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BRANDING DESIGN CLIENT: Orange Phone Company DURATION: 6 weeks

Designing a reception desk to be placed in a regional office building for Orange; a mobile phone service provider. The desk had to be simple in design and construction but strong in brand identity. Consideration to brand image, function, practicality, psychological attributes and human sensitivity was a must.


DEVELOPMENT PROCESS


FINAL DESIGN ATMOSPHERIC VISUALS


A

B

C

A

1640

B

100 150

1200

590 127,5

800

800 20 290

740 440

1100

360

2740 50

TECHNICAL DRAWINGS

C

100

3400

SIDE ELEVATION

FRONT ELEVATION

220

400

350

2000

2250

SIDE ELEVATION

ISOMETRIC OF LOCATION WITH DESK IN POSITION. SCALE 1:60

400

350

2650

BACK ELEVATION

PLANS AND ELEVATIONS DISPLAYING CORRECT DIMENSIONS. SCALE 1:30

40 x 40 mm square mild steel tubing. 2 mm wall thickness. Welded together to create structural frame. DETAIL 1

MDF cladding with 22 mm thickness. Coated with heavy duty gloss spray paint. RAL 9005 Jet black.

20 mm thick MDF shelf holding computer and telephone

DETAIL 2

700 mm touch release ball cage drawer runner Zinc plated steel

DETAIL 3 DFO3

100 x 50 x 100 mm solid mild steel base stand lifting desk off ground.

DGO3

DGO6

CROSS SECTION CC. SCALE 1:25

CROSS SECTION BB. SCALE 1:25

CROSS SECTION AA. SCALE 1:25

ISOMETRIC DRAWINGS OF DESK. SCALE 1:75

100 x 20 x 100 mm mild steel bracket. RAL 9005 Jet black.

Pre-drilled hole in mild steel tubing to allow the screw to pass through.

4 x 20 mm single thread countersunk woodscrew.

DETAIL 1. SCALE 1:2 EXPLODED CONSTRUCTION.

8 x 55 mm single thread countersunk woodscrew.

DETAIL 2. SCALE 1:2

4 x 20 mm single thread countersunk woodscrew, attaching bracket to MDF.

Mild steel tube structural support.

8 x 4 mm pop rivet attaching bracket to steel.

10 mm toughened glass. RAL 2000 yellow orange tint. Rear coated with matt aluminium foil. DETAIL 3. LIGHTBOX. SCALE 1:10

PRACTICE: University of Salford The Cresent Salford M5 4WT NAME: Kate Jackson EMAIL: kjackson.jk@gmail.com

5 mm compostite panel coated with reflective aluminium foil. DETAIL 4

DETAIL 1. SCALE 1:2

Flourescent tube lighting.

FLOOR PLAN AND ELEVATION OF LOCATION WITH DESK IN POSITION. SCALE 1:100

DETAIL 4. SCALE 1:2

MODULE: Architectural Technology and Spatial Design PROJECT TITLE: Reception Desk CLIENT: Orange DATE: 01/11/2012


BRANDING DESIGN