brand identity page 1
about us Recently acquired by a family of 4 siblings with a passion for learning. Growing up their curiosity and hunger for learning was inspired by their parents. As they went thru the different phases of their education they saw the lack of educational material that is easily identifiable as being for a specific age group. Each sibling has a passion to focus on and make learning fun for all the phases of life.
our logo - page 3 our colors - page 4 our type - page 6 our don'ts - page 7
book spine 0.75" page 3
PMS: 376 CMYK: 32,0,100,27 RGB: 127,186,0 HEX: 7FBA00
PMS: 7406 CMYK: 0,15,98,2 RGB: 250,212,4 HEX: FAD404
PMS: 7454 CMYK: 50,23,0,24 RGB: 96,149,193 HEX: 6095C1
PMS: 166 CMYK: 0,60,100,13 RGB: 221,89,0 HEX: FDD5900
Autumn page 5
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Optima Optima Optima Optima Optima Optima Optima
our type when to use it Cochin should only be used for Company Name and Headings, it should never be used for Body Copy. how to use it Use only Regular and Bold. Please note, the word “love” in the Company Name is in Bold.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 when to use it Optima should be used for all copy that is not the Company Name or Headings. how to use it Use Regular in most cases, Italic and Bold should be used sparingly. Optima is used in the Company tagline “for the love of knowledge”.
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890