BRANDING DESIGN CLIENT: Orange Phone Company DURATION: 6 weeks
Designing a reception desk to be placed in a regional office building for Orange; a mobile phone service provider. The desk had to be simple in design and construction but strong in brand identity. Consideration to brand image, function, practicality, psychological attributes and human sensitivity was a must.
FINAL DESIGN ATMOSPHERIC VISUALS
800 20 290
ISOMETRIC OF LOCATION WITH DESK IN POSITION. SCALE 1:60
PLANS AND ELEVATIONS DISPLAYING CORRECT DIMENSIONS. SCALE 1:30
40 x 40 mm square mild steel tubing. 2 mm wall thickness. Welded together to create structural frame. DETAIL 1
MDF cladding with 22 mm thickness. Coated with heavy duty gloss spray paint. RAL 9005 Jet black.
20 mm thick MDF shelf holding computer and telephone
700 mm touch release ball cage drawer runner Zinc plated steel
DETAIL 3 DFO3
100 x 50 x 100 mm solid mild steel base stand lifting desk off ground.
CROSS SECTION CC. SCALE 1:25
CROSS SECTION BB. SCALE 1:25
CROSS SECTION AA. SCALE 1:25
ISOMETRIC DRAWINGS OF DESK. SCALE 1:75
100 x 20 x 100 mm mild steel bracket. RAL 9005 Jet black.
Pre-drilled hole in mild steel tubing to allow the screw to pass through.
4 x 20 mm single thread countersunk woodscrew.
DETAIL 1. SCALE 1:2 EXPLODED CONSTRUCTION.
8 x 55 mm single thread countersunk woodscrew.
DETAIL 2. SCALE 1:2
4 x 20 mm single thread countersunk woodscrew, attaching bracket to MDF.
Mild steel tube structural support.
8 x 4 mm pop rivet attaching bracket to steel.
10 mm toughened glass. RAL 2000 yellow orange tint. Rear coated with matt aluminium foil. DETAIL 3. LIGHTBOX. SCALE 1:10
PRACTICE: University of Salford The Cresent Salford M5 4WT NAME: Kate Jackson EMAIL: email@example.com
5 mm compostite panel coated with reflective aluminium foil. DETAIL 4
DETAIL 1. SCALE 1:2
Flourescent tube lighting.
FLOOR PLAN AND ELEVATION OF LOCATION WITH DESK IN POSITION. SCALE 1:100
DETAIL 4. SCALE 1:2
MODULE: Architectural Technology and Spatial Design PROJECT TITLE: Reception Desk CLIENT: Orange DATE: 01/11/2012