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Relocating Corporations And Families Since 1985 Providing STERLING SERVICE WITH

integrity!


WHO IS REALTY EXECUTIVES RELOCATION?

Realty Executives Relocation has been relocating CORPORATIONS & FAMILIES since 1985. We contract with corporations to help employee relocation a positive and seamless experience for them and their families. Our relocation team is comprised of experienced REALTORS® certified in relocation who are licensed through Realty Executives Associates. Each team member is an expert in the industry; providing STERLING service with the utmost INTEGRITY!


OUR SUCCESS IS OUR LEGENDARY SERVICE AND OUR PEOPLE

We pride ourselves on being a team of real estate and relocation professionals with over a century of experience combined. A company of achievers; a company that puts you, our client, first and foremost – that is our success story!


WHY CHOOSE AN EXECUTIVE?

Realty “Executives� Associates is the #1 real estate firm in Knoxville. Our residential sales have been the highest in the greater Knoxville area for four decades. Realty Executives Associates has taken a brand

that is recognized internationally

for over 50 years and is perceived as the best Residential real estate firm in East Tennessee. Our sales executives are full-time professionals who close more than 32% more transactions per agent than any other leading franchise.

All of our agents are million and multi-million dollar producers.


OUR TEAM


OUR PROFESSIONALS ARE READY TO HELP YOU GET THE JOB DONE

TERRY GO O DSON REALTOR®

SUSAN VARNER

DENISE HOWARD

Managing Partner

Managing Broker

REALTY EXECUTIVES ASSOCIATES

REALTY EXECUTIVES RELOCATION

REALTY EXECUTIVES RELOCATION

KARIN BURKEY Relocation Director REALTY EXECUTIVES RELOCATION


AWARD WINNER Million & Multi-Million Dollar Producer ACCREDITATIONS ABR -Buyer/Seller Representative GRI - Graduate, REALTOR® Institute e-Pro Certification Relocation Certified TECHNOLOGY Terry is conversant with the latest technology which enables her to be on top of the market and in touch with her clients at all times.

EDUCATION B.B.A,

Finance

Licensed REALTOR® since 1999 COMMUNITY INVOLVEMENT S h e p a r d of Ho p e Fo o d Pa n t r y S u s a n n a h ' s Ho u s e V a r i o u s mi s s i o n pr o j e c t s b y Co n c o r d Un i t e d M e t h o d i s t Ch u r c h

TERRY GOODSON REALTOR®

sold@terrysellsknoxville.com


HOW YOU BENEFIT FROM USING A TEAM OF SPECIALISTS

We customize every step of the process • E  ach of our team members are experts in their fields which result in the highest level of service and skills that go into marketing your home. They have the time to customize our service and to cater to your specific needs. • T  here is always someone working in your best interest, someone who knows YOU and YOUR HOME. • A  s a team, we react quickly to your calls as well as to public calls. • W  e understand the little details are important.  e promise you that we will always respond in a timely, • W professional manner.


THE RIGHT REALTOR Selecting a REALTOR® who will represent you in the marketing and sale of your home may be one of the most important decisions in your life. The right REALTOR® should be working for you at all times…keeping your best interest in mind.

The Realtor® must have your confidence and trust and should be evaluated on the following: • Attitude • Commitment • Competence • Overall marketing plan • Understanding the needs of both the buyer and seller • Knowledge about market values and trends • Local issues which affect your property • Years of experience • Local business practice


SELECTING A REALTOR ASK YOURSELF • A  m I selecting a REALTOR® based on SERVICES or PRICE? • A  m I selecting a REALTOR® because he or she will reduce commissions? • I s t h e l o c a l m a r k e t r i s i n g , f a l l i n g , o r f l a t ? • I s m y o p i n i o n o f v a l u e b a s e d o n t h e a c t u a l s a l e p r i c e s of similar neighborhood homes?

THE ROLE OF A REAL ESTATE AGENT • T  here is no “exact price” for real estate • I d o n ’ t t e l l y o u w h a t I t h i n k y o u r h o m e i s w o r t h • T  he market determines value • T  ogether we can determine the price range • R  eviewing the most recent sales in your area


MARKETING YOUR HOME


WHAT YOU CAN DO TO SELL YOUR HOME

Open House Lawn Signs Print Adverting Online Advertising


WHAT WE DO TO SELL YOUR HOME Do a comprehensive market evaluation to determine value.

Put you home on Internet sites for global exposure.

Professionally measure your home by a licensed appraiser

Answer all email & phone inquiries.

1-Hour Complimentary Home Staging Consultation

Hold open houses where applicable. Be available to show your home.

Suggest and advise you as to changes and improvement that could be made to your home to make it more marketable.

Write binding contracts.

Coordinate with a professional photographer and select the best photos of your home for MLS and ads.

Help buyers obtain necessary financing.

Put a sign on your Put your home on Knoxville MLS system which will expose your home to thousands of Realtors®. Customized marketing program specific to your home and area. Design and produce a comprehensive full-color brochure for prospective buyers to take home and to help familiarize REALTORS® with the property. Provide showing updates (buyer and REALTOR® comments) to you on a regular basis. Qualify buyers

Negotiate a sale and troubleshoot until the sale is unconditional.

Problem solve any issues that may occur and guide you to the right professionals that can help you make an informed decision. i.e. mold, asbestos, septic, structural problems, heating & air issues, etc. Ensure all pertaining documents are received by the title company. Control and monitor key exchange on closing. Make your move pleasant, with less stress.


PROFESSIONAL PHOTOGRAPHY PAYS OFF Studies have shown that REALTORS® who use the services of a professional photographer sell listings for up to $18,000 more than non-professional counterparts!


TECHNOLOGY & SOCIAL MEDIA The process of buying and selling hasn’t changed much over the years, but technology has! BY LEVERAGING TECHNOLOGIES LIKE: • Mobile friendly websites • A strong social media presence on Facebook, Instagram & LinkedIn • Search engine optimization

• Digital quality brochures • QR Codes • Electronic contacts, signatures & more Realty Executives isn’t afraid of technology, in fact, we embrace it!


THE INTERNET IS ONE OF OUR GREATEST MARKETING TOOLS Giving your home a proper on-line presence through the use of on-line advertising is a must in today’s competitive market. By strategically presenting your home on these websites, your home is immediately exposed to millions of people throughout the world.

WEBSITES www.kaarmls.com www.realtor.com www.zillow.com www.trulia.com www.luxuryhomes.com www.relocatingtn.com www.terrysellsknoxville.com

61% Of buyers search on-line before contacting a REALTOR®


WWW.KAARMLS.COM

Terry Goodson, ABR, e-PRO, GRI Office - (865) 693-3232 Fax - (865) 531-8575 Home - (865) 696-2759 sold@terrysellsknoxville.com http://terrysellsknoxville.com License # 309822 Office License # 213347

Realty Executives Associates 10255 Kingston Pike Knoxville, TN 37922


WWW.REALTOR.COM


WWW.ZILLOW.COM


WWW.TRULIA.COM


WWW.LUXURYHOMES.COM


PRICING YOUR HOME


MARKET INDICATORS Your home is overpriced when: • You have had 10 or more showings and no offer • No one is showing your home • Showing feedback eluding to the property needing too much work

To market your home properly, the price must be high enough to give you a realistic profit, but also low enough to compete with other houses on the market.


MANY FACTORS AFFECT THE MARKETABILITY OF YOUR HOME

BEYOND YOUR CONTROL Physical features of the property Market conditions The competition

WITHIN YOUR CONTROL The listing price and terms offered Condition of the property, inside and out Promotional strategy Ease of showing


FOUR REASONS A PROPERTY SELLS

LOCATION You have no control over the location of your home, but the location helps determine the value. PRICE The right value can only be determined by a well-researched computerized market evaluation. It is important to obtain a market evaluation comparing your home with similar properties that have recently sold and those currently on the market. CONDITION You control the condition of your home. Your home’s condition is VITAL to a sale. You will sell faster and at a higher price if you perform any necessary repairs. REAL ESTATE/MARKETING The real estate agent advises you on market conditions, repair recommendations, communication, financing, appraising and closing costs & activities. Just as you insist on an experienced, well-prepared doctor to treat your family, you want a REALTORŽ with a proven track record representing you in the sale of your home.


HOME BUYERS DETERMINE VALUE When you bought your current home, how did you establish it’s value?

By comparing it to others for sale at the time? Buyers still determine value of a home by comparison shopping. Access to the Internet has created a very savvy class of buyers.


REA STATS 2 017


TOTAL SALES:

$1,786,863,250 20.76%

REA vs. TOTAL VOLUME SOLD 17.54%

REA vs. TOTAL UNITS SOLD

$1,282,446,894

$26k

NEXT CLOSEST 9.94%

146

TOP AGENTS EA VO FR L O

E UM

Listings sold over

72%

14.9% of MLS

NEXT CLOSEST 10.59%

.24.

2017 MLS MARKET STATISTICS (IN BILLIONS)

G&G

57

Remax

.91.

CBWW

1.7

KW

REA

More than the MLS average! 15


OUR ACCREDITATIONS Accredited Buyer Representative (ABR) is the benchmark of excellence in buyer representation. Certified Residential Specialist (CRS) is a designation awarded to Realtors® who have undergone a rigorous, specialized course of detailed training, aimed at making residential transactions as smooth and worry-free as possible. e-PRO is a comprehensive Internet certification program for real estate professionals. Graduate Realtor Institute (GRI) is awarded to Realtors® who have taken a specified number of classes in real estate practice, such as law, appraisal, taxes and contracts. Seniors Real Estate Specialists (SRES) have the special knowledge needed to assist todays fifty-plus clientele. The Certified Luxury Home Marketing Specialist TM (CLHMS) assures affluent buyers and sellers that the agents who have earned it have the knowledge, experience, competence and confidence they require. The Accredited Staging Professional® (ASP®) Real Estate Agent Course is the premier training on Home Staging for the real estate industry. The National Association of REALTORS® Short Sales and Foreclosure Resource certification (SFR®) gives you a framework for understanding how to: Direct distressed sellers to finance, tax, and legal professionals for assistance, Qualify sellers for short sales, Develop a short sale package, Negotiate  ap into buyer demand, S  afeguar your with lenders, T commission, Limit risk and Protect buyers


COMMUNITY

Realty Executives Associates plays an active role in our community. Second Harvest • Mission of Hope • FOP Habitat for Humanity • OINASMUCH Foundation Suzanna House • Amvets National Service Foundation


OUR COMMITMENT TO YOU

We are dedicated to professional ethics. You can expect Realty Executives to:

To obtain the HIGHEST POSSIBLE DOLLAR VALUE for your home in the shortest amount of time, with the least inconvenience to you. To obtain as many QUALIFIED BUYERS as possible to view your home until it is sold. To COMMUNICATE the result of our activities weekly to you. To constantly look for the best possible methods of EXPOSING and MARKETING YOUR HOME to the potential buyers in the market.


Relocation listing presentation 2018 terry goodson  
Relocation listing presentation 2018 terry goodson  
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