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KARL YEUNG WAI KWAN Phone: (+852) 6376 3839

Email: karlyeung.ywk@gmail.com

Skype: karlyeungwk

Profile A proactive, entrepreneurial and result-driven achiever. Acquired 3 years of experience in nonprofit and information technology sectors. Substantial experience in leading multi-national teams to enhance core-business performance, conduct market research and sales analysis, identify market opportunities for business development, building strategic partnership, training and facilitation. Native Cantonese and Mandarin. Excellent written and spoken English. Looking for opportunities related to management, corporate strategy, consulting, sales, business development and market expansion.

Education City University of Hong Kong – Ranked 95th in the world university rankings published by Quacquarelli Symonds and 5th of the world’s top universities under 50 years of establishment in the QS Survey 2010 – 2014 Bachelor of Business Administration (Honours) Finance, Minor in HRM  Chief Mentor: Coordinated College of Business Mentorship Program to 100+ freshmen  Second Honour: Achieved 2nd Honour in academic performance  Scholarship: Received Top Outstanding Student Leader Award for comprehensive development

Professional Experience Mondelez International – Multinational confectionery, food and beverage conglomerate with revenue USD$35+ billion. Iconic brands include Chip Ahoy!, Oreo, Ritz Cadbury, Kraft, Maxwell House, etc. Sep 2013 – Key Account Assistant Present  Assisting Key Account Manager in managing key account – A.S. Watson Group with 300+ stores and supermarkets in Hong Kong; responsible for biscuits category including Oreo, Ritz, Chip Ahoy! and Jacob’s  Responsible for account management, supply chain management, monthly promotion plan, promotion evaluation and new product quality assurance  Facilitating smooth communications, operations and service delivery

Lumesse (Hong Kong) Limited – Multinational corporation providing integrated talent management solutions through information technology for talent acquisition, competencies management and other HR processes in 28+ countries Apr 2012 – Responsible Person, Marketing Department in Hong Kong Aug 2012  Responsible for overall operations of Marketing Department; managed regular marketing campaigns  Coordinated annual sales and marketing project; conducted business analysis and constructed sales proposals (2 successful sales deals)  Assisted Sales Department in market researches and CRM system management

Social Enterprise Summit 2011 – Annual regional 3-day international symposium to promote cross-sector dialogue and partnerships of social enterprises and social problems Nov 2011 Event Executive, Public Relations Department  Responsible for event management and reception of key partners  Assisted in e-marketing activities and external relations management

Census and Statistics Department – Governmental Department of the Hong Kong Special Administrative Region Jun 2011 – Enumerator Aug 2011

 Conducted face-to-face interviews with 200+ residents  Organized and analyzed data for demographic development projects

Leadership and Entrepreneurial Experience AIESEC – The largest youth-run organization in the world with 80,000 members in 124 countries, providing a global platform for leadership development and business engagement by international talent exchange and business partnerships Jul 2012 – Expansion Manager, CityU Extension - AIESEC Hong Kong Limited Aug 2013  Led 5 departments with 13 managers and 100+ officers; responsible for entire operations and performance, coaching and training; facilitated national conferences  Conducted meetings with companies for partnership and sales opportunities; managed 10 accounts; generated net profit of $216,000  Developed 5-year strategic development plan; achieved growth in all lines of operations: 402% growth in financial surplus, 150% to 530% growth in core businesses Jul 2012 – Aug 2013

Department Head (Dual Role), Outgoing Exchange Department - CityU Extension

 Conducted market analysis; developed 2 new products for market penetration  Organized marketing campaigns; constructed partnership proposals; generated net profit of $160,000  Delivered cross-cultural education about 18 countries across 5 continents Page 1 of 2


Jul 2011 – Aug 2012

Department Head, Talent Management Department - CityU Extension

 Founded a new local AIESEC office with a team of 5 people for AIESEC Hong Kong Limited  Designed reward and recognition programme; raised 4 sponsorships of $20,000  Constructed talent development plan; developed 3 assessment centres for 500 applicants; facilitated 10 competency-based trainings

ROTARACT – Global organization with 9000+ clubs around the world affiliated to Rotary for providing positive change to societies through hands-on community projects, volunteer services and professional development Sep 2009 – Officer, Rotaract Club of Kai Tak Nov 2012  Assisted in meeting preparation and organizing volunteer activities; organized the annual marathon  Managed annual district marathon with 300 delegates

Achievements and International Experience Andrew Fan Top Outstanding Student Leader Award 2012 – 2013 Scholarship Recipient

 Awarded as the Best Leader with scholarship for leadership excellence, comprehensive development and contribution to university development

International Congress 2012 in Russia Aug 2012 Representative of Hong Kong

 Discussed organization development with 700+ management level delegates from 124 countries  Received trainings and expanded business network with company partners including UBS AG and Unilever

Asia Pacific Exchange and Leadership Development Seminar 2012 in Japan Mar 2012 Representative of Hong Kong

 Discussed organization development with 200+ regional leaders from 24+ Asia Pacific countries  Received trainings and expanded business network with company partners

Sustainability Embedded Training – PwC Consulting Hong Kong Nov 2011 – Nominated Trainee Feb 2012

 Received 4 months of training by PwC Consulting for sustainability, organization and change management

Additional Skills and Knowledge Business Technology Language Computer

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CRM system – Salesforce, Sugar, Capsule  E-Marketing – Exact Target Project Management – PODIO, Gantt Chart Cantonese: native  Mandarin: native  English: excellent MS Office: MS Excel (Macro), MS Access, MS Word, MS Power Point

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Karl Yeung Resume