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brand identity page 1


about us Recently acquired by a family of 4 siblings with a passion for learning. Growing up their curiosity and hunger for learning was inspired by their parents. As they went thru the different phases of their education they saw the lack of educational material that is easily identifiable as being for a specific age group. Each sibling has a passion to focus on and make learning fun for all the phases of life.

our logo - page 3 our colors - page 4 our type - page 6 our don'ts - page 7


our logo

book spine 0.75" page 3


Spring

our colors

PMS: 376 CMYK: 32,0,100,27 RGB: 127,186,0 HEX: 7FBA00

PMS: 7406 CMYK: 0,15,98,2 RGB: 250,212,4 HEX: FAD404

PMS: 7454 CMYK: 50,23,0,24 RGB: 96,149,193 HEX: 6095C1

Winter

Summer

PMS: 166 CMYK: 0,60,100,13 RGB: 221,89,0 HEX: FDD5900

100%

80%

40%

60%

Autumn page 5


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Optima Optima Optima Optima Optima Optima Optima

our type when to use it Cochin should only be used for Company Name and Headings, it should never be used for Body Copy. how to use it Use only Regular and Bold. Please note, the word “love” in the Company Name is in Bold.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 when to use it Optima should be used for all copy that is not the Company Name or Headings. how to use it Use Regular in most cases, Italic and Bold should be used sparingly. Optima is used in the Company tagline “for the love of knowledge”.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890


our don'ts

page 7


CloverPublication Brand ID