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Brief:

To design a packaging solution which allows the Castrol product to stand out more on the shelf and allows the customer to navigate the brand easier.

Deliverables:

Produced was 14 packaging designs, POS poster and poster

Board 1/4


Development

Board 2/4


Final Design

Board 3/4


Garage and POS Poster

‘The checked your oil?’, poster would be situated in garages whilst the more than just oil would be situated in store near the product.

Board 4/4


Castrol Boards