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BA (Hons) Art and Design Interdisciplinary

Module Title: Responsive Brief Title: Socially Engaged Practice Karolina Jurewicz


Project no.1 I would like to create something that will improve and help an autistic child in his everyday life, because I have an autistic cousin, I decided to collaborate with him. Such cooperation could lead both of us to varied and interesting results. But, what is autism? Well, “Autism is a lifelong developmental disability that affects how a person communicates with, and relates to, other people. It also affects how they make sense of the world around them. It is a spectrum condition, which means that, while all people with autism share certain difficulties, their condition will affect them in different ways.� (http://www.autism.org.uk/) Autism is a disorder of neural development characterized by impaired social interaction and verbal and non-verbal communication, and by restricted, repetitive or stereotyped behavior. The diagnostic criteria require that symptoms become apparent before a child is three years old. Autism affects information processing in the brain by altering how nerve cells and their synapses connect and organize; how this occurs is not well understood. It is one of three recognized disorders in the autism spectrum (ASDs), the other two being Asperger syndrome, which lacks delays in cognitive development and language, and pervasive developmental disorder, not otherwise specified (commonly abbreviated as PDD-NOS), which is diagnosed when the full set of criteria for autism or Asperger syndrome are not met. Autism has a strong genetic basis, although the genetics of autism are complex and it is unclear whether ASD is explained more by rare mutations, or by rare combinations of common genetic variants. In rare cases, autism is strongly associated with agents that cause birth defects. Controversies surround other proposed environmental causes, such as heavy metals, pesticides or childhood vaccines; the vaccine hypotheses are biologically implausible and lack convincing scientific evidence.


The prevalence of autism is about 1–2 per 1,000 people worldwide, and it occurs about four times more often in boys than girls. The Centers for Disease Control and Prevention (CDC) report 20 per 1,000 children in the United States are diagnosed with ASD as of 2012, up from 11 per 1,000 in 2008. The number of people diagnosed with autism has been increasing dramatically since the 1980s, partly due to changes in diagnostic practice and government-subsidized financial incentives for named diagnoses; the question of whether actual prevalence has increased is unresolved. Parents usually notice signs in the first two years of their child’s life. The signs usually develop gradually, but some autistic children first develop more normally and then regress. Early behavioral, cognitive, or speech interventions can help autistic children gain self-care, social, and communication skills. Although there is no known cure there have been reported cases of children who recovered. Not many children with autism live independently after reaching adulthood, though some become successful. An autistic culture has developed, with some individuals seeking a cure and others believing autism should be accepted as a difference and not treated as a disorder.


my autistic cousin


The Ideas 1. Weekly Planner - Autistic children live by continuous repetitive everyday routine and it is difficult to explain that, for instance, tomorrow after lunch instead of going for a walk, the family has planned to go to the cinema. The Weekly Planner helps Special Needs children to understand the concept of time, days, schedules and planning, aims to alert child to imminent changes. 2. Emotions Kit – Great and simple way to help a child learn to recognize emotions. I will put in place of the signs, facial expressions happy, worried, scared, angry, sad, excited, surprised and calm. Instead of teaching that emotions are simply a facial expression, the child learns to identify the feelings that go with the faces. Such a thing could help parents understand the current state of their children’s emotions; how they feel at that exact moment. My cousin is a quiet child and I hope that the Emotions Kit will help him to be more willing to talk openly about his feelings and needs in the near future.


The Idea of Autism App I changed my thoughts and I focused only on the Emotions idea. Through conversation with the teacher and his advice I decided to create an application. To create an app I will use App Inventor for Android. It is an opensource web application originally provided by Google, and now maintained by the Massachusetts Institute of Technology (MIT). It allows newcomers to computer programming to create software applications for the Android operating system (OS). It uses a graphical interface, very similar to Scratch and the StarLogo TNG user interface, which allows users to drag-and-drop visual objects to create an application that can run on Android devices. In creating App Inventor, Google drew upon significant prior research in educational computing, as well as work done within Google on online development environments.


The Idea of Autism App I did a little interview with my cousin and found out what facial expressions he would like to see in my app; hopeful, confused, frustrated, playful, lonely, happy, worried, scared, angry, sad, excited, surprised and calm. Also we talked about the colours, he told me what colours I should pick for each emotion. Knowing what Dominik needs I began to create my app, well the facial expressions, I spent most of the time on creating them.. At the end when I was thinking I’m done, spontaneously I have changed the appearance of the expressions, I wasn’t happy with them, so I have created something more “simpler”.

- “Notes”


Facial Expressions Idea No. 1

(If you would like to see all of them go to Folder “App Idea no.1”)


Facial Expressions Final Idea

-The idea for the application

I found these pictures and re-drawn them from scratch, unfortunately I was not able to find who was their original creator. To draw and paint these pictures I used programs such as Painter12, Paint, Gimp2 and Photoshop. I added preview feature of facial expressions so we can consider our choice of how are we feeling.


Facial Expressions Final Idea

(If you would like to see all of them go to Folder “App Final Idea”)


evaluation


First, I should talk about the issue of trying to contact the autism center. Unfortunately, because the main and only representative of the foundation, who is traveling a lot (which I found out later) I was not able to contact him and discuss my application. I tried to contact him by phone, mail and in person but every time my attempts failed.. However, I attended to very interesting talk with my aunt about autism, where I mentioned working on my application. Also my cousin and aunt were very impressed with the application, Dominik immediately added it to his daily routine and said that when he will see David, he will show him and his friends from autism centre the app and that made me proud of myself, because even I failed trying to contact David I know that Dominik really like my app,


and his behaviour improved! Dominik eagerly shows each day his mother how he feels at the exact moment. Also he said that I did the right thing by changing facial expressions, because he likes the new ones much more. “They are funny! Ha Ha” I know that deadline for this project is on 17 Jan, but still I will try to contact David. I hope that my application will not only help Dominik but also other autistic peopl because. Application has been created to help promote greater awareness about autism spectrum disorders. It is designed to encourage people with autism to recognizes and express their emotions through its fun and easy to use interface. To create an app I used App Inventor for Android. To create pictures I used Gimp2, Photoscape, Photoshop, Picasa, Painter12 and Paint. Creating images was much harder than the application. I think that I didn’t had any problems, or something not worked as I wanted. If I wasn’t sure how to do


something or how to use any program - there is huge variety of online tutorials. I am self-taught I like to work digitally and I like to find out everything by myself how something works like or if I really need a hand online guides can always help me.

(App is in the My APP folder)


Project no.1 artists and research “I am different, not less”

-Dr Temple Grandin

About Temple Grandin Dr. Grandin didn’t talk until she was three and a half years old, communicating her frustration instead by screaming, peeping, and humming. In 1950, she was diagnosed with autism and her parents were told she should be institutionalized. She tells her story of “groping her way from the far side of darkness” in her book Emergence: Labeled Autistic, a book which stunned the world because, until its publication, most professionals and parents assumed that an autism diagnosis was virtually a death sentence to achievement or productivity in life. Dr. Grandin has become a prominent author and speaker on the subject of autism because “I have read enough to know that there are still many parents, and yes, professionals too, who believe that ‘once autistic, always autistic.’ This dictum has meant sad and sorry lives for many children diagnosed, as I was in early life, as autistic. To these people, it is incomprehensible that the characteristics of autism can be modified and controlled. However, I feel strongly that I am living proof that they can” (from Emergence: Labeled Autistic). Even though she was considered “weird” in her young school years, she eventually found a mentor, who recognized her interests and abilities. Dr. Grandin later developed her talents into a successful career as a livestock-handling equipment designer, one of very few in the world.


Project no.1 artists and research She has now designed the facilities in which half the cattle are handled in the United States, consulting for firms such as Burger King, McDonald’s, Swift, and others. Temple Grandin, Ph.D., is now the most accomplished and well-known adult with autism in the world. Her fascinating life, with all itschallenges and successes has been brought to the screen.She has been featured on NPR (National Public Radio), major television programs, such as the BBC special “The Woman Who Thinks Like a Cow”, Temple Speaks Out on Sensory Issues! “I have been talking and writing about sensory problems for over 20 years, and am still perplexed by many people who do not acknowledge sensory issues and the pain and discomfort they can cause. A person doesn’t have to be on the autism spectrum to be affected by sensory issues.” -Dr Temple Grandin, The Way I See It ABC’s Primetime Live, The Today Show, Larry King Live, 48 Hours and 20/20, and has been written about in many national publications, such as Time magazine, People magazine, Forbes, U.S. News and World Report, and New York Times.. Among numerous other recognitions by media, Bravo Cable did a half-hour show on her life, and she was featured in the best-selling book, Anthropologist from Mars. Dr. Grandin presently works as a Professor of Animal Science at Colorado State University. She also speaks around the world on both autism and cattle handling. At every Future Horizons conference on autism, the audience rates her presentation as 10+. Dr. Grandin’s current bestselling book on autism is The Way I See It: A Personal Look at Autism and Asperger’s. She also authored Unwritten Rules of Social Relationships, Animals Make us Human, Animals in Translation, Thinking in Pictures, Emergence: Labeled Autistic and produced several DVDs. All books and DVD’s available through Future Horizons.


Project no.1 artists and research Temple Grandin This movie will help anyone seeking to better understand autism and to recognize just how much an autistic person can contribute to society in profound ways! The film opens with Temple visiting her aunt for the summer and working on her ranch. She becomes interested in a squeeze chute, a device that hugs the cows to “gentle them”. One day, while having a panic attack, Temple places herself in the device and it helps to calm her down. When Temple first attended college, she was very nervous when she moved into her college dorm. Temple had another panic attack in her room, but her mother gave her space by closing the door. Immediately after, her mother had a flashback to when Temple was little and had relentless tantrums. Before that, Temple was diagnosed with classic autism, a severe case of autism in which she seemed aloof, lacked eye contact, had no language, and avoided human affection and touch. At this time, science classified autism as a form of schizophrenia, blaming mothers as the cause for the disorder and claiming that they were cold and aloof toward their autistic child, naming them “refrigerator mothers”. The diagnostician suggested placing Temple in an institution. Temple’s mother refused to listen to the diagnostician and helped Temple adapt to the everyday world. Her mother hired a speech therapist, who worked one-on-one with Temple and enabled her to acquire language. During Temple’s college years, she conceptualized the squeeze machine, which was designed for herself because she had a sensory processing disorder and disliked physical affection by people. The machine hugs both sides of her to calm her down, as she controls the pressure, and it makes her relaxed whenever she becomes tense. Even though the machine worked, the school forced Temple to remove it, claiming that it was some kind of sexual device. Later after spring break ended,


Project no.1 artists and research Temple and her aunt came back to school to persuade the school to let her use the device. Temple later proved through rigorous scientific study that the machine was only a calming device and, as a result, she was allowed to keep it. She uses this machine for self-medicating reasons ever since. Later on, the movie flashes back to when Temple was just being admitted to Hampshire Country School. She was expelled from her previous high school because a child taunted her and she hit him with a book. There, she meets a supportive teacher, Dr. Carlock, who encourages her to go further into science as a career and to eventually attend college. Temple does indeed graduate from college and becomes a worker at a ranch. She rebuilds a new dip, and alters a slaughterhouse for cows so that it is much more humane. The film concludes with an autism fair convention, which Temple and her mother attend. Temple speaks out from the crowd and tells the audience how she overcame her difficulties and was able to achieve academically, as well as how her mother helped her deal with the everyday world. The people become so fascinated that they request Temple to speak in front of the auditorium. Temple Grandin - Thinking in Pictures Inspiring moment that touched me, Temple explains her way of thinking, explains what autism is and how it works like.

http://www.youtube.com/watch?v=l58MffRIJUQ 2:20 - 6:23


Project no.1 artists and research Stephen Wiltshire An artist who draws and paints detailed cityscapes. He has a particular talent for drawing life like, accurate representations of cities, sometimes after having only observed them briefly. He was awarded an MBE for services to the art world in 2006. He studied Fine Art at City & Guilds Art College. His work is popular all over the world, and is held in a number of important collections. As a child he was mute, and did not relate to other people. Aged three, he was diagnosed as autistic. He had no language and lived entirely in his own world. Richard Wawro A remarkable from Edinburgh, known worldwide for his detailed drawings using wax oil crayons as his only medium. With these he can create exceedingly detailed, dramatic drawings of intense depth and colour. Richard was born in 1952. When he was 3 years old his parents were told that he was moderately to severely retarded. He also showed considerable autistic behaviour with the characteristic obsession for sameness, withdrawal, twirling while walking and a preoccupation with the piano, striking a single key for hours at a time and spinning objects endlessly. He did not have useful language until age 11.


Project no.1 artists and research Jessica Park A nationally recognized selftaught artist with autism was born in 1958 and grew up in Williamstown, Massachusetts. Passionate about astronomy, Victorian architecture and urban skylines, her detailed acrylic renderings of bridges, buildings, houses and churches have a distinctive and colorful pop art quality and other worldly brilliance about them. The subject of stories featured in publications such as Time Magazineand The New Yorker as well as a film by neurologist Dr. Oliver Sacks, Park was the recipient of an honorary Doctor of Fine Arts degree from Massachusetts College of Liberal Arts in 2003. In 2008 she shared a Pure Vision Arts Pure Visionary Award with her mother, the late Clara Claiborne Park, an author who has documented Jessica’s life in books. In 2008 a new book, Exploring Nirvana: The Art of Jessica Park, a Massachusetts College of Liberal Arts book Project was published documenting her dazzling artwork and remarkable life. Her art has been widely exhibited, both in group and solo exhibitions and is included in private collections. Andy Warhol was an American artist who was a leading figure in the visual art movement known as pop art. His works explore the relationship between artistic expression, celebrity culture and advertisement that flourished by the 1960s.


Project no. 2 P5: Plan a promotional campaign for a selected organisation to achieve stated marketing objectives. The product that Marta is promoting for Alton Towers campaign is a new Halloween roller-coaster. This ride is called Final Destination; the inspiration has been taken from the movie with the same title. The aim of the ride is to scare and frighten people. Final Destination is a one way journey from which there is no return. The purpose of this ride is to cheat death and reach the goal. Marta asked me for help with the artistic side of her project. The objectives are: To attract primary markets which are thrill seekers 16 to 24 To increase number of people coming to Alton Towers by 15% per year To make sure that no more than ÂŁ100,000 is spent on campaign Encourage secondary spending on Final Destination merchandise Promotional methods: The promotional method which will be used for the campaign is social media; TV adverts are a good method to communicate and promote the campaign. Because of this many people will see the advert and probably will be interested. Also many people from 16 to 24 are watching TV so by this advert we are hitting on Alton Towers primary market. Another method is YouTube, a video-sharing website. This promotional method will definitely reach the primary market as people aged 16 to 24 are using this website on a daily basis; nowadays internet is a very popular way to promote anything and it can be seen by the whole world. The last method is billboards. It works very well, as adverts can be seen by everyone passing by.


Target market: The target market is to get the thrill seekers aged 16 to 24 interested. Marta has chosen this market as it is a mass market and people in this age group are looking for something scary and an unforgettable experience. The ride and campaign is created especially for this age group as the aim of the ride is to scare and frighten people. Timings:


Budget considerations: Ride is included in the price of Alton Towers theme park Campaign cost: Cost of making 2 min video: £12,192 TV advert: Channel 4 (time-early peak 17.30-20.00) Cost: £16,000 ITV (time-early peak 17.30-20.00) Cost: £32,500 YouTube advert: YouTube campaign is free as Marta created her own YouTube channel Billboards advert: Transport cost: £2,160 Billboards poster production: £12,000 Billboards (for one month): £26,000 Overall: £84,368 2,668,576 people visited Alton Towers last year. The goal is to increase this number by 15% Alton Towers profits from last year: £91,049,356 15% - 400,286 people 300,000 people are buying their tickets online. The ticket cost is £28, so Marta’s profit will rise to £8,400,000 (300,000x28) 100,286 (amount of people who are buying tickets on the day) Price per ticket on the day costs £46.80. Profit: £4,693,384 (100,286x46.80) 15%income: £13,093,384 Total Profit with 15%: £ 104,142,740(91,049,356+4,693,384) Marta’s total profit for campaign: £104,058,372


Procedures for monitoring and evaluating: Marta will monitor her costs, sales and secondary spending throughout the whole year to see if the campaign is having an effect on the primary market and to make sure that she will not overspend. The campaign starts from 1st October and the number of people attending to the theme park will be monitored to see if the campaign helped in getting more people than last year. Marta will also be monitoring her secondary spending to see if people are buying the merchandise and if it is worth selling it or not. She will be evaluating secondary spending and giving out a questionnaire to people to ask them to give their opinion on what needs to be improved and what they would like to see in the Final Destination merchandise. Also she will be asking people for feedback via a questionnaire about the theme park generally and will send the questionnaire by email to ask customers if they came because they had seen the advertisement or they had found out about Alton Towers in a different way.


M4: Explain how the planned promotional campaign would enable the objectives to be met. First objective To attract primary markets which are thrill seekers 16 to 24. By the campaign Marta wants to attract thrill seekers, that is why she asked me to make the advertisement really scary. I have used clips from the Final Destination movie and a TV programme called American Horror Story. I also used creepy music called Nemesis Theme by Alton Towers, so the advertisement is truly terrifying and really dark so probably thrill seekers will find it interesting. The whole advert is in black and white to create again a scary atmosphere. To produce this film I have used skills which I gained during my previous project where I was asked to make film for Light Night event. I was taking inspiration from my films Dead of Night and Freak Out, also artists like Marina Abramović , Rudolf Schwarzkogler, Ralph Eugene Meatyard, Stephen Gammell and Joel-Peter Witkin. Books such as Monsters:A Bestiary of the Bizarre by Christopher Dell, and also various videos, for example, “Selbstverstümmelung (1065 Self-Mutilation)” by Günter Brus or “Transfiguration” by Olivier de Sagazan. The promotional methods are a TV advert on Channel 4 and ITV, billboards and YouTube.

These promotional methods will definitely reach thrill seekers aged 16 to 24 because many people watch TV from 17.00 to 20.00. Also the channels that she has chosen to advertise the campaign are entertaining. Another campaign method is YouTube.


This promotional method will definitely reach the primary market as people 16 to 24 are using this website on a daily basis; nowadays the internet is a very popular way to promote anything. Link to the video https://www.youtube.com/watch?v=9cww-Bfcar8 The last method is billboards. This is a very effective method, as adverts can be seen by everyone passing by.

Second objective To increase numbers of people coming to Alton Towers by 15% in year. By choosing the above promotional methods will encourage more people to come? To increase the number of people coming to Alton Towers by 15% we have chosen to advertise especially on entertainment channels which are ITV and Channel 4. To make sure that the mass market is going to see the advertisement we decided to choose the early peak time which is from 17.00 to 20.00. This is a perfect time to choose because at that time lots of programme like X Factors are on, families and teenagers will watch this and will definitely see the advertisement for the new ride. Another good way to increase people coming to Alton Towers is a website called YouTube. Lots of teenagers are definitely visiting YouTube to see interesting videos so by putting an advert I have made on YouTube the will definitely gain new customers.  Billboards will  increase the number of new customers because everyone who walks or drivers past will see the advert and will probably get interested as the ride is scary and has benefits that no other ride has.


Third objective To make sure that no more than £100,000 is spend on the campaign. TV advertising is quite expensive but YouTube is free. Billboards are not that expensive. We have calculated everything and the total expenditure for the campaign is £84,368. Fourth objective To encourage secondary spend on Final Destination merchandise. We want to encourage people to spend their money on the Final Destination merchandise. That’s why I wrote on billboards ‘visit our shop’. Also people will be able to see on Alton Towers website what they are able to purchase in the Final Destination shop.


Project no.2 artists Marina Abramović New York-based performance artist who began her career in the early 1970s. Active for over three decades, she has recently begun to describe herself as the “grandmother of performance art.” Abramović’s work explores the relationship between performer and audience, the limits of the body, and the possibilities of the mind. Rudolf Schwarzkogler Austrian performance artist closely associated with the Viennese Actionism group that included artists Günter Brus, Otto Mühl, and Hermann Nitsch. He is best known today for photographs depicting his series of closely controlled “Aktionen” featuring such iconography as a dead fish, a dead chicken, bare light bulbs, colored liquids, bound objects, and a man wrapped in gauze. The enduring themes of Schwarzkogler’s works involved experience of pain and mutilation, often in an incongruous clinical context, such as 3rd Aktion (1965) in which a patient’s head swathed in bandages is being pierced by what appears to be a corkscrew, producing a bloodstain under the bandages. They reflect a message of despair at the disappointments and hurtfulness of the world.


Project no.2 artists Gßnter Brus He was the co-founder in 1964 of Viennese Actionism together with Otto Muehl, Hermann Nitsch, and Rudolf Schwarzkogler. His aggressively presented actionism intentionally disregarded conventions and taboos with the intent of shocking the viewer. Stephen Gammell American illustrator of children’s books. He won the 1989 Caldecott Medal for U.S. picture book illustration, recognizing Song and Dance Man by Karen Ackerman. In 1982 he was a runner-up for Where the Buffaloes Begin by Olaf Baker. Stephen Gammell grew up in Iowa. His father, an art editor for a major magazine, brought home periodicals that gave Stephen early artistic inspiration. His parents also supplied him with lots of pencils, paper, and encouragement. He is selftaught.


Project no.2 artists Ralph Eugene Meatyard American photographer, from Normal, Illinois. He lived in Lexington, Kentucky, where he made his living as an optician. In 1954, Meatyard joined the Lexington Camera Club. Cranston Ritchie and Van Deren Coke, both members of the club, became important mentors and inspiring models in Meatyard’s work. Working outside of the photographic mainstream, Meatyard experimented with multiple exposures, motion blur, and other methods of photographic abstraction. Meatyard’s photographs often include family members enacting symbolic dramas, often set in abandoned places. His final series, The Family Album of Lucybelle Crater, completed shortly before he died in 1972, pays homage to his beloved family and talented friends. Monographs include A Fourfold Vision, Ralph Eugene Meatyard, and Ralph Eugene Meatyard: The Family Album of Lucybelle Crater and Other Figurative Photographs, among others. In 2005–2006 an exhibition of over 150 of his photographs was shown at the International Center for Photography in New York and at the Center for Creative Photography in Tucson. In 2010, his work was included in an exhibition at the Pavillon Populaire, Galerie d’Art Photographique de la ville de Montpellier in France. In 2011, The Art Institute of Chicago has organized an exhibition. Ralph Eugene Meatyard: Dolls & Masks was accompanied by a publication and traveled to the deYoung Fine Arts Museums of San Francisco, and the Philadelphia Museum of Art.


Project no.2 artists Joel-Peter Witkin American photographer who lives in Albuquerque, New Mexico. His work often deals with such themes as death, corpses (and sometimes dismembered portions thereof), and various outsiders such as dwarves, transsexuals, hermaphrodites, and physically deformed people. Witkin’s complex tableaux often recall religious episodes or classical paintings. Witkin claims that his vision and sensibility spring from an episode he witnessed as a young child, an automobile accident in front of his house in which a little girl was decapitated. “It happened on a Sunday when my mother was escorting my twin brother and me down the steps of the tenement where we lived. We were going to church. While walking down the hallway to the entrance of the building, we heard an incredible crash mixed with screaming and cries for help. The accident involved three cars, all with families in them. Somehow, in the confusion, I was no longer holding my mother’s hand. At the place where I stood at the curb, I could see something rolling from one of the overturned cars. It stopped at the curb where I stood. It was the head of a little girl. I bent down to touch the face, to speak to it -- but before I could touch it someone carried me away” He says his family’s difficulties also influenced his work. His favorite artist is Giotto. His photographic techniques draw on early Daguerre types and on the work of E. J. Bellocq.

Karolina Jurewicz  
Karolina Jurewicz  
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