Garamond The font of contemporary classics Created in 1541 by French type designer and printer, Claude Garamond, the font was in wide use 50 years before William Shakespeare staged his first play. Garamondâ€™s appeal endures thanks to its elegance, legibility and variety. Additionally, Garamond is considered to be one of the most popular eco-friendly fonts when it comes
to ink usage. During the 1980s, it was practically the de facto typeface of Silicon Valley tech companies after Apple commissioned a custom version called Apple Garamond. Harry Potter, Hunger Games, and even some Dr. Seuss books are set in a version of Garamond thanks to its long historical legacy as a scholarly text font.
Bodoni The font of modern entertainment First designed by Giambattisa Bodoni in 1798, Bodoni is considered a “transitional” font type. Bodoni’s roman types adhere to the ‘modern’ trend of his time. Thin, horizontal serifs, vertical axes, high contrast between thick and thin strokes and round finishes on lowercase letters are the main features of this face. It’s most recognizable
on featured posters for the movies and Mama Mia! and Black Dahlia as well as the famed album covers of Lady GaGa, Beyoncé, Mariah Carey and Britney Spears. In advertising Bodoni carries on it’s a-list appearances and has been used in many high-end logos such as Guerlain, Elizabeth Arden, Giorgio Armani and Calvin Klein.
Futura The font of industrial innovation German type designer and architect, Paul Renner first created Futura in 1927 during the Industrial Revolution. The simple look is based on strict geometric shapes, which gives it a clean and legible look. Futura had the honor of being the first typeface on the moon, chosen for a commemorative plaque left by the astronauts of Apollo 11 in 1969. It has
become an extremely popular typeface for countless corporate logos, commercial products, and advertisements for companies like Domino始s, Louis Vuitton, and Absolut Vodka. In fact, it was so popular that certain art directors began boycotting its use in 1992. Nevertheless, Futura has an appearance of efficiency, forwardness, and is timelessly modern.