PORTFOLIO Karisya Rucitra 2017
P E R S O N A L D E TA I L S Karisya Rucitra
Karisya Rucitra (Risya) 4th year Visual Communication Design, majoring New Media Interested in editorial,branding, p h oto g ra p hy, a d ve r t i s i n g a n d i l l u s t rat i o n . Eager to learn more and explore about design.
P E R S O N A L D E TA I L S
C O N TA C T 8 JUNE 1995 0821 148 148 95 email@example.com Jl Kedondong no 1 Jagakarsa, Jakarta Selatan
2001-2007 SD Perguruan Cikini Jakarta Pusat 2 0 0 7 - 2 0 1 0 S M P Ta r a k a n i t a 5 J a k a r t a S e l a t a n 2 0 1 0 - 2 0 1 3 S M A Ta r a k a n i t a 1 J a k a r t a S e l a t a n 2013 - Present Binus University Jakarta (Visual Communicatin Design) 2016 - Kyunghee University South Korea (Ceramic Arts)
SKILLS o o o o o o o o
o o o o o o o o
o o o o o o o o Adobe Photoshop o o o o o o o o Adobe Muse
K A R I S YA R U C I T R A
E D U C AT I O N
Give & Get
photography & lookbook
Autism by MPATI
Tenue De Attire
logo & packanging
logo & packaging
logo & packaging
Beautiful by Nature
photo & styling
photo & styling
TYPOGRAPHY Give & Get Poster - School Project
Done by myself in 2015 for a school assignment, this is my early approach in typographical design works. By cutting the anatomy of the type - but not to the extend that the type loses its essence, I try to create more space in the designs to create a subtle means within the message. This is my approach to a minimalistic modern designs.
GIVE & GET
BONOBO Font - School Project
2015 Continuing my exploration around typographical design works, another school assignment of mine was to translate a whole song into different forms of letters. The song was blablabla.Interpreting the sounds, melodies and mood found in the song, I come up with the shapes of water dripping, embodied dynamically in each of every letter in this typing collection called â€œBonoboâ€?.
TENUE DE ATTIRE Logotype - Client Project
In this project, I did an arrangement of typography and logotype for a brand called “Tenue de Attire”. In this particular collection they named “Citoyen du Monde” - a french term for “Global Citizen”, Tenue tries to play with the aesthetics of simplified modern designs in french fashion. Thus, I preserve the idea and added a fun touch to the idea by adding the face of a french bulldog, which was famous for Tenue’s mascot.
Te n u e D e A t t i r e
PRINTS MEN’S STYLE Bulletin - School Project
Another school project of mine. Back in 2014, I got this assignment to create a bulletin. The task was to create this bulletin, which was specifically targeted to a certain market: fashionable man in their early 30s. These are the designs I came up with, bold colors combined with spaces all around to give the ‘dandy’ feels to it.
LIGATURE Newsletter - School Project
Similar to the bulletin before, this was another school project of mine: projecting a certain kind of information, into well-known forms of layouts. The previous was a bulletin, while this one was a newsletter. Because of the different reader, in which this newsletter targeted older audience with more needs for written information, I decided to put on this layout to give more classic feeling while the overlapping photos also gives proper respect to contemporary designs.
AIRPICKET Photography & LookBook Client Project
2016 Airpicket was a fashion brand my friend created back in 2016 for her fashion school final assignment. The brand itself gain fame by winning the best designed menswear in ESMODâ€™s 2016 fashion award. Taking pictures and putting it up to become a complete lookbook and seeing it winning the award was a great experience Iâ€™m grateful to have.
PLANETARIUM Infographic - School Project
The Planetarium of Jakarta is a place for tourism, meant to be fun and educational at the same time. But, due to external and internal problems, it has lost its purpose. To regain its strength back in the days, I decided to narrow the target market of Planetarium itself to kids, with a sole purpose of enchancing its new foot positioning on the market. In order to achieve that, I created series of infographics consisting bold, contrast and colourful tone, which matches up to rough doodles around it.
P L A N E TA R I U M
BRANDING CASTELLA Packaging & Logo - School Project
Castella was one of my works in 2015. The purpose was to give new breath to this brand named â€œCastellaâ€?. Its product is soaps in many forms. The rebranding I did takes the organic atmosphere it previously had, into a newly refurbished simplicityin the designs. WIth earthly color tones and simplified patterns, the new brand delivers both of its core messages: a modern folk.
SOEKI LIVING Logo & Packaging & Photography Client Project
2016 Soeki Living is a brand that focuses on producing homeware, including ceramics and appliances. The atmosphere involves natural and variants of blue indigo colorway as its core uniqueness. I co-founded this brand around 2016 with my partner, and as now has been distributed locally in several all over Jakarta.
PALEM MUSTIKA Logo & Packaging School Project
2015 Palem Mustika is one of a local herbal medicine in need for a rebranding concept. With a target market of female teenagers to young adults, the previous package did not look appealing and convincing. In order to gain market interest, I try to show the herbal and feminine mood in its newly designed package.
CAMPAIGN AUTISM IS NOT A JOKE - MPATI Poster&Logo Client & School Project
This is one of my biggest works in 2015. This is a school project, assigning students to create a whole campaign with a given cause. The cause I brought up for this campaign was Autism, and the campaign focused on how normally Autism is treated as a joke amongst people in our society. Through different mediums as posters, booklet, namecard, pins, and other means of visual communication, I try to embed this spirit into the whole campaign.
AUTISM IS NOT A JOKE - IDEA
WEBSITE TRIBECA Web Design - School Project
Tribeca is a film festival founded with a mission to to enable the international film community and the general public to experience the power of film by redefining the film festival experience. Whilst carrying such an important goal in the industry, back in 2016 Tribeca did not have a website cool enough that is worth functioning. As one of my school assignment, I give new layouts to the website, to give the spirit of creative filmmaking, utilizing Adobe Muse.
ILLUSTRATION BEAUTIFUL BY NATURE Handpainted Ceramic - School Project
This project was a final exam in one of my art class I took while I was abroad for a student exchange program in Kyung-Hee University, South Korea. The objective was to do a handpaint on ceramics, where we have to make up our own concepts, a theme that is resonated in each of the paintings. The story I came up with was how nature is beautiful by itself, so I combined different object of beauty found in the nature, such as fish, flowers, jellyfish, and birds.
B E AU T I F U L B Y N AT U R E
I L LU S T R AT I O N
PRODUCT DESIGN MENITIS Product Design, Glassmaking & Photography School Project
Menitis was another project of mine done in Glassblowing class in Kyung-Hee University. I intend to use the process of water dripping as an inspiration, to create a glassworks which form resembles the dripping water. Thus, the name of “Menitis” is created after Indonesian word “Menetes” which literally means “to drip”. In this work, I finalize the handcrafting of glass into a simple product shoot, recreating the mood of Autumn, with a little gloom in nature.
DOTS Photography & Styling School Project
The third and final class I took there was this plaster ceramic making class.I learned how to make basic ceramics in abstrac forms while adding my own touch, which was the dotted texture on the works. And again, finalizing the display of it by making a product shoot, with a soft mood consisting of pastel colors and nature accents
T H A N K YO U
I would love to work with you _