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Portfolio of Kate Huebler


Table of Contents Contents

About Me ..............................................................3 Related Work ........................................................4 Experience.............................................................4 The Numbers..........................................................5 Answering Questions............................................6 Creating Conversation.........................................7 Compliments to SBCC .....................................8 Encouraging Prospective Students.....................9 Internal Marketing...............................................10 Advertising Events...............................................11 Blogging...............................................................12 Video....................................................................13 Photography........................................................14 Featured Online..................................................17 Featured In Print..................................................18 Classwork:............................................................19 Graphic Design...................................................19 Personal Photography........................................21


About Me

Thank you for taking the time to view my portfolio. All work within the portfolio was created by me. I currently work as the marketing assistant for Santa Barbara City College. I graduated Cum Laude from San Diego State University in 2009 with a B.A. in Political Science, and minor in Spanish. I am pursuing a career in online marketing. I have experience in film production and editing, writing and communication, photography, social media and graphic design.


Related Work Experience My experience as Marketing Assistant for Santa Barbara City College is a combination of managing the communication stream of SBCC via Facebook and Twitter, and producing media including photos and videos. • On a daily basis, I create content for Facebook, Twitter, and blogging for the SBCC Experience • I have created over 90 videos for Youtube, managing the entire process, including the script, filming, directing, editing and closed captioning.


The Numbers Facebook  Trends   7000  

6000  

Life)me  Total  Likes,  5862  

5000  

Monthly  Ac)ve  Users,  4065  

USERS  

4000  

3000   Weekly  Ac)ve  Users,  2373   2000  

1000  

0  

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1/23/11  

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• This page depicts the results of our Social Media prescence. • There is no paid advertising on attracting users to our social media sites. • The above graph displays trends in Facebook activity, with the blue part illuminating when I was on vacation. • Below, you can see our Twitter Grader report is at 94, and our twitter users have risen from around 320 to 562. Twitter Grader’s Report


Answering Questions I answer questions on Facebook by researching the question and contacting the appropriate department to find the officially correct answer.


Creating Conversation When I post items to Facebook, whether they are original posts or response to previous posts, my goal is to create a conversation, or buzz. The more people interact, the more momentum the topic gains, and each person who is a friend of someone involved is now aware of that in their home feed.


Compliments to SBCC


Encouraging Prospective Students One of the main purposes of the SBCC Facebook page is to encourage new students to consider our school and feel encouraged about enrolling.


Internal Marketing In addition to promoting prospective students to attend our school, I also encourage current students to take advantage of all of the events going on, because it makes our school a better place.


Advertising Events


Blogging

The SBCC Experience was designed to show prospective students what the life of a student is & share important parts of SBCC. Topics cover how my classes are going, what I’m working on at my internship, giving advice such as how to stay calm during finals etc.


Video • On my first day I had never made a movie or edited one, and by my last I have created more than 80 vidoes for our YouTube channel. I execute the whole process, including finding and working with the people I interview, helping them along while filming them, and then editing and adding closed captioning. • Themes include the campus, students, strategies for success, acacdemic departments, & oncampus events. • I approach students from “Meet the Students” & other vidoes by selling them on the idea to participate without a tangible incentive • I constantly get positive feedback, of which I included an example.

View selected videos at http://www.youtube.com/user/katehuebler or find the full channel at www.youtube.com/santabarbaracc.


Photography Photos that I post to Facebook are designed to create conversation and be shared.


Featured Online Photography

Vid eo


Featured In Print This catalog featured a photo of mine that was chosen my supervisor, our graphic designer, and was distributed throughout the university.


Classwork: Graphic Design This ad campaign was created for Zero skateboarding, to promote towards a female audience. The campaign features a banner ad for the web, a direct mailer brochure, a magazine ad and tranist ad.


Personal Photography



Kate's Huebler's Portfolio