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_P RO C E S S P O RT FO LI o / fo r loz a m a l éo m bh o


DE SIGN D NA

loz a m a l ĂŠo m b h o spring/su m m e r 2012


loz a m a l éo m b h o FALL/ WI N T E R 2012


loz a malĂŠom bh o spring/summe r 2013


loz a malĂŠom bh o spring/summe r 2014


loz a malĂŠom bh o spring/summe r 2015


loza m a léo m b h o “A LIEN EDITS” FALL/ WI N TER 201 5


loz a m a l ĂŠo m b h o spring/su m m e r 2012 A l i e n E di t s


loz a m al éo m b h o / de s i g n d na analysis

A BOUT COM PA N Y

iT E M S I N T H E CO L L ECT I O N: s / s 2012

a/ w 2012

s/ s 201 3

s/ s 201 4

s/ s 201 5

A/ W 2 015

jac k e t

3

5

2

3

5

1

b lou s e

3

3

4

3

5

2

s k irt

1

3

3

1

6

4

dr e s s

3

2

2

2

0

2

2

2

2

3

7

t ro u s e r s s h o rt s

2

d ESIG N D N A - OVERA L L A BOUT COLL ECT I O N S

s h i rt s

4

c oat

1

vest

1

s m a ll co llet io ns

Established in New York City in 2009 and relocated to Côte d’Ivoire since 2012 where its production takes place, the brand is best described as a fusion between traditional cultures/ sub-cultures and contemporary fashion. In fact, Loza Maléombho credits her early world wide exposure for the ecclectic aesthetic and multi-culturalism present in her work. Born in Brazil and raised between Côte d’Ivoire and the United States, she was designing since 13 and graduated in 2006 from the University of the Arts of Philadelphia with a BA of Fine Arts in Animation. She was then initiated to the fashion industry by interning with New york based designers Jill Stuart, Yigal Azrouël and Cynthia Rowley all before deciding to start a brand of her own. By producing in Côte d’Ivoire, Loza’s vision is to empower women with a small manufacturing workshop that produces the collection and hires young women from unfavorable backgrounds. She also works closely with local artisans on featured products such as Indigo dye fabric, jewelry, shoes and accessories.

Bi gge r collec ti o n s

MAT E R I A L S M AI NLY USE I N T HE COLLECTION ( hard to f in d all re sour ces , gen era l data )

As the brand is new and still developing , we can see great improvement since the first collection appeared. Every new collection presents more vivid, avantgarde, and eclectic style. The new collections ( especially the latest fall/ winter 2015 collection) are organize better, are more consistent, and also executed on really high, professional level ( choice of fabric, constructions, diversity of styles, models, make-up, photoshoots, idea standing behind the collection).

d ESIG N D N A :

_strong, visible African inspiration, especially visible in prints

_Kente cloth( weave by hand at small manufacturing workshop, Ivory coast) known as nwentom in Akan, is a type of

_contrasting fabrics (soft,delicate,transparent versus thick, coars ones)

silk and cotton fabric made of interwoven cloth strips and is native to the Akan ethnic group of South Ghana .

_very graphical, strong prints, inspired by African ethnic culture

_Ankara fabric

_high quality, unique materials ( all clothes made in Made in Côte

_cotton fabrics from India _most of the taxtile 100% cotton, with different method of weaving - handwoven

d’Ivoire – Ivory Coast, in a small manufacturing workshop that produces the collection) _eclectic style – mixture of ethnic African inspiration , with influences

_100%hemp for jacker, not with prints on it - handwoven

of Asian, Afro-American culture, style;

_lining - polyester

_ multicultural aesthetics, mixing traditional African prints and patterns with the modern silhouettes _strong, vivid colors _diverse shapes, which reflect multicultural esthetic ( avant-garde shapes, classic, basic shapes, ruffles, geometric shapes


PRI C E R A N G E - ex ampl es fr o m website all tems available on a made to order basis. We work with your measurements and fabric choices to create your personable piece, all Handwoven and Made in Côte d’Ivoire


a f rican prin ts e xample _Ankara fabric _Kente cloth _most 100% cotton _bright, contrasting colors


trends from wgsn

ta rget group A confident and cultivated woman with an interest in travel, unafraid to make a statement and who nurtures difference. We offer sustainable, modern and multicultural designs to an intellectual woman who is socially conscious. _wealthy_confident_active_love to travel_ love to get to know other culture_intrested in art_intrested in sustainable fashion _ well educated_open-minded_working


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14-5420 TCX

811 C

809 C

11-4201 TCX

13-4103 TCX

13-3802 TCX

808 C

19-4010 TCX

18-3949 TCX

18-4537 TCX

17-5734 TCX

14-1228 TCX

18-1649 TCX

16-0952 TCX

19-1250 TCX

Essential colours are prominent with new deep coral, Amazonian green and sun glow. Secondary colours complement and layer into the essentials, while accents highlight and add brights for a dimensional palette.

19-4524 TCX

19-0516 TCX

19-3935 TCX

color in s p iratio n wgsn, deep summer


co lo r i ns pi r at i o n

m~ å í ç å É= ä ÉÑí = í ç = ê á ÖÜí W= NVJ QROQ= q ` u I = NUJ QRP T= q ` u I = UMU= ` I = UMV= ` I = NS J MVRO= q ` u

1 97 0s- in s p ired st yle s . and s u n g l ow to c reate

a v ib rant an d m o d e r n p alette elec t ri c tea l a re en l i ven ed by b io lu m in es cent yellowV iv id aq u at i c h u es s u c h a s Am azo n ian gre e n an d


Yayoi Kusama is a Japanese artist and writer. Throughout her career she has worked in a wide variety of media, including painting , collage, sculpture, performance art, and environmental installations, most of which exhibit her thematic interest in psyche delic colors, repetition and pattern. A precursor of the pop art, minimalist and feminist art movements, Kusama influenced contemporaries such as Andy Warhol and Claes Oldenburg. Although largely forgotten after departing the New York art scene in the early 1970s, Kusama is now acknowledged as one of the most important living arti sts to come out of Japan, and an important voice of the avant-garde.

I N SP I R ATI O N FO R co l l ect i o n, fl at print

Yayo i ku sa m a japan e s e a rt i st and writer


af ri ca n t r i b e s E t hni c g ro u p s in Af rica

Number in the thousands, each generally having its own language (or dialect of a langua ge) and culture. The ethnolinguistic groups include various Afro-Asiatic, Indo-European, Khoisan, Niger-Congo and Nilo-Saharan populations.

IN SPIRATI O N FO R collectio n shape s


IN SPIRATIO N FO R collection shape s


Ritual and ceremonial masks are an essential feature of the traditional culture and art of the peoples of Sub-Saharan Africa. While the specific implications associated to ritual masks widely var y in different cultures, some traits are common to most African cultures . For instance, masks usually have a spiritual and religious meaning and they are used in ritual dances and social and religious events, and a special status is attributed to the artists that create masks and to those that wear them in ceremonies. In most cases, mask-making is an art that is passed on from father to son, along with the knowledge of the symbolic meanings conveyed by such masks.

I N SP I R ATI O N FO I N SPI R co Rl AT l ect I ON iFOR o n, fl COat L LECT print ION

Tr a d it i o na l A fr i can masks Ri t ual a n d s o c ial m eanings


m a s k

p r i n t

p r o c e sm / a s k p r i n t

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p r o c e s s


/ m ask

1. Pattern for the back of the Wrap Dress

print/ rea dy to print/f l at p rint/bl ac k i nk /

stiching for the beggining and ending of print


/ m ask

print/ m ask pri nt//mask

inspiration for big print

p r i n t // m a s k p r i n t /


/ m ask

The circle itself is a conduit which focuses and dictates the flow of power.

print/ m ask pri nt//mask

A symbol called a Transmutation Circle (Renseijin)

p r i n t // m a s k p r i n t /


I N S P I R AT I O N F O R P R I N T S

optical illusion lines optical illusion lines

optical illusion optical illusion li optical illusion line optical illusion lines


lines nes es s

DESIGNED PRINT 150CM X 50XM DDEESSI IGGNNEEDD PPRRI INNTT 1 15500CCMM XX 5500XXMM DESIGNED PRINT 150CM X 50X flat scren print, white twill fabric , black ink, 150cm x 50xm, 4 repetition

inspiration for big print


I N SP I R ATI O N FO I N SPI R l aser R AT I ON cut FOR / INS COPLILECT RATIOION N FOR lase r B ODY PA INT ING


laser cut project for the back of jacket / cut in scuba fabric


process for final line up

PO P A RT C O LO R S,CL EAR CO LO R S / I NSPIRATI ON FOR LINE U P

kanye west , videoclip for “heartless”


af rica n tribe s


PRINTS


SKETCHES


_P RO C E S S P O RT FO LI o / fo r loz a m a l éo m bh o


process portfolio for final AP exam