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T H E R E’S A SPI R I T T H AT COU R SE S T H ROUGH T H E V E I NS OF T HOSE BOR N TO BE DI F F E R E N T. A SPI R I T OF DE F I A NC E T H AT POU R S F ROM STAY I NG T RU E TO ON E SE L F. FACI NG DOW N OPI N IONS.
GOI NG
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C A N’ T GO. T H AT SA M E SPI R I T L I V E S W I T H I N ST I L L HOUSE . U N M I STA K E A BL E . U N DE N I A BLY DI F F E R E N T. A M E R IC A’S F I N E ST, E NC A SE D I N A STA I N L E S S ST E E L C A N. A N D I N F USE D W I T H A N U N BR E A K A BL E SPI R I T. BEC AUSE W H E N YOU H A I L F ROM A C A N, T H E R E A R E NO C A N’ TS.
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“STILLHOUSE ROADIE...POP IT IN THE BACK OF YOUR JEANS WHEN YOU’RE HEADED TO YOUR CABIN FOR THE WEEKEND”
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T H E ROA DI E
I N T RO DUCI N G T H E N E W POCK ET SIZED 375M L
STILLHOUSE WHISKEY REDEFINES“TRAVEL SIZE” WITH RELEASE OF NEW 375 ML ”ROADIE” Whiskey Made Even More Portable. Stillhouse Spirits Co. today introduced a new 375 mL version of the brand’s award-winning Stillhouse whiskey. Filled with America’s Finest clear corn whiskey, this flask-sized version of Stillhouse’s unbreakable, daring red, 100% stainless steel can is an industry first. Stillhouse is redefining ”travel size” with a can that swiftly slides into your back pocket and enables its signature whiskey to more easily travel where glass can’t go. A PRI L
”We’re extremely proud to launch Stillhouse’s 375 mL ‘Roadie’,” said Brad Beckerman, Founder & CEO of Stillhouse Spirits Co. ”As a young brand, the launch of our 375 complements our consumers’ lifestyles. We can’t wait to see where Stillhouse fans take our whiskey while they’re on-the-go.” Like Stillhouse’s 750 mL, the new pocket-size can extends celebrations beyond typical bar settings and goes where glass can’t to places like backyard barbecues, tailgates, beach bonfires and more. The even more portable and lightweight nature of Stillhouse’s 375 mL can is also perfect for festival season, adventure travels, concerts, and camping. Simply toss the shatterproof can in your bag, backpack or cooler without worry and enjoy once you arrive where you’re headed. Every Stillhouse expression is all-natural, gluten-free and available in the new, portable 375 mL, including Stillhouse’s 80-proof (40% ABV) Original whiskey as well as 69-proof (34.5% ABV) Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot whiskeys. Suggested retail price is $15.99. Slide the #Stillhouse in your back pocket and let us know where you end up @StillhouseUSA.
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W E L C O M E T O T H E FA M I LY
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It’s a gorgeous Friday afternoon in Los Angeles and Oakland rapper G-Eazy and Stillhouse CEO Brad Beckerman are basking in the sunlight in more ways than one, excited to break the news of their partnership months in the works. Fittingly, for two men who share the rebellious spirit of rock and roll, they are seated under a wall of iconic rock photos, including Johnny Cash and Bruce Springsteen, at the Sunset Marquis. United by their shared sensibilities they are entering into a partnership. G-Eazy is careful to point out this is not a celebrity endorsement or sponsorship. He is joining forces with music industry veteran turned whiskey entrepreneur Beckerman as both an investor and creative director. In their first joint interview the two discuss what this means for Stillhouse going forward, how G-Eazy will represent the brand, their shared love of Johnny Cash and how Eazy is looking to Steve Jobs as a business role model.
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When hustle recognizes hustle, great things are possible. Stillhouse, the breakout spirits company best known for its award-winning clear American whiskey, announced today that Oakland-bred multi-platinum rapper and producer Gerald “G-Eazy” Gillum has been named Partner and Co‑Creative Director alongside CEO & Founder Brad Beckerman. This year both creators are burning brighter than ever: Stillhouse with its one-of-a-kind daring red, stainless steel can that goes where glass can’t, and G-Eazy, style icon at the helm of hip-hop and pop music, and one of Forbes’ “30 Under 30” honorees, with his recently announced new album titled “The Beautiful & Damned” on the way this fall. “Spirits companies had approached me with endorsement deals but that was just money,” said G-Eazy. “I kept running into Stillhouse everywhere and fell in love with the brand not to mention its smooth whiskey. I wanted to partner with Brad because he has this infectious energy and passion for the brand he’s continuing to grow. We hit it off quick with an instant shared vision and love for Stillhouse. ”Given Brad and G-Eazy’s mutual enthusiasm for whiskey, respect for each other’s hustle mentality, and love for Johnny Cash (whose audacity and unapologetic artistry has deeply inspired them), Beckerman knew partnering was the right decision: “We had an instant bond – in my gut I knew that G would make an amazing partner and contributor to Stillhouse because of his drive, creativity and meticulousness. Stillhouse blends nostalgia and heritage with just the right amount of irreverence and G pushes the envelope to elevate that further.” The fast friendship led G-Eazy to invest in Stillhouse, which marks the rapper’s first spirits venture and closes a significant round of funding for the company.
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– LIMITED RELEASE–
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N E W Y E A RS: N IG H T O N E
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INTRODUCING
BL AC K BOU R BON F I R S T R E L E A S E 2 018
As a whiskey enthusiast, I’m excited to introduce Stillhouse Black Bourbon. Our Bourbon is the first ever to be rested and mellowed in roasted small batch coffee beans. Something special happens when you combine the bold character of roasted coffee beans, with the richness of barrel aged bourbon. If there’s one thing I love as much as Bourbon it’s coffee. The pairing of the two results in such a smooth finish. I can confidently say that our Bourbon is unlike anything else on the planet, we have reinvented the idea of what Bourbon should be. I can’t wait for all of my fellow Bourbon drinkers to check it out. Yee!
Partner & Co-Creative Director
