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We are an award-winning you ourselves America’s Finest clear established brands that have r

Here are a few things you need

We’re Creative. Competitive. C We push things Forward. We’re Modern. We’re Visionary. We learn from the Past. We’re building the Future. We work Hard. And we play H We never give up. We don’t need a silver platter. will do just fine.

This is the story of the Stillhou This is OUR story.

We appreciate your support an amazing year. Be Well,

Brad Beckerman Founder & CEO


ung brand bold enough to call r corn whiskey, taking on ruled this industry for decades.

d to know about us:

Collaborative.

Hard. A Stainless Steel Can

use brand.

nd look forward to another


ST I L L HOUSE IS A N AT T I T U DE W E’ V E

COM E

BY

HON E ST LY.

CU R IOSI T Y & I N V E N T I V E N E S S K NOW NO BOU N DS. T H E DE SI R E TO

PUSH

W H AT’S

POS SI BL E

IS W H AT M A K E S ST I L L HOUSE A M E R IC A’S F I N E ST.


INTRODUCING THE ELEVATION OF THE AMERICAN SPIRIT


AWARD-WINNING CLEAR CORN WHISKEY

THE PROOF IS IN THE CAN


THE WHISKEY AWA R D -W I N N I NG CL E A R COR N W H ISK EY PROPR I ETA RY T EN N E SSE E SOU R M A SH R ECI PE E STAT E GROW N COR N & L I M E STON E WAT E R CH A RCOA L F I LT E R E D FOR A SMOOT H F I N ISH A L L - NAT U R A L & GLU T EN F R E E


EXTRAORDINARY PACKAGING ON LY ON E OF I TS K I N D 100% STA I N L E SS ST E E L PORTA BL E U N BR E A K A BL E CH I L L S QU ICK LY I N DI V I DUA L LY N U M BE R E D


ORIGINAL WHISKEY Introducing Stillhouse 100% American clear corn whiskey. We have elevated the craft of making whiskey with a proprietary recipe and distilling mastery. All natural and distilled to perfection in copper stills. Our whiskey is charcoal filtered for distinct purity, honest f lavor and remarkable smoothness.


APPLE CRISP WHISKEY With hints of baked apples, cinnamon, natural oats, brown sugar, ginger and nutmeg, and the kick of our 100% clear corn whiskey, you’ve got Stillhouse Apple Crisp Whiskey.


PEACH TEA WHISKEY We’ve blended just the right amounts of southern sweet tea a nd the classic taste o f peaches with  our 100% clear  corn whiskey.


COCONUT WHISKEY There is something special about the sweetness of our 100% clear corn whiskey a nd the warm, tropical t aste of coconut that mix t ogether flawlessly.  Anywhere, anytime.


MINT CHIP WHISKEY The mighty duo of mint and chocolate are perfectly combined and blended with our smooth, 100% clear corn whiskey for a taste that starts with a tingle of mint and then adds just a hint of chocolate. Yum.


RED HOT WHISKEY There is no better made or better tasting cinnamon whiskey. Made with our 100% clear corn whiskey, our Red Hot Whiskey is a delicious blend of sweet corn with infused natural cinnamon for a friendly wallop of sweet and hot.


STILLHOUSE RED Stillhouse Red is a proprietar y Pantone color to ensure consistency across all Stillhouse branded products. PANTONEŽ and other Pantone trademarks are the property of Pantone LLC. Printed in U.S.A. by Pantone 02/16. Reproduction rights reserved. Š Pantone LLC, 2016.


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MARKET INTELLIGENC E ON SPIRITS, WINE AND BEER

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HOT BRANDS

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PLUS CITY SCOPE:SILICON VALLEY THE HARD SOD A TREND HAKKASAN ’S U.S.EXPANSION WINE FILES:ROSÉS INBLOOM

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APRIL 04 . 2016 Brad Beckerman, Stillhouse Founder & CEO

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MAY

As spring starts its slow simmer into summer, a slew of warm-weather enjoyments—shorts, barbeques, and cocktails by the gallon—become customary. Cold-weather libations—dark, heavy, and warming—give way to lighter drinks that are frosted and fruit-filled. It’s kick-back season, when watching the sun set by the pool takes on a heavenly purpose and March’s 150-crunches-a-day regime starts to make sense. While we do not doubt the abilities of a classic cold beer when the humidity starts to feel like a personal attack, cold drinks with rum, vodka, and tequila have a special way of keeping the heat at bay. On a day like the Fourth of July, it makes even more sense to swap a light beer for something a little splashier. It’s your chance to experiment with different flavors—hibiscus!—and ingredient combinations—ghost peppers and agave!—that only seem feasible at this most optimistic time of year. Regardless of where you find yourself this July 4, something cool, crisp, and refreshing should be on the menu. Whether you’re traveling to an exotic locale or hosting a leisurely fête in your own backyard, these cocktail recipes, gleaned from bars across the country, will keep you and your friends in, well, a very festive spirit. Read on for our cocktail starter pack, built for the Fourth of July.

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Stillhouse Coconut Delight From Stillwater Spirits & Sounds in Dana Point, California Ingredients: 1.5 oz. Stillhouse Coconut Whiskey 1 lime squeezed 1 oz. simple syrup 1.5 oz. house made coconut milk Method: Add all ingredients in a Collins glass, shake and pour over ice, garnish with lime wheel.

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Stillhouse takes i t to a !whole new level with its !

whiskey offerings in stainless steel cans. From !

!traditional Moonshine Whiskey (pictured here) ! to o ther f un f lavors, like ! Peach Tea Whiskey, ! Apple Crisp Whiskey ! and Coconut Whiskey, summer travels just got !a lot more fun. Break out ! !the resealable c ontainer a t the campfire while ! roasting marshmallows or pour yourself a ! !whiskey on the rocks. It's that convenient. ! !

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Stillhouse whiskey, a brand new spirit, has packaged its liquor in a first-of-its-kind, red stainless steel can, perfect for transporting your drink wherever a glass can't go. Stillhouse comes in both original and five unique flavors, including apple crisp, peach tea, coco nut, mint chip and red hot.!! JUNE 88

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9 Low-Calorie Cocktails to Keep Your Bikini Goals in Check Get your drink on guilt-free this summer with these nine lowcalorie cocktails found at LA restaurants. JUNE

Mint Condition at Rock & Reilly's

Mixologist Matt Greene’s Mint Condition is an easy cocktail choice for those trying to keep their calorie count down. The simple drink consists of just three ingredients: Stillhouse Mint Chip Whiskey, club soda, and mint leaves. 8911 Sunset Blvd., West Hollywood, 310-360-140 0

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FWX GIFT GUIDE: FATHER'S DAY GIFTS FOR UNDER $55 This month, we pause to thank dear old Dad. But what to get him? Whether he’s a beachgoer, an adventurer, a sports enthusiast a booze connoisseur or anything else, we’ve got you JUNE

covered. Here, we offer a unique, handcrafted gift guide of our favorite picks, and the best part, they’re under $55.

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45 Gear & Gift Ideas for Father’s Day ‘Round the Campfire There he stands—a handcrafted hunter’s axe upon one shoulder, bits of bison meat in his beard, and a faraway look in his eyes as he stares through the campfire. The flame charred Dutch oven is scraped clean of his award -winning, camp-cooked, seven-layer Mexican lasagna. The kids are giggling and licking marshmallow off their fingers, m om is getting the beds ready in the glowing tent, and Da d—he surveys the scene, calmly, comfortably, and holds it all together. JUNE

So let’s set him up with the proper tools for the job. The ideas in this gear guide are somewhat random, and range from a $2.99 coffee maker to a $600 tent and a few dozen options in between. Most of these gifts revolve aroun d the principle of craftsmanship: i.e. a perfectly pitched tent, a on e-match fire in gusting winds, a gut -warming dinner, and a clean, safe, organized campsite. Anything you can give your father to better these campcraft skills is a gift that keeps on givi ng. In other words, give a Dad a pizza and he eats for one day; give hi m a Dutch oven, some welder’s gloves, and a cookbook and he’ll feed his family all summer long. Does whiskey count as “camping gear”? Damn straight! Keep it classy with a bottle of smallbatch bourbon like Wyoming Whiskey ($43), distilled by 4th generation Wyoming cattle ranchers in Kirby, WY (population: 92). Another idea is a bottle of Watershed Distillery 5 -Grain Bourbon ($39.99) , which boasts a butterscotch and caramel undertones with hints of vanilla and wood. Or perhaps your Dad is more of a moonshine man and would get a kick out of receiving a can of Stillhouse Whiskey ($27.99 ), an 80-proof, 100% clear corn American whiskey, served in a stainless steel can that you could easily mix up with your lighter fluid. Stillhouse is surprisingly clean and sm ooth, and comes in a few flavors (the Red Hot infusion is a nice palate-cleanser) .

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46 Gift ‘n Gear Ideas for Father’s Day ‘Round the Campfire JUNE

There he stands–a handcrafted hunter’s axe upon one shoulder, bits of bison meat in his beard, and a faraway look in his eyes as he stares through the campfire. The flame -charred Dutch oven is scraped clean of his award -winning, camp-cooked, seven-layer Mexican lasagna. The kids are giggling and licking marshmallow off their fingers, mom is getting the beds ready in the glowing tent, and Dad–he surveys the scene, calmly, comfortably, and holds it all together . So let’s set him up with the proper tools for the job. The ideas in this gear guide are somewhat random, and range from a $2.99 coffee maker to a $600 tent and a few dozen options in between. Most of these gifts revolve around the principle of craftsmanship: i.e. a perfectly pitched tent, a one -match fire in gusting winds, a gut-warming dinner, and a clean, safe, organized campsite . Anything you can give your father to better these campcraft skills is a gift that keeps on giving. In other words, give a Dad a pizza and he eats for one day; give him a Dutch oven, some welder’s gloves, and a cookbook and he’ll feed his family all summe r long. Does whiskey count as “camping gear”? Damn straight! Keep it classy with a bottle of small-batch bourbon like Wyoming Whiskey ($43), distilled by 4th generation Wyoming cattle ranchers in Kirby, WY (population: 92). Another idea is a bottle o f Watershed Distillery 5-Grain Bourbon ($39.99), which boasts a butterscotch and caramel undertones with hints of vanilla a nd wood. Or perhaps your Dad is more of a moonshine man an d would get a kick out of receiving a can of Stillhouse Whiskey ($27.99) , an 80-proof, 100% clear corn American whiskey, served in a stainless steel can that you could easily mix up with your lighter fluid. Stillhouse is surprisingly clean and smooth, and comes in a few flavors (the Red Hot infusion is a nice palate cleanser).

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Our BIGGEST Father's Day Gift Guide Is Here! 50+ Gifts For Every Dad JUNE

Also on the whiskey front, Stillhouse is packaged in a first-of-its-kind, daring red stainless steel can, taking whiskey where glass can't go. Additionally, Stillhouse comes in Original and five other flavors, including Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot. Yummy cocktails are coming Dad's way!

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JUNE

Last Minute Food Gifts That Your Dad Will Love Stillhouse Moonshine Whiskey ($29.99) Whiskey in a stainless steel can is the perfect solution for your camping-cocktail needs — portable and unbreakable with just enough classic packaging Best for: Cultivated Campers

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I know that Father’s Day might be winding down where you are, but it’s just starting to get crazy here in Los Angeles. It’s 100 degrees where I am (7 miles from the water – literally!) and it’s 3:15 in the afternoon. Ribs are in the oven and when I opened the oven door, they smelled heavenly! Now it’s time for a cocktail. Here are some cocktails courtesy of Stillhouse Moonshine. These make perfect sips for a slow-cook Sunday afternoon. Cocktails for Father’s Day:

JUNE

CRAN APPLE FIZZ

PINEAPPLE EXPRESS

Ingredients: 1 oz. Stillhouse Apple Crisp Whiskey 2 oz. cranberry juice 2 oz. soda Garnish with a lime wheel Method: Pour all ingredients over ice and stir well! Slide lime wheel on rim!

Ingredients: 2 oz. Stillhouse Coconut Whiskey 3 oz. fresh pineapple juice Garnish with a pineapple wedge Method: Mix all ingredients into shaker and shake well. With strainer, pour over the rocks into glass and garnish!

AMERICAN PIE

PEACH DON’T KILL MY VIBE

Ingredients: 2 oz. Stillhouse Red Hot Whiskey 2 oz. apple juice Garnish with thinly sliced apple Method: Mix all ingredients into shaker and shake well. With strainer, pour over the rocks into glass and garnish!

Ingredients: 2 oz. Stillhouse Peach Tea Whiskey 3 oz. fresh lemonade Garnish with a lemon twist Method: Mix all ingredients into shaker and shake well. With strainer, pour over the rocks into glass and garnish!

Courtesy of Stillhouse whiskey

Courtesy of Stillhouse whiskey

Courtesy of Stillhouse whiskey

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Courtesy of Stillhouse whiskey

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Stillhouse Moonshine

A clear corn whiskey in an unbreakable stainless steel can

JULY

Bottling moonshine and distributing it undermines the very meaning of the word—it's your grandfather's sitting-in-his-backyard-lawn-chair drink, not something made in a factory and sold in stores. But we just could not resist the stainless steel cans that Stillhouse's 100% 80 proof corn whiskey comes in. They kind of look like gigantic flasks, or maybe brake fluid or gasoline cans. The fun packaging is also useful: if you toss it in the freezer, it chills quickly. The 750mL volume is also a manageable stashing size, easy to whip out around the campfire and won't break like glass bottles do. Slightly sweet, very smooth, Stillhouse's hard alcohol sips more like a tequila or vodka, but its neutral base means they can play around successfully with flavors. In addition to their original moonshine, there are five "infusions" that include apple crisp, mint chip, coconut, peach tea, and red hot (cinnamon). Flavors that beg for a spontaneous get-together to start, stat.

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!

JULY

Moonshine you can order online and another is packaged in a beautiful bottle? Something is not right here with the original principle of illegally distilled liquor from America. Because at moonshine you think of a grandfather in his rocking chair on his front porch, which has an old jam jar in his hands filled with a colorless self-brewed drink and sit quietly sipping. The moonshine from Stillhouse unfortunately has little to do with an old grandpa, but despite this brand knows how to cultivate nice authentic image of moonshine. The 100% corn 80 proof whiskey is in a stainless steel vial, which seems to be caught directly from the shelf with lubricating oil from a car garage. But the packaging is not just for the cool looks. If you throw it in the freezer it's freezing in no time. In addition, the 750 milliliter bottle ideal to take with you anywhere and he also never breaks. The taste is sweet (the corn), gentle and aims to sip as an example tequila or mezcal. Yet Stillhous has a neutral core-which he also comes into its own in a mix. In addition to the original moonshine, there are 5 different flavors like apple crisp, mint chip, coconut, peach tea, and red hot (cinnamon). That taste just ask for a barbecue party. Stillhouse is available at Bar Reserve for $ 28 per bottle.

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The Want List: 5 Things We’re Coveting This Week To quote Madonna (something I’m not particularly fond of), “We are living in a material world.” To help you figure out which of the millions of material goods swirling around us is worth spending your hard-earned cash on, we have put together The Want List, consisting of the items we really love this week.

JULY

STILLHOUSE APPLE CRISP MOONSHINE $28, stillhouse.com Drinking moonshine will certainly put some hair on your chest, but Stillhouse’s Apple Crisp cuts the traditional corn whiskey taste with notes of baked apples, cinnamon, and brown sugar. And it’s hard not to get sucked in by the packaging. The stainless steel can not only looks great, but it’s about as portable as booze can get.

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NYLON Nights Are Always Sleepless In Chicago Sweet dreams are made of these

Every summer, we look forward to throwing mind-­blowing ragers during festival season. To celebrate the release of our August issue, we flew out to Chicago for what is arguably the Windy City’s biggest music festival. Last night,we teamed up with the dFm and took over the Upstairs at Virgin Hotel Chicago. Hælos kicked off the evening with a chill set that got everyone in the mood to get their groove on. Stillhouse quenched our thirst with cocktails and shots all night long at the bar. Later on, Dua Lipa and Jarryd James took the stage and treated us to intimate performances that were so good they gave us goosebumps. Equinox also helped us keep our cool with a fan customization station with graffiti artist Brendan Cooney. JULY

When we weren’t trying to commemorate the event in the photo booth, we even rubbed elbows with Daughter, Jazz Cartier, and Margaux Brooke to name a few. Leslie Kirchhoff closed out the evening with a DJ set that turned everyone all the way up on the dance floor. Bastille basically led the dance party, which was complete with a conga line and crowd surfers. It isn’t a party without favors, so we gave away gift bags with Equinox passes, Rad and Refined sunnies, Festy Besty cat ear headbands, Stillhouse hats, and Mamma Chia snack bars. If this doesn’t get you charged up for the festival, we don’t know what will!

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LOLLAPALOOZA AFTER AFTER PARTY While the DNC wrapped up Thursday, Lollapalooza kicked off in Chicago, Illinois, with four days of music featuring Red Hot Chili Peppers, Radiohead, LCD Soundsystem , M83, Ellie Goulding and Lana Del Rey, plus hiphoppers lJ. Cole, Future and ASAP Ferg, and genre busting Major Lazer.

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JULY

If you weren’t wrung out by all the music during the day, the hottest party to hit was the NYLON Nights x Stillhouse whiskey event Thursday night. Designer John Varvatos mixed with bands Bastille, Haelos, and Daughter. Haelos took the stage later to a rowdy crowd. Hang on for party #2.

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Go Inside The Zoe Report’s Summer Party Every third Thursday, Team Zoe celebrates summer by throwing an exclusive soiree. Up on our gorgeous rooftop, with a sunny, scenic view of West Hollywood, our friends gather to mingle while sipping refreshing cocktails and indulging in delicious appetizers and Popsicles. With no shortage of fun, guests battle it out on the ping-pong table, enjoy tunes from our DJ and get pampered with complementary beach waves, glam manis and colorful makeovers. Ahead, a peek into how we do summer with the coolest party of the season.

AUGUST

Stillhouse Crowds flock to try Stillhouse's crafty whiskey summertime cocktails.

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Stillhouse 100% Clear American Corn Whiskey

AUGUST

Stillhouse Spirits Co. introduced its self-titled 100 percent clear corn whiskey in select markets. Crafted and finished at distilleries in Virginia and Kentucky, the whiskey is made from estate-grown corn, the company says. Before the whiskey is charcoal filtered, it is distilled in copper whiskey stills. The gluten-free whiskey is available in Original, Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot flavors. Packaged in a 750-ml stainless steel can, the lineup has a suggested retail price of $27.99. The line will be available in California, Indiana, Ohio, Arizona, Florida, Illinois, New Jersey, Pennsylvania and Texas, with additional states to be added throughout the year. Stillhouse Spirits Co., Columbia, Tenn. Internet: www.stillhouse.com Distribution: Select markets

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2016 Gold Medal Award-Winning Clear Corn Whiskey

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Stillhouse whiskey expands distribution footprint Stillhouse Spirits Co. announces an expansion in distribution into nine new markets. Beginning this month, the 100 percent clear corn American whiskey, in addition to current distribution in California, Indiana, and Ohio, will be available in Arizona, Florida, Georgia, Illinois, New Jersey, Oregon, Tennessee, Texas and Wisconsin. In order to match the level of unprecedented demand for the product, Stillhouse, which debuted in February 2016 with Stillhouse Original and five all-natural flavors, th ec ompany hasm oved itsd istillery and production operations to Columbia, Tenn.

"Representing innovation at every turn, Stillhouse is truly 'America's Finest.' We're thrilled to announce this next wave in our expansion around the country, and to introduce our awar d winning whiskey to a whole new audience," says founder and CEO Upon its original debut in February, Stillhouse boldly disrupted the whiskey and flavore d whiskey categories, gaining unprecedented demand from both on accounts. Based in Columbia, TN, Stillhouse's distillery uses water from the bordering Duck River Aquifer. Not insignificantly, the Acquifer supplies limestone water, which acts as a natural filtration process by removing impurities and adding minerals that build the character of "America's Finest" whiskey.

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SEPTEMBER

Paying homage to the spirit of innovation, disruption and cutting against the grain, Stillhouse uses its proprietary all-natural, sour mash recipe to create its clean, crisp, glute nfree whiskey, which is available in six expressions: Original, Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot. Stillhouse also has been heralded for its exclusive, daring red, 100 percent stainless steel can whose unbreakable package extends celebrations beyond typical bar settings into outdoor environments where glass can't go. Stillhouse's revolutionary, paten t-pending can earned a do uble gold medal in the 2016 San Francisco World Spirits Competition. Stillhouse Original 100 percent clear corn whiskey backbone of every Stillhouse flavored -whiskey Ă? took home the gold med New York World Wine & Spirits Competition.


Exclusive news and research for the wine, spirits and beer executive

Craft Brewing and Distilling News: •Los Angeles-based Stillhouse Spirits has expanded distribution to nine new markets, bringing its reach to 12 states. The company’s namesake clear corn whiskey brand is now available in Arizona, Florida, Georgia, Illinois, New Jersey, Oregon, Tennessee, Texas and Wisconsin, in addition to existing markets California, Indiana and Ohio. Stillhouse, which relaunched this February exclusively in 750-ml. proprietary stainless steel cans, is available in six expressions—Original, Apple Crisp, Peach Tea, Coconut, Mint Chip and Red Hot (all retailing for around $28). SEPTEMBER 12 4

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Ashlee Simpson strikes a pose on the red carpet alongside her husband Evan Ross while attending the What Goes Around Comes Around Beverly Hills Opening Celebration held on Thursday (October 13) in Beverly Hills, Calif. FYI: Rashida is wearing a vintage Saint Laurent dress. Guests at the event sipped on Stillhouse whiskey cocktails.

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