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Page 19 | Ka Leo | Wednesday, Feb. 8 2012 | Boaz Rosen Editor | Justin Francisco Associate

Forget Valentine’s Day this year K ARLEANNE MATTHEWS Chief Copy Editor

I’ll admit it: I’ve forgotten my wedding anniversary twice – in two years of marriage. So perhaps it’s no surprise that I don’t care about Valentine’s Day. But even beyond my apparent lack of girlish romanticism, I object to the financial and emotional pressure Valentine’s Day places on couples. Why assign so much meaning to this one day?

HIGH COSTS Simply in financial terms, Valentine’s Day is expensive. According to research done by American Express last Valentine’s Day, couples spend an average of nearly $200 on their plans, almost three times what they would spend on a regular date. Even just sending flowers is pricey:

According to CNN’s reporting last Valentine’s Day, the average price for a dozen long-stemmed roses is $73 around the holiday (compared to $59 the rest of the year). Furthermore, this financial burden isn’t equally distributed between men and women; on average, men spend $151, while women spend $114. And 48 percent of women plan on giving their partners nothing at all for Valentine’s. This suggests that our culture, as a whole, still tends to see Valentine’s Day as an obligation (or opportunity, depending on your perspective) for men to spoil women with expensive gifts and activities. Valentine’s takes up resources that could be better spent on tuition, books and bills – or more romantic activities spread throughout the year. Why is it that on Feb.

d three times 14 you have to spend ve you”? as much to say “I love

H I G H E X P E C TAT I O N S Valentine’s is also so often filled with stress. d FebIn January and dated ruary, we are inundated by advertising and dia entertainment media cthat raise our expectations to unrealistic levels, telling us that an acceptable Valentine’s includes suntring set cruises with string quartets – and that failte ing to make elaborate e plans means we love our partners less. The numerous onper line forums, newspaper zine articles and magazine

specials on Valentine’s romance (even those included in this issue) are further evidence of the anxiety we have of sending the wrong message on Valentine’s. And we’ve probably all known

(or been) that person who expects a grand romantic gesture and gets a drugstore box of chocolates instead – leading to disappointment at best and a giant fight at worst. That’s the problem with Valentine’s: On any other day, picking up your partner’s favorite treat on the way home from work would be considered thoughtful. But marketing and media have so infl ated our society’s expectations of Valentine’s Day that we think Feb. 14 romance has to be better than rest-of-the-year romance. If you and your partner enjoy celebrating Valentine’s Day, go ahead. But when every magazine on the shelf is telling you that being in love means spending Valentine’s buying chocolates, planning sexy surprises or filling your apartment knee-deep with rose petals, have the courage to pick up fast food on the way home from work and get started on your midterm papers. You’ve got the whole year to be in love.


Welcome Back Students! Aloha UH Manoa Community! We, CCB, strive to improve student life on campus and create an awesome college experience. Through activities put on by our Recreation Board and Activities Council, we aim to create a unique experience. We love to hear feedback from the whole UH Community. Aloha, Michael Magaoay CCB President Looking to get involved? The Campus Center Board, your student union is accepting applications to be a part of our day to day operations.

9 Forget Valentine's  
9 Forget Valentine's