOMAD

THE CORPORATE

ENTREPRENEURS, START-UPS, AND OTHER CREATIVES AROUND THE WORLD THAT TRAVEL FOR COMPANY PROMOTION AND GROWTH OPPORTUNITIES (CONVENTIONS, CONFERENCES, TRADE SHOWS, ETC.)

A TRAVELER THAT IS ABLE TO “SET UP CAMP” AND WORK (AND LIVE) WHEREVER. THEY ARE NOT DEFINED BY PERMANENCE ONLY BY THE STRENGTH OF THEIR WI-FI CONNECTION.

MILLENNIAL BUSINESS TRAVELERS THAT WORK FOR ALREADY ESTABLISHED COMPANIES AND CORPORATIONS. BUSINESS ENDEAVORS USUALLY CONSIST OF CLIENT MEETINGS AND BUSINESS DEVELOPMENT.

40

THE LOCAL

THE TEMP

A SAN FRANCISCO BASED ENTREPRENEUR, START-UP, OR CREATIVE LOOKING TO WORK ALONGSIDE OTHER BUSINESSES AND PEOPLE TO GAIN INSIGHT FOR THEIR WORK AND CLIENTELE.

TECH EMPLOYEES TRAVELING FROM CAMPUS TO CAMPUS & OTHER SHORT-TERM BUSINESS TRAVELERS LOOKING FOR A SPACE TO RELAX & REFRESH BEFORE, DURING, OR AFTER THEIR BUSINESS INTERESTS IN THE CITY.


MILLENNIALS TEND TO FOCUS MORE ON BUSINESS

VIABILITY

& CUSTOMER DESIRE THAN GETTING RICH.

MILLENNIALS HAVE LAUNCHED NEARLY

2 TIMES

AS MANY BUSINESSES AS BABY BOOMERS

83%

OF MILLENNIALS WITH MENTORS ARE MORE SATISFIED WITH THEIR WORKING LIVES.

FIG. 11 / ENTRANCE WAYFINDING SYSTEM / A MIX OF TOUCH SCREENS, RECYCLED COMPUTER MONITORS, AND AN INSTALLATION OF WIRES HELP PROVIDE HOTEL & LOCAL INFORMATION TO THE USERS.

7

40


FIG. 12 / RECEPTION CHECK-IN DESK / SELF CHECKIN STATIONS ALONG WITH OTHER INTERACTIVE SURFACES, SIGNAGE, & WAYFINDING ELEMENTS THROUGHOUT THE HOTEL ENCOURAGE SELF DISCOVERY & INDEPENDENCE IN THE USERS.

SAN FRANCISCO STATS:

72%

BETWEEN AGES 18-65

MAJOR COMPANIES WITHIN A 2 MILE RADIUS: GOOGLE, ABODE, UBER YAHOO, TWITTER, PINTEREST AIR BNB

35.5%

FOREIGN BORN RESIDENTS

8

40


DECK

ROOF

HEN

Y UNIT COMM ES C SPA

KITC E &

G LOUN ROOF

Y UNIT COMM ES C A SP

S

Y UNIT COMM ES C SPA

T GUES S M O O R Y UNIT COMM ES C SPA

T GUES S M O RO S

ROOM

TH L BA

E HOST

E

AC G SP

RKIN

O CO-W

S E

PAC NG S

RKI O-WO

C

Proximity to San Francisco’s major tech companies played a vital role in the selection of the location for the building. Building history and existing architectural elements helped influence the color palette and material selections throughout the design. Although the intent was to transform the entire building into the hotel, the project scope was narrowed down and focused on the public spaces on the first two levels.

CAFE

HEN KITC

LEVEL 1

PING

EKEE

HOUS

LEVEL 2

ROOM

ING

MEET

Y

FLOORS 3-7

ELS

HO

LOBB

T GUES S M O O R

HOST

S STEL

LOCATION FACTORS

ES

SUIT

FLOORS 8 & 9

E SUIT

T GUES S M O O R

ROOF

OM K RO

BREA

LEVEL 0

CES

FI F OF

STAF

GYM

9

40


CONCEPTUAL STORYTELLING Conceptual inspiration was taken from bandwidth, which is the range of frequencies within a given band used in transmitting a signal. This has translated into various elements that allow for the continuous flow of analog and digital information by users to users. Recycled technology parts and curvilinear lines help emphasize this transmission from one space to the other. Like the synthesis of frequencies, the space begins to compress as the user progresses throughout, promoting a narrowing down of ideas and unification of users.

AGGREGATION

SORTING

UP

FIG. 23 / LEVEL 1 CONCEPT DIAGRAM / EXPANDING UPON THE TECHNOLOGICAL FACETS WITHIN BANDWIDTH, PARTS OF THE FLOOR PLAN, KEY EXPERIENCES & FURNITURE ARRANGEMENTS WERE DEVELOPED TO REPRESENT DATA PROCESSING TYPES.

VERIFICATION

CLASSIFICATION

UP

UP

UP

UP

SUMMARIZATION

10

40

ANALYSIS

REPORTING


17

19

18

18

16 13

17

14

15

2

6

1

16

7

9

4

12

10

11 6

3

FIG. 17 / LEVELS 1 & 2 1 / ENTRANCE WAYFINDING SYSTEM 2 / RECEPTION / CHECK-IN 3 / 30” RAISED PLATFORM

5

4 5 6 7

/ / / /

8

CAFE CAFE KITCHEN (N.I.S.) PUBLIC BATHROOM WORKING AREA

8 / 9” RAISED PLATFORM 9 / MEETING ROOM 10 / TECH BAR 11 / LIBRARY LOUNGE

12 13 14 15

7

/ / / /

STORAGE & LOADING (N.I.S.) 84” RAISED PLATFORM 2ND FLOOR WORKING LOUNGE GROUP COLLABORATION AREA

9

16 17 18 19

/ / / /

CONVERTIBLE GUEST ROOMS CORRIDORS GUEST BATHROOMS TRASH & RECYCLING CENTER

11

40


FIG. 22 / THE TECH BAR / THIS SERVICE ALLOWS USERS TO PURCHASE AND RENT TECH ITEMS TO INCREASE THEIR WORK FLOW AND EFFICIENCY. IN THE SITUATION THAT A USER’S TECHNOLOGY FAILS THEM, THE TECH BAR ALSO OFFERS MINOR REPAIR SERVICES.

12

40


INTERACTION & CUSTOMIZATION Centralized furniture pieces and interactive wall surfaces encourage interaction amongst users and help the users create a deeper, more personalized experience with the hotel.

FIG. 24-28 / OTTOMANS PULL APART FOR GROUP SETTINGS. FELT STRAPS ALLOW USERS TO TUCK BOOKS, NEWSPAPERS & MAGAZINES ON TO THE LIBRARY WALL. WHITE BOARD COATED WOOD PANELS PROMOTE IDEA SHARING.

13

40


ADAPTABLE GUEST ROOMS Floors 3-9 (not in scope) of the hotel hold basic king, queen, and suite rooms. On the second floor guests can rent out hostel style rooms by the hour. These rooms are able to transform from private offices to day stay rooms, allowing the rooms to cater to the users’ needs and reach their maximum potential.

14

40


FIG. 29 / WORKING AREAS, MEETING ROOMS, & THE LIBRARY LOUNGE PROVIDE FLEXIBILITY FOR DIFFERENT USER TYPES AND HOTEL EVENTS

15

40


DORNBRACHT RETAIL SHOWROOM LOCATION / ATLANTA, GA SQUARE FEET / 7,150

Just 20 minutes from Dornbracht’s USA distribution headquarters, Dornbracht’s new showroom was developed to add to the growing design industry within Atlanta while also acting as a more accessible location for potential clients, designers, or international employees to gravitate towards.


FIG. 1 / LOBBY PERSPECTIVE

17

40


ARTICULATION OF SPACE Working with an irregular shaped space provided extra hurdles that were overcame by using what seemed appropriate, more irregular shaped spaces. In contrast to the curved curtain wall, new forms introduced supported the angular forms introduced by elements within the concept and Dornbracht brand style.

8 4

4

4 3

18

3 6

2

5

7

1

FIG. 2 & 3 / GROUND FLOOR & MEZZANINE PLANS [NTS] [ 1 / RECEPTION 2 / BATHROOM DISPLAY 3 / BATHROOM 4 / STORAGE 5 / ASSEMBLY & DISPLAY 6 / KITCHEN DISPLAY CONFERENCE 8 / STAFF OFFICE

40

7 /


SENSATION

REPOSE

WONDER

CONCEPTUAL APPLICATION Conceptual inspiration for the project was taken from one of Dornbracht’s most technologically advanced shower heads, which creates a customizable shower experience for it’s user by playing with levels of sound, color, light, fragrance, fog, and rain. Breaking down each of these sensations paved the way for the implementation of the thunderstorm as a concept. Formally titled, Sensory Sky, the concept focuses on creating experiences within the showroom that touch all the senses. LIGHTNING / COLOR CHANGING & FLASHING LIGHT THAT RESPONDS TO CURRENT DORNBRACHT CULTURE PROJECT THEME

THUNDER / AMBIENT MUSIC THAT RESPONDS TO THE CURRENT DORNBRACHT CULTURE PROJECT THEME

RAIN / CONTINUOUS APPLICATION OF RUNNING WATER FIXTURES THROUGHOUT THE SPACE

19

40


FIG. 6 / LONGITUDINAL SECTION [NTS]

FIG. 7-11 / GLAZED ACCENT TILE, PEACH GLASS, BLUE VINYL, MARBLE, & LONGITUDINAL SECTION [NTS]

20

40


FIG. 12 / BATHROOM DISPLAY STUDY

BRAND INFLUENCE The showroom plays off of Dornbracht’s existing brand style by utilizing modern, sleek, and high-end elements. In addition to the concept, these elements were expanded upon through application of Dornbracht’s Culture Projects, which explore both concrete and abstract ways to develop their products. Highlighted on the video screens in the bathroom display area, the culture projects help develop additional drama for the users as they move from layer to layer of product display. FIG. 13 / STAIRS PERSPECTIVE

21

40


DORNBRACHT KIOSK Developed for a design trade show, the Dornbracht kiosk was designed to showcase the multiple finishes that the company offers for their various plumbing fixture lines. Inspired by the naturally magnetic mineral magnitite, the concept, magnetic metals, was implemented to promote the intermixing of Dornbracht’s most popular finishes: platinum, brass, and champagne.

1

22

FIG. 14 / FLOOR PLAN

40

FIG. 11 / NORTH-WEST PERSPECTIVE


FIG. 15-18 / 1 / SLOPED FLOORING TO ACCOMMODATE FOR SHOWER PLUMBING 2 / VIDEO SCREEN LOOPING DORNBRACHT’S CULTURAL EXPERIMENTAL VIDEOS 3 / PRODUCT INFORMATION & BROCHURES 4 / CENTRALIZED SHOWER 5 / VARIOUS PRODUCT LINES IN MULTIPLE FINISHES 6 / IRREGULAR SHAPES INSPIRED BY MAGNITITES’S FACETED CRYSTALS ]

5

2

4 FIG. 15 / NORTH SECTION

FIG. 16 / WEST ELEVATION

6

3

FIG. 17 / SOUTH SECTION

FIG. 18 / EAST SECTION

23

40


MUSÉE DE L’AVENTURE INDUSTRIELLE LOCATION / APT, FRANCE SQUARE FEET / 3,400

The Musee de L’Adventure Industrielle is the city of Apt’s municipal museum dedicated to the region’s most well known major industrial trades: ochre mining, candied fruit production, and glazed ceramics. This design intends to help create a more cohesive connection between the underwhelming ground floor design and the informative and interactive exhibitions on the upper two floors.


FIG. 1 / RECEPTION PERSPECTIVE

25

40


ENTRANCE / RECEPTION

INFORMATION & HELP

STORAGE

CIRCULATION

BATHROOM GIFT SHOP

CAFE / CLASSROOM

TEMPORARY EXHIBITION EXTERIOR COURTYARD

ENTRY/EXIT PRIMARY ADJACENCY SECONDARY ADJACENCY

FIG. 5 / BUBBLE/ADJACENCY DIAGRAM

PROGRAMMATIC DEVELOPMENT Despite having a large amount of foot traffic in the front of the building, the museum still had very few visitors largely due to it’s poorly located entrance and lack of first floor programs to bring in users. Relocating the entrance and introducing new programs such as a gift shop and cafe was proposed to resolve these issues.

26

40


1 6

3 2

4 7

5

8

N

0FT

5FT

10FT

20FT

FIG. 2 / FLOOR PLAN [ 1 / RELOCATED ENTRY 2 / CAFE 3 / RECEPTION & INFORMATION SPACE 5 / COURTYARD 6 / BATHROOMS 7 / TEMPORARY EXHIBITION 8 / GIFT SHOP ]

4 / CAFE SEATING & CLASSROOM

27

40


FIG. 6 / RETAIL PERSPECTIVE

28

40


FIG. 8-10 / FOLDABLE CAFE TABLE SKETCH, EXHIBITION DISPLAY SKETCH, RETAIL CASH-WRAP SKETCH.

HISTORICAL INFLUENCE Looking at the region’s history & natural resources helped develop an improved aesthetic for the first floor of the museum. Recycled barrel woods, industrial metal elements, local stones and layered materials created greater connection between the museum & its surrounding area.

29

40


PADV OFFICES LOCATION / ATLANTA, GA SQUARE FEET / 7100

Partnership Against Domestic Violence (PADV) is a non-profit organization that helps serve women and children in overcoming various forms of domestic abuse in the Metro Atlanta area. Their new office looks to tend to the company’s current needs and potential growth in the future in order to develop a comprehensive program that aligns with their values of safety, empowerment, individuality, and healthiness.


FIG. 1 / RECEPTION PERSPECTIVE

31

40


SEGMENTATION PRIVATE ROOMS PROMOTE INDIVIDUAL DISCOVERY & FOCUSED WORK

DIRECTION THE CIRCULAR LIBRARY INFUSES KNOWLEDGE AND ACTS AS A PLACE OF RETREAT

UNIFICATION THE CENTRAL CORE PROMOTES INTERACTION & ENGAGEMENT BETWEEN MULTIPLE WORKING GROUPS

32

40


IDEATION & THEORY

PADV’S mascot, the butterfly, acted as conceptual design inspiration. Examining the structural make-up of the butterfly at a minute scale helped introduce biomimicry-like principles into the final design.

FIG. 5 / RECEPTION PERSPECTIVE

FIG. 4 / MICROSCOPIC WING STRUCTURE OF BUTTERFLY ACTS AS INSPIRATION FOR CEILING ACOUSTICAL GRID

FIG. 6 / KITCHEN / CALL CENTER PERSPECTIVE

33

40


EGE ECOTRUST CARPET TILES CRADLE TO CRADLE CERTIFIED 100% RECYCLED

POLYCOR WHITE GEORGIA MARBLE CRADLE TO CRADLE CERTIFIED LOCALLY MINED

HERMAN MILLER SETU CHAIR CRADLE TO CRADLE CERTIFIED GREEN GUARD GOLD 53% RECYCLED MATERIAL

SUSTAINABLE PRACTICES To correlate with PADV’s goals of safety & healthiness, a large focus was put on implementing environmentally friendly practices within the design. Recycled products, durable materiality, connection to sunlight, and introduction of greenery were a few main focuses in this pursuit.

34

40


PUBLIC / PRIVATE PUBLIC / EMPLOYEES & VISITORS SEMI-PUBLIC / EMPLOYEES & WELCOMED VISITORS PRIVATE / EMPLOYEES ONLY

9

8 3

4

7 6

4 2

6

5

1

FIG. 8 / FLOOR PLAN [NTS] 1 / COMMUNITY VOLUNTEER AREA 2 / RECEPTION 3 / LIBRARY LOUNGE 4 / OPEN OFFICES

DIAGRAMMATIC OVERLAYS

5 6 7 8 9

/ / / / /

STORAGE PRIVATE OFFICES CONFERENCE ROOM STAFF KITCHEN 24-HOUR CRISIS HOT LINE CENTER

N

0FT

5FT

10FT

20FT

35

40


WORKPLACE THEORIES SOCIAL COLLABORATIVE AREAS FOCUSED COLLABORATIVE AREAS TOOLS, RESOURCES, & INTERACTIVE AREAS

9

8 3

4

7 6

4 2

6

5

1

FIG. 8 / FLOOR PLAN [NTS] 1 / COMMUNITY VOLUNTEER AREA 2 / RECEPTION 3 / LIBRARY LOUNGE 4 / OPEN OFFICES

DIAGRAMMATIC OVERLAYS

5 6 7 8 9

/ / / / /

STORAGE PRIVATE OFFICES CONFERENCE ROOM STAFF KITCHEN 24-HOUR CRISIS HOT LINE CENTER

N

0FT

5FT

10FT

20FT


TIME MOTION DIAGRAM MONDAY - FRIDAY / 8AM-12PM MONDAY - FRIDAY / 1PM-6PM MONDAY - FRIDAY / 7PM-7AM WEEKENDS

9

8 3

4

7 6

4 2

6

5

1

FIG. 8 / FLOOR PLAN [NTS] 1 / COMMUNITY VOLUNTEER AREA 2 / RECEPTION 3 / LIBRARY LOUNGE 4 / OPEN OFFICES

DIAGRAMMATIC OVERLAYS

5 6 7 8 9

/ / / / /

STORAGE PRIVATE OFFICES CONFERENCE ROOM STAFF KITCHEN 24-HOUR CRISIS HOT LINE CENTER

N

0FT

5FT

10FT

20FT


FIG. 7 / OPEN OFFICE PERSPECTIVE

38

40


WANT TO SAY HEY / HI / HELLO? CONTACT ME AT / KATELYNRKOCH@GMAIL.COM 815.266.9313 ISSUU.COM/KATELYNKOCH


Katelyn Koch's Interior Design Portfolio  

A collection of my scholastic works at Savannah College of Art & Design.

Katelyn Koch's Interior Design Portfolio  

A collection of my scholastic works at Savannah College of Art & Design.

Advertisement