CLUE CLERGY + LAITY UNITED FOR ECONOMIC JUSTICE Logo + Identity design CLUE is an interfaith non-profit organization of 600 religious leaders that informs and brings people together to respond to the plight of the working poor. The client needed a more uniform and clear redesign of their identity. They emphasized the need to combine the urban environment and also still convey a religious tone. The redesigned logo brings together the attributes of the urban city and spirituality with a central figure as a religious leader reaching out to receive the spirit but also reaching out to help. The leader also has a flame in his heart to represent the burning passion to help. In the background there are abstracted skyscrapers of the urban landscape. The letterhead brings clarity to the contents. The business card continues to show the clarity of the information of the staff but for the back there is the bold tagline statement that helps inform others about the goal of the organization.
Karen Leung A portfolio of selected works. http://www.karensleung.com email@example.com