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Katalina Escobar Tovar

Glosario en ingles

Sandra Patricia Ochoa Docente ECCI

Universidad ECCI PROGRAMA DE LENGUAS MODERNAS Bogota Aテ前 2014


Glossary Economic activity: processes that take place for the obtaining of products, goods and / or services destined to cover needs and desires in a company(society) especially Agency of advertising: It is an organization independent from professional service, which plans and realizes communications in mass and provides his(her,your) talent for the development of the sales, which joins to the programs of marketing and public relations Demographic environment: It is clear of the problematics that it is generated by the indexes of growth of the population, the zones of urban concentration, the emigration of the field towards the cities, the differences in age of the population, sex, etc Environment psicogrรกfico: They are the profiles of the target that go beyond the demographic ones, which they have to see with cultural, social, personal and psychological aspects. Distribution channel: the conduits that every company chooses for the most complete, efficient and economic distribution of his(her,your) products or services, so that the consumer could acquire them with the minor possible effort. Capitalism: it is a system economic partner in whom the means of production and distribution are of private property and with ends(purposes) of profit. The catalogue: often it turns out to be the best way and more tidy that it(he,she) has one more company to hand at the moment of he be presenting to the world by the products that it(he,she) makes or commercializes. Life cycle of a product: it(he,she) is specially useful as tool of prediction or forecast(prediction), since the products happen(pass) for distinctive stages that allow to calculate the location of a certain product Client: the concept allows to refer to the person who accedes to a product or service from a payment. Potential client: they are those persons, companies or organizations that still(yet) do not realize purchases to a certain company but that are considered to be possible clients in the future since they have the economic resources and the suitable profile.


Consumption: literally, the culmination, the full accomplishment of a thing and, likewise, the action(share) to use a thing up to destroying it. Costs of production: they are the necessary expenses to support a project, line of processing or an equipment(team) in functioning. Conjuncture: he(she) studies the principal variables that intervene in the short Term to difference with what it happens in the medium and long term; of there the distinction, usual in the economic terminology, between(among) relating to the moment and structural analysis. Growth of a product: they increase the sales, on having increased the interest of the client. The benefits start growing and the product needs very much support to be kept. Deficit: it is the shortage, the damage or the deficiency(fault) of some thing that is needed or that is considered to be like indispensable Demonstration(Proof) of a product: System of promotion in the point of sale used normally for the presentation and the information about products or new services like support to his(her,your) launch(throwing). The demonstrations(proofs) are in the habit of going followed(consecutive) by the degustation of the product or by the distribution of samples or discount vouchers. Descremacion of prices: it(he,she) consists of fixing an initial price risen up to a new product in order that it is acquired by those buyers who really wish the product and have the economic aptitude to acquire it Discounts: discount recounts the reduction or reduction of a quantity Degustation of a product: The object of the degustations is to promote the sale of a new or existing product allowing to the clients to prove(try) it before buying it. Retailer: they are the persons, physical or juridical, that sell the final consumer.. Distribution: that consists of making come physically the product to the consumer. Exclusive distribution: it(he,she) consists of the utilization of an intermediary only one for a delimited territory, this strategy allows him(her) company to have an almost total control of his(her,your) program of marketing since it(he,she) will be able to establish agreements with the intermediaries who generally make concrete in contracts. It(he,she) is in the habit of buying for goods of sporadic purchase and for goods of speciality. Massive distribution: It is to place the product in any type of business. In this case the segmentation of the type of point of sale is secondary Selective distribution: it(he,she) consists of distributing the products across a limited number of points of sale.


Duapoly: it is a form of market in which they produce(operate on,operate) only two companies that offer products that are identical. Economy: the notion of how the companies(societies) use the "scanty" resources to produce goods with value and how the distribution of the goods is done between(among) the individuals Packing: it is all that that accompanies and protects to the product intrinceso from him(her) moment of the production up to the moment of the consumption. Packing: it is a container or wrapper that contains products of a temporary way principally to group units of a product thinking about his(her,your) manipulation, transport and storage.. .Empoderamiento It(He,She) centres on the conditions on the such environment of work as the variety, autonomy, load of work, support of the organization and position inside the company; these constitute the structural characteristics of the employment. Packing(Package): A packing(package) is a product that can be made of a great quantity of materials and that serves to contain, to protect, to manipulate, to distribute and to present goods in any phase of his(her,your) productive process, of distribution or of sale Market equilibrium: When we contact consumers and producers with his(her,your) respective plans of consumption and production, that is to say, with his(her,your) respective curves of demand(lawsuit) and offer on a particular market, we can analyze how there is carried out the coordination of both types of agents. Esclavism:it is the situation in which an individual is under the domain(control) of other one, losing the aptitude to have freely of yes same. Stagflation: it(he,she) describes a situation characterized by a rise supported in the level of Prices accompanied by an insufficient increase of the economic activity and an increasing Unemployment. Strategies: it(he,she) refers to planning, organization, management of his(her,your) human resources. Stages of the sales: it is a set of activities designed to promote the purchase of a product or service. Etiqueta: Se trata de una se帽al, marca que se adhiere a un objeto para su identificaci贸n, clasificaci贸n o valoraci贸n. It(He,She) labels: it is a question of a sign, brand(mark) that sticks fast to an object for his(her,your) identification, classification or valuation. Exhibitions of products: it is the form as an organization or company can announce a product.


Feudalism: there is named a feudalism the social, political organization and economically Index of prices to consumed: it(he,she) measures the evolution of the average cost of a representative basket of goods and services of the final consumption of the homes, expressed in relation with a period base. Index of prices to the producer: it is an average weighted of the prices of the producer of a representative basket of goods of the internal total offer of an economy destined exclusively to satisfy the internal consumption and laz export. inflation: economic Process provoked by a continued raise of the prices of most of the products and services, and a loss of the value of the money to be able to acquire or use them them. Interest: Profit or revenue produced by the capital. Payment realized by the use of the foreign money received in lending(borrowing), or collectio intermediaries: Individual or institution that connects the producers and the consumers or the savers and the investors. Investigation(Research) of markets: it is a technology(skill) that allows to compile information, of any aspect that is wanted to know, later, them to interpret and to use them. Motto: Letter on that it(he,she) puts in the emblems and companies to make them more understandable. Line of products: it is possible to define him as a set of articles or services related between(among) yes, already be because they work in a similar way, they are commercialized across the same type of channels, sell at the same groups of consumers or enter a certain range of prices. The logistics: is the bridge or the link between(among) the production and the market. The claims in the sales: claims that the clients do before his(her,your) dissent. A brand(mark): it is a distinctive sign, which principal function is to identify and to distinguish products and / or services on the market. Marketing mix: it is a concept that is in use for naming to the set of tools and variables that there has the person in charge of marketing of an organization to expire with the aims(lenses) of the entity. Material P.O.p: that is the promotional material of all the points of sales. Counterfoil of the Bost贸n Consulting Group: it is a graphical method of analysis of business portfolio. Wholesaler: it is that trade that sells, buys or wholesale contract.


Marketing: it is a social process in which groups and individuals achieve what they need and wish by means of the creation, offer and free exchange Mercado electrónico: es una plataforma on line donde compradores, vendedores y distribuidores se encuentran para intercambiar información, llevar a cabo operaciones comerciales y colaborar unos con otros. Merchandising: es el movimiento de la mercancía hacia el consumidor en el punto de ventas. Scientific method: the tidy procedure that follows to find, to construct and to teach(show). The knowledge of the earnings. Methodology of the investigation(research): it(he,she) refers to the set of rational procedures used to reach a range of aims(lenses). Monopoly: it(he,she) refers to a certain situation of market. In her(it), a producer or seller it is the only one that exploits a good or a service, which awards a great power and offers to him(her) a posición of privilege. Needs: they consist of the requirements with which our nature claims the natural means, which are indispensable for the fulfillment of his(her,your) destination(destiny) NTIC: this concept refers to the theories, the tools and the technologies(skills) used in the treatment and the transmission of the information: computer science, Internet and telecommunications Objections: It(He) is quite above mentioned or a fact of the client who commits an outrage against the process of the sale and who demonstrates at any time of the above mentioned process. Offer of products: quantity of goods or services that the producers are ready to sell to the different prices of the market. Percápita: ' for every head '. This term(end) is used normally in the area of the statistics, already be these social, economic or of any type. Pyramid of maslow: it is a question of a psychological theory in which the human needs get accommodated in a hierarchy Marketing plan: it is a document that forms a part Planeación: it(he,she) consists of planning an economic aim(lens) and of determining the actions(shares) that are going to be in use for obtaining it. Square(Seat): the bag(stock exchange) where there coincide the offer and the demand(lawsuit) of actions(shares).


Policies of Quality : it is the manifest intention of the High Direction(Address) of a company of orientating the organization and management of the same one. Price of sale: it is the monetary value that is assigned to something. Budget: it is a plan operations and resources of a company, which is formulated to achieve in a certain period the aims(lenses). Beginning(Principles): They are the bases that appear us, to try to understand the world that does not make a detour, to understand(include) the economies of the company(society), the individual and of the condition(state). Product: it is the central point of the offer that realizes any company or organization. Complementary products: They are products which Demand(Lawsuit) increases or diminishes simultaneously so(then) the Consumption of one it(he,she) provokes of other one. Derivative products: it is any contract which price depends or derives from another principal assets. Products in package: They need a packing for his(her,your) storage, transport and sale Products fungibles: those goods that with his(her,your) use become exhausted or are consumed. Intangible products: they are the services that a company or person gives others. Perishable products: They are those that decompose easily. Tangible products: the tangible ones are all the assets that can be seen and touch: a machinery. A cars. Promotion: it(he,she) consists of transmitting information between(among) the seller and the potential buyers or other members of Channel to influence his(her,your) attitudes and behaviors. Promotion of sales: it is a tool of the mixture(mixing) or mix of promotion that is used to rest to the advertising and to the personal sales. Advertising: the message comes to the objective public by means of not personal but massive means. Reduction of prices: they are the decreases, reductions or discounts that are applied on the prices. Segnentaci贸n of markets: it is the process of dividing a market in potential customer groups with needs and / or similar characteristics. Service: it(he,she) defines to the activity and consequence of serving.


Slogan: it(he,she) is used in a commercial or political context as part(report) of a propaganda. Socialism: it is defined as an economic and social system of organization, which base is that the means of production are Part(Report) of the collective heritage(holdings) and it is the same people(village) who administers them. Surplus: it(he,she) refers to the economic situation in which, the income is superior to the expenses. Technology(Skill) of samples: It is the procedure by means of which we select a representative sample of the population object of study. Technical gifts: it(he,she) is in the habit of being designed and executing indistinctly from the Direction(Address) and the departments of human resources, marketing and public relations.0 Technologies(Skills) of contests: it is by which(whom) a company calls the attention of the potential clients. General theory of prices: he(she) analyzes the determination of the prices relative to goods General theory of prices: he(she) analyzes the determination of the prices relative to goods and services of final consumption, doing emphasis in the welfare economy and the assignment of resources. TOWS: it is a technology(skill) of planeaci贸n estraategica that allows to create or to readjust a strategy. sale: is an organized process orientated when seller / client promotes the relation with the end(purpose) to persuade him to obtain the products of the company. Vocabulary in the sales: the word that a businessman or a seller uses at the moment of treating with a client.


Glosario