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SQ UA R E


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SQ UA R E

S q u a r e s a n d r e c t a ngles are stable. They’re familiar and t r u s t e d s h a p e s a nd suggest honesty. They have right a n g l e s a n d r e p r e s e nt order, mathematics, rationality, and f o r m a l i t y. T h e y a r e seen as ear thbound. The majority of t e x t w e r e a d is set in rectangles or squares. Steven Bradley, T h e M e a n i n g O f S h a pes: Developing Visual Grammar (2010)

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F r e q uency/Rhythym

W h e n t h e d i s t a n c e b e t w e e n t he repeated objects is identical, the repetition h a s a n e v e n f r e q u e n c y. When the distance between the objects varies b e t w e e n s e v e r a l g i v e n f requencies, the repetition has a rhythym. C h r i s t i a n Leborg, Visual Grammar (2010)

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Repetition

W h e n s e v e r a l o b j e c t s w i t h a single shared characteristic are arranged in a c o m p o s i t i o n , t h e o b j e c t h as been repeated, even if other characteristics o f t he object are different. C h r i s t i a n Leborg, Visual Grammar (2010)

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S q u a r e s a n d r e c t a n g l e s s u g gest confor mity, peacefulness, solidity, security, a n d e q u a l i t y. T h e i r f a m i l i a r ity and stability, along with their commonness c a n s e e m b o r i n g . T h e y a r e g enerally not attention getters, but can be tilted t o a dd an unexpected twist. Steven Bradley, T h e M e a n i n g O f S h a pes: Developing Visual Grammar (2010)

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Vi s ual Grammar–Square Kate Hyde


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