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BASS Katie Ewert


Table of Contents Mission Statement

3

Customer Demographics Meet James

4

5-6

Style Numbering System

7

Model Sheets: Slim Fit Cotton Shirt

8

V-Neck Sweater Vest

9

Overlap Sweater

10

Toggle Shawl Cardigan

11

Slim Fit Trouser

12

Modern Fit Trouser

13

Sport Coat

14

Wool Front Jacket

15

Cost Sheets: Shirt

16

Sweater Vest

17

Square Neck Jumper Cardigan

18

19

Slim Fit Trouser Sport Coat

21

Fall Jacket

22

20


Mission Statement You will not find anything remotely “fishy” here. Bass is a men's specialty retailer that offers classic, conservative apparel for business professionals. We aim to meet the highest standards of quality, fit and design that respectively reflect our high-end price point. Here at Bass we have built our foundation around our devotion to provide excellent customer service through making every customer’s visit easy and enjoyable. As we greatly value customer satisfaction, all Bass locations and tailors to satisfy every busy man’s dream of a one stop shopping experience.

offer on hand personal stylists


Customer Profile Segmentation Types/Bases

Illustrative Categories

Geographic Segmentation Region

Northeast, Midwest

City Size

100,001+

Population Density

Urban

Climate

All Four Seasons

Effected & Cognitive Segmentation Demographic Segmentation Age Gender

25- 35 Male

Household Size

Degree of Knowledge

Novice

Benefits Sought Attitude

Prestige Convenience Neutral

1-3

Income

60,000+

Occupation

Professional

Education

College Graduate

Sociocultural Segmentation Culture

American

Subculture

Any

Race

Any

Social Class

Upper Class

Marital Status

Single/ Married

Psychographics

Achievers

Behavioral Segmentation Brand Loyalty

Divided

Store Loyalty

None

Usage Rate

Medium

Payment Method

Cash or Credit Card

Media Usage

Magazines & Social Media

Usage Situation

Work


Meet James: James Moore is a fiery 28- year- old NYC resident living the life he had always imagined he would. As an analyst associate on Wall Street, James is a very busy, respectable and successful man. Earning a cool $850,000 annually, he is able to live a leisurely lifestyle, similar to that of his childhood. James grew up in the wealthy Gold Coast/North Shore of Boston, Massachusetts with his parents and two younger sister. He attended Brown University, graduated with honors in Engineering, and followed in his well known Grandfather’s footsteps to Wall Street. James currently resides with his girlfriend of 3 years, Kelly, 26, in their Upper West Side flat. James, Jamie, as Kelly and his family call him, is planning on proposing to Kelly later this year. The two have a French Bulldog named Rufus, and enjoy taking him to the Moore Family Hampton house in the summertime. James is an avid lover of sports particularly football and basketball. He is a season ticket holder for the NY Knicks, and because of his Boston roots, a die hard Patriots fan who hates the NY Jets.


Whenhe’snotwatchingoneofhisfavoriteteams,Jamesenjoysplayinggolf,goingouttooneofhisfavoriterestaurants,ClubASteakhouseorLocandaVerdefollowedbydrinksatacoolloungewithfriendsoranightinwatchingactionmovieswithKelly.Heisveryhealthconscious,eatshealthyandworksoutasmuchaspossible.HesubscribestoMen’sHealth,alongwithForbesandSportsIllustrated,andishopingtorunhisthirdmarathoninthespring.Jamesenjoysrunningfortwocharitieshedonatestoandholdsclosetohisheart,theAmericanCancerSocietyandTheOneFundBoston.HestaysmotivatedbyputingtogetherplaylistsonhisiPhonefiledwitheverythingfromTheRedHotChiliPeperstotheBeatles.AsJamesvaluespersonalupkep,whenitcomestoshoppinghecaresmoreaboutquality,styleandcomfortoverthenumberonthepricetag.HelikesshopingatBurbery,HugoBos,andBloomingdalesbutpreferstogetinandoutoncehefindswhatheislokingfor.Whilehehasmoreofaconservativestyleforwork,heenjoysdresinghislokalitledownfordatenights andwhenheisoutwithhisfriendwhilestilllookingputtogetherandstylish.


1 YEAR 1

2014

Style Identification System 5

2 SEASON A

Spring

B

Summer

C

Fall

D

Winter

3 CLASS 1

Tops

2

Bottoms

3

Outerwear

4 SUBCLASS 1

Tops

1

Slim Fit Shirt

2

Toggle Shawl Cardigan

3

Overlap Sweater

4

V- Neck Sweater Vest

2

Bottoms

1

Slim Fit Trouser

2

Modern Fit Trouser

3

Outerwear

1

Sport Coat 2

Wool Front Jacket

COLOR 1 2 3 4 5 6 7 8 9

Teal Chocolate Heather Gray Sapphire Plum Cream Maroon Camel Black

6 FABRICATION 1 Cashmere 2 Wool 3 Nylon 4 Cotton 5 Woven 6 Corduroy 7 Velvet 8 Leather 7 SIZE 1 2 3 4 5

X-Small Small Medium Large Extra Large


Slim Fit Cotton Shirt Slim Fit Dress Shirt with Pointed Collar Features a French Placket and Basic Barrel Cuffs 100% Cotton XS

S

M

L

XL

Style# 1C11542


V- Neck Cashmere Sweater Vest Sweater Vest with a Slight VNeck Trimmed with a Ribbed Knit Neckline and Hem 100% Cashmere

XS

S

M

L

XL

Style# 1C14112


Overlap Sweater Spin on the Classic Crewneck with an Overlap Detail at the Neckline Ribbed Knit Trim at the Hem, Cuffs and Neckline 60% Cotton 40% Cashmere

XS

S

M

L

XL

Style# 1C13722


Toggle Shawl Cardigan Chunky Knit Cardigan that Features 5 Toggle Buttons Shawl Collar at the Neckline and Ribbed Trim at the Hem and Cuffs 100% Wool

XS

S

M

L

XL

Style# 1C12622


Slim Fit Trouser Features Buckram Interfacing, Inseam Pockets and a French Fly 100% Wool

32

34

36

38

(Very Slim-Fitting)

Style# 1C21322


Modern Fit Trouser Straight Leg Pant with Buckram Interfacing, a French Fly and Buffalo Horn Buttons 100% Wool

32

34

36

38

Style# 1C22262


Sport Coat Regular Fit, Tailored Velvet Top Collar Two- Button Front One Welt Pocket on Chest Two Front Patch Pockets at the Waist 100% Wool Lining: 100% Polyester 38R

40R

42R

44R 46R

48R

Style# 1C32422


Wool Front Topstitched High Collar, Two Jacket Welt Pockets, Leather Detail and Jacquard Lining 100% Wool Jacquard Lining

XS

S

M

L

XL

Style# 1C32223


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