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PROCESS Karley Searles


Lincoln Park A degree project by Karley Searles


Designed by Karley Searles in May 2012 for Jan Fairbairn’s Graphic Design VI class at the University of Massachusetts in North Dartmouth, MA. The typefaces used in this book are Caslon and Univers. This book was printed at Metcalf Copy Center in Providence, RI.


Contents Proposal

1

History & Resources

7

Logo

17

Map

29

Bags, Cones, Tickets, & Things That Didn’t Happen

44

Exhibition Prep

50

Exhibition

55

Final Thoughts

63


1

Proposal


2


3

Proposal

Theme Lincoln Park, an abandoned amusement park three miles away from UMass Dartmouth, used to be a main attraction. Due to poor management and a transition in American entertainment, the park closed down in 1987. But what if the park was still around today? This was the question I had that drove me to investigate with design.

Significance The park has been closed for twenty five years and left to rot away. Hundreds of thousands of people had once visited Lincoln Park when it was up and running. Many have watched her slowly decay over the years. Based on the park’s location, one would think it’d be a great idea to have an amusement park there. It’s close enough to the Cape, there’s a college full of people nearby, and there are many people that live in the area— perhaps more than there were when the park was running. Route 6 has become a stretch of land filled with car and motorcycle dealerships, a mix-match of strip malls, and suspicious hotels. Wouldn’t it be great to have a fun place to go to? On May 10, 2012, construction crews finally started to cleat park. At the time of writing this, the roller coaster is standing and waiting for the bulldozers to knock her down. Who knew that the one year I did this project would be the year that they finally decided to do something with the property?


4


5

Proposal

Who is it for? My project serves as a tribute to the park. Even though I wasn’t alive when it was shut down forever, the park still managed to capture my attention and give me some fun times filled with exploring and photographing. Potentially speaking, this project could serve as a proposal for a new park. In reality, this project is for people who knew the park to reminisce about it.

The Design Components An identity (logo, color scheme), map kiosk and handouts, tickets, and concession packaging.

Concerns In the beginning of the semester, I had many concerns. I didn’t know how I would make this project matter. I did tons of research and discovered so many things about the park so there were many things to consider. What if this project came to life and the people who knew the park were horrified by what I’ve done? It sounds silly, butI wondered about these things.

Achieving Goals Throughout the semester, I managed to find myself on the brink of becoming tacky. When I did, I would go back to my sketches and draw out more. I had to pull myself away from bad typefaces and color schemes. I found myself refining the logo many times as well as the map. I kept everything clean and simple. I wanted that sort of “back in the day” tone to my design. I used the park’s history to justify many elements, including the use of the roller coaster in the logo, the shapes and placements of the buildings on the map, and the price of the tickets.


6


7

History & Resources


8


9

Original Artifacts from the Park

History & Resources


10

The Facebook Page

A classmate told me about an active Facebook page where over six hundred people who remembered the park posted their memories, photos, thoughts, and more. I joined the page and read all of the previously posted content.

Throughout the semester I checked the page daily. It surprised me that so many people cared passionately about an amusement park that no longer existed.


11

History & Resources

Mind Map

This was my initial mind map. The following pages consist of more in-depth information that was originally posted in one document and hung up in class.


12

Amusement Parks New England Canobie Lake Park

Whalom Park

Lake Compounce

Rocky Point

Salem, NH

Lunenburg, MA

Bristol, CT

Warwick, RI

1902

1893-2000

1846

1847-1995

85 acres

30 acres

332 acres

123 acres

47 rides

25 rides

44 rides

?? rides

Six Flags New England

State fairs in MA

Springfield, MA

Topsfield Fair, The Big E

1840 284 acres 46 rides excluding water park United States Disney World

Universal Studios Florida

Disneyland

Cedar Point

Lake Buena Vista, FL

Orlando, FL

Anaheim, CA

Sandusky, Ohio

Magic Kingdom, 1971

1990

1955

1870

Epcot, 1982

444 acres

510 acres

364 acres

Hollywood Studios, 1989

50 rides

86 rides

75 rides

Everland

Europa-Park

Nagashima Spa Land

PortAventura

South Korea

Germany

Japan

Spain

1976

1975

1966

1995

3,700 acres

210 acres

300 acres

200 acres

?? rides

54 rides

40 rides

30 rides

Animal Kingdom, 1998 25,000 acres 96 rides World

Dyrehavsbakken Denmark 1583 18 acres 34 rides


History & Resources

13

History of Parks Fairs and Pleasure Gardens

Bartholomew Fair

New Spring Garden

Oktoberfest

1133

1661

Development of amusement

London

London

attractions in 1810

A center of amusement with

Gardens, walks, arbors, mazes,

Munich, Germany

entertainment, food, games,

shops, dining pavilions, paint-

and freak-show attractions.

ings, music, dancing, sports

World’s Fairs Celebrated the industrial achievement of the nations of the world. Centennial Exposition

World’s Columbian

Philadelphia

Exposition Chicago

1876

1893

Steam train split down the center and elevated, first monorail.

The first steel Ferris wheel.

Gave passengers a sightseeing trip.

Other amusements were organized around the Ferris wheel. Afterwards, the popularity of traveling carnivals and stationary amusement parks began.

Trolley Parks

Popular Trolley Parks

Seaside Parks

or at the ends of streetcar lines, mostly in large cities. Created by

Coney Island (1875), Riverside

Popular because they were near

trolley companies to give people a reason to use their service on

Park (1840, now Six Flags),

popular beaches.

the weekends. 1,500-2,000 amusement parks in the U.S. by 1919.

Lake Compounce (1846).

Begain the 19th century. Picnic areas and recreation areas along

Coney Island (NY) Other types of places of amusement:

Atlantic City (NJ)

Carnivals (state/county fairs), circuses, water parks, freak shows,

Panama City (FL)

zoos/aquariums, arcades, miniature golf courses

Salisbury Beach (MA) Old Orchard Beach (ME) Santa Monica (CA) Venice (CA)


14

History of Lincoln Park Dartmouth, MA 1894-1987 42 acres Union Street Railroad Company The park’s first owners Purpose: to increase ridership and provide a place for industrial workers to relax on days off with their families “Lincoln” Park Lottery drawing contest for the name of the park, 8 people wrote “Lincoln.” The owners liked the idea for the name because the park joined people of Fall River and New Bedford in a way that Abraham Lincoln joined the North and the South. 1940s-1970s considered to be it’s “Golden Age” New management, 1942 Promotions and giveaways to attract people Rides/attractions

1946

3 Major Facilities

Other attractions

1920s

Roller coaster

Bowling alley

Ball field

Picnic area

Skating rink

Mini golf

Playground

Ballroom

Kiddieland

Theater

Arcade

Carousel

Beer garden

Casino

Ferris wheel

Ballroom

food concessions

Roller coaster

Petting zoo


15

History & Resources

Why the park closed Management Manager died 1961 New management Mark Zand, owner died in 1965 Wife continued to run the park, died in 1979 Her niece inherited the park and her husband tried to manage it and failed. A management team from Texas with carnival experience took over, but they weren’t familiar with the local ways of the amusement park. Charged admission price to the park for the first time and this decreased visitors (pay per ride before) in 1986. Taxes were not paid and the park had to close. Corporate theme parks Parks like Disney World emerged Families started saving money to go on big vacations Lack of Money Energy crisis, rising utility bills in 1975 Dartmouth required Lincoln Park to get its own sewerage treatment facility Rising property taxes Escalating wages High insurance premiums


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Chapter Name

17

Identity


18


19

Logo Research I didn’t have much experience with logo design which is why I wanted to use my degree project as an opportunity to learn.

Identity


20


Identity

21

Typeface museo slab

officina book

archer

caecilla

memphis

glypha

rockwell

clarendon

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Lincoln Park

lincoln park

LINCOLN PARK

Rockwell

Univers

Aa Ee Gg

Aa Ee Gg

Nn Qq Rr

Nn Qq Rr

abcdefghijklm

abcdefghijklm

nopqrstuvwxyz

nopqrstuvwxyz

0123456789

0123456789


22

Color Because Lincoln Park was so popular from the 50’s through the 70’s, I wanted a color scheme that was similar to design back then. I didn’t want it to be too retro because this park would be new and I wanted to appeal to younger generations as well.


23

Theme Park Logos In the beginning of my logo process I looked at logos from various theme parks. As an amusement park, Canobie Lake Park would be the most similar to Lincoln Park. They were both built around the same time and Canobie Lake is also located in New Engalnd (New Hampshire).

Identity


24

Carousel Logo The carousel was one of the main attractions at the park which is why I thought about incorporating it into the logo. After receiving input from classmates and friends I realized that the carousel horse was not as iconic as I anticipated.

Lincoln Park

Lincoln Park

Lincoln Park Lincoln Park

Lincoln Park Lincoln Park

Lincoln Park Lincoln Park Lincoln Park

Lincoln Park Park Lincoln

Lincoln Park

Lincoln Park Lincoln Park Lincoln Park Lincoln Park

Lincoln Lincoln Park Park

Lincoln Lincoln Lincoln ParkLincoln ParkLincoln Park Lincoln Park Park Park

Lincoln Park Lincoln Park Lincoln Park

Park Lincoln Park ParkLincoln Park Lincoln ParkLincoln ParkLincoln Lincoln ParkLincoln ParkLincoln ParkLincoln

Park Park Lincoln Park Lincoln coln ParkLincolnLincoln ParkLincoln ParkLincoln Lincoln Park Lincoln Park Lincoln ParkPark Lincoln ParkLincoln Park Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park Lincoln ParkLincoln Park LincolnPark ParkLincoln Park Lincoln Park Lincoln Park Lincoln ParkLincoln

Lincoln ParkPark ncoln Park Lincoln Park Lincoln Lincoln Park

Lincoln Park Lincoln Park

Lincoln Park

Lincoln Lincoln Park Park

Lincoln Park

Lin Lincoln Park Lincoln Par

Lincoln Park

Lincoln Park Lincoln Park Lincoln Park Lincoln Park Lincoln Lincoln Park Park Park Lincoln LincolnLincoln Park Lincoln Park Park

Lincoln Park

Lincoln Park


25

Identity

Roller Coaster The Comet, the name of the roller coaster was built in 1946 and has still managed to stand for the last 66 years. The Comet served as a main attraction for the park, so I felt that it was appropriate to be incorporated into the logo.


26

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park

Lincoln Park


Identity

27

Lincoln Park

Lincoln Park

Lincoln Park


28

Lincoln Park


29

Chapter Name


30

Map


31

A sketch of what existed at the original Lincoln Park.

Map


32


33

Chapter Name


34


Map

35

Ferris Wheel

Food Arcade Skating Rink

Bowling Bathroom

Petting Zoo

Tilt-A-Whirl Pavillion

Scrambler

Swings

Bumper Cars

Bathroom

Tea Cups

Restaurant

Mini Waterpark Log Flume Bathroom Carousel Picnic Area Rollercoaster Food

Parking Lot

Bathroom

Food

Go-Karts

Kid Rides Bathrooms Lockers

Giant Slide

Tickets Museum

Lincoln Park

Swinging Boat

Tower


36

19

20

22

21 18

23 6

7

9

8

+ 4

10 3

17

Beeden Road

2

11

1

16

Loc

ker

s

12 14

ts

15

13

Entrance

Mini Golf Rollercoaster Carousel Crazy Cups Bumper Cars Tilt-A-Whirl Scrambler Swings Go-Karts Log Flume Slide Swinging Ship Museum Falling Tower Kiddieland Water Park Petting Zoo Ferris Wheel Arcade Bowling Alley Skating Rink Pavillion

e Tick

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22

First Aid Food Restrooms Token Dispensers

Parking

1 Mini Golf 3 Carousel

18

19

20

21

2 Rollercoaster 22

17

4 Crazy Cups

5

5 Bumper Cars

6

8

7

ST FIR ID A

6 Tilt-A-Whirl 7 Scrambler

4

8 Swings 9 Go-Karts

9

16

3

10 Log Flume 11 Slide 2

12 Swinging Ship 13 Museum 1

14 Falling Tower

10 15

15 Kiddieland LOC

Token Dispensers

12 ENTRANCE

13

14

PARKING

RO

Restrooms

ETS

Dining

TICK

22 Pavillion

11

D

21 Skating Rink

ROA

20 Bowling Alley

DEN

19 Arcade

BEE

18 Ferris Wheel

S

D

17 Petting Zoo

R KE

RE E

16 Water Park

AD


37

Map


38

Outdoor Map I felt that an outdoor map was necessary for the park. I think that the map ended up being a main piece at the exhibition. People looked at it first, as they would have if it actually existed in an amusement park setting.


Map

39

Ferris Wheel Petting Zoo Arcade

Swings

Ferris Wheel Petting Zoo Arcade

Water Park

Scrambler Swings

Tilt-A-Whirl

Bumper Cars Go-Karts Water Park

Crazy Cups Scrambler Tilt-A-Whirl First Aid Bumper Cars Carousel

Go-Karts

Crazy Cups

Log Flume

K

First Aid

Tow Rollercoaster Carousel

Slid

Log FlumeYou Are Here Ferris Wheel Petting Zoo Arcade

Lockers

Tower

Swings

Museum Water Park

Scrambler

Rollercoaster Mini Golf

Tilt-A-Whirl Bumper Cars Go-Karts Rollerskating Rink

Crazy Cups

Kiddieland

First Aid

You Are Here

Carousel Slide Log Flume

Swinging Ship

Tower

Rollercoaster

Lockers

You Are Here

Tickets

Lockers

Mini Golf

Museum

Mini Golf

Museum

Swinging Ship Tickets

Entrance

Swinging Ship Tickets

Entrance


40

Bum Tilt-A-Whirl

Bowling Alley Rollerskating Rink

Petting Zoo

ngs

Security Pavillion

Water Park

Rollercoaster Kiddieland

Go-Karts

Log Flume Slide

Mini Golf

You Are Here Attractions

Hellevator

Dining

Restrooms

Lincoln Park

Token Dispensers

Museum

Attractions Swinging Ship

Tokens for rides can be purchased at the token dispensers throughout the park.

Restrooms

1

=

Concessions

Lincoln6 Park

P

Token Dispensers

Rollercoaster Log Flume Go-Karts Swinging Ship Kiddieland Water Park Hellevator

Tilt-A-Whirl Ferris Wheel Scrambler Swings Bumper Cars Rollerskating Bowling

Arcade

Ferris Wheel Mini Golf Petting Zoo Water Park Arcade Museum Slide

Petting Zoo

Swings

Scrambler

Bumper Cars Tilt-A-Whirl

Bowling Alley

Go-Karts Rollerskating Rink

First Aid Security

Log F Crazy Cups Carousel


Chapter Name

41

S. U.

R

te ou

6

Arcade

Bumpe Tilt-A-Whirl

Bowling Alley Roller Skating Rink

Security Pavilion

C

Roller Coaster

Mini Golf

Key Attractions

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Concessions

Three Tokens

Two Tokens

One Token

Roller coaster

Roller skating

Mini Golf

Log Flume

Bowling

Museum

Go-karts

Tilt-A-Whirl

Slide

Swinging Ship

Bumper Cars

Petting Zoo

Kiddieland

Scrambler

Carousel

Water Park

Swings

Arcade

Restrooms

Lincoln Park

Tokens

Token Dispensers

Falling Tower

Ferris Wheel


42

Ferris Wheel

Petting Zoo Swings

e

Scrambler Water Park

er Cars Go-karts Kiddieland First Aid

Log Flume

Crazy Cups

Slide

Carousel

Falling Tower Storage Lockers

Museum

Swinging Ship Tickets

Parking


43

Chapter Name


44

Bags, Cones, Tickets, & Things That Didn’t Happen


45

Package & Things

Bags, Cones, & Tickets I came up with a few patterns for each element of the food packaging. The patterns below were what I started with. They evolved over time. I wanted to keep everything vector based, fun, and simple.


46

Lincoln Park

979 State Road on Route 6 North Dartmouth, MA

Lincoln Park

Lincoln Park

979 State Road on Route 6 North Dartmouth, MA

979 State Road on Route 6 North Dartmouth, MA

Admit One

Admit One

Saturday May 19, 2012

Saturday May 19, 2012

Adult $10

Tokens for rides may be purchased separately at the token dispensers located throughout the park. Children must be accompanied by an adult at all times.

Children must be accompanied by an adult at all times.

Admit One

Saturday May 19, 2012

Saturday May 19, 2012

Adult $10

979 State Road, Route 6 North Dartmouth, MA

Adult $10

Saturday May 19, 2012 Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Lincoln Park

Adult $10

Lincoln Park

Children must be accompanied by an adult at all times. Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Children must be accompanied by an adult at all times.

979 State Road, on US Route 6 North Dartmouth, MA Lincoln Park

979 State Road, Route 6 North Dartmouth, MA

Admit One

Saturday May 19, 2012

Lincoln Park

Lincoln Park

Lincoln Park

Adult $10

Admit One

Adult $10

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Admit One

979 State Road on Route 6 North Dartmouth, MA

979 State Road, US Route 6 North Dartmouth, MA Lincoln Park

979 State Road, US Route 6 North Dartmouth, MA

Children must be accompanied by an adult at all times.

Lincoln Park

Children must be accompanied by an adult at all times.

979 State Road, US Route 6 North Dartmouth, MA

Admit One

Admit One

Admit One

Saturday May 19, 2012

Admit One

Admit One

Saturday May 19, 2012

Adult $10

Adult $10

Saturday May 19, 2012

Saturday May 19, 2012

Saturday May 19, 2012

Adult $10

Adult $10

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Children must be accompanied by an adult at all times.

Children must be accompanied by an adult at all times.

Children must be accompanied by an adult at all times.

Children must be accompanied by an adult at all times.

Children must be accompanied by an adult at all times.

Adult $10

Tokens for rides may be purchased separately at the token dispensers located throughout the park.

Lincoln Park

Route 6, N. Dartmouth, MA

ADULT $10 Sat. May 19, 2012

Admit One Adult $10

Lincoln Park

Route 6 Dartmouth, MA

Sat, May 19, 2012 Admit One Karley Searles www.karleysearles.com karley@karleysearles.com

Lincoln Park

Valid Saturday May 19, 2012 Park Hours 11:00am–9:00pm


Package & Things

47

Things That Didn’t Happen Originally, I was going to create a business proposal

I wanted to include cups with my food packaging system, but

outlining an interest to reopen the park. The proposal would

as the date of the show approached I realized that it wasn’t

have included the history of the park, the current condition,

going to happen. I could have had my cups printed somewhere,

and the future of the park if it were to reopen. As the

but pricing was expensive and colors were limited. I tried to

semester progressed, I realized that I had more of an interest

produce the cups myself but I was unsuccessful. I didn’t want

in redesigning the elements of the park.

the cups to look sloppy, so I didn’t include them in the show.

I thought about designing posters that would advertise the opening of the park. The poster I designed was too scary. Rather than getting caught up on the design, I moved onto something else.

k r a P n l o c n i L Lives

What is old is new again. Grand Re-Opening Spring 2013

Lincoln Park


48


49

Chapter Name


50

Exhibition Prep


51

Exhibition Prep

Cone Holder I didn’t know how I would display the ice cream and cotton candy cones. I went to Target the night before the exhibit and wandered through almost every aisle. I saw a display for backyard cooking and I instantly went to the seasonal section to see if they had anything that would help me. I found a chicken beer can holder and bought it not knowing how I’d make it work. I came home and found a plastic cup some silver spray paint. My solution was functional but I would have liked it to look nicer.


52

Fake Ice Cream I was able to make fake ice cream by blending cake frosting and powdered sugar together. This way I was able to display ice cream without having it melt.


53

Exhibition Prep


54


Chapter Name

55

The Exhibition


56


57

The Exhibition


58


59

The Exhibition


60


61

The Exhibition


62


Chapter Name

63

Final Thoughts


64


65

Final Thoughts

Designing the logo was the most challenging park of my project, but the process was worth it. I really enjoyed how the logo could be put on everything with different crops. The logo itself was visually interesting: it looked structured but organic at the same time.

Lincoln Park


66

Including the stamp made my display interactive and it was fun to see my logo on people’s hands throughout the evening. The exhibition allowed me to meet some people who remembered the park and they were very eager to tell me what it was like. They were also open to what I designed on the map. Many people didn’t know that the park was still tucked away on Route 6, let alone about to be bulldozed. It was such a coincidence that the year I did this project would be the year that the park would finally come down.


Lincoln Park Process  

The process of my degree project.

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