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A B O U T

Salt Block is built on a dream of presenting classic American cuisine in a fresh, exciting w ay. S i n c e i t s o p e n i n g i n 1 9 9 3 , the team behind the restaurant has been exploring different kinds of salts from around the world and how they can be used to enhance traditional dishes. We a l l u s e s a l t t o s e a s o n o u r f o o d . We h av e t a b l e s a l t i n o u r kitchens, and we know that it’s a staple in nearly every recipe t o e n h a n c e t h e f l av o r. W hy t h e n , w o u l d w e b u i l d a n entire restaurant on a concept that seems to be old news? Because we think you deserve to know of and experience all the amazing benefits

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s a l t h a s t o o f f e r. T h e r e a r e e n d l e s s v a r i e t i e s a n d f l av o r s o f s a l t , a n d w ay s t h a t y o u can incorporate it into your cooking methods. At Salt Block we take classic American dishes and artfully tease out their full potential by cooking and seasoning with the finest, purest salts from around the world. Our unique approach combined w i t h o u r w a r m h o s p i t a l i t y, and attentive service will make your every visit to Salt B l o c k a n e v e n t t o r e m e m b e r. O w n e r Z a c h a r y Fo r t u n a t o a n d C h e f L o u i s A r i ĂĄ i nv i t e y o u t o join them for your next truly remarkable meal or private p a r t y.


A N

O D E

T O

S A L T

O D E T O S A LT / / PA B L O N E R U D A dust of the sea, in you the tongue receives a kiss from ocean night: taste imparts to every seasoned dish your ocean essence;

The most important ingredient in cooking is salt. No questions asked. Salt matters. A whole lot. Our chef, Louis AriĂĄ, once declared salt “the only product t h a t c h a n g es c u i s i n e . â€? T h i s i s because, as he and all seasoned c o o k s k n o w, s o d i u m c h l o r i d e not only adds saltiness, which human beings innately adore (because we need it to live), but it also skews the overall f l av o r i n a p o s i t i v e m a n n e r. I t makes food sing by suppressing a ny b i t t e r n e s s , e n h a n c i n g t h e s w e e t a n d s av o r y, a n d t u r n i n g up the volume of the aromas.

the smallest, miniature wave from the saltcellar reveals to us more than domestic whiteness; in it, we taste infinitude.

We f i n d i t k i n d o f c r a z y t h a t to some, salt is just a simple sprinkle, a pointless pinch. To u s , s a l t i s s o m u c h m o r e than an afterthought. In fact, we think it makes the most of every dish by enchancing the t a s t e o f t h e i n g r e d i e n t s . We truly believe in the importance of using salt during cooking , b o t h t o b r i n g o u t t h e f l av o r s of our dishes and to provide additional health benefits. We a r e c o n s t a n t l y e x p l o r i n g n e w w ay s t h a t s a l t c a n b e incorporated into our cuisine.


F O O D

P H I L O S O P H Y

Salt blocks deliver the benefits of natural, pure salt with absolutely no chemicals or additives. We h av e d e s i g n e d o u r m e n u a r o u n d t h i s s a m e concept, using chemical and additive free agricultural sources to create our delicious dishes. Our produce and dairy are also organic and free of chemicals. Our dishes take on the light, clean, naturally s a l t y f l av o r o f o u r s a l t s l a b s , a n d w e d e e p e n t h e i r f l av o r w i t h d i f f e r e n t s a l t s f r o m a r o u n d t h e w o r l d . A s t h e i r f l av o r i s e n h a n c e d , t h e f o o d is also absorbing minerals necessary for good h e a l t h a n d l o n g e v i t y. T h e f o o d y o u ’ r e p u t t i n g in your body should be delicious, but more i m p o r t a n t l y, i t s h o u l d b e f u e l i n g y o u r b o d y.


T H E

P A L E T T E

Our color palette is plentiful, because salt rocks come in so m a ny b e a u t i f u l c o l o r s a n d s h a d e s . A n d , d e s p i t e a l l o f t h e s e colors being so different, they somehow work so beautifully a n d c o h e s i v e l y t o g e t h e r. I n o u r b r a n d i n g , y o u w i l l n o t i c e s o f t s h a p e s a n d t e x t u r e s t h a t d e c o r a t e t h e l ay o u t s . T h e s e organic shapes emulate the natural beauty found in salt rock formations. They compliment the clean, minimal look and further reflect our restaurant and dining experience.


O U R

I N T E R I O R

Ta k e a l e a p o u t s i d e o f t h e b o x w h i l e y o u r e y e s f l i r t w i t h our beautiful, contemporary interior and your senses a r e s e t a l i g h t . O u r i n t e r i o r d e s i g n s t ay s t r u e t o o u r c o l o r palette, in the wall art, light fixtures, tables, seating , and more. The same patterns an textures that are incorporated into our menu and stationery set branding can be identified in our interior design.


Our bright, welllit rooms are reminiscent of our dishes, which are pure, clean, and light. Our fixtures and table settings bring in the same shape and feel of our branding , with a i r y, a r t s y s h a p e s and patterns. The wood accents hint at our natural, organic menu.


O U R

Our menu design reflects our cuisine: refined, clean, elegant, and simple. Our menus change s e a s o n a l l y, a n d p r o v i d e a versatile dining experience. At Salt Block, our staff ’s understanding and knowledge of creating delicious seasonal dishes c o n t i n u e s t o e v o l v e . We promise to only use fresh i n g r e d i e n t s a t p e a k f l av o r a n d u n s u r p a s s e d q u a l i t y. We c h a n g e t h e m e n u

M E N U

continuously to reflect the produce and meats of t h e s e a s o n . We p r e s e r v e and freeze items at the peak of their season, such as berries and tomatoes. Pastured, well-raised animals and sustainable seafood are a l w ay s i n s e a s o n , b u t the preparation methods change week to week. L a s t l y, w e ’ v e b e c o m e aw a r e o f t h e w e a t h e r a n d rainfall as it affects the m e n u i n d i f f e r e n t w ay s .


here would we be without salt?� J A M E S

B E A R D


C O N T A C T

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1 5 5 We s t 5 1 s t S t r e e t N e w Yo r k , N Y 1 0 0 1 9 p h o n e 2 1 2 . 5 5 4.1 5 1 7 e-mail info@saltblock.com web

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Salt Block Press Kit  

Salt Block features the fresh, new flavors of an iconic American dining experience, reimagined. Since their opening in 1993, they’ve been ex...

Salt Block Press Kit  

Salt Block features the fresh, new flavors of an iconic American dining experience, reimagined. Since their opening in 1993, they’ve been ex...

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